Most coaching programs are built to make money for the creator. But what if the entire model was designed around actually getting members to seven figures and beyond?

Josh Nelson didn't start with a book, a massive following, or even a finished course. He started with a $1 million agency, a proven roadmap, and 12 weeks of live calls that he sold before creating a single module.

That decision became the foundation for 7 Figure Agency - a $6 million coaching business with 375 active members, $550K in monthly recurring revenue, and 181 agencies that have crossed seven figures.

This isn't theory. Josh walks through the exact playbook: how he validated demand before building content, evolved from a one-time product to a recurring model, and scaled support through 16 success coaches and 14 specialty coaches.

You'll hear the sales process (book funnel to webinar to live event), the "try before you buy" intensive that converts at 30%+, and why he's never been tempted by high-ticket one-on-one despite the industry push.

If you're an agency owner, consultant, or coach wondering how to build something that actually transforms clients while generating predictable revenue, this is the blueprint.

What You'll Discover

◆ The market gap Josh identified in 2011: Too much hype, not enough "here's how I actually did it and here's the roadmap to implement it"

▸ How to validate a coaching offer before building it: Sell live cohort delivery, create content in real-time with buyers, then productize what works

◆ The curse of knowledge - why agency owners who've done it for 10+ years need to spend time with people who haven't, or they'll create content that doesn't resonate with their ideal buyer

▸ The book funnel to webinar to live event model: A 90-minute webinar that tells the story and invites prospects to a "try before you buy" intensive where day one delivers massive value with zero risk

▸ Why recurring revenue beats high-ticket: Consistent income, price points that make financial sense for members, and ROI that's easier to justify and scale

▸ The "learn, do, teach" philosophy: Members who become specialty coaches develop mastery while earning supplemental income - 16 success coaches and 14 specialty coaches now support the community

✓ Josh's three non-negotiable rules for coaching success: Focus on client results first, don't default to one-on-one delivery, and market aggressively - you have a responsibility to get your great program in front of people

Learn more about 7 Figure Agency at https://sevenfigureagency.com/

If you're ready to scale your coaching or consulting business with a done-for-you marketing system that delivers measurable ROI, book a consultation at beknownonline.com/start

Be Known helps coaches, consultants, and course creators scale with done-for-you marketing systems that deliver measurable ROI.

Join Daniel Pope as he interviews Chad Durphy, founder of Project Icon, who reveals the counterintuitive business strategies behind building a podcast empire. Discover how a $97 "loss leader" creates $1,900+ lifetime customers, why paying per result beats hourly wages, and the "Blitzkrieg" scaling method that took one client from 10 to 130+ monthly retainers.

What You'll Learn:◆ The 20x ROAS business model that breaks traditional math◆ Why 100+ episode podcasters still make $0 (and how to fix it)◆ The "surfing" mindset for aggressive business scaling◆ Slack workflow systems that eliminate project bottlenecks◆ How to hire "company moms" from Facebook groups◆ The trust-building strategy that creates raving fans

Key Insights:Chad shares how Project Icon "engineers public perception" to position clients as industry experts, why long-form content cuts through the "fog of mediocrity," and the operational systems that support million-dollar ad spend goals. This isn't just about podcasting—it's about building authority, optimizing cash flow, and scaling with systems that actually work.

Perfect for: Coaches, consultants, and course creators with $500K-$5M revenue who want predictable lead flow and scalable growth systems.

Connect with Be Known, LLC: https://www.beknownonline.com

#BusinessScaling #PodcastStrategy #MarketingROI #BusinessSystems #EntrepreneurMindset

Discover how Ben Gower scaled from door-to-door sales rep to building a $300K/month coaching business in just 6 months!

In this power-packed episode, sales veteran Ben shares his journey from managing 50+ Direct TV reps across three states to creating the game-changing financing platform ShiFi.

What You'll Learn:

• Why traditional sales scripts kill deals (and Ben's "enrollment recipe" framework instead)
• How to scale high-ticket offers with setter/closer models and proper team structure
• The financing hack that increases close rates by 20-30% on $10K+ programs
• Ben's AI SMS strategies that book 15% of inbound leads automatically
• Lead generation secrets using book funnels that attract high-intent prospects
• How small coaches can build $10K/month passive income streams

Key Topics Covered:

• Sales team scaling and management
• High-ticket offer optimization
• Alternative financing for coaching businesses
• Lead generation and conversion strategies
• Door-to-door sales lessons for online business
• Building systems for sustainable growth

Perfect for coaches, consultants, course creators, and anyone selling high-ticket programs. Whether you're doing $10K or $10M per year, Ben's proven strategies will transform how you approach sales and financing.

