Not too long ago, the idea of a truly great cocktail coming out of a can seemed like a contradiction in terms, but this week's guest has been on a mission to change that. We are joined by Neal Cohen, Co-Founder and Chief Brand Officer of Atlanta-based Tip Top Proper Cocktails. Before launching the brand in 2018 with childhood friend Yoni Reisman, Neal spent years in radio and as Marketing Director for Superfly, producing large-scale events like Bonnaroo and Outside Lands, where he noticed something was missing from the market: bar-quality classic cocktails you could actually enjoy at a concert, a tailgate, or on your own couch. So tune in as Neal shares how they enlisted eight-time James Beard Award nominee Miles Macquarrie (Kimball House) to develop the recipes, how a background in music and brand-building shaped the company, and what it takes to pioneer an entire category. In addition, we discuss the growing lineup of Tip Top classics, from the Old Fashioned and Negroni to the Paper Plane and Penicillin, and where the prepared cocktail space is headed next.
Get your free samples: https:perfectpuree.com/bal
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Join us every Monday as acclaimed bartender, Erick Castro, interviews some of the bar industry's top talents from around the world, including bartenders, distillers & authors. If you love cocktails & spirits then this award-winning podcast is just for you. SUPPORT US ON PATREON: Get early access to episodes, exclusive bonus episodes, special content and more: https://www.patreon.com/BartenderAtLarge
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