Beauty Expanded – Détails, épisodes et analyse

In this episode, I’m sharing the personal "secret weapons" that have been game-changers for me and my business. These amazing professionals have been working behind the scenes, helping me level up and keeping my entrepreneurial journey enjoyable.

What I Cover in This Episode

1. Why comparing yourself to others (or even your past self) can steal your joy
2. The incredible people who've become my business secret weapons
3. Why investing in yourself and your business is crucial for growth
4. How I'm reshaping my business focus and why it's exciting me

My Secret Weapons (You Need to Know About)

1. Elizabeth from The District of Beauty: This messaging queen has rekindled my love for social media (well, almost!)

• Podcast Interview with Elizabeth: S2EP58: Booked Solid: Mastering Messaging to Attract Clients Without Having to Spend Money on Ads
• Connect with Elizabeth: @thedistrictofbeauty | districtofbeautybrows

1. Julie Chandler: My go-to business psychic who helps me see my blind spots
2. Connect with Julie:

• Instagram: @juliechandlerpsychic
• Website: https://www.juliechandler.co.uk/

1. Tracy Goodwin: The voice coach who's helped me connect with my audience on a whole new level

• Podcast Interview with Tracy: S2E49: The Power of Your Voice with Tracy Goodwin
• Website: Captivate the Room

Resources You Don't Want to Miss

• James Wedmore's "Mind Your Business" podcast (seriously, check it out!)
• The audiobook that blew my mind: "10X Is Easier Than 2X" by Dan Sullivan

What's Coming Up Next

Join the waitlist for our next 3D Nipple Drawing Course! Click Here

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

Hosted on Acast. See acast.com/privacy for more information.

This episode is a quick one, but it's packed with some powerful stuff about confidence that's been on my mind lately. 

This week, I'm in the middle of some big meetings, and though I can’t spill all the tea just yet, the opportunities are huge! Reflecting on my journey, I’ve realized how investing in myself has led to phenomenal growth. I’ll be sharing an eye-opening exercise that could shift your perspective on confidence and inspire new strategies.

Now, let’s touch on a crucial aspect of our industry: selling confidence, because that's what we do in the beauty industry. Here's the truth - you can't sell what you don't have. If you're not feeling confident internally, it's going to be really hard to sell confidence to others. It shows in everything - how you generate leads, talk to clients, even your tone of voice.

So, I challenge you to think about this: If you had 10 times more confidence, what would you do differently in your business? What's stopping you from having that confidence now?

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note: https://www.speakpipe.com/BeautyExpanded 

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

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Studio Conceal specializes in paramedical tattooing and training. Our mission is to help you feel more free, empowered and comfortable in your own skin.

Book a $75 Career Breakthrough Call

- A personalized de-risk assessment before switching careers!

https://www.jaydhernandez.com/offers/umNGts65/checkout 

For Artists: 1:1 Biz Coaching $500

- Book dream clients and make sales every day!

https://www.jaydhernandez.com/offers/Js836tJ6/checkout 

For more info:

https://studioconceal.com 

For speaking engagements:

https://www.jaydhernandez.com 

View before/after transformations here:

https://studioconceal.com/before-and-afters/ 

Listen to our "Beauty Expanded" Podcast for Beauty Professionals: https://studioconceal.mykajabi.com/beauty-expanded-podcast

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I answer a question submitted by a listener named Maria from @inkedbyflawless.ego on Instagram who asked, what artists should do when a client comes in with a botched camouflage tattoo. This is an important issue to discuss as more and more people get into camouflage tattooing without proper training and inevitably mistakes happen.

Key Takeaways:

• Evaluate if modifications are possible or if referral to non-laser removal is best
• Research artist integrity and training thoroughly beforehand
• Don't automatically choose the cheapest or fastest option

My closing piece of wisdom is that while no industry is perfect, we must direct our energy toward supporting the ethical side - the trainers and artists who are helping clients and students for the right reasons. 

Here's a series of videos on YouTube specifically geared towards people interested in becoming a paramedical tattoo artist.

Take the next step towards becoming a Certified Paramedical Tattoo Artist! Click here.

Stay connected with me on Instagram as we continue to release live webinar dates, new podcast episodes, training dates, and more!

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

As humans, we crave that real, authentic interaction. And guess what? Your voice is like a window to your soul. It tells people who you are and whether they can trust you. 

In today's episode, we have a special guest, Tracy Goodwin, the founder of Captivate the Room and a voice coach. Tracy teaches people how to transform their lives and captivate their listeners with their voice. She uses a unique approach called the Psychology of the Voice to uncover the root issues that hold people back from sounding like an expert and authority in their field. 

Often, we wear masks to shield ourselves from vulnerability. While understandable, these masks inadvertently create barriers, hindering connection. Tracy emphasizes the importance of shedding these masks and embracing your authentic voice.

Don't miss Tracy's last free live training of the year on December 19th at 2 PM EDT. Learn more about the psychology of voice and how to use it to connect with your audience and increase sales. 

Connect with Tracy to find out more:

Facebook: Captivate the Room

Instagram:  @captivatetheroom

Twitter: Tracy Goodwin

Website: www.captivatetheroom.com

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I wanted to share my coolest experience at this spoon-bending workshop I recently did during a business mentorship program I attended. I know it sounds weird, but just listen and I promise you’re gonna be intrigued by how this workshop served as the ultimate metaphor for bending reality and overcoming limitations.

So we were guided through this meditation where we tapped into the power of energy and intention. And you guys, I actually bent a solid metal spoon as if it was rubber! My mind is still blown that I was able to physically bend my reality.

