Badass Women in Business – Détails, épisodes et analyse

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Tiffany Carter’s story challenges the polished mythology of entrepreneurship by exposing how trauma can quietly shape the way high achieving founders earn, sell, lead, and stay visible, even when they appear successful from the outside. In this deeply honest conversation, Tiffany reframes money mindset as more than a confidence issue; it is a nervous system, identity, safety, and self trust conversation that determines how much capacity a leader truly has for wealth, visibility, and growth.

Show Notes

Tiffany Carter joins the Badass Women in Business Podcast for a raw, strategic, and profoundly human conversation about money attachment, trauma informed business growth, emotional based selling, and the hidden survival patterns that can follow ambitious women into leadership. A former TV news broadcaster turned multimillionaire entrepreneur, Tiffany is the host of ProjectME with Tiffany Carter, a top ranked money and entrepreneurship podcast, and the creator of Emotional Based Sales Techniques™, a system credited with helping clients generate more than $265 million in sales. Her work sits at the intersection of business strategy, emotional intelligence, attachment theory, and nervous system awareness, helping entrepreneurs understand why they may crave wealth, freedom, and visibility while still unconsciously resisting the very success they say they want.

• Why childhood trauma can become adult money drama, showing up as under earning, overworking, hoarding, burnout, fear of reinvesting, or resistance to being fully seen.
• How the “false self” can help high achievers perform, succeed, and receive praise, while quietly disconnecting them from their real voice, values, boundaries, and deeper purpose.
• Why visibility can feel dangerous for entrepreneurs who learned early that attention, power, or money were tied to control, exploitation, criticism, or emotional risk.
• How trauma wired founders can stop shaming their automatic stress responses and begin managing money, sales, leadership, and growth with more awareness, guardrails, and support.
• Why emotional based selling is not manipulation, but a deeper way of creating trust, communicating value, and helping the right buyers feel seen, safe, and ready to invest.
• How Tiffany’s decision to finally build ProjectME became a turning point in moving from survival, secrecy, and self doubt into truth telling, service, and financial autonomy.
• Why conventional business advice often fails people with complex lived experience, and why the right strategy has to account for the human being behind the brand.

This episode is for the founder, executive, advisor, coach, or creator who knows she is capable of more, but keeps meeting an invisible wall around money, visibility, expansion, or self trust. Tiffany’s message is not about pretending fear disappears; it is about learning how to build wealth without abandoning yourself, how to sell without performing, and how to lead from the real self instead of the survival identity that once kept you safe.

Guest Contact & Connect

Tiffany Carter is a money attachment expert, business mentor, international speaker, multimillionaire entrepreneur, creator of Emotional Based Sales Techniques™, and host of ProjectME with Tiffany Carter. Through ProjectME, she helps business owners multiply sales, clients, and cash online while healing the emotional and subconscious patterns that keep them stuck in scarcity, self sabotage, and inconsistent income.

Learn more about Tiffany at https://www.projectmewithtiffany.com and connect with her on Instagram, TikTok, YouTube, Facebook, and LinkedIn at ProjectME with Tiffany Carter.

Join the proveHER community and read the companion blogcast for more conversations with women building bold, strategic, and deeply human businesses.

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• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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Shan and Erika built Shades By Shan from a San Francisco garage into a nationally distributed cosmetics brand carried in more than 600 JCPenney Beauty stores, but the real lesson is not simply how they scaled, it is how they protected their mission while navigating the pressure of national retail. This conversation is a sharp, deeply human study in founder discipline, radical honesty, community-led growth, and the kind of purpose-driven strategy that turns a small team into a powerful market presence.

Show Notes
Shan and Erika’s story reveals what happens when a brand is built with commercial ambition and a deeply personal North Star, because Shades By Shan was never designed to be just another cosmetics company; it was created as a vehicle for representation, retail readiness, and direct support for single parents through The MamaBerries Nonprofit Foundation.

