Beauty Is Your Business - beautytech and beauty innovation – Détails, épisodes et analyse

Host Mimi Banks is joined by Lisa Goodman, the Founder of GoodSkin Clinics. Lisa discusses her unique approach to beauty and healthy aging. She emphasizes the importance of a holistic approach to aesthetics, focusing on the root causes of aging and creating personalized healthy aging plans. Lisa also talks about the challenges of re-educating clients in an industry that is often focused on quick fixes and the importance of providing accurate information in a world of misinformation. 

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Melissa Palmer, Co-Founder and CEO of OSEA, shares the story of the brand's genesis and its connection to the ocean. The brand has stayed true to its core beliefs and philosophy since its launch in 1996, focusing on clean ingredients and sustainability. Melissa discusses how the brand has evolved over the years, including the shift to online sales and the use of Instagram for marketing. She emphasizes the importance of staying true to your brand's identity and values in the face of competition. Melissa also highlights the need for collective efforts in sustainable packaging and the constant evolution of sustainability in the beauty industry.

Instagram: https://www.instagram.com/beautybizshow/

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Host Jessica Quick of Buzz Beaute is joined this week by Carly Broderick, the Founder and CEO of Miles Personal Care. Carly discusses the development and marketing of her brand, which focuses on creating deodorants and personal care products for teens and tweens. Carly shares her background in the beauty industry and how she came up with the idea for Miles, as well as the branding and packaging, including the decision to make it a gender-neutral brand. She shares her go-to-market strategy, which includes targeting parents as the purchasers and using influencers and PR to reach the target audience. Carly also mentions her plans for expanding the product line in the future.

Instagram: https://www.instagram.com/beautybizshow/

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Cassandra Thurswell, Founder and CEO of Kitsch, shares her journey of building a successful beauty brand. She started with hand-making knotted hair elastics and selling them door-to-door, eventually expanding into other hair accessories, satin pillowcases, and haircare products. Kitsch's focus on sustainability and small behavior changes has resonated with customers. Cassandra discusses the challenges of transitioning from a founder to a CEO and the surprises along the way, such as the success of their shampoo and conditioner bars. She also shares her excitement for future expansions, including a shower filter and partnerships with Charity Water.

Instagram: https://www.instagram.com/beautybizshow/

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Jamie Greenberg, celebrity makeup artist and founder of Jamie Makeup, shares her journey in the beauty industry and the process of getting celebrities ready for the red carpet. She emphasizes the importance of collaboration and authenticity in creating the perfect look. Jamie also discusses her own beauty line and the challenges of product development. She values her community and aims to create a safe and non-judgmental space for women to be themselves.

Instagram: https://www.instagram.com/beautybizshow/

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Jesse Bartley, Chief Commercial Officer of Scent Beauty, discusses the evolution of the fragrance industry and the unique approach of Scent Beauty. The company initially focused on direct-to-consumer fragrance but later pivoted to become an omnichannel company. Bartley emphasizes the importance of partnerships with retailers and the need to create emotional connections with consumers. He also highlights the trends of luxury fragrance, celebrity brands, clean fragrance, and innovative product formats. Bartley discusses the challenges of retail, supply chain, and data management, and the importance of agility and risk-taking in the beauty industry.

Instagram: https://www.instagram.com/beautybizshow/

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Host Jessica Quick of Buzz Beaute is joined by Alicia Grande, the CEO and Founder of Grande Cosmetics. Alicia discusses the beginnings of Grande Cosmetics, starting with the discovery of a lash-enhancing product and the journey to bring it to market. Alicia talks about the strategic moves and milestones that propelled the company's growth, including expanding into different channels and markets. She emphasizes the importance of safety and efficacy in their products and the challenges of combating counterfeits. 

Instagram: https://www.instagram.com/beautybizshow/

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Host Jessica Quick of Buzz Beauté is joined by Angela Caglia, the Founder of Angela Caglia Skincare. Angela discusses the journey of building her luxury skincare brand.  She shares the influence of Barbara Streisand and the importance of utilizing her clientele base, and she introduces the Cell Forté serum and the science behind it. 

Instagram: https://www.instagram.com/beautybizshow/

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Kate Foster, co-founder and CEO of The Outset, shares her journey in the beauty industry and the building of her brand. She discusses her early career working at CEW and Victoria's Secret, her transition to fashion and return to beauty, and the inspiration behind The Outset. Kate also talks about the challenges faced during the pandemic, the brand's focus on minimal and gentle skincare, and the future of the brand. 

Instagram: https://www.instagram.com/beautybizshow/

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Host Jessica Quick of Buzz Beaute is joined by Jessica Stevenson and Jayme Jenkins, the Founders of Everest. They discuss their category-defining innovation in the beauty industry. They share the genesis of Everist,  the competitive landscape and the surprises they encountered as beauty founders, and what is next for the brand.

Instagram: https://www.instagram.com/beautybizshow/

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