B2B Marketing: Tomorrow's Best Practices... Today – Détails, épisodes et analyse

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B2B Marketing: Tomorrow's Best Practices... Today

Leadtail

Business & Entrepreneuriat

Fréquence : 1 épisode/37j. Total Éps: 58

There’s a dirty little secret in B2B Marketing: You can’t just win on Best Practices Alone. Join us as we interview the best and brightest in B2B marketing. Topics range from content marketing, brand marketing, AI's impact on the industry, and much, much more. New episodes every month!

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🇩🇪 Allemagne - marketing
19/04/2026
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🇩🇪 Allemagne - marketing
18/04/2026
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How to Use AI to Build Smarter Go-To-Market Systems

jeudi 16 avril 2026 • Durée 30:24

AI isn’t just making marketing faster—it’s completely changing how it works. In this episode, Clark Newby sits down with Angus Robertson, founder of Outcome Marketing, to break down what that shift actually looks like in practice.Angus Robertson, a former CMO and now founder of Outcome Marketing, shares how he went all-in on AI—and why most marketers are still approaching it the wrong way. With over 20 years of experience in B2B SaaS and go-to-market strategy, Angus has worked with founders and leadership teams to build systems that drive real outcomes, not just activity.This conversation goes beyond surface-level AI talk. Angus walks through how he evolved from using tools like ChatGPT to building full applications, diagnostics, and even AI agents that integrate directly into workflows. What used to take months can now be done in days—and often better.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----00:00 – Marketers Must Choose How Deep to Go with AI00:58 – Introduction & Guest Background in B2B Marketing02:34 – From CMO to Building a New Marketing Framework05:00 – Why AI Changed Everything for Marketing Leaders06:50 – The AI Tech Stack Shift (Winners vs Losers)11:05 – Real AI Use Cases: From Chatbots to Building Apps14:10 – Creating AI Agents and Automating Workflows15:50 – How to Help Teams Adopt AI the Right Way19:04 – The Rise of Niche AI Apps & Domain Expertise22:34 – Why AI Won’t Fix Bad Marketing Fundamentals24:50 – Best Resources to Learn and Stay Ahead in AI28:20 – Where to Find the Book & Final Takeaways#b2bmarketing #b2b

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How to Win Trust, Earn Media, and Show Up in AI Search

jeudi 19 mars 2026 • Durée 35:21

AI search is changing how buyers find and trust brands—and most companies aren’t ready. In this episode, Clark Newby sits down with Robin Bulanti, CEO of Offleash PR, to break down what’s actually working in PR, branding, and discovery today.PR is back—but it never really left. As AI search reshapes how information is surfaced, credibility and third-party validation are becoming more important than ever. Robin Bulanti shares why earned media, brand trust, and clear positioning are now critical for showing up as “the answer” in both AI-driven results and real buyer conversations.The conversation explores how marketing has shifted from driving website traffic to building trust across multiple channels—many of which your audience already relies on before ever visiting your site. From niche communities to analyst reports to media coverage, brands must now take a more holistic approach to visibility.Clark and Robin also dig into what companies get wrong when hiring PR agencies. Too often, businesses look at PR as a box to check—without truly understanding their buyer, their positioning, or the level of participation required. Robin outlines the key red flags agencies look for, including unclear differentiation, lack of leadership buy-in, and the myth of the “dream publication” solving everything.-----CONNECT with us at:Website: https://leadtail.com/Leadtail TV: https://www.leadtailtv.com/LinkedIn: https://www.linkedin.com/company/lead...Twitter: https://twitter.com/leadtailFacebook: https://www.facebook.com/Leadtail/Instagram: https://www.instagram.com/leadtail/----0:00 — AI Search & The New Way Buyers Find Information0:55 — Why PR Is Back in a Big Way3:06 — Trust, Credibility, and AI-Driven Discovery5:41 — The Shift to Clickless Buyer Journeys6:53 — Where Buyers Actually Go for Research Today9:30 — How PR & Marketing Strategies Are Evolving14:43 — Red Flags When Hiring a PR Agency21:47 — When to Hire a PR Agency (And When Not To)27:56 — The “Dream Publication” Myth + What Really Works

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