#SalesTraining #HighTicketSales #CoachingBusiness #Entrepreneurship #BusinessGrowth #SalesStrategy #OnlineBusiness #InfoProducts

Jim Padilla, CEO of Gain The Edge, shares the critical mistakes that prevent consultants, coaches, and service-based businesses from scaling beyond 6 figures. In this interview, discover why singular focus beats multiple revenue streams, how to prioritize effectiveness over efficiency, and the #1 reason most sales strategies fail.

Key topics covered:

• Why serving multiple audiences simultaneously kills your sales
• The difference between profitable growth vs. revenue growth
• How to avoid the "shiny object syndrome" that destroys focus
• When to hire your first salesperson (and how to prepare)
• Building systems that create "irreplaceable profit centers"
• The mindset shift from chasing millions to building sustainable profit

Perfect for business owners, consultants, coaches, and entrepreneurs looking to scale their expertise-driven businesses from $500K to $5M+ without burning out or sacrificing profitability.

Jim Padilla founded Gain The Edge to help visionary founders build legendary companies through intelligent sales processes, proper enablement, and human-centered approaches. His clients typically scale from 6 to 7 figures or prepare 7-8 figure businesses for strategic exits.

Connect with Jim:

https://www.gaintheedgenow.com/

or find him on social @GainTheEdge

#SalesStrategy #BusinessGrowth #Scaling #Entrepreneurship #ConsultingBusiness #CoachingBusiness #ServiceBusiness #SalesManagement #BusinessStrategy #Profitability

Are you building a business that will thrive for decades, or one that's destined to burn out? In this episode, Daniel Pope shares a recent uncomfortable business call that revealed two fundamentally different approaches to entrepreneurship: the "miner" vs "gardener" mindset.

After experiencing aggressive sales tactics disguised as collaboration, Daniel breaks down why some businesses extract quick value and disappear while others cultivate lasting success. He exposes the red flags in high-pressure consulting pitches and explains how to identify whether you're dealing with someone who wants to exploit your business or genuinely help it grow.

Key Topics Covered:

• The miner vs gardener business philosophy explained
• How to spot predatory sales tactics in consulting and coaching
• Why quick-fix business solutions often backfire
• Building sustainable growth vs chasing short-term gains
• Red flags when hiring consultants or business coaches
• Creating businesses that nurture customers for decades
• The ethics of the coaching and info product industry
• Questions every entrepreneur should ask about their long-term vision

Whether you're a coach, consultant, or service provider, this episode will challenge you to examine your business practices and choose the path that leads to genuine impact and sustainable profits.

Perfect for entrepreneurs tired of "get rich quick" schemes who want to build something meaningful that stands the test of time.

Why do the best-known businesses consistently outperform the best?

In this episode, Daniel Pope, founder of Be Known LLC, breaks down the hard truth behind why most coaches, consultants, and course creators stay stuck in the growth rollercoaster, despite having great products.

Daniel shares how a single insight during a shower sparked a 7-figure business built on done-for-you marketing systems that generate qualified leads and real ROI.

If you're tired of launch burnout, inconsistent sales, and guessing at what works in your marketing, this conversation is your roadmap to becoming the go-to expert in your niche.

Perfect for:
Coaches, consultants, and service providers ready to scale with smarter systems and high-converting strategies.

Connect with Daniel at beknownonline.com or email dpope@beknownonline.com

#MarketingStrategy #OnlineBusiness #LeadGeneration #BusinessGrowth #CoachingBusiness

Struggling with no-show calls or unqualified prospects?

In this episode, Daniel Pope talks with Grant Eilertson, founder of Simple Check, about the low-cost tool that's helping coaches, consultants, and high-ticket businesses automatically prequalify leads - using just name, email, and phone.

You’ll discover how to:

• Instantly qualify leads based on credit score, income, and spendable credit

• Eliminate 75% of wasted sales calls with real-time data (no credit pull required)

• Capture 30% more leads from abandoned forms using Smart Form tech

• Feed prequalification data into Meta’s Conversion API to improve ROAS

• Prioritize leads, boost team morale, and turn your sales process into a machine

• Use faith, structure, and strategic thinking to build a business that lasts

Whether you're selling $3K+ offers or running a high-touch coaching funnel, this episode gives you the exact systems that are doubling close rates - without hiring more reps or burning through your ad budget.