• Shan and Erika share how their experience growing up with a single mother became the foundation for both Shades By Shan and their 501c3 nonprofit, proving that a founder’s “why” can become a true strategic advantage when it is embedded into the business model.
• They break down the realities of national retail, including why they initially had to decline JCPenney’s offer, how the retailer ultimately backed their expansion, and what small brands must understand before saying yes to a massive opportunity.
• The sisters discuss the operational discipline behind scrappy growth, from launching with limited capital to building community, visiting stores, protecting cash flow, and making decisions without outside investors.
• Their partnership offers a powerful lesson in family business leadership, showing how clear lanes, trust, honest conflict, and ego-free execution can help founders move through pressure without losing the mission.

Guest Contact & Connect
Shan and Erika are the founders of Shades By Shan, a San Francisco-based cosmetics company founded in 2018 and now available online and nationwide at JCPenney Beauty. A portion of every purchase supports single parents in need through their 501c3 nonprofit, The MamaBerries Nonprofit Foundation.

Website: Shades By Shan
Instagram: @shanberries
TikTok: @shanberries
LinkedIn: Shan Berries

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There’s a phase of life no one prepares you for.

You’re raising kids, supporting aging parents, managing a career or a business, and somehow expected to hold it all together. Most women don’t even realize there’s a name for it. The Sandwich Generation.

In this episode, estate planning attorney Candace Dellacona breaks down what’s actually happening in this stage of life and why so many women feel overwhelmed, stretched thin, and unsupported.

We talk about the real cost of avoiding hard conversations, why families wait too long to plan, and what actually needs to be in place before a crisis hits.

Episode Notes

•  What the Sandwich Generation actually is and why more women are in it 
•  Candace’s path into estate planning and why she chose this work 
•  What people still get wrong about what “family” looks like today 
•  The invisible mental load women are carrying every day 
•  Why waiting for a crisis makes everything harder 
•  The two documents every adult needs in place 
•  How to start conversations with parents without creating resistance 
•  What business owners need to think about but usually ignore 
•  Why support and resources feel so fragmented 
•  The biggest mistakes families make when they don’t plan 
•  How to actually support someone going through this stage 
•  What every woman in this phase needs to hear 

Guest Links

•  LinkedIn: https://www.linkedin.com/in/candacedellacona/
•  Podcast: The Sandwich Generation Survival Guide 
•  Instagram: @SandwichGenerationPodcast 
•  Website: https://offitkurman.com
  
  

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Stay badass. Stay bold. Build it your way.

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• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
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• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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In this episode of the Badass Women in Business Podcast, Aggie and Cristy sit down with Laura Williams, the founder of In Sync Media, a marketing agency in Western Colorado. Laura shares her journey from working in graphic design and copywriting to becoming an unexpected business owner. Her story is rooted in her personal experiences as a wife and mother, navigating the unique challenges of a law enforcement and military family while building her business.

Laura talks candidly about the impact of AI on her industry, reflecting on her initial concerns about AI taking over jobs. She quickly realized, though, that while AI can provide tools, it can’t replace the expertise and judgment that human professionals bring to the table. Laura highlights the importance of knowing how to use AI effectively, without losing the personal touch that clients still rely on.

The discussion also covers Laura’s upbringing in a strict fundamentalist Christian environment, which she compares to a cult. She explains how these early experiences shaped her entrepreneurial spirit and her determination to create a meaningful life outside of those constraints.

Laura’s key advice for entrepreneurs? Go to therapy. She emphasizes the importance of mental health in sustaining a business and making a positive impact on others.

You can connect with Laura on social media @InSyncMediaTeam (Facebook, TikTok, Instagram) or visit her website at insync.media. She also offers resources for those interested in learning more about AI in business, including workshop recordings available upon request.

This episode offers a thoughtful look at the balance between personal growth, entrepreneurship, and the evolving role of AI in business. It’s a must-listen for anyone looking to navigate these challenges with intention and clarity.

