B2BSides – Détails, épisodes et analyse

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B2BSides

Jason A Miller

Business & Entrepreneuriat

Fréquence : 1 épisode/32j. Total Éps: 4

The B-side of B2B marketing—less funnel, more instinct. I’m Jason Miller. I’ve built brands, led teams, killed ideas I loved, and fought to keep the weird stuff alive. This podcast is for creative marketers who want more than frameworks and fluff. Each episode: A couple of posts that made me stop scrolling One big idea I can’t stop thinking about Something you definitely shouldn’t post on LinkedIn And a book or music rec, because why not Not a masterclass. Not another AI hype reel. Just the stuff that keeps me (and hopefully you) inspired.

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Données mises à jour le 04/07/2026

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Episode 4: Burn the Playbook

dimanche 17 août 2025 • Durée 20:08

B2Bsides – Episode 4: Burn the Playbook

This one is all about ditching the formulas and fake frameworks. Forget the so-called proven playbooks. What actually works in marketing is curiosity, courage, and doing the work.

Inside:

Why chasing playbooks keeps marketers stuck
Katie Srinivasan on adaptability over age
Adam Singer on why AI will not save broken marketing
Book and music picks to keep your edge sharp
A quick rant on what should not be on LinkedIn

👉 If you are tired of cookie-cutter advice, this episode is for you.

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Episode 3: Post the Draft

dimanche 29 juin 2025 • Durée 20:03

🎙️ B2Bsides, Episode 3: Post the Draft

What do Dua Lipa at Wembley, AI headshots, and a half-finished blog post have in common?

This week, Jason breaks down:

Why the obsession with polish is killing your best ideas
How a real moment at a stadium show reminded him what presence actually feels like
The rise of AI-generated personal brands (and the predictable backlash that’s coming)
What LinkedIn’s own editorial team says about “good content” — and why we should probably listen
Plus: a spotlight on Anne-Laure Le Cunff’s “lab notebook” approach, and the case for publishing before you're ready

And in this week’s rant: why sharing your marketing strategy and Q3 budget on LinkedIn might be the worst flex of the year.

If you’ve been sitting on an idea, a rough video, or a half-written post — this one’s for you.
Post the draft.

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Episode 2: Built to Clash

samedi 7 juin 2025 • Durée 30:34

Episode 2: Built to Clash
What do JJ French, The Clash, and B2B marketing have in common? In this episode, Jason unpacks why combining your passions with your work isn’t fluff — it’s your competitive edge. From photo pits to pitch decks, this is how to stand out in a world flooded with AI sludge.

Segments include:
🎸 What's in My Feed – The Hailey Bieber backlash and comment-farming chaos
🔥 The Big Idea – Combinatorial play, Einstein, and why your weird mix is uncopyable
📚 The Bookshelf – Careless People by Sarah Wynn-Williams
🤘 Music Picks – Chloe Kesha and Swedish Sunset Strip revivalists
🙈 Shouldn't Be on LinkedIn – The Liam Neeson-style SDR meltdown

Weird wins. Bring your whole self — and maybe a band tee — to work.

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Episode 1: Weird on Purpose

mardi 13 mai 2025 • Durée 24:59

In the debut episode of B2Bsides, I dig into a few posts that actually made me stop scrolling—Kaylee Edmondson on the chaos of demand gen, Brendan Hufford on the slow death of content marketing, and why “data-driven” isn’t the brag it used to be.

Then: a look at why weird ideas matter, featuring a Minecraft villain who bans creativity, a fake old-school marketer named Cap Capperson, and a death metal Lenovo ad that actually worked.

Also:
– The post you definitely shouldn’t put on LinkedIn
– Udi Ledergor’s book (which is way too good)
– A music rec worth blasting
– And the best live photo I’ve taken in years

No frameworks. No funnel hacks. Just one marketer sharing stories, instincts, and a bit of noise.

Full show notes:

🎙️ B2Bsides – Episode 1: Weird on Purpose

Welcome to the debut episode of B2Bsides—where brand, creativity, and marketing collide in a slightly weird, hopefully insightful way.

This week:

Why demand gen is misunderstood (and not just by your CFO)
Why being “data-driven” is starting to feel like a red flag
The slow death of content marketing (and what’s replacing it)
A Minecraft villain who hates creativity, and why I’ve worked at her company
Lenovo’s death metal ad, Tim Washer’s Cisco soap opera, the IBM one that never got approved, and the one character LinkedIn killed before he ever launched
Plus: one post that probably shouldn’t be on LinkedIn, one book that’s too good to ignore, and two music recs—one metal, one Freddie Mercury reincarnated

Kaylee Edmondson

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B2BSides – Détails, épisodes et analyse

Détails du podcast

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Podcasts Similaires Basées sur le Contenu

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Podcasts Similaires Basées sur le Contenu

LinkedIn4

Youtube1

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