Banter with Billy – Détails, épisodes et analyse

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Banter with Billy

Envy

Business & Entrepreneuriat

Fréquence : 1 épisode/14j. Total Éps: 35

Hosted by Envy’s own Billy Cina, this B2B marketing podcast dives into the real, unfiltered conversations happening in boardrooms (and bedrooms), Slack channels, late-night strategy sessions and the water coolers. Whether you're building a tech startup, figuring out how to turn your marketing into actual revenue (what a concept), or looking to scale, we’ve got you covered.

Expect candid banter with CMOs, VPs, and marketing leaders who know a thing or two about growing pains and what it takes to hit ambitious growth goals.

Zero buzzwords, fluff, or corporate non-sense, guaranteed.

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Use AI as marketing infrastructure 💪 Billy Banters with Alex Greenshpun

Saison 1 · Épisode 35

jeudi 3 septembre 2026 • Durée 19:45

Ask any marketer where they began with AI and the answer is content. So what happens next?

Alex Greenshpun co-founded 10x company and built one of the first AI communities for marketers in Israel, so she sees what happens to teams once the content-generation honeymoon ends. Envy's Billy Cina asked her what comes after, and the answer does not sit where you expect it to!

What Billy and Alex get into:

↳ AI slop, naturally
↳ Popular AI use cases for marketers
↳ Replacing marketing teams with AI
↳ The future moat and no, it's not AI!
↳ 2027 budget item no one is thinking about
↳ AI FOMO, of course

If there's one thing we want you to get out of this episode, it's this: stop chasing the newest model, and focus on context instead. You cannot control what the model says, but you can guide it with context, and that part is entirely in your hands.

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The Landing Page Queen on Why Demo Forms Are Dead 💅 Billy Banters With Tas Bober

Saison 1 · Épisode 34

lundi 24 août 2026 • Durée 23:46

You trust buyers to make $50,000 decisions. So why are you trapping them behind a form just to "see the product"???

In this banter, Envy's Billy Cina sits down with Tas Bober‬, the landing page queen herself, to pull apart everything B2B marketers get wrong about landing pages.

Turns out the old playbook (big form up top, three bullet points about how you're "AI-powered," no way out) is quietly killing your pipeline.

Tas explains what actually converts, why you have to date your buyers before you ask them to marry you (duh), and how she moved a single buried FAQ block and watched purchases jump 265%.

What we get into:

↳ Why 52% of companies don't even use a landing page (and why that's mistake #1)
↳The pre-conversion signals most marketers ignore — and where the real data lives
↳ Why 70% of buyer research happens before they ever talk to you
76 touch points. 6.8 stakeholders. One form on visit one. Do the math.
↳ The Snagit story: one FAQ, moved up the page, +265% in purchases (not trials)
↳ Why your landing page can't live in isolation from the rest of your brand

If your ads look great, your targeting's spot-on, your CPL is low, but pipeline still isn't moving, this one really is for you.

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Who Actually Owns GTM: CEO or CMO? 🤔 Banter with Billy with Sangram Vajre

Saison 1 · Épisode 33

lundi 27 juillet 2026 • Durée 20:56

Sangram Vajre as run marketing inside two nine-figure exits, Pardot and Terminus, then became a CEO himself. That mix is exactly why he has strong opinions on the CEO-CMO tension around go-to-market, and why so few companies actually solve it 👈

On this episode of Banter with Billy, Sangram argues CEOs need to own go-to-market outright, while marketers earn their seat at the table by understanding the business of marketing, meaning which accounts and products actually turn a profit.

He also breaks down why product no longer works as a moat now that AI makes it easy to copy, and how that pushes companies toward two real paths: building a brand that drives demand, or picking one go-to-market motion, like partner-led or event-led, and owning it completely.

If you're stuck in the same tug-of-war over who owns pipeline versus who owns strategy, this episode lays out where the ownership should actually sit.

Check out more on 🌍 https://www.goenvy.io/banter-with-billy

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He Built His First 50 Customers From LinkedIn Posts. Here's How 🤑 Banter with Billy w/Adam Holmgren

Saison 1 · Épisode 32

dimanche 12 juillet 2026 • Durée 21:52

Before Fibbler had a product, ‪Adam Holmgren had an audience 👀

He spent two years posting on LinkedIn every weekday, building 25,000 followers directly in his target buyer pool, with nothing to sell. So when he launched, his first 50 customers came straight from those posts, with content doing all the work before a sales team or paid funnel ever existed.

In this episode of Banter with Billy, Billy and Fibbler's co-founder and CEO, Adam Holmgren, get into what founder-led marketing actually looks like when it works, and where it tends to fall apart. They cover:

↳ Why it's worth to post thought leadership before you even have a product;
↳ When to shift from founder brand to company brand, and what happens if that shift comes too late;
↳ Why "I have nothing to say" is always an excuse;
↳ The best responses to harsh feedback on LinkedIn.

Plus, marketing attribution makes a cameo and we know you all love it! 🎉

Check out more episodes on https://www.goenvy.io/banter-with-billy/

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Career Vs. Advocacy? Two Leading Marketers Put Careers on Hold After Oct 7th | Banter with Billy

Saison 1 · Épisode 31

mercredi 17 juin 2026 • Durée 18:18

Rashi Elmaliah named Waze. Eitan Chitayat ran branding for Apple, Google, and Volkswagen through his agency Natie. Between them, decades of building some of the most recognised brands in tech. Then October 7th happened, and both of them showed up without being asked, without being drafted. A decision each made alone, the same night.