Key Topics Covered:

1. Laura’s Entrepreneurial Journey
2. Balancing Family and Business
3. The Role of AI in Business
4. Impact of Fundamentalist Upbringing
5. Mental Health and Entrepreneurship
6. Practical AI Tips

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If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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In this episode of the Badass Women in Business Podcast, hosts Cristy and Aggie welcome Nicole Drew, the founder and CEO of Rater, a dating app focused on safety and authenticity. Nicole shares her personal story of being scammed on a dating app and how this experience led her to create Rater. She talks about the challenges she faced in the early stages of development, including finding the right developer and funding the project.

Nicole discusses the unique features of Rater, including a star rating verification system, criminal checks, and ID verification to ensure user safety. She also highlights the importance of in-real-life (IRL) connections, mentioning the success of Rater's mixer events, which provide singles a chance to meet in person.

Nicole shares her journey from being a first-time founder to becoming a CEO, emphasizing the importance of networking, perseverance, and having a supportive team. She also offers advice to aspiring entrepreneurs on how to get started and overcome fear.

Key Takeaways:

• The importance of creating a safe and authentic dating platform.
• The value of networking and seeking industry-specific advice and referrals.
• Perseverance and confidence are crucial for overcoming challenges and achieving entrepreneurial success.

Contact Information:

• Rater App: Available on Google Play and Apple Store
• Website: Rater's Website
• Instagram

Closing:

Thank you for listening to the Badass Women in Business Podcast. If you enjoyed this episode, please rate and review us on your favorite streaming app. Catch you on the next episode!

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If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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Gayle Jennings-O'Byrne, CEO of Wocstar Capital and co-founder of the Wocstar Fund, joins the podcast to discuss her journey into investing, the importance of storytelling, and the necessity for women to invest in and support each other. She shares how her venture capital firm focuses on women of color tech entrepreneurs, known as "Wocstars," and how her experiences shaped her approach to raising capital and supporting diverse startups.

Gayle emphasizes the significance of storytelling in connecting with investors and building human relationships. She explains how Wocstar Academy trains women on how to raise capital and tell their stories effectively. The discussion highlights the critical role of diversity in funding and the power of oral tradition in society.

The conversation also covers practical ways women can support each other, such as intentional shopping with female-owned businesses, providing referrals, and writing checks, no matter the amount. Gayle's insights into creating value and joy in entrepreneurship provide valuable advice for business owners at any stage.

Other links:
https://www.linkedin.com/company/wocstar/

Takeaways:

• The importance of investing in women of color and diverse startup teams.
• The power of storytelling in connecting with investors and building relationships.
• The need for women to invest in and support each other, both financially and through intentional purchasing and referrals.
• The impact of diversity in funding and the significance of oral tradition in building societies and civilizations.
• The value of intentional support for women-owned businesses and the role of women in technology.
• Intentional shopping with female-owned businesses can drive positive change.
• Collaboration and support are essential for growth and success in business.
• Wocstar Academy offers valuable resources and support for entrepreneurs.
• Diversity and a diverse entourage are crucial for success in business.
• Creating value and joy in entrepreneurship is essential for sustainable growth.

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If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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In this episode, we sit down with Liz Owens, the dynamic founder of Worthy AF, an apparel brand that empowers and celebrates unconventional women.

Liz opens up about her journey from battling low self-esteem and imposter syndrome to confidently creating her brand. She delves into the importance of community, taking small steps, and being unapologetically herself. Liz also shares her vision for Worthy AF, which includes building an online community and highlighting the stories of women who resonate with her brand.

This episode is packed with personal growth insights, lessons from mistakes, and the crucial role of failure in success. If you’ve ever felt out of place or doubted your value, Liz’s story will resonate deeply.

Takeaways:

• Start your side hustle with print-on-demand to manage costs and focus on what truly matters.
• Surround yourself with a supportive community for advice and encouragement.
• Keep an eye on your finances to ensure long-term success.
• Push past imposter syndrome by taking risks and promoting your brand with confidence.
• Collaborate and build partnerships to help your business grow.
• Embrace your worth and be unapologetically yourself.
• Building a brand takes time and dedication, but it's worth it.
• Community and support are key to personal growth and success.
• Learn from failure and use it as a stepping stone to success.
• Don’t wait for everything to be perfect before you start.