Try the Smart Form: simplecheck.com/smartform

#SalesProcess #HighTicketSales #CoachingBusiness #LeadQualification #DigitalMarketing #MetaAds #FaithInBusiness #BusinessGrowth #Entrepreneurship

In this episode, Daniel Pope interviews Cindy Padilla, co-founder of Gain The Edge, to unpack the real story behind her $1.6 million launch that almost fell apart behind the scenes.

Cindy shares how she and her husband Jim built a sales enablement company trusted by top names like Bill Baren, Danny Iny, and the Ziglar organization. From hiring their daughter to run live chat to leading 15 reps with no systems, this "phenomenally successful train wreck" became the launch that changed everything.

What You'll Learn:
✅ How they pulled off a $1.6M launch without polished systems
✅ The emotional and strategic power of live events
✅ Why most business owners wait too long to build a sales foundation
✅ How to hire, pay, and train salespeople who actually deliver
✅ What works in sales now that cycles are longer in 2025
✅ Why human connection beats AI every time

Perfect for coaches, course creators, consultants, and service providers ready to grow their revenue without sacrificing integrity or burning out.

📌 Resources
Gain The Edge → gaintheedgenow.com
Jim Padilla’s YouTube → Winning Sales Teams
Daniel’s Resources → beknownonline.com

In this episode, Daniel Pope sits down with Parker Stevenson, CEO of Evolve Finance and author of Profit Pillars, to unpack why most online business owners never hit sustainable profitability.

Most entrepreneurs think bookkeeping is just for taxes.
But Parker explains how your financials are the clearest reflection of whether your business is built to grow—or built to stall.

Whether you run a coaching program, course business, or agency, this conversation will help you simplify your operations, track what actually matters, and grow without burnout.

What You’ll Learn
✅ Why most business owners rely on their bank balance instead of real data
✅ When to hire a bookkeeper and which tools make it easier
✅ Why chasing investors rarely makes sense for digital businesses
✅ How to build financial systems that support better decisions
✅ How much cash you really need in your business and personal accounts
✅ Why boring, repeatable business models are often the most profitable

📩 Want help growing your business with a clear marketing and growth system?
Connect with Daniel and the Be Known team → https://beknownonline.com/

📚 Resources
Evolve Finance → https://evolvedfinance.com/
Profit Pillars Book → https://evolvedfinance.com/book/
Connect with Parker → https://www.linkedin.com/in/parkerstevenson/

In this episode, Daniel Pope sits down with Michelle Cunningham, a former done-for-you client turned multimillion-dollar entrepreneur.

From shy beginnings to bold business moves, Michelle shares her journey of launching a $5M brand with just $50 in Facebook ads, a homemade 70-page workbook, and a commitment to doing things the right way.

This is not just another success story...
It is a deep dive into the mindset, systems, and decisions that actually scale a digital business

What You’ll Learn
✅ How Michelle overcame imposter syndrome to own her voice
✅ Why over-delivering value created unexpected momentum
✅ The $50 ad test that changed everything
✅ How a simple workbook sparked a 7-figure product line
✅ When she knew it was time to hire and delegate
✅ Her heartfelt take on mentorship and sustainable growth

If you are building a business and want to grow without burning out
This conversation will show you what is truly possible

📩 Want to work with Daniel and the Be Known team?
Visit: https://beknownonline.com/

📚 Resources
Michelle's Website: https://michellecunningham.com
Michelle’s YouTube: https://www.youtube.com/directsalesmichelle

Small business owners and entrepreneurs often fall into a few common marketing traps due to a lack of experience or understanding of key marketing principles. By being aware of these pitfalls and actively seeking to avoid them, marketers can improve their strategies and garner better results. Tune in as Jakob Eliason dissects these common marketing traps so you can break free and boost your business success:

The key moments in this episode are:
00:01:41 - The Sin of Certainty
00:07:19 - Marketing to Yourself
00:11:16 - Product First Mentality

If you're feeling frustrated by the lack of success from your traditional marketing efforts, you are not alone!

On this episode of the Be Known Marketing podcast, we're diving into the untapped power of virtual events.

From shortening sales cycles to increasing close rates and deal value, tune in to learn how virtual events offer a game-changing advantage for businesses.

The key moments in this episode are:
00:03:39 - Virtual Events and Advertising Costs
00:08:13 - Building Authority and Trust
00:10:10 - Building a Database of Contacts
00:12:28 - Higher Intent Lead Generation
00:19:53 - Enabling Outbound Sales with Virtual Events
00:22:31 - Increasing Close Rates and Deal Values

Be Known helps professional service companies get more out of their digital marketing. Contact us today at www.beknownonline.com for a free consultation.