We get into how brand storytelling works when the stakes are existential, not commercial. If you work in brand, communications, or marketing, this conversation will hit differently. Because the craft they spent careers building got its hardest brief without a client, a budget, or a deadline.

Find more episodes on https://goenvy.io/banter-with-billy/

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How NOT to fail the First 5 Minutes of a VC Pitch? Billy Banters with Grove Ventures‬'s Vicky Books

Saison 1 · Épisode 30

mercredi 20 mai 2026 • Durée 20:02

In this episode of Banter with Billy, Billy sits down with Vicky Books, Director of Marketing at ‪Grove Ventures‬, to break down what actually happens when a founder walks into a pitch meeting.

From “my market is everyone” to gut-feel validation, Vicky shares the red flags that instantly kill investors' interest and what founders consistently get wrong when trying to raise.

They also get into:
Why VCs have serious FOMO (and how it affects decisions)
The difference between real customer insight and assumptions
What builds trust with investors and what destroys it fast
Why CMOs get pushed hard in board meetings
How early-stage teams should actually approach marketing

If you’re preparing for a raise or supporting a founder who is, this is a practical look at how to avoid the mistakes that cost you the room before you even get started.

Watch until the end for Vicky’s take on what founders should do in the first 6 months to validate their market the right way.

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What Will Marketers of the Future Look Like? 🔮 Envy's Billy Cina Banters w/ Kris Rudeegraap

Saison 1 · Épisode 29

mercredi 15 avril 2026 • Durée 19:14

Is AI actually replacing marketers… or that's just good ol' FOMO?

In this episode of Banter with Billy, Marketing Envy's Billy Cina sits down with Sendoso's CEO Kris Rudeegraap to to talk all things AI in marketing.

Because what we're seeing is not marketers disappearing into thin air. In fact, the best teams are hiring more. So what’s really going on?

Kris shares how Sendoso is using AI across SDR workflows, content, and even inbound chat, including where it’s working, and where it’s failing.

We get into:
Why AI won’t replace marketing strategy (surprise surprise)
The rise of AI agents inside marketing org charts
Real examples of AI wins in outbound and personalization
Why creativity is becoming the most valuable skill in marketing
The truth behind “SaaS is dead”

If you’re leading a marketing team, managing pipeline pressure, or trying to figure out where AI actually fits, this conversation is worth your time.

Subscribe to Banter with Billy for more conversations with actual marketers in the trenches, and less dry theory packaged in fancy fluff.

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Reddit as a GTM Engine? Envy's Billy Cina Banters with Olena Bomko

Saison 1 · Épisode 28

lundi 23 février 2026 • Durée 20:31

Reddit is the most underrated B2B marketing channel right now. There, we said it!

And in this episode of Banter with Billy, Envy's own Billy Cina sits down with Olena Bomko to discuss how product marketers and founders are using (or should be using!) Reddit to drive real impact, from community building and customer support to SEO visibility and even influencing ChatGPT citations.

Olena shares how she went from observing subreddits to building her own communities, running Ask Me Anything sessions, connecting Reddit with LinkedIn, and helping clients show up at the top of Google results.

We also discuss how Reddit ads differ from LinkedIn, why niche subreddits matter, and how companies can use Reddit for social listening and customer research.

If you’re in B2B, SaaS, or product marketing, and you’ve never considered Reddit part of your GTM strategy, this conversation will hopefully change your mind.

More banters here: https://goenvy.io/banter-with-billy

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Everyone's hiring or job-hunting... no one's happy 🥵 Job market w/ Beth Katzman & Adi Blecher

Saison 1 · Épisode 27

mercredi 17 décembre 2025 • Durée 21:00

This isn’t another “AI is taking our jobs” conversation. This banter episode with Adi Blecher, VP Marketing at Wisor.AI and Beth Katzman, global recruitment expert, is a grounded look at how hiring expectations, budget pressure, and leadership misunderstandings are colliding and leaving marketers stuck in the middle.

You’ll hear a blunt take on:
Why companies are hunting for all-in-one marketers and why that role fails in practice;
How AI is being used as a headcount shortcut, not a strategy;
Which marketing roles are still in demand and which ones are quietly disappearing;
The mistakes candidates make with CVs, LinkedIn profiles, and interviews;
Why “visibility” isn’t optional if you want to be hired;
The real risk behind 12–18 month job hopping;
When it makes sense to move marketing teams to the US and when it backfires.

If you’re a CMO, VP Marketing, or senior marketer navigating hiring freezes, unrealistic job specs, or career fatigue, this conversation will sound uncomfortably familiar.

Watch the full episode to hear what hiring managers are actually looking for and what most candidates still get wrong.

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Running a B2B Influencer Pilot Like a Pro with Vector's Jess Cook

Saison 1 · Épisode 26

jeudi 4 décembre 2025 • Durée 19:57

If you think influencer marketing is only for B2C brands, think again.

If you think influencer marketing is only for B2C and maybe B2B mega-brands, think again. Cause ‪Vector just proved that it can work ✨ magic ✨ with micro-influencers advertising your small(er) brand.

In this episode of Banter with Billy, Billy sits down with Vector's Head of Marketing, Jess Cook, to understand how a $12,000 micro-influencer pilot turned into 45 demo requests, out of which 82% were ICP leads, and more than $1.1M in pipeline??????

Jess breaks down how she built the entire program, but also what she would never do again, how to avoid the rookie mistakes, and why B2B brands should rethink “vampire months” like July and August.

If you’ve been skeptical about influencer marketing in B2B, this conversation will hopefully change how you how you budget for 2026.

Thanks, Jess!

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Banter with Billy – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Youtube10

Other4

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Youtube10

Other4