While spoon bending may seem fringe, I share how this experience revealed so much about my self-limitations and ability to create what I want. Our thoughts and stories shape our results more than we realize. My hope is that my spoon-bending experience motivates you to question your own beliefs about what’s possible!

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way.

For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

In this digital age, content is everywhere. But is more always better? Not necessarily. What truly resonates with clients is not the sheer volume of content but the authenticity and essence behind it. In this episode, we dive deep into:

• The significance of your energetic signature and how it impacts everything you do.
• The crucial distinction between content and context.
• The power of authenticity in your business, posts, consultations, and sales.

Remember, in today's world where information overload is the norm, what sets you apart is not just what you say but how you say it and the genuine intent behind it.

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. 

For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

Every business thrives on sales. Without consistent revenue and passion, sustaining your business becomes a daunting challenge. And today, I'm doing something I've never done before on this podcast.

In this episode, I'm giving you a sneak peek, pulling back the curtain on one of our exclusive sales strategy webinars. You'll get a real-time glimpse at my coaching process where I had the opportunity to role-play with talented artists, sharing with them the techniques for building rapport, discovering client needs, addressing objections, and ultimately closing the sale with confidence.

For those who wish to delve deeper, the full webinar replay is available. You have the option to watch the video or listen to the audio file. Click here to access the full two-hour webinar. Perfect for artists struggling with lead generation and bookings.

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. 

For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

Wondering if training is the only path to success in the Permanent Makeup (PMU) industry? You're not alone! Recently, I received a voice note from Tumi, one of our listeners, in which she asked, "Do I need to train others to make it big?" It's a question that many of us grapple with. What if you're content being an exceptional technician and don't want to delve into teaching? Can you still make a lucrative career?

In this episode, I'll share some key takeaways that might shift your perspective on scaling your business and boosting your income:

• Defining Personal Success: Does it look like a fully booked week of appointments, or just a couple of days so you can hit the beach? 
• The Currency of Time: Why I'm prioritizing it over money and how it's transforming my business.
• Scaling without Training: Yes, it's possible! 
• Embracing and Owning: My personal motto this year, "The less I do, the more I make," and how it might resonate with many of you.

Success isn't one-size-fits-all; it's what YOU define it to be. Whether you're looking to make a significant income, want to make a difference, or both, there are countless ways to achieve it in the PMU industry. This episode could be your game-changer. Tune in!

Have a question for me? Someone you want to recommend on our show?

Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, we delve into the heart of entrepreneurship and the mental hurdles that often stand in the way of business growth. The inspiration for this discussion came from a fellow paramedical tattooist who reached out to me, expressing her desire to grow her business but also her fear of the increased responsibilities that come with it.

This led me to a profound realization: Your business can only grow to the level of problems you're willing to handle.

Remember, as entrepreneurs, we start our businesses because we have a passion to solve problems and improve the lives of others. If we let fear stop us before we even begin, we're limiting our potential for growth and success.

Have a question for me? Someone you want to recommend on our show? Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Beauty Expanded Podcast! I’m back from a much-needed vacation, fully recharged, and excited to dive into our podcast again. In today's episode, we're addressing something every business owner has experienced: the slow season.

But here's the catch - we're not going to shy away from it, we're going to embrace it, learn from it, and turn it into a gold mine of opportunities.

Here are the top 5 things I focus on when business is slow:

1. Content Creation: When things are slow, it's a perfect time to focus on creating content. Use these slow periods as content days. Remember, every business starts slow, but consistency and commitment can change that.

2. Consistent Lead Generation: In order to keep business flowing, it's crucial to figure out ways to bring consistent leads. One effective way to do this is by creating lead magnets. These can be free or paid, like our State Tattooing Licensing guide. These lead magnets help in building our database of email addresses and potential clients.

3. Building Your Email List: Owning your email list is so much more valuable than just having followers on social media. If a social media platform were to shut down, you could lose all your followers, but your email list is yours forever. It's a reliable way to keep in touch with your clients and inform them about new services, products, webinars, podcast episodes, etc.

4. Online Networking: If in-person networking isn't your cup of tea, try online networking. Joining Facebook groups can be a great way to promote your business. Check your local neighborhood groups or specific interest groups that align with your business.

5. Invest in Ads: Advertising doesn't have to break the bank. Investing in boosting posts or running ads, especially during slow seasons can make your business stand out from the competition. Ads can help you to build your email list and also attract potential clients.

Please, don't let slow periods discourage you. Instead, view them as opportunities to grow and expand your business in ways you might not have time to when business is booming.

What’s new in our Studio:

We've officially launched our first Behind the Curtain live webinar series!

Behind The Curtain is a project close to my heart, specially designed for aspiring and seasoned artists alike. Perhaps you've been contemplating the world of camouflage tattooing or seeking to further your education in the field. Either way, this series is your backstage pass to our studio.

The next Behind the Curtain series will be on August 14th from 10 am -11:30 PST. You can join the waitlist here.

Have a question for me? Someone you want to recommend on our show? Leave me a voice note here!

Jayd Hernandez is a Camouflage Tattoo Artist, Educator of Studio Conceal and the Host of the Beauty Expanded podcast, where she shares her insights and expertise on mindset shifts for beauty professionals. Through her podcast, she hopes to challenge limiting beliefs and norms of "hustle culture" so that you can pursue dreams and goals in a healthier, more meaningful way. For more info, please check out Studio Conceal.

Hosted on Acast. See acast.com/privacy for more information.