I thought I understood the info marketing game until Nick Loise walked me through the brutal realities that most entrepreneurs refuse to face.

Nick ran GKIC (Glazer Kennedy Insider Circle) as President, building it into an $18M powerhouse with 6,000+ members. He's witnessed the Dan Kennedy empire from the inside and seen the patterns that separate lasting businesses from the 90% that vanish without a trace.

This conversation pulls no punches. We dive deep into why customer acquisition costs are crushing businesses across ALL industries, why ROAS is a ghost metric that misleads entrepreneurs, and the strategic partnerships that smart business owners use when traditional advertising becomes too expensive.

What You'll Discover:

The Dan Kennedy lineage that created Russell Brunson, Alex Hormozi, and countless other success stories. Nick explains the direct response marketing principles that have lasted decades while trendy tactics come and go.

Why most info marketers treat their business like a personal piggy bank instead of building real systems. Nick shares the operational mindset that separates businesses with staying power from the overnight successes that disappear by month 13.

Alternative traffic sources beyond Facebook and Instagram that convert solution-seekers into buyers. We explore YouTube as the new book, Reddit as an underutilized goldmine, and international markets that generated 25% of GKIC's revenue.

The psychology plus math formula that Nick used to scale GKIC. It's not just about messaging or metrics - it's mastering both sides of the equation that most marketers get wrong.

Key Insights:

Strategic partnerships that slash customer acquisition costs without expensive ads. Nick breaks down the Jay Abraham approach to finding complementary audiences and building mutually beneficial relationships.

Why differentiation matters more than ever in a crowded marketplace. We discuss how to position yourself FOR specific people and AGAINST specific things, plus the core storytelling that makes businesses memorable.

The mentor selection process that can save you years of trial and error. Nick and I share how studying the mentors of your current influences can fast-track your education and help you avoid industry charlatans.

International market opportunities that most US-based entrepreneurs completely ignore. Nick shares stories from GKIC events in Milan, Japan, and Haiti that reveal global hunger for quality marketing education.

This isn't another surface-level marketing conversation. Nick brings decades of experience from the highest levels of the info marketing industry, plus the business acumen to separate what works from what sounds good in theory.

Whether you're a coach, consultant, or course creator struggling with inconsistent leads, rising ad costs, or competition from fake lifestyle marketers, this episode provides the strategic framework you need to build a business that lasts.

Connect with Nick Loise at salesperformanceteam.com for sales training and business development, or yoursalesrecruiter.com for his recruiting services.

Ready to build marketing systems that scale? Visit beknownonline.com to explore how we help expertise-driven businesses generate predictable lead flow and measurable ROI.

Does this sound familiar? You've been told to increase your marketing efforts, spend more on advertising, and try every new trend in order to achieve better results. But what if I told you that all this effort may be causing more harm than good? The pain of investing time and resources into marketing strategies that yield minimal results can be frustrating and disheartening. It's time to break free from the ineffective action and discover the power of doing less in your marketing efforts.

The key moments in this episode are:
00:04:31 - The Thing Before the Thing
00:10:26 - Choosing the Right Mousetraps
00:15:05 - The Power of Webinars and Virtual Events
00:32:28 - Less Channels
00:34:44 - Less "Conversions"
00:44:59 - Smaller Objectives

Be Known helps professional service brands get more out of their digital marketing. Contact us at www.beknownonline.com for a free strategy and discovery call.

If you're feeling overwhelmed by your marketing efforts, constantly trying different strategies and seeing little to no results, then you are not alone! Many businesses find themselves in this frustrating situation, wasting time and money on ineffective tactics.

In this episode, Jakob Eliason breaks down the Inside Out Approach to Marketing Planning, a framework we use to prioritize projects effectively (and profitably).

The key moments in this episode are:

00:00:12 - Introduction
00:01:33 - Marketing Funnel Models
00:03:30 - An Inside Out Approach to Marketing
00:07:22 - Starting with Existing Assets
00:11:18 - Expanding to New Audiences
00:16:43 - The Importance of a Strong Foundation

www.beknownonline.com

If you're feeling frustrated and overwhelmed by the endless cycle of hiring and firing freelancers who just can't seem to get the job done, then you are not alone! Instead of finding the competent remote marketing talent you need, you may be stuck with a revolving door of underqualified individuals who drain your time, energy, and resources. In this episode, Daniel Pope, Founder of Be Known, shares his process for finding and attracting great marketing talent for our agency.

