In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.
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Architecture of AI Starts Here - Enrico Signoretti on Europe’s Sovereign Data Future - BASELINE036
Saison 1 · Épisode 35
dimanche 11 mai 2025 • Durée 57:57
In this episode of BASELINE, Ian sits down with Enrico Signoretti in Bologna, the heart of Europe’s academic and technical innovation. Enrico shares his journey from global storage expert to joining Cubbit, a company redefining cloud infrastructure through sovereign, distributed storage.
Together they explore the future of AI, the rise of European data independence, and how platforms like Cubbit could power the next generation of intelligent systems. With supercomputers like Leonardo and quantum breakthroughs on the horizon, Bologna is becoming a hub for real innovation.
This conversation is a powerful look at why Europe’s moment to lead is now.
BASELINE exposes the truth behind AI’s unstoppable rise.
In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.
Care Reimagined - Building human-centered AI with government - Rachel Astall - BASELINE035
Saison 1 · Épisode 36
samedi 3 mai 2025 • Durée 57:01
In this episode of BASELINE, Rachel Astall, Chief Customer Officer at Beam.org, reveals how one of the most overlooked areas of society is being transformed through AI and why she believes technology should serve people, not replace them. Rachel shares the story behind Magic Notes, Beam’s AI-powered tool that gives frontline social workers a full day back each week by reducing admin and restoring focus on human care. From her early work in charities to leadership in fast-moving fintech and now driving real impact inside government, Rachel’s journey is a masterclass in purpose-driven innovation.
This is human-centered AI, co-created with care workers, trusted by government, and already changing lives. If you want to know what it looks like when empathy, intelligence, and technology truly work together - watch this.
BASELINE exposes the truth behind AI’s unstoppable rise.
In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.
00:14 – Partnering with Government, Not Selling to It
The Dissonance Age - Human augmentation and trust - Gene Allmark-Kent - BASELINE037
Saison 1 · Épisode 37
dimanche 27 avril 2025 • Durée 58:03
BASELINE exposes the truth behind AI’s unstoppable rise.
Gene Allmark-Kent returns to BASELINE as one of the most trusted and up-to-date voices on AI, leadership, and the changing face of human connection. In this cinematic conversation, we explore real-time augmentation tools like Cluely, the rise of dissonance in AI-assisted interviews, and what trust and authenticity look like in the era of machine-shaped behaviour. Gene brings a grounded, expert perspective from inside the executive search world: offering clarity, nuance, and sharp insight into the very human dilemmas emerging in our AI-driven reality.
In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.
BASELINE034 - Bob De Caux - Inside IFS’s Industrial AI Machine
Saison 1 · Épisode 34
dimanche 20 avril 2025 • Durée 01:01:30
BASELINE exposes the truth behind AI’s unstoppable rise.
In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.
In this episode of BASELINE, Ian speaks with Bob De Caux, Chief AI Officer at IFS, to explore the emerging role of the CAIO and what it really means for enterprise, innovation, and leadership. This conversation covers how AI is shifting from isolated data science teams to core strategic functions, how humanoid robots may soon enter industrial environments, and why the companies that ignore AI will not survive the next wave of disruption. Bob shares his journey from academic research to frontline AI strategy, giving us a clear view of what it takes to lead artificial intelligence efforts at scale inside a global tech business.The discussion is grounded in the major shifts happening in 2025, including government mandates for Chief AI Officers, the rise of enterprise AI adoption, and the commercial push behind robotics and agentic systems. This episode is a snapshot of a critical turning point where AI moves from hype to infrastructure, from theory to decision-making, and from code to culture. If you want to understand how business, leadership, and technology are colliding in real time, this is the one to watch.
BASELINE033 - Gavin Ray - Can you still tell who's human?
Saison 1 · Épisode 33
samedi 12 avril 2025 • Durée 01:01:30
BASELINE exposes the truth behind AI’s unstoppable rise.
In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.
Gavin Ray is back on BASELINE and rejoins us because GPT-4.5 just passed the Turing Test-scoring 73% when given a persona. That means most people thought the AI was the human. In this episode, we explore what that really means, and how you can still stay ahead by learning the skill of prompt engineering.
We dive into conversational prompting, emotional mimicry, AI behavior design, and test whether Gavin can spot the difference between real and generated responses. If AI now sounds human, the only thing that sets you apart is how you speak to it. This is your field guide to understanding and mastering generative AI.
33:18 – Liability and the Illusion of Intelligence
41:06 – Just Start: Learning to Speak AI
55:12 – Utopia or Dystopia? The Future We Choose
BASELINE032 - Sam Empson - Should Machines Act Human?
Saison 1 · Épisode 32
dimanche 6 avril 2025 • Durée 53:54
BASELINE exposes the truth behind AI’s unstoppable rise. In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.
Sam Empson is one of the most exciting engineers working at the edge of AI. In this episode, he shares how he is building agentic systems that do more than generate language. These systems reason, plan, retrieve data, and take meaningful action in the real world.From synthetic empathy that boosts customer satisfaction to intelligent reinforcement modeling shaped by behaviour analysis and rubrics, Sam explains how these systems are designed, refined, and deployed at scale.
He also gives us a look into his own development process, using cutting-edge tools like Cursor to work faster and smarter with AI in the loop. This is not speculation. Sam is leading the way, and his clarity, energy, and technical insight make this conversation essential for anyone building the future of AI.
BASELINE031 - Brendon Warwick - AI is Coding at the Speed of Thought - Are Engineers Obsolete?
Saison 1 · Épisode 31
samedi 29 mars 2025 • Durée 01:00:05
BASELINE exposes the truth behind AI’s unstoppable rise. In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.
Brendon Warwick is a leading engineer who has worked at some of the most cutting-edge companies, from high-frequency trading at G-Research to AI-driven development at Hyperexponential. With expertise in low-latency, high-stakes systems, he combines technical precision with a deep understanding of AI’s role in engineering.
In this conversation, he explores how AI is reshaping software development, whether tools like Cursor and Copilot are making engineers stronger or obsolete, and the challenges of AI accountability in critical systems.
00:00 – Introduction: The Future of AI-Driven Engineering
02:10 – AI-Powered Coding: The Rise of Cursor and Copilot
07:25 – Are Engineers Becoming AI Operators with VIBE coding
12:40 – High-Stakes Systems: Can AI Be Trusted?
17:30 – Should AI Be Punished for Mistakes?
22:50 – The Google Search Disruption: Is AI Killing SEO?
28:15 – Augmented vs. Natural Engineers: Who Thrives?
33:40 – Can Startups Survive Without Engineers?
BASELINE029 - Ross Parrett - AI, Free Speech & Government Control – The Truth You Need to Know
Saison 1 · Épisode 29
dimanche 23 mars 2025 • Durée 47:24
BASELINE exposes the truth behind AI’s unstoppable rise. In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.
In this episode of BASELINE, we’re joined once again by Ross Parrett, who brings his sharp insights into global AI developments, media control, and digital rights. As AI continues to shape what we see, hear, and believe, Ross breaks down the latest global news, offering a thought-provoking perspective on its impact.
With his deep knowledge of ethics, technology, and free speech, we explore whether AI is becoming a tool for control or empowerment—from Apple’s stance on encryption and government surveillance of federal workers to the growing influence of AI in shaping media narratives. This is a conversation you won’t want to miss.
00:05:30 - Elon Musk, USAID & Government Influence
00:10:20 - AI, Free Speech & Censorship Concerns
00:15:40 - Is AI Being Used to Control Public Opinion?
00:20:10 - The Rise of AI in Monitoring Federal Workers
00:24:30 - How AI is Reshaping Government Decision-Making
00:28:50 - Western Values, Politics & Cultural Shifts
BASELINE027 - Al Martin - AI, Quantum & The Battle for Our Future
Saison 1 · Épisode 27
lundi 17 mars 2025 • Durée 55:36
BASELINE exposes the truth behind AI’s unstoppable rise.
In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.
Al Martin is a leader who delivers. As IBM’s Global VP of Technical Sales, he commands a 4,000+ strong team shaping the future of AI, hybrid cloud, and enterprise technology. With over two decades inside IBM, he’s led at every level: AI development, quantum strategy, and large-scale digital transformation turning complex technology into real business impact.
He doesn’t chase hype; he builds what lasts. A relentless learner and the host of Making Data Simple, Al believes AI is separating winners from losers, and quantum will rewrite the rules entirely. If you’re not paying attention, you’re already behind.
00:00 Intro – The Truth About AI’s Rise and IBM’s Legacy
02:30 IBM Watson Won Jeopardy – Why Did It Fail in the AI Race?
08:00 From AI Development to Leading IBM’s $Billion Tech Sales Team
14:00 The AI Divide – Winners, Losers, and Who Gets Left Behind
22:00 Quantum Computing Will Break Encryption – Why No One is Ready
30:00 How IBM is Betting on Hybrid AI to Compete with OpenAI & Google
38:00 AI in Sports – How the Kansas City Chiefs Use AI to Dominate
45:00 IBM’s Client Zero Strategy – Why AI is Powering IBM from Within
50:00 The AI Trust Crisis – Will Businesses Ever Fully Trust AI?
BASELINE030 - David Bradley - Mastering the Human Algorithm: The Secret to Real Influence
Saison 1 · Épisode 30
lundi 10 mars 2025 • Durée 01:00:16
BASELINE exposes the truth behind AI’s unstoppable rise.
AI Event at Revellers' Club: https://www.revellersclub.com/ai
In-depth interviews with AI experts, real analysis, and insights you can trust on the technology reshaping our world.David Bradley is a master connector, entrepreneur, and the driving force behind Revellers’ Club - an exclusive network where business, influence, and creativity collide. In this episode of BASELINE, David reveals the hidden psychology of networking, the real power of human relationships in an AI-driven world, and why the best deals happen over dinner, not in boardrooms. With his signature wit, boundless energy, and sharp observational skills, David unpacks the art of influence, storytelling, and the future of connection in an era dominated by technology.
00:00 “80% of success is turning up” The Power of Showing Up
06:12 AI vs. Creativity Will Machines Kill Originality?
12:25 “Human connection still reigns supreme” The Real Value of Networking
18:37 Mastering Influence What Makes a Great Connector?
24:50 How AI is Changing Sales & Business Relationships
31:02 Revellers’ Club Story How It All Began
37:15 The Psychology of Networking Why Asking the Right Questions Matters
43:27 Breaking Into Conversations Like a Pro David’s Simple Trick49:40 The Future of AI & Human Interaction What’s Next?
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