In this episode, Cole sits down with Chris Whitten, Senior Production Manager at Red Bull, to unpack what separates irreplaceable creatives from the rest. Chris shares lessons from his journey through agency and brand-side production, spanning roles at Saatchi & Saatchi and now Red Bull, and offers candid advice for photographers, filmmakers, and producers who want to build long-term client relationships.

The episode explores how mindset impacts success, why outreach is a creative act, and how to stay top-of-mind in an oversaturated industry. Chris shares practical frameworks for follow-up, positioning, and pitching that make hiring you a no-brainer rather than a gamble.

This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. 

Enjoy this episode and discover other resources below:

Slack Community | Tired of brainstorming with ChatGPT? Join us!

Insight Deck | Want 20 of our favorite insights shared on the show? 

Booklist | Here's our curated list of recommended books over the years.

LinkedIn | Join the conversation and share ideas with other industry peers.

Apple Podcast | Want to help us out? Leave us a review on Apple.

Guest List | Have a Guest in Mind?  Share them with us here.

In this solo episode, Cole Heilborn breaks down the differences between a strategist and a filmmaker. When content underperforms, brands often point to the creative execution, but more often than not, the real problem lies upstream in the strategy.

Cole explains the downsides of a passion-led industry, why filmmakers have had to accept responsibility for defining KPIs and audience understanding, how skipping strategy leads to wasted resources, and what questions brands should ask before a camera ever rolls.

This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. 

Enjoy this episode and discover other resources below:

Slack Community | Tired of brainstorming with ChatGPT? Join us!

Insight Deck | Want 20 of our favorite insights shared on the show? 

Booklist | Here's our curated list of recommended books over the years.

LinkedIn | Join the conversation and share ideas with other industry peers.

Apple Podcast | Want to help us out? Leave us a review on Apple.

Guest List | Have a Guest in Mind?  Share them with us here.

Is there a simple question to understand the ROI of branded content? Cole reflects on his takeaways from a panel discussion he hosted, the value of brand investments, knowing your audience, long form vs short form, and an update to the rebrand of Port Side

This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns

Enjoy this episode and discover other resources below:

Insight Deck | Want 20 of our favorite insights shared on the show? 

Booklist | Here's our curated list of recommended books over the years.

LinkedIn | Join the conversation and share ideas with other industry peers.

Apple Podcast | Want to help us out? Leave us a review on Apple.

Guest List | Have a Guest in Mind?  Share them with us here.

Patreon | Want to support us financially? 

David Meredith is the Dirt Marketing Manager for Full Speed Ahead and has been in the bike industry for years, including racing, owning a retail shop, and operating his own international bicycle brand. David comes on the show to share his experience in the bike industry, but also, to share his experience being a human pre-diagnosed with CTE, Stage 4.

In this episode, David and Cole discuss:

• What CTE is (Chronic Traumatic Encephalopathy)
• How CTE impacts how David approaches life
• What we ask of athletes in our industry

And much more. 

We want to thank David for coming on our show and sharing his story on this platform. This is an important story and we hope you'll share this with your fellow outdoor community members to seek more understanding and hopefully change gear/policies to make our sports more safe.

If you want to catch up with FSA, you can do that on Instagram.

Do you work at a brand or agency in the outdoor industry? If you need help to bring your next video project to life head over to Port Side Productions.

Kris Hampton (he/him) is a former mural painter and rapper, currently a climbing coach and outdoor industry podcaster who has modeled his business after what he understood - independent hip-hop labels.

In this episode, Kris and Cole discuss:

- the importance of creativity for creativity's sake
- breaking the rules and bucking the trends
- why long-form content wins
- the state of outdoor podcasting

and much more.

You can catch up with Kris on Instagram and on the Power Company Climbing website. Follow along with Plug Tone Audio on Instagram or on their website.

If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help.

Dax Myers has worked in ski travel for over a decade. When COVID shut down travel in 2020, he was laid off right as I started grad school. He used that time to make a big huge pivot into the product side of the outdoor industry. His current role entails handling all of the marketing efforts and strategy for mountainFLOW.

