B2B Community Builder Show (formerly Chief Executive Connector) – Détails, épisodes et analyse

In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line.

That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin.

Joe has spent the last 20 years working on how to see the world through your clients' eyes, and created a truly different way to solve the most common website problems- focusing on the copy of the first sentence to drive conversion.

On our show together, he will discuss:

- why most of us get the first line by chasing quirkiness over clarity
- how to craft the ideal first sentence that turns prospects into leads
- where you can use this message to increase your sales conversions further down the funnel
- and more!

Not a lot of people get invited onto the show more than once, but Joe's particular genius is one that I need to tap into again, and figured it would be best to invite you along for the ride! 

Join us to ask him specific questions about your website in the next LIVE episode of the B2B Community Builder Show!

Article we mentioned on the show:

https://martinchicago.com/target-customer-for-companies/

https://martinchicago.com/6-ways-to-identify-your-target-customer/

CONNECT WITH ME:

On LinkedIn

BE A PART OF THE CATEGORY THINKERS COMMUNITY

CONNECT WITH JOE:

On LinkedIn
His Company

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It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial.

Join us for a thought-provoking exploration of the importance of embracing the H2H movement (Human to Human) in this age of AI, featuring our guest Bryan Kramer, the guy that wrote the book on H2H (literally!).

Together, we'll uncover the untapped potential of blending technology with human insights, and how it can lead to building stronger communities and forging lasting relationships with your market.

By attending this episode, you'll learn:

- Why trust is the new oil in the age of AI-generated content.
- How to measure your effectiveness in building trust
- Strategies for cultivating collaboration within your organization and fostering a community-focused mindset.

Don't miss this chance to gain a fresh perspective on the role of human connections in the AI-driven business landscape and learn from Bryan Kramer himself. 

Connect with Bryan:

On his LinkedIn:  https://www.linkedin.com/in/bryanjkramer/

Connect with ME!

LinkedIn or Instagram.

Support the show

This is another excerpt from the Relationship Driven Growth Open Mic Session.

Join us at the next one!

Tinyurl.com/B2BCB2023

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If we want to attract the best talent we must embrace remote work culture, but we can't just lose the camaraderie that comes from working together!

That's why we brought Gina Tierno on to show you how she's built teams that communicate, cooperate, and DELIVER while genuinely caring for each other across states, countries, and time zones in multiple companies in different verticals.

In this episode, we talked about:

- How to hire to ensure remote work culture
- How to plan and run meetings that build a team while getting $#!T done
- Why Gina's team worked for her for FREE until she found her footing after a failed partnership
- and much more!

Connect with Gina :

On Facebook: https://www.facebook.com/therealginasuzanne

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Gina Tierno" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

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One of the greatest things about the internet is that everybody is available to you. You can connect with anyone as long as you know how to reach out the proper way.

But most people don't know a great formula for these opening messages.

That is why I was really excited to have this conversation with Alex Berman who is one the biggest experts in the world of cold email outreach and one of the biggest content creators in the B2B space.

In this episode, we discussed about:

- his formula in creating an effective cold email (plus mine!)
- how to approach a meeting you get off a cold email
- how to not get "Pauly Shore'd" aka. pigeonholed for one thing
and much more!!!   

This interview was recorded on the balcony of the Cosmopolitan Hotel's penthouse suite in Vegas while we were hosting a VIP event so the microcontent you'll see on my social feeds is beautiful!

Listen to Alex so you can connect to anyone in the world.

Connect with Alex :

On  LinkedIn: https://www.linkedin.com/in/alexanderberman/
On YouTube: http://youtube.com/alxberman

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Alex Berman" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Support the show

Getting on the INC 500 list is something all private companies strive for and winning a Best Place to Work Award along with it means you got there the right way, but where is the playbook on making it happen?

THAT is why we brought Jerry MacNamara on the show!

Not only has Jerry led 3 different companies in different industries to these awards, but he has also interviewed hundreds of CEOs that have accomplished it for an upcoming book he's working on!

In this episode, we talked about:

- The Entrepreneurs Job of not working too hard yet making a difference on others.
- Top 3 Risk factors from 0 to $10M with or without resources.
- Moving up in the organization chart with proper focus and discipline.
- 3 Core Functions: Marketing, Sales & Operations with a goal towards building a Community.

Jerry Macnamara is an Award Winning CEO who’s led companies recognized by Franchise 500, Inc 500 and Business Journal Best Places to Work Awards. Continuously Proving Good guys Finish 1st and Helping CEO’s Accelerate while making it home for dinner.

Connect with Jerry :

On  LinkedIn: https://www.linkedin.com/in/jerrymacnamara/
Join his FREE office hours:  http://provenchaos.com/

Connect with ME!

Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Jerry MacNamara" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

Support the show

Today's best marketing plays make intuitive sense for emotionally intelligent people, and thought leaders about it like Chris Walker or Gary Vaynerchuk are amazing to listen to about, but understanding how to execute on it requires a practitioner's  mindset that is hard to find.