The key moments in this episode are:
00:01:10 - Delegation Process

00:03:02 - Figuring Out What You Need

00:07:37 - Creating a Job Post

00:18:41 - Vetting Process

00:23:16 - Compensation and Negotiation

00:26:12 - Reference Checks

In B2B marketing, the thank you page can be a game-changer. But many companies leave money on the table by not optimizing them. Join Jakob Eliason and Daniel Pope as they discuss how you can optimize your thank you pages to drive better outcomes from your marketing.

The key moments in this episode are:

00:00:13 - Introduction to the Thank You Page Strategy,
00:02:58 - The B2C Thank You Page Strategy
00:09:51 - Applying the Thank You Page Strategy in B2B
00:12:32 - Leveraging Thank You Pages in B2B Content Syndication,
00:16:39 - The Importance of a Call Booking Form on your Website
00:18:21 - Differentiating Between Email Subscribers and Leads
00:21:37 - The Underutilization of Thank You Pages
00:25:01 - The Importance of Not Leaving Opportunities on the Table

If you're looking to optimize and improve your company's marketing strategy, this episode is for you. Join Jakob Eliason as he shares insights on the present and future of YouTube, effectively allocate your marketing budget, and ideas to tailor your strategies to fit your customer needs.

The key moments in this episode are:
00:01:48 - YouTube's Growth
00:09:03 - Creating Valuable Video Content
00:12:25 - Budget Allocation in Marketing
00:14:44 - Facebook Is Not Dead
00:18:36 - Understanding the Purpose of Facebook
00:20:35 - Avoiding Copying Competitors
00:28:01 - Steps to Control Your Marketing Strategy,
00:31:46 - Planning for the Future

In this episode, Daniel Pope and Jakob Eliason discuss the results of new research studies conducted by Demand Gen Reports about buyer behavior and how companies measure their marketing.

Timestamps:

00:00:14 - Introduction,
00:02:32 - Importance of Advertising
00:07:58 - What Buyers Want
00:11:18 - Struggling with Messy Data
00:14:05 - Cleaning up Messy Data
00:17:35 - Cleaning and Deduplicating Data
00:19:34 - Manual Data Cleaning
00:21:48 - Key Metrics in B2B Marketing
00:25:21 - Tracking High Intent Leads
00:29:10 - Quality over Quantity

In this episode, Daniel Pope and Jakob Eliason discuss their most frequently asked questions about social media advertising, along with some of the common challenges we see companies facing.

The key moments in this episode are:

00:00:14 - Introduction
00:02:10 - Biases in Ad Platforms,
00:07:26 - Overspending and Pockets of Gold
00:09:52 - Balancing Awareness and Intent
00:14:53 - Social Media vs Sales Media
00:16:35 - Understanding your Ideal Customer Profile
00:18:23 - The Importance of Remarketing
00:20:01 - Bottom of Funnel Strategies
00:26:00 - Mapping the Buyer's Journey

Jakob was recently interviewed on the National Speakers Association's podcast, Speakernomics. We loved the interivew and wanted to share it here, too.

Daniel and Jakob sit down to discuss the current state of Marketing Automation and how to use it to win with your business.

Jakob and Daniel sit down to discuss attribution modeling and the different ways that you can track behavior through the pipeline.

Join Daniel Pope as he sits down with Coach Allan Rojas, a leadership and sales coach from Costa Rica, for a powerful conversation about authentic storytelling, resilience, and career transformation. Allan shares the incredible success story of his client Rachel, who went from struggling factory worker to thriving data analyst using the "failing forward" method.

In this episode, you'll discover why your story is your biggest career asset and how to turn every setback into a stepping stone for success. Allan breaks down the mindset shifts that separate successful people from everyone else, including why he never calls mistakes "mistakes" and how to build unshakeable resilience.

What You'll Learn:

• The forgotten art of storytelling and why authenticity beats perfection every time
• How Rachel transformed her digital persona and landed her dream job despite multiple setbacks
• The "failing forward" method that turns failures into fuel for success
• Why you don't need certifications to help others grow and make an impact
• The ice cream flavor analogy that will change how you think about your target audience
• Michael Jordan's approach to failure and how it applies to your career
• Essential mindset shifts for adopting a growth-oriented perspective
• The 1% daily improvement rule that builds unstoppable momentum
• 
  

Allan's approach to coaching emphasizes self-belief, authentic storytelling, and viewing challenges as opportunities rather than obstacles. Whether you're a job seeker struggling with rejections, an entrepreneur building your personal brand, or someone looking to help others through coaching or mentoring, this conversation offers practical insights and proven strategies.