In this episode, Cole and Dax discuss:

- mountainFLOW's background
- Balancing a content strategy between sustainability and performance
- How to balance sustainability with the production of commodities
- How to create a broad awareness funnel

And so much more!

Catch up with mountainFLOW Eco Wax on Instagram or on their website.

If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help.

Stephen (Stix) Nilsen is the Vice President of Cult Indoctrination at Liquid Death. If you haven't heard of Liquid Death they've recently taken the world by storm and have shocked many with their polarizing, yet creative approach to advertising.

Taking his talents from Pabst and Red Bull, Stix has been tasked with getting cans in hands the only way he knows how.

In this episode, Cole and Stix discuss:

- Liquid Death's approach to marketing
- Why Liquid Death will never hire an agency
- Their legendary projects to date
- The plastic problem we face in the world
- Grassroots event marketing

And much more!

You can catch up with Stix on LinkedIn -
https://www.linkedin.com/in/stevenilsen/

If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help.

Chris King is the Brand Director at Outdoor Research. He's had many different roles in his career, from marketing manager at a finance company to starting his own production company to creative director at an ad agency. And now, he's landed at Outdoor Research, which he says is his dream job.

In this episode, Cole and Chris discuss:
- brand awareness
- what even IS a content strategy?
- content metrics
- supporting your content strategy with a small budget

And much more.

You can catch up with Chris on Instagram, and check out what Outdoor Research is up to over there as well.

If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We'd love to help.

Ariel Macrae is the Marketing & Social Media Manager for Outside Inc. She has spent over ten years in the outdoor industry, in both service and product marketing roles. She started her career working for ski resorts with a big focus on season pass marketing strategies, transitioned into freelance helping startup outdoor product brands, then started working for ROAM Media 2 years ago. ROAM Media was acquired by Outside Inc. last fall and Ariel has since taken the lead on content marketing for the launch of the new NFT creator marketplace Outside.io.

In this episode, Cole and Ariel discuss:

• the Outerverse
• Using this data platform to create more value for the outdoor community
• The controversy of Web3, NFTs, and beyond
• How to know when you're ready to launch a new project like this

And much more.

You can catch up with Ariel on LinkedIn.

The Backcountry Marketing Podcast is a production of Port Side Productions.

Graeme Meiklejohn has done the freelancer sandwich - a couple of years after university as a freelancer, then 5 years at Origin Outside as their lead cinematographer, and now back to full-time freelance.

In this episode, Cole and Graeme discuss:

• the changing production landscape
• how tech is changing client needs
• creative for smaller brands
• gear evolution in production

and much more!

Catch up with Graeme here.

The Backcountry Marketing Podcast is a production of Port Side Productions.

Today, we're revisiting one of our most popular episodes from 2021, our conversation with Maddie Duffy. Give this one a listen if you haven't already, or revisit for some major knowledge dropping.

When it comes to building your team who are you working with? Why would you choose an athlete over an influencer? When is an influencer better suited than an ambassador? Why have an ambassador team in 2021?

Maddie Duffy, the Marketing Manager, from Mystery Ranch dives into these questions and more. She explains why Mystery Ranch started an ambassador program, but also why they continue to work with athletes and influencers outside of their ambassadors.

As Maddie says, the key to any successful relationship is trust. "Appreciate the relationship you have and nourish it." 

Connect with Maddie on LinkedIn and Mystery Ranch on Instagram.

The Backcountry Marketing Podcast is a production of Port Side Productions.

Josh Buesseler has been an industrial design and product strategy consultant for 14 years, with clients in many industries including outdoor. Prior to that, he worked in-house at Cascade Designs, which is now also a client along with SOG Knives.

In this episode, Cole and Josh discuss:

• How brands express themselves through products
• Product design for the outdoor industry
• The benefits of failure
• Design being the intersection of style and user interaction

You can catch up with Josh here on Instagram.

The Backcountry Marketing Podcast is a production of Port Side Productions.

Today, we're revisiting one of our most popular episodes from 2021, our conversation with Ben O'Meara. Give this one a listen if you haven't already, or revisit for some major knowledge dropping.