That's why I had Adam Westin on today's episode to help you understand how to become a practitioner of the concepts in marketing that the Human to Human movement of B2B marketing has become so fond of.

Adam talks me through:

• What you should and shouldn't obsess about measuring
• How to tie paid strategies to organic content
• How to get your prospects nodding their head
• Much more!

You're going to love Adam's refreshing perspectives as a technically savvy marketer!

Connect with Adam on LinkedIn!

Connect with ME!
 
  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Adam" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Support the show

Remember Cliff's Notes?

Douglas Burdett is the modern-day version of it for marketing books.

He's read, taken notes, and deeply interviewed authors on over 350 books on his podcast, The Marketing Book Podcast.  It's become one of my top 3 weekly listens.

But how do you pick what to implement in your life and business when you're learning so many concepts at such a rapid rate?

In this episode, we talked about:

- what he has implemented from over 350 books into his life and business
- what his secret is to reading so many books and taking great notes that lead to great interviews
- how he does a content strategy of personal development as a performance art lead to business growth
- what his best recommendations are on topics late community, content, and whatever it is that you care about

Douglas isn't JUST a maven of marketing knowledge, he's freaking hilarious, and loves giving book recommendations.  Don't miss the chance to spend an hour with him and pick his brain!

_______________________________________________________

Douglas Burdett is he Principal and Founder of Artillery, Douglas Burdett is a former artillery officer and Madison Avenue ad man. He also hosts The Marketing Book Podcast, where he interviews authors every week about the latest in modern marketing and sales.

Connect with Douglas :

On  LinkedIn: https://www.linkedin.com/in/douglasburdett/
His podcast: https://www.salesartillery.com/marketing-book-podcast
Work with him:  https://www.salesartillery.com/

Connect with ME!

  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Douglas Burdett" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Support the show

Jon is an old friend of mine that sees an opportunity to differentiate himself from his competition through online content creation, but is having a hard time getting started with it.  

That's why we hopped on a call to:

• dispel myths about introverts and content creation
• create frameworks for easy content creation
• talk about opportunity that content represents for businesses like lawyers, commercial realtors, bankers, and other "chamber of commerce" businesses

This is a great episode for you, if you're having a hard time posting on social media in a way that makes sense for your business!

Connect with Jon!

On LinkedIn: Jon Gasso
His Lawfirm: Gasso Law Firm

Connect with ME!
 
  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2B's's Gasso" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

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You hear big brands going through "digital transformation" and "doubling down on social media", but that often rings false to traditional service businesses (like insurance, financial services, construction, etc.).

THEREFORE I brought you something you will need to see to believe.

Al Nicoletti (attorney) and Jesse Lane (general contractor) have recently both told me they are getting so much work, they are referring it away or just turning it down, and the secret to their success has been SOCIAL MEDIA CONTENT with a few key strategies in mind.

In this episode, we asked Al and Jesse about:

- How Jesse is leveraging YouTube and Google to turn down $10M+ in business per quarter
-How Al has started his own business barely a year ago and has capitalized on social media to grow beyond his original area of practice
- What other service-based businesses that traditionally acquire clients through referral and networking can do to grow so fast!

These two guys are not just brilliant business strategists, they're also super fun guys to be around. 

Don't miss your chance to pick the brains of Al and Jesse!

Don't forget to connect with Al!

On LinkedIn: https://www.linkedin.com/in/attorneynicoletti/
Follow him on Facebook: https://www.facebook.com/flattorneynicoletti/
Follow him on Instagram: attorneynicoletti
Subscribe on his Youtube Channel:  https://www.youtube.com/c/alnicoletti
Work with him: https://alnicoletti.com/

Don't forget to connect with Jesse!

On LinkedIn: https://www.linkedin.com/in/jesse-lane-9783a2b8/
Follow him on Facebook: https://www.facebook.com/jesselane123
Follow him on Twitter: Jesselanetv
Follow him on Instagram: Jesselanetv
Subscribe on his Youtube Channel: https://www.youtube.com/jesselanevlogs
Work with him: https://www.jlaneconstruction.com/

Connect with ME!

  Also, I'd love it if you connected with me on LinkedIn or Instagram.

Or shoot me an email at youshould@connectwithpablo.com with the "Heard B2BCB Al & Jesse" in subject.

This that's a genius email address?  Me too, but I didn't come up with it.  It was the idea of my good friend, and super talented web designer, Nathan Ruff.

If you want your website redone, updated, and managed with unlimited updates for just $250/month (CRAZY GOOD DEAL RIGHT??), go to Manage My Website and hookup with one of the smartest, most talented guys I've ever met- THE Nathan Ruff.

OH! and subscribe to Category Pirates.  It's the smartest thing ever. If you email them and tell them I sent you, you'll get a free month.

Support the show