Worthy AF Facebook
Worthy AF Insta

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If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

Send us Fan Mail

Podcast Summary:

In this episode of the Badass Women in Business Podcast, hosts Aggie and Cristy welcome Valerie Chan, a PR expert and founder of Platform, a public relations firm. The discussion centers on the importance of storytelling in increasing a company's valuation and preparing for potential acquisitions. Valerie shares insights on the role of storytelling in highly regulated industries, the impact of PR during economic shifts, and her personal journey from practicing law to running a successful PR firm. The conversation also touches on diversity in corporate success, Valerie's Oxford talk on the subject, and her newly released book, "The Ultimate Self-Help Guide for the Child of an Asian Tiger Mom."

Show Notes:

Hosts: Aggie and Cristy

Guest: Valerie Chan, Founder of Platform

Topics Covered:

1. Importance of Storytelling in Business:
   • How storytelling helps in selling a company for its desired valuation.
   • Crafting a story arc and go-to-market strategy based on future goals.
2. PR in Highly Regulated Industries:
   • Challenges and strategies for PR in fintech, legal tech, and insure tech.
   • Examples of successful storytelling in these industries.
3. Economic Impact on Marketing:
   • Changes in marketing and PR strategies during and after the COVID-19 pandemic.
   • Client budget reallocations and the focus on ROI in marketing efforts.
4. Valerie's Career Journey:
   • Transition from PR to law and back to PR.
   • Experiences and lessons learned from litigation and working in-house.
5. Diversity and Corporate Success:
   • Valerie's Oxford talk on the critical role of diversity in business.
   • The importance of change management principles in promoting diversity.
6. Valerie's Book:
   • "The Ultimate Self-Help Guide for the Child of an Asian Tiger Mom" by Victoria Ha.
   • Insights into balancing personal identity with cultural expectations.
7. Personal Reflections:
   • Cultural upbringing and its impact on personal and professional life.
   • The importance of self-recognition and validation in achieving success.

Key Quotes:

• "The art of storytelling is super important and ultimately going to actually help sell a company for the dollars that they want to get."
• "Understanding who you want to be in five years and three years allows you to craft a story arc and fit in a go-to-market strategy."

Connect with Valerie:

• LinkedIn: Valerie Chan
• Website: https://plat4orm.com/

Closing Notes:

• Rate and review the podcast on your favorite streaming app.
• Stay tuned for more insightful episodes featuring badass women in business.

Thank you for tuning in to the Badass Women in Business Podcast!

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

Send us Fan Mail

Episode Summary:

In this episode, Valerie Tyson, head of strategy for the Unrivaled Group, shares her inspiring journey in sports marketing and her passion for championing women in business. Valerie discusses the importance of authenticity and staying true to oneself, emphasizing the need for women to support and uplift each other. She recounts her transition from working for a large agency to founding her own marketing agency, detailing the challenges she faced as an entrepreneur. Valerie highlights the significance of being the best teammate, putting in extra effort, and building a personal board of directors for guidance and support.

Valerie also reflects on the fear that held her back and the crucial need for resources and support for women in business, especially during crises like the COVID-19 pandemic. She shares the power of gratitude and maintaining a neutral mindset to attract positive opportunities. Valerie encourages business owners to set their own bar for tolerance and not be afraid to let go of clients or employees who are not a good fit.

Takeaways:

• Authenticity and staying true to oneself are key to achieving success in business.
• Women need to support and uplift each other to overcome challenges in male-dominated industries.
• Entrepreneurs have the responsibility to care for employees and make impactful decisions.
• Extra effort and being the best teammate can lead to success.
• Build a personal board of directors for guidance and support.
• Seek help and resources, especially during crises.
• Practice gratitude and maintain a neutral mindset to attract positive opportunities.
• Set your own bar for tolerance and let go of clients or employees who are not a good fit.