-------------------------------------------------------

In this episode, Ben O'Meara the VP of Marketing at Huckberry breaks down the core components that make Huckberry, Huckberry. Huckberry is an online shop and journal that inspires active, adventurous, and stylish lives through original storytelling. They're best known for their curated products and collaborations as well as their commitment to storytelling at every touchpoint.

Ben discusses how foundational storytelling is to everything they do, previous product launches that didn't work, and how email has built Huckberry.

You can connect with Ben on Instagram here and follow Huckberry here.

The Backcountry Marketing Podcast is a production of Port Side Productions.

In this episode, I'm joined by Michael Minter, VP of Brand at Sorel, who shares a candid, behind-the-scenes look at the brand's reawakening. Sorel has been everything from a Canadian work boot to a fashion-forward winter staple, and now it's entering a bold new chapter.

We discuss what it takes to bring a heritage brand into the future, how to balance instinct and insight in a data-driven world, and why most outdoor content lacks real emotional impact. Michael also breaks down the creative strategy behind their upcoming campaign, "For Bold Steps," and how brands can avoid the trap of mediocrity by having the courage to be polarizing.

This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns

Enjoy this episode and discover other resources below:

• Insight Deck | Want 20 of our favorite insights shared on the show? 

• Booklist | Here's our curated list of recommended books over the years.

• LinkedIn | Join the conversation and share ideas with other industry peers.

• Apple Podcast | Want to help us out? Leave us a review on Apple.

• Guest List | Have a Guest in Mind?  Share them with us here.

• Patreon | Want to support us financially? 

Julia LoVecchio is the Director of Marketing at CMH Heli-Skiing and Summer Adventures. 

Julia's career has followed a somewhat unique and non-linear path, and as a result she's had the good fortune to gain leadership experience and build management skills across the tourism, hospitality, and communications industries. One element that has remained central to her journey has been a life rooted in the mountains and mountain culture. 

In this episode, Cole and Julia discuss:

• the importance of people feeling like their work matters
• her transformative experiences in the mountains
• striking the balance between loyalty and acquisition
• focusing on where the company is going

and so much more!

You can catch up with Julia here and keep up with all things CMH here.

The Backcountry Marketing Podcast is a production of Port Side Productions.

Marc Gutman is an award-winning storyteller, entrepreneur, adventurer, and idealist. But most importantly, Marc loves brands and their stories. He is the founder of Wildstory, a storytelling agency dedicated to helping visionary entrepreneurs and businesses get crazy clarity on their story.

In this episode, Cole and Marc chat about how to build a creative manifesto. 

They chat about:

• client engagements are always opportunities to learn
• demanding collaboration
• leveraging the success of past relationships
• brand strategy

and much, much more!

You can follow Marc on Instagram or LinkedIn.

The Backcountry Marketing Podcast is a production of Port Side Productions.

Erica Aarons grew up in MN but has been in the Jackson Hole area for almost 7 years! She worked formerly at a creative agency in Jackson, doing social for mostly Travel & Tourism clients, including Visit Jackson Hole.

After that, she joined Rex Specs, a dog gear company, where she dipped her toes in e-commerce and knew that's where she wanted to be.

She left her role as Marketing Director at Rex Specs and moved to Rumpl in November '21.

Her role as Retention & Engagement Manager at Rumpl allows her to focus on Email, Loyalty, and SMS channels. 

On this episode, Erica shares the importance of email and how company-to-customer communication delivers value.

Erica and Cole discuss:

• Customer retention and customer experience
• Customer loyalty
• Conversational commerce
• Targetting and segmenting 

and much, much more!

You can follow along with Erica here.

The Backcountry Marketing Podcast is a project of Port Side Productions. 

Moez Faruqi is the Head of Marketing at White Duck Outdoors. His role covers all aspects of the marketing side, including SMS/emails, influencers, product marketing, visual content, and more.

In this episode, Cole and Moez discuss:

• How to get into marketing
• Learning on the job
• Differences between a brand and an online retailer
• Why you might pivot away from eCommerce

And much, much more!

You can connect with Moez on LinkedIn here and follow along with White Duck Outdoors here.