Key Takeaways:

• Your story encompasses everything: actions, speech, online presence, and energy
• Resilience is built through embracing humility and viewing failures as feedback
• The most important condition for transformation is believing in yourself
• Growth-oriented thinking sees abilities as developable rather than fixed
• Starting imperfectly beats waiting for the perfect moment

Perfect for entrepreneurs, coaches, job seekers, and anyone ready to transform their approach to challenges and unlock their potential through authentic storytelling and resilient thinking.

Daniel and Jakob discuss one of our most-asked questions... "what marketing strategy will work for me?"

If you're feeling frustrated and overwhelmed by the lack of customer demand for your products or services, despite all the effort you're putting in to create and promote them, then you are not alone! Many businesses find themselves in this situation, pouring resources into marketing campaigns, social media advertising, and sales tactics, only to see little to no results. Instead of seeing an increase in demand, they are left with stagnant growth and dwindling sales.

It's time to break free from this cycle and discover the three stages of demand: creating, capturing, and converting, to finally achieve the successful business growth you've been striving for.

The key moments in this episode are:

00:00:13 - Understanding Demand

00:02:29 - Creating Demand

00:03:01 - Capturing Demand

00:03:28 - Converting Demand

00:06:49 - Customer Research and Demand Gen

00:14:32 - The Importance of Investing in Marketing,

00:15:22 - Customer Research for Demand Creation,

00:16:28 - Defining Business Goals,

Does this sound familiar? You've been told to increase your marketing efforts to boost revenue, but despite your best efforts, the results have been underwhelming. You're left wondering why your actions aren't yielding the desired outcome. The pain of this ineffective action is evident in the stagnant growth and missed opportunities for your business.

It's time to understand the evolution of marketing over the past years and how it has fundamentally changed the way we buy and sell. By aligning your marketing and sales goals, you can unlock the potential for increased revenue and drive business growth.

Join us on this episode of The Be Known Marketing Podcast as we explore the transformative power of marketing and its impact on buying and selling.

The key moments in this episode are:

00:00:14 - The Evolution of Marketing and Commerce

00:02:33 - The Challenges of B2B Marketing in the Past

00:05:07 - Measuring Data in B2B Marketing,

00:08:10 - Aligning Goals and Analyzing Data

00:14:37 - Aligning Goals for Profitability

00:15:16 - Defining a Lead

00:17:06 - The Importance of High-Quality Leads

00:19:18 - Defining the Buyer's Journey

00:22:48 - Strategic Thinking vs. Tactical Thinking 

Connect with us here:

• 
  https://www.linkedin.com/company/beknownllc
• 
  www.beknownonline.com
• 
   https://www.youtube.com/@beknownonline
  

Let's face it – we all hate being on the receiving end of a hard sell. The pushy, traditional sales process is giving way to a new era where buyers are in control. With almost 40% of buyers steering clear of salesperson interaction, it's essential to reroute our marketing strategies. In this episode of The Be Known Marketing Podcast, Daniel and Jakob discuss the importance of customer-centric marketing. Instead of bombarding potential customers with persuasive tactics, Jakob advocates for understanding the needs of the customers, adjusting your strategy according to their preferences. 

The key moments in this episode are:

00:00:11 - Introduction

00:02:38 - SMS Marketing Regulation

00:04:17 - Registration Process

00:08:35 - Effective Marketing Strategies

00:12:07 - Changing Buyer Behavior

00:14:50 - Importance of Customer Research

00:15:53 - Selfish Marketing vs. Buyer-Centric Marketing

00:16:41 - Customer Research and its Impact

00:17:55 - Challenges of Customer Research

00:19:37 - Examples of Successful Customer Research

00:29:22 - The Future of Marketing

Connect with us here:

• Youtube: https://www.youtube.com/@beknownonline
• Linkedin: https://www.linkedin.com/company/beknownllc
• Website: www.beknownonline.com

In any business journey, capturing the origin, challenges, and direction is vital in understanding its progression and growth. Recognizing the initial stages of a startup offers lessons that can be applied to similar situations and challenges, providing the roadmap to navigate the path to success. Operating any business, especially in the digital landscape, requires continuous learning, evolution, and adaptation to stay relevant and thrive. In this episode of the Be Known Marketing podcast, Daniel and Jakob express how the company began as a necessity, with Daniel carving a path in Facebook ads and direct response marketing strategies. They touch on the importance of recognizing potential for scalability and drilling down on producing products that the market wants. The duo's initial venture into e-commerce, the transformation to digital products and courses, and their expansion focus on B2B companies is a captivating journey of discovery, adjustment, and development.