Sound Bites:

• "It's not a moment, it's a movement and the time is now."
• "If the baby's ugly, the baby's ugly. Let's talk about what parts aren't working and let's fix it."
• "I'm not for everybody."
• "Every woman should build a personal board of directors."
• "There's nothing harder in the world than starting something from nothing."
• "If I had had those resources earlier in my entrepreneur life, I think I could have provided a steadier place for myself and for everyone involved."

Valerie Tyson founded the marketing agency Strategic Playground in 2018, which became Unrivaled Group in 2021. As a proven brand strategy expert, she has worked with Fortune 1000 companies, sports leagues, teams, professional athletes, and entertainment properties, including the NBA’s Charlotte Bobcats and the Arena Football League’s Los Angeles Avengers. Before starting her own agency, she held leadership roles at IMG, BRANDTHINK, and Tocquigny. Now, she leads strategy and sports at the female-led, software-driven Unrivaled Group.

LinkedIn: https://www.linkedin.com/company/unrivaledgroup/

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If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com

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Summary

Jennie Smith, a nationally certified master groomer and owner of Dogs' Own Grooming, shares her journey in the grooming industry. She discusses the challenges of working in a creative environment, dealing with difficult dogs, and the importance of creativity and problem-solving. Jennie also talks about her multiple salons, grooming school, and her passion for empowering women and giving second chances. She emphasizes the need for systems and processes to scale a business and ensure consistent customer experiences. Jennie shares stories of challenging grooming situations and the industry's evolution. As the owner of Dogs' Own Grooming in Loveland, Colorado, she discusses her wide range of clients and her vision for a sustainable, reputable salon known for high-quality care. Jennie also highlights the physical toll of grooming, the importance of self-care, continuous learning, and educating the public about proper grooming practices. She addresses the challenges of grooming doodle breeds and her desire to empower her staff. Jennie encourages entrepreneurs to keep learning, stay open to new ideas, and reignite their passion through problem-solving and new knowledge.

Takeaways

• Grooming in a creative and challenging environment requires problem-solving skills and adaptability.
• Scaling a grooming business requires implementing systems and processes to ensure a consistent customer experience.
• Empowering women and giving second chances to individuals with troubled pasts is a passion for Jennie Smith.
• Dealing with difficult dogs and challenging grooming situations requires patience, skill, and a willingness to learn.
• The grooming industry has evolved over time, with a greater emphasis on professionalism and certification.
• Dogs' Own Grooming serves clients from various cities, emphasizing the salon's reputation for high-quality care and customer service.
• Jennie Smith NCMG envisions creating a sustainable and reputable grooming salon known as the go-to place for dog grooming in Loveland, Colorado.
• Grooming dogs can take a toll on the groomer's physical health, highlighting the importance of investing in self-care.
• Continuous learning and innovation are crucial in the grooming industry, and educating the public about proper grooming practices is essential.
• Jennie Smith NCMG empowers her staff and encourages their growth and success, viewing herself as a stepping stone for the next generation of entrepreneurs.

Chapters 

00:00 Introduction and Welcoming Jennie Smith
08:48 Jennie Smith: A Badass in the Grooming Industry
15:45 Empowering Women and Supporting Second Chances
35:26 The Evolution of the Grooming Industry
45:09 Serving Clients from Various Cities
53:16 The Importance of Systems and Processes in Business Growth
01:01:38 Empowering Staff and Being a Stepping Stone for Entrepreneurs
01:09:26 Advice for Young Entrepreneurs and Struggling Business Owners

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Subscribe and Review
If you loved this episode, drop us a review, share it with a badass woman in your life, and subscribe to Badass Women in Business wherever you get your podcasts.

Stay badass. Stay bold. Build it your way.

Keep up with more content from Aggie and Cristy here:

• Facebook: Empowered Women Leaders  
• Instagram: @badass_women_in_business
• LinkedIn: ProveHer - Badass Women in Business
• Website: Badasswomeninbusinesspodcast.com
• Athena: athenaac.com