The Backcountry Marketing Podcast is a production of Port Side Productions.

Jax Mustafa is a seasoned marketing expert, entrepreneur, and world champion desert runner.

In this episode, Jax comes to us as the VP of Marketing at Erem, a footwear company inspired by the desert and committed to sustainability.

Cole and Jax discuss:

• Working on a company from the ground up
• Launching a brand
• Building a startup marketing plan
• Maintaining your personal passions and health while delivering on an aggressive marketing plan

And much, much more!

You can connect with Jax on LinkedIn.

The Backcountry Marketing Podcast is a production of Port Side Productions.

In this discussion, we chat about:

• NFTs
• Metaverse
• How a brand like The North Face reacts to emerging technology
• When is the right time to engage with emerging technologies as a brand?
• What are the pitfalls in engaging with new tech as a marketer?

and much more!

You can catch up with Bethany here.

The Backcountry Marketing Podcast is a project by Port Side Productions. 

What is consumer research, really, and why is it so important?

Megan Averell is the founder of the Insight Inn, a qualitative research and strategy firm, to bring people back into the heart of business decision-making.

In this episode, we chat about:

• how research applies to marketing
• what research can be used for
• the challenges with research
• different types of research

and much, much more!

You can catch up with Megan here: https://mobile.twitter.com/meggatron

The Backcountry Marketing Podcast is a produced by Port Side Productions. 

Darren Josey is the VP of Marketing at NEMO Equipment.

Darren sits down with Cole to discuss how to build a non-transactional relationship with your customer, creating better customer relationships at large.

With the huge influx of new folks recreating in the outdoors, there's an enormous opportunity to connect with potential customers outside of their transactions with you.

Darren chats about how NEMO equipment is accomplishing this through inspiring people to get outside and provide training materials for all ability levels.

Follow along with NEMO Equipment here.

This podcast is a project by Cole Heilborn and Port Side Productions. 

Social media is constantly changing, new algorithms, new platforms, and new trends are a daily occurrence. As a brand, how do you decide what platforms to be present on? How does your brand communicate on each platform?

These are a couple of questions that Kami York - Feirn answers in this episode. As the Social Media Coordinator at Ruffwear, she is faced with these types of challenges daily.

In addition to this topic, we discuss TikTok for brands, emerging platforms, sales on social media, and the Metaverse.

Follow Ruffwear and Kami on Instagram.

Produced by Port Side Productions and Cole Heilborn.

Our last episode of the freelancer month has arrived!

This week, Cole sits down with John Entwistle, Account Director and Photographer at Origin, an outdoor agency that partners with brands they believe in. Everything they do is about getting more people out there.

In this episode, Cole and John discuss:

- best practices for working with an agency - what your portfolio should consist of

- how to stay top of mind with an agency

- some no-gos you should be aware of in working with agencies

And much, much more!

You can catch up with John at his website or on his Instagram.

The Backcountry Marketing Podcast is produced by Cole Heilborn, owner of Port Side Productions.

In this episode, MJ Carroll, Brand Director at HEST, unpacks the tension every marketer faces: How much control do you keep, and how much do you let your community shape your brand? We dive into what happens when you hand over creative control, why tension between brand and performance is healthy, and how HEST has built a passionate community by focusing on comfort, connection, and consistency. MJ also shares what she's learned about content, team dynamics, and why she believes experiential events still have a powerful role in brand building.

This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns

Enjoy this episode and discover other resources below:

Insight Deck | Want 20 of our favorite insights shared on the show? 

Booklist | Here's our curated list of recommended books over the years.

LinkedIn | Join the conversation and share ideas with other industry peers.

Apple Podcast | Want to help us out? Leave us a review on Apple.

Guest List | Have a Guest in Mind?  Share them with us here.

Patreon | Want to support us financially? 

Freelancer month continues with a conversation about how to manage clients efficiently and effectively as a freelancer. In this episode, Cole sits down with Maari Casey.

Maari is the Founder & Owner of Uncompany, a freelance collective designed to connect clients with high-caliber talent.