The key moments in this episode are:

00:01:06 - Be Known's Origin Story

00:05:47 - B2C vs B2B vs B2E

00:09:21 - Challenges with B2E,

00:11:46 - Optimizing Lead Generation

00:15:40 - The Changing Landscape of Buyer Behavior

00:16:19 - Exploring B2B Marketing

Connect with us here:

• Youtube: https://www.youtube.com/@beknownonline 

• Linkedin: https://www.linkedin.com/company/beknownllc 

• Website: www.beknownonline.com 

In this episode of the Be Known Marketing Podcast, we Explore the fascinating developments happening in technology and how they're being employed in the marketing space. Discover how these advancements can revolutionize industries, solve complex problems, and enhance efficiency. But, as the possibilities unfold, will these new technologies lead us into a brave new world or leave us crashing into walls? 

The key moments in this episode are:

00:00:12 - Introduction and Purpose of the Podcast

00:02:30 - Google's New Ad Transparency Policy

00:06:29 - Implications of Ad Transparency for Smaller Players

00:10:01 - Potential Impact of Ad Transparency on Ad Revenue

00:11:49 - Generative AI and its Applications

00:15:07 - The Evolution of AI in WordPress

00:16:18 - Salesforce's AI Integration

00:19:30 - Major Players Embracing AI

00:21:22 - AI for Summarizing Content

00:25:50 - AI Tools for Content Management

00:30:46 - The Power of Narrative in Marketing

00:31:25 - Salespeople's View on Marketing in B2B

00:39:42 - Apple Vision Pro: A Computer On Your Head

00:45:30 - The Changing World and Transparency

00:47:46 - AI for Problem-Solving

00:49:11 - Optimism about AI

Connect with us here:

• Youtube: https://www.youtube.com/@beknownonline

• Linkedin: https://www.linkedin.com/company/beknownllc

• Website: www.beknownonline.com 

Discover how successful entrepreneurs break free from the Builder's Paradox - where your own success keeps you trapped in daily operations. Daniel Pope interviews Jen Eckhart of Entrepreneurial Freedom to reveal the exact framework for transitioning from owner-dependent to self-managed business.

In this conversation, you'll learn the 4 phases of entrepreneurial evolution (Founder to Builder to Ambassador to Investor), the Ops Flywheel Framework for operational independence, and why the "Friday Effect" exposes hidden business weaknesses. Jen shares real case studies, including how one client grew from $6M to $8.5M revenue while working less.

Perfect for business owners feeling stuck in their operations, this episode uncovers the systems, processes, and mindset shifts needed to build a business that thrives without you. Whether you're planning an exit or just want your life back, this framework creates freedom now and asset value later.

Topics covered include the "quiet truths" entrepreneurs won't admit about leadership transitions, how to use Kolbe assessments to optimize team dynamics, why visionaries and operators clash, and the personal transformation required for business growth.

Guest: Jen Eckhart - Entrepreneurial FreedomHost: Daniel Pope - Be Known, LLC

For show notes and resources, visit beknownonline.com

When a client stepped back from operations and complaints started rolling in, we could have panicked. Instead, we used the Voice of Customer (VOC) framework to transform those negative situations into business intelligence and referral opportunities.

In this episode, I break down the complete 3-phase VOC system that lets you systematically collect customer feedback while positioning yourself as the solution. You'll learn how to handle customers in "triage mode" without making things worse, the specific questions that unlock valuable market research, and why asking "What would you consider us the best at?" works like a defibrillator for angry customers.

This isn't just damage control. When done right, you're extracting insights that improve your advertising, email copy, and messaging while turning complaints into referrals. I've seen this framework pull clients out of refund requests and transform them into advocates.

The difference between good businesses and great ones? Great businesses know how to turn their biggest challenges into competitive advantages. This is that kind of work.

For more business growth strategies that actually work, follow the show and visit https://beknownonline.com/

Most businesses are doing automation completely backwards. They jump straight to automated LinkedIn outreach, evergreen webinars, and email sequences without validating anything first. Then they wonder why they're burning through thousands of dollars with nothing to show for it.

In this episode, I break down the exact framework successful businesses use: validate, automate, accelerate.

You'll learn:

Why the 30-180 day validation period isn't optional (and what factors determine your timeline)

How to establish baselines and controls before automating anything

The real client example of live webinars that actually convert

When you know you're ready to flip the automation switch

Why "what got you here won't get you there" applies to your team, not just your systems

Here's the thing. Automation sounds amazing. Set it and forget it, right? But if you haven't validated your campaign first, you're just automating failure at scale.

Whether you're thinking about automating your LinkedIn outreach, setting up evergreen webinars, or building email sequences, listen to this first. It'll save you time, money, and a lot of headaches.

Ready to build marketing systems that actually work for your business? This episode shows you exactly how.

#MarketingAutomation #DigitalMarketing #BusinessPodcast #Entrepreneurship #LeadGeneration

In this deep-dive conversation, David Bush interviews Daniel Pope, founder of Be Known LLC and self-proclaimed "Chief Storyteller," who's generating 5-12x returns on ad spend for consultants, coaches, and advisors.

What You'll Discover:

• Why "best known beats the best" and how to extract your story for maximum impact
• The data-driven direct response marketing framework that separates winners from "Yahoo agencies"
• Why webinars aren't dead (despite what everyone says) and how to set them up for consistent ROI
• The biggest offer mistake keeping businesses stuck at $20K/month and how to fix it
• Daniel's "skill stacking" journey from failed businesses to a 7-figure marketing firm
• A brilliant $1,000 Facebook group acquisition that generated 1000x ROI
• The "Eliminate, Automate, Delegate" system for scaling without burning out
• Why most coaches can't convert social media followers into paying clients
• 
  

Key Takeaways:

Daniel shares his complete framework for turning "mess into message," including real client stories like the 58-year-old nurse who transformed her struggling online program by shifting from features to emotional transformation. You'll learn why data-driven decisions beat guessing every time, how to create irresistible offers with scarcity and urgency, and the future of high-touch, experiential business models.

Perfect For: Consultants, coaches, advisors, and expertise-driven business owners with $500K-$5M revenue who want scalable growth, predictable lead flow, and measurable ROI.

Guest: Daniel Pope, Founder & Chief Storyteller at Be Known LLC (beknownonline.com)

Host: David Bush, bdr.ai

Recorded September 2025 • Runtime: ~49 minutes

Struggling to find reliable, affordable remote talent? You're not alone.

Most business owners either overpay for mediocre help or get burned by cheap contractors who disappear. But what if I told you there's a systematic way to find rock-star remote workers for $5-15/hour who'll stick around long-term?

In this episode, I break down my proven multi-tier vetting process that's helped me hire dozens of overseas workers. And why they often outperform their US counterparts.

Here's what you'll learn:

The eliminate-automate-delegate framework that saves you from hiring the wrong people

Why time tracking is your secret weapon for identifying what you actually need to hire for

My favorite platform for finding remote talent (and the 3 non-negotiables I always filter for)

The psychology behind making candidates "jump through hoops" and why it works

How $5/hour in the Philippines equals $25-50/hour purchasing power in the US

My complete assessment process that weeds out 80% of applicants automatically

The reference check strategy that's landed me new clients

Bottom line: Stop playing hiring roulette. There's a logical, systematic approach to building your remote team, and I'm sharing every detail.

Perfect for coaches, consultants, and online business owners who need to scale without breaking the bank.

Ready to build your dream remote team? Let's connect. Search "Be Known LLC" and let's chat about putting these systems to work in your business.

This episode delivers the no-fluff, actionable insights you need to hire smarter, not harder.

Discover why launches, webinars, and email marketing aren't dead in 2025! Join host Daniel as he interviews Amber Miller, CEO of Smart to Finish, a boutique agency with two decades of experience rescuing entrepreneurs from launch disasters.

In this power-packed episode, Amber shares battle-tested strategies from 20 years in the trenches, including:

• How to survive mid-launch crises (like team members calling from the hospital)
• Why reliable support beats flashy promises every time
• The real reason most launches fail (hint: it's not the strategy)
• Traffic sources that actually work: email, JV partnerships, and Meta ads
• When to pivot quickly and how to manage client stress during cart close

Amber's unique background, from managing IT networks during Y2K to becoming the "launch therapist" for stressed entrepreneurs—gives her unmatched perspective on what really works under pressure.

Whether you're planning your first launch or your fiftieth, this episode delivers actionable insights on client management, traffic generation, and the mindset shifts that separate successful launches from expensive failures.

Perfect for entrepreneurs, business owners, coaches, and marketers who want proven strategies, not empty promises.

Key Topics: Business launches, entrepreneurship, client management, email marketing, webinar strategy, Meta advertising, project management

#Entrepreneurship #BusinessLaunches #OnlineMarketing #EmailMarketing #WebinarStrategy #BusinessGrowth #EntrepreneurMindset