In this episode, Cole and Maari discuss:

- the top challenges freelancers face
- why thinking like a project manager is beneficial as a freelancer
- how to create a sustainable workload and flow
- how can automation aide freelancers and their client relationships

and much, much more!

Catch up with Maari and Uncompany at their website.

Backcountry Marketing Podcast is a Port Side Productions project.

Freelancer month continues with a special Q&A episode with your host, Cole Heilborn.

Cole tackles the top questions that freelancers sent in with the Backcountry Marketing Production Assistant, Emily Holland. We discuss:

- How do you decide what to charge for your services?
- How do you expand your business offerings?
- How do you keep your sanity when it comes to monthly income highs and lows?
- How do you maintain powerful relationships with clients and past clients?
- How do you let clients go that aren't a good fit?

All this and more on this week's episode.

You can catch up with Cole here and with Emily here.

Backcountry Marketing Podcast is a Port Side Productions project. 

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

How is a brand's value perceived?

Perceived value is calculated from a variety of factors. Values, visual presence, quality, and price of the product all play a role in the customer's perception of a brand.

Jonathan Wegner is the VP of Brand at SOG Knives and shares how the SOG brand has suffered from neglect. At one point it was lumped into the "Walmart Quality" standard.

In this episode, he shares how he and the team have worked to re-establish the brand's value that it once held.


Follow SOG:
@sogknives

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

In this episode, Liz Esche, the Marketing Director at Gnarly Nutrition joins me to discuss the re-brand project Gnarly rolled out.

Re-brands are exciting, but how do you continue to market through a re-brand? How do you manage product package changes while managing website changes, copy, logos, and everything else?

Liz shares behind the scenes how the Gnarly team managed to pull off this entire re-brand. 

Follow Liz and Gnarly
@gnarlynutrition

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

This episode is part of our 2021 top episode round-up - it was originally published on 12/14/2021.

In this episode, Nicole Handel, the Director of Marketing at MAMMUT joins me to discuss psychology and the consumer's decision-making process.

Psychology is at the core of everything. We examine multiple intersections of marketing and psychology by dissecting paradigms across the marketing industry as well as some of Mammut's initiatives and processes.


Follow Nicole and Mammut:
@mammutna
@nicolehandel

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

Conor McElyea is the Director of Partnerships and Membership with the Conservation Alliance.

The Conservation Alliance is a membership-based non-profit that helps fund conversation efforts across the continent. To date, they have protected 73 million acres, 3,576 river miles, remove or halted 37 dams, purchased 18 climbing areas, and designated five marine reserves.

Conor discusses the rise in popularity of cause marketing, the opportunities for brands that are members of the alliance, and the exciting work being done at Public Lands for conservation.

Follow the Alliance:
@conservationalliance

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

In this follow-up conversation with Chris Burkard, we dive deep into what it really means to take creative risks. Chris shares why physical danger is easier to stomach than financial risk and why most outdoor marketing content falls flat emotionally. We also field audience questions from part one, covering pitching branded projects, giving feedback, the role of feeling in advertising, and the evolving function of creative agencies.

Chris doesn't hold back; this episode is a masterclass on the emotional and strategic layers of doing creative work that actually connects.

This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns

Enjoy this episode and discover other resources below:

Insight Deck | Want 20 of our favorite insights shared on the show?

Booklist | Here's our curated list of recommended books over the years.

LinkedIn | Join the conversation and share ideas with other industry peers.

Apple Podcast | Want to help us out? Leave us a review on Apple.

Guest List | Have a Guest in Mind?  Share them with us here.

Patreon | Want to support us financially? 

This episode is part of our 2021 top episode round-up - it was originally published on 09/01/2021.

In this episode, Emily Holland, the host from the Nature Untold Podcast breaks down all of the details to start a podcast. We discuss defining your "why", format, software, sponsorships, Patreon, and marketing.

The podcast world is a bit like the wild west, there are no rules, a few best practices, but the platform is really what you make of it.

If you're curious about how to get started, then this episode is for you!

Follow Emily:

@e_hollz

@natureuntoldpodcast

https://emilyholland.co/

Produced by:

@portsideproductions

@backcountrymarketing

@coleheilborn

What are the differences between an agency and working in-house?

How does an agency view things like: time, meetings, scope creep, and the creative process. Are they different than an in-house team?

Quinn Lanzon is the Director of Marketing at OneUp Components. Previously he worked for 2 agencies and has noticed some differences between the two after jumping the fence.

Quinn shares some of his observations in this episode examining the differences and similarities.

Follow Quinn and OneUp:
@trailgrammar
@oneupcomponents

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

This episode is part of our 2021 top episode round-up - it was originally published on 12/01/2021.

In 2021 the most valuable commodity is attention. As marketers, we all seek to earn the attention of our audience. But how often do we consider our own focus while on the job? Are those trips to the water cooler really helping your creativity? Does keeping your email tab open or closed help or hinder communication?

In this episode, Jeremy Jensen joins me to discuss flow. Many of us are probably familiar with the concept of flow. "Being in the zone" or "runners high" are common names for this neurologic effect happening inside our brain. In flow, we become focused, more creative, and increase productivity. In fact, studies have found that productivity can be increased 500% when in flow. Most of us probably experience this effect while we're skiing, mountain biking or chasing some adrenaline high.

But what if we could trick our brains into flow so that we could get more done? What if we could do a full day's work in half a day?

Jeremy is here to tell us that this is possible. Flow state can be triggered with 22 different triggers. Each of which can launch us into sessions of deep, quality, focused work.

Follow Jeremy:
@jeremyrjensen

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

For a small business owner, adding another task to the to-do list can seem like the straw that broke the camel's back.

Chloe - Anne Swink is a small business owner herself and runs the Chloe - Anne Copy Agency. As a copywriter, she comes across many small businesses that have never actually defined what their core values are. This lack of a foundation can create a number of problems for business owners, who might not even realize it because they're too busy running the day-to-day of their business.

In this episode, she shares some practical, easy-lift steps to help small business owners define their values, organize them, and most importantly act on them.

Follow Chloe - Anne:
@chloe.anne.copy

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

This episode is part of our 2021 top episode round-up - it was originally published on 03/01/2021.

If you're a freelancer in the outdoor industry, chances are you've asked yourself the following questions:

How do I turn my passion into a business?

How do I charge?

How do I position myself?

How do I conquer my inner critic?

In this episode, we're changing up the focus a bit. We've talked with agencies and brands a lot on this show but a group that we haven't chatted with much is the freelancer who is often doing the work.

Many of us fall into freelance work because we love our craft and we love the industry. But how do we actually do it well? How do we not burn out? How do we get clients? These are all questions I have asked and will continue to ask with my own business. Justine Mulliez from Just a Wild Thought Coaching shares the mic with me in this episode to discuss all of these challenging yet real issues freelancers face.

Follow Justine:

https://www.justawildthought.com/

@justawildthought

Produced by:

Port Side Productions

@backcountrymarketing

@portsideproductions

@coleheilborn

We have all heard about the great resignation that's been sweeping the industry. Chris Cashbaugh is the Director of Product Strategy at SOG. In this episode, he discusses the decision he made to switch from marketing to product design.

Finding a new job can be intimidating. Especially if it's in a field that we don't have any experience in. Chris shares his thoughts on how he made the transition, his philosophy on book learning vs real-world learning, and some practical steps for someone looking for a change.

Follow SOG:
@sogknives

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

In this episode, Nicole Handel, the Director of Marketing at MAMMUT joins me to discuss psychology and the consumer's decision-making process.

Psychology is at the core of everything. We examine multiple intersections of marketing and psychology by dissecting paradigms across the marketing industry as well as some of Mammut's initiatives and processes.

Follow Nicole and Mammut:
@mammutna
@nicolehandel

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

57 Hours is a business that connects customers with local guides for adventures.

Viktor Marohnic, the Founder and CEO, joins me on the podcast to discuss the challenges they have faced in streamlining their customer acquisition pipeline.

For many businesses that sell "big-ticket items" or services that require lots of planning a simple social media ad isn't enough to convert a customer. This challenge is experienced throughout the travel industry as many of the purchase decisions are based on logistics.

Viktor shares the strategy he and his team have developed to ease customers into their pipeline and provide value along the way.

Follow 57 Hours: @57hours_app

Produced by: @portsideproductions @backcountrymarketing @coleheilborn

In 2021 the most valuable commodity is attention. As marketers, we all seek to earn the attention of our audience. But how often do we consider our own focus while on the job? Are those trips to the water cooler really helping our creativity? Does keeping your email tab open or closed help or hinder communication?

In this episode, Jeremy Jensen joins me to discuss flow. Many of us are probably familiar with the concept of flow. "Being in the zone" or "runners high" are common names for this neurologic effect happening inside our brain. In flow, we become focused, more creative, and increase productivity. In fact, studies have found that productivity can be increased 500% when in flow. Most of us probably experience this effect while we're skiing, mountain biking or chasing some adrenaline high.

But what if we could trick our brains into a flow state so that we could get more done? What if we could do a full day's work in half a day?

Jeremy is here to tell us that this is possible. Flow state can be triggered with 22 different triggers. Each of which can launch us into sessions of deep, quality, focused work.

Follow Jeremy:
@jeremyrjensen

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

Al Perkinson, the CEO of Bajio Sunglasses, joins me on the podcast for Part 2 of this series. We pick up the conversation where we left off in Part 1 of episode 77.

Creating and building a community is all the rage. As marketers, we want to build companies that are surrounded by loving, supportive, passionate community members.

But how does one go about creating these communities? In this episode, Al shares his 5 steps to create a community.

Follow Bajio:
@bajiosunglasses


Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

Cole shares a personal reflection on the state of brand content today and why so much of it is falling short. This episode challenges brands, especially mid-size outdoor companies, to rethink how they approach content creation. Why bother doing it if it's not driving results? Cole makes the case for content that's built to solve problems, drive value, and show up creatively in a noisy world. He also includes a litmus test you can use to determine if your content is working as hard as it could. 

This podcast is produced by Port Side, a creative production studio. We help brands that move, create strategy-led, emotionally charged video campaigns

Enjoy this episode and discover other resources below:

• Insight Deck | Want 20 of our favorite insights shared on the show? 

• Booklist | Here's our curated list of recommended books over the years.

• LinkedIn | Join the conversation and share ideas with other industry peers.

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Are creativity and structure inherently at odds with each other?

Jonathan Ronzio is the CMO at Trainual, a filmmaker, and host of the Stokecast. Any creative undertaking as an individual or a solopreneur can be daunting in itself. But as soon as you start to grow, you inevitably add more people to the mix. However, without a clear process, these people will create more work for each other and spend more time focusing on how to do the task rather than the task at hand. This issue is often felt in creative circles where the idea is that creativity and process don't mix.

In this episode, Jonathan shares his perspective on the creative process, operations, and how the two can actually work together, symbiotically to create better ideas.

Follow Jonathan:
@jonathanronzio

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

Of all the industries to get hammered the most during COVID, the events industry has been hit hard. Forced to cancel, post-pone, shutter doors, and limit capacities. Events around the world have been struggling to operate with the restrictions.

To make matters more challenging, many events have had to come up with creative ways to continue to provide value to sponsors even if their signature events have changed considerably. Darren Kinnaird, the Managing Director of Crankworx, shares how he and his team have adapted, expanded their service offerings, and created an entirely new event for the summer of 2020 in response to the shutdown.

Through all of this, Darren and his team have remained positive, and have adopted the mindset of: 'Everything has changed, but nothing has changed."

Follow Darren and Crankworx
@dwkinnaird
@crankworx

Produced by:

@portsideproductions

@backcountrymarketing

@coleheilborn

Rick Saez is an industry veteran when it comes to podcasting. With over 300 episodes published of his Outdoor Biz Podcast, he's been in the game a long time.

During that time, he's noticed that many brands have yet to fully harness the power of the podcast. In this episode, we discuss the future of the podcast platform, sponsorships, the opportunity for brands, and we even help you get started by jamming on some ideas for shows!

Follow Rick and the Outdoor Biz Podcast
@ricksaez
@outdoorbizpod

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn