Explorez tous les épisodes du podcast Avidly Talks: Marketing podcast

In this conversation, Emily Yates and Ragini Campion discuss the HubSpot for Startups program, which aims to support early-stage founders by providing access to HubSpot's resources, discounts, and a network of partners. They explore the benefits of the program, popular tools for startups, and the integration of AI in HubSpot's offerings, including a demonstration of the social agent feature that helps manage social media content efficiently.Ragini Campion works as a Partnerships manager for HubSpot in the Nordics. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.comSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Struggling to get AI adopted in your business? Or feel like you can't keep up with the pace of AI?

Literally EVERYONE feels this.

Mike Kaput, host of The AI Show and CCO at Marketing AI Institute, discusses the intersection of content and AI, exploring the evolution of AI in marketing, the distinction between AI agents and automation, and the importance of company-wide AI literacy. We delve into practical use cases for AI in marketing, the strategic mindset required for effective utilization, and share real-world examples of successful AI implementation. Mike offers valuable advice for leaders feeling overwhelmed by the rapid advancements in AI technology.

Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com

Say hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

No shiny new features? No problem. HubSpot Agents have had a big update.

In this episode, Paul and Emily discuss the recent updates from HubSpot's Spring Spotlight, focusing on the significant enhancements made to the platform. They explore the integration of AI across various features, the improvements in customer support automation, and the new capabilities for content creation and journey automation. The conversation highlights how these updates aim to streamline processes, enhance user experience, and ultimately help businesses operate more efficiently. The hosts also touch on the importance of understanding the evolving role of technology in customer interactions and the potential for increased productivity.

Takeaways

• Spring Spotlight is a biannual release from HubSpot.
• The recent updates focus on platform capability shifts rather than just new features.
• AI integration is central to improving customer support and operational efficiency.
• Knowledge base agents can draft articles based on customer queries.
• Journey automation allows for personalized customer experiences.
• Lookalike lists help identify high-fit leads within existing databases.
• Multi-account management simplifies data sharing across different HubSpot portals.
• Workspace organization enhances user experience for sales and support teams.
• The updates aim to save time and improve productivity for users.
• Overall, the updates represent a significant step forward in HubSpot's functionality.

Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

In this conversation, Paul and Oscar discuss the significance of community building, particularly through HubSpot's HUGS program. They explore the importance of trust in fostering community relationships, define what constitutes a community, and provide practical steps for starting and growing a community. The discussion also covers setting goals for community engagement and the value of customer advisory councils. Oscar emphasizes the need for small, focused efforts in community building and the power of personal connections.

Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Paul and Alex discuss the evolving landscape of marketing in 2025, focusing on the importance of human connection in an age dominated by AI and automation. They explore the resurgence of traditional marketing tactics, such as in-person events, and the need for genuine engagement with customers. The conversation also delves into the ethical considerations of using AI in marketing, the significance of reconnecting with existing customers, and the strategies for effective B2C marketing. Alex shares insights on leveraging AI as a tool for content creation while emphasizing the importance of maintaining authenticity and brand reputation.

Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively.Get ready to take your marketing game to the next level!Want to get help from the world's most experienced HubSpot Partner?

Get in touch with us here: https://www.avidlyagency.com/hubspot

Say hi on our socials:

https://www.instagram.com/avidlyhubspotsolutions/

https://www.tiktok.com/@avidly_agency

https://linkedin.com/company/avidlyhubspotsolutions

Navigating Change: The Human Side of Transformation

Change is inevitable—but navigating it successfully requires more than just new systems or processes. In this episode of Avidly Talks, Paul sits down with change management expert Mike to explore the emotional and strategic aspects of organisational change. They discuss the change curve, how people react to transitions, and why empathy and communication are at the heart of successful change initiatives.

Whether you're leading a team through transformation or adapting to change yourself, this episode offers valuable insights, real-world examples, and practical advice on how to manage change with intention and care.

🎧 Learn how to:

• Understand and guide emotional responses to change

• Communicate effectively during transitions

• Avoid common change management pitfalls

• Build trust and resilience across teams

Perfect for leaders, managers, and anyone involved in driving or responding to organisational change.

Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively. Get ready to take your marketing game to the next level!

Want to get help from the world's most experienced HubSpot Partner?

Get in touch with us here: https://www.avidlyagency.com/hubspot

Say hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/

https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Are you a marketer looking for great ChatGPT prompts for when you're planning your next marketing campaign in 2025? This podcast episode form Avidly Talks - a marketing podcast is it!

In this episode you'll get a live walkthrough with the right prompts to use in ChatGPT or similar LLM's and gen AI models so you can bounce ideas and really leverage your human creativity.

Welcome to Avidly Talks, the podcast designed for marketers looking to stay on top of the latest trends, sharpen their skills, and make smarter decisions in a rapidly changing world. Hosted by industry experts Paul and Erik Mashkilleyson, this show covers everything from AI-driven marketing strategies to branding, content creation, and the evolving landscape of digital marketing.

Whether you're a seasoned professional or just starting out, Avidly Talks offers insights, actionable advice, and expert interviews to help you refine your marketing approach and stay ahead of the competition. Tune in for fresh perspectives on how technology, creativity, and human-driven strategy can work together to elevate your marketing efforts and engage your audience more effectively.

Get ready to take your marketing game to the next level!Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

In this conversation, Johanna Sjölin, the marketing director of Avidy HubSpot Solutions, shares her insights on building strong customer relationships. She emphasizes the importance of empathy, trust, and professionalism in client interactions. Johanna discusses how to balance personal connections with professional responsibilities, the role of emotional intelligence in client management, and strategies for creating advocates through strong relationships. The conversation highlights the need for authenticity and the value of treating clients as partners rather than mere transactions.

In this conversation, Emily Yates and Annka discuss the evolving landscape of AI, particularly in relation to HubSpot. They simplify the concept of AI, explore its practical applications, and emphasize the importance of data quality and human oversight. The discussion also addresses common misconceptions about AI, the future of AI technology, and strategies for encouraging AI adoption within teams. Annka shares insights on identifying suitable tasks for AI and the significance of understanding GDPR policies when implementing AI solutions.

We only managed to get bestselling author Maja Voje on the show!In this episode, Paul and Maja Voje discuss the intricacies of achieving product market fit and the stages of developing a successful go-to-market strategy. Maja shares her personal journey in the marketing space, emphasizing the importance of understanding customer needs and the role of AI in modern marketing. They explore the challenges of adapting to changes in organic reach and the necessity of building genuine human connections in business. Maja also provides actionable advice for listeners to evaluate their go-to-market strategies effectively.

Maja Voje helps companies build and execute winning go-to-market strategies. She is a best-selling author of Go-To-Market Strategist.Maja Voje spent 15 years working in growth and marketing across the spectrum of high-profile unicorns and enterprises such as Google, Rocket Internet, Bayer, and Heineken to scaleups and over 800 startups.One thing became painfully clear: 74% of products fail not because the products are bad but because of GTM mistakes. And even average products succeed if the plan is solid. And that became Maja’s mission: How to give great products the fighting chance they deserve. Maja invented the GTM Strategist method and created GTM Power Hour, GTM Checklist, and many other resources. That helped thousands of companies to thrive in their go-to-market endeavors and focus their resources on where they have the highest chance of winning.In her career, Maja Voje has helped several companies invest up to $10-25 million and scale from $20 million to $60-100 million in yearly revenue.

She studied at Said Business School, Oxford University, Wirtschaftsuniversität in Vienna, and the Shanghai Institute of International Trade.

LinkedIn: https://www.linkedin.com/in/majavoje/

Maja’s GTM Solutions: Best-selling Book, Checklists, GTM Bootcamp: https://gtmstrategist.com

Weekly newsletter (Substack): https://knowledge.gtmstrategist.com

Free resource: ⚡Go-to-Market Power Hour https://gtmstrategist.com/resources/power_hour/

Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Originally live on LinkedIn, Paul and Andrew discuss the intricacies of managing a HubSpot CRM effectively. They explore common challenges faced by users, strategies for enhancing user engagement, and the importance of data hygiene. The conversation also highlights common mistakes in CRM implementation and how to leverage HubSpot's features for better outcomes. Additionally, they touch on the new lead scoring model and its implications for CRM users, concluding with insights on upcoming events related to CRM management.

Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Amina Kristensen, the CMO of COM4 and speaker at Nordic Growth Summit 2025, discusses the importance of long-term brand building in marketing, especially in the tech sector. She emphasizes the need for a balanced approach between short-term gains and long-term strategies, highlighting the challenges marketers face in gaining buy-in from leadership for sustained growth. Amina shares insights on measuring brand equity, the role of events in marketing, and the cultural shift required within organizations to embrace a long-term perspective. She concludes with advice for marketers to be courageous and advocate for their strategies.

Tickets available at www.nordicgrowthsummit.tech

Is this a return guest? The OG Brian Halligan appeared on the podcast nearly 10 years ago... Now he's back! Well, his AI Avatar is on the show in this mind-blowing exploration of what content and inbound marketing looks like in 2025 and beyond. Also, Paul and AI-Brian explore how trust can still be built despite AI being involved... just use it as a tool for building authenticity not a replacement for being genuine.

Give Brian a call here: https://www.delphi.ai/bhalligan/call

In this episode of Avidly Talks, we dive into the fascinating world of AI and leadership with none other than Brian Halligan—well, sort of. We explore insights from his AI-powered avatar, trained on years of his expertise and vision. How does AI replicate thought leadership? What does this mean for the future of business strategy and marketing? Join us as we push the boundaries of technology and intelligence in an engaging, thought-provoking conversation.

In this conversation, Alan Versteeg (international consultant working with the likes of Adobe and Siemens) discusses the importance of shifting the sales approach from merely selling to guiding customers with noble intent. He emphasises the need for sales professionals to understand their customers' needs and to operate from a place of service rather than manipulation. The discussion covers practical strategies for engaging with customers, the role of technology in sales, and the cultural nuances that can affect sales practices. Ultimately, Alan advocates for a mindset shift in sales, where the focus is on creating value and building genuine connections with customers.

About Alan:

Alan Versteeg, an engineer turned sales management expert, initially approached the sales world with skepticism, but soon turned it into a thriving career by applying the engineering principles of cause and effect to sales and sales management. This success led him to co-founding Growth Matters, where Alan and his team have developed over 2,000 sales managers across 45+ countries and diverse industries. Known for his candid and light-hearted approach, Alan's passion for the sales profession shines through in his insightful talks, leaving audiences engaged with his wisdom, expertise, and memorable one-liners.

Alans Website: https://www.growthmattersintl.com/

Alan Versteeg on Linkedin: https://www.linkedin.com/in/alanversteeg/

Get your free copy:

The Catastrophic State of Sales Coachinghttp://www.salesgrowthmatters.com/

Avidly HubSpot Solutions on Linkedin: ⁠https://www.linkedin.com/company/avidly-hubspot-solutions/?viewAsMember=true

In this episode, Josefine and Paul discuss the latest updates from HubSpot, focusing on the 99 new features released in January. They explore key improvements, particularly in AI integration and CRM functionalities, and how these updates can enhance productivity for users. The conversation also touches on the importance of adapting to new tools and leveraging data for business growth.takeaways

• HubSpot released 99 updates in January.
• AI features are designed to reduce cognitive workload.
• New activity summaries on records improve efficiency.
• Content remixing now includes email as a starting point.
• Co-Pilot integration allows seamless use across platforms.
• The updates aim to enhance user experience and productivity.
• Understanding AI limitations is crucial for effective use.
• Archiving properties in CRM helps maintain organization.
• The Nordic Growth Summit will provide actionable CRM insights.
• Feedback on episode format is encouraged for future discussions.

Paul, Raza and Josie dive into the fascinating world of podcasting and uncover why it’s become such a powerful tool for B2B businesses. Learn how it's great for building personal connections and engaging with communities of listeners, whilst avoiding the pitfalls most new podcasters fall into.

Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Paul and Dale Bertrand discuss the evolving landscape of SEO, particularly in light of advancements in AI and changing user behavior. They explore the challenges posed by AI-generated content, the importance of understanding user intent, and the need for marketers to adapt their strategies to engage effectively with their audience. Dale emphasizes the shift from traditional SEO practices to a more nuanced approach that prioritizes conversational content and audience engagement.

Dale Bertrand on LinkedIn: https://www.linkedin.com/in/dalebertrand/

What can we do for you and your business? Let's chat!

⁠⁠⁠https://www.avidlyagency.com/hubspot⁠⁠⁠

Follow us on Linkedin: ⁠⁠⁠https://uk.linkedin.com/company/avidly-hubspot-solutions⁠

Daniel Zarick, CEO of Arrows, discusses the importance of customer onboarding and success in the B2B SaaS landscape. He emphasizes the need for human-led processes, the evolution of customer success strategies, and the role of AI in enhancing customer experiences. Daniel shares practical steps for improving onboarding processes and highlights the significance of transparency and trust in building lasting customer relationships.

Arrows: https://arrows.to/

Daniel Zarick on LinkedIn: https://www.linkedin.com/in/danielzarick/

What can we do for you and your business? Let's chat!

⁠⁠https://www.avidlyagency.com/hubspot⁠⁠

Follow us on Linkedin: ⁠⁠https://uk.linkedin.com/company/avidly-hubspot-solutions⁠

Paul interviews the one and only Louis Grenier, a marketing coach and author of 'Stand the F*ck Out.' Louis shares his journey of writing the book, the challenges he faced with publishing, and the emotional impact of the process. He discusses his marketing strategies for promoting the book, insights on effective marketing practices, and the importance of understanding customer needs. The conversation also touches on common pitfalls marketers face, particularly the feeling of overwhelm, and how to overcome these challenges through foundational insights and effective positioning. In this conversation, Paul and Louis delve into the intricacies of effective marketing strategies, emphasizing the importance of understanding market positioning, creating meaningful differentiation, and leveraging customer triggers. They discuss the shift back to foundational marketing principles amidst a rapidly changing landscape, highlighting the significance of emotional needs and irrational struggles in consumer behavior. The dialogue culminates in practical advice for marketers to channel existing demand and focus on core principles rather than getting lost in trends.

Get the book: https://book.stfo.io/?srsltid=AfmBOoofr0dTtUwNaM5XXa34ldvADob

🎙️ 138 - Worried about your WordPress? How to Choose the Right CMS | Avidly Talks with Romi Dexter & Nick O'Neill

In Episode 138 of Avidly Talks, Romi Dexter and Nick O’Neill take a deep dive into the brewing fallout between WP Engine and WordPress, breaking down its far-reaching implications for businesses, developers, and marketers. From glaring security vulnerabilities to spiraling maintenance costs, they uncover the hidden challenges of relying on open-source platforms.

The discussion expands to compare other leading CMS options like HubSpot, Squarespace, and Wix, weighing their strengths, limitations, and suitability for different types of projects. Romi and Nick share practical strategies for future-proofing your website, ensuring security, and making informed decisions about your platform to meet both current and future needs.

If WordPress has you worried or you're struggling to pick the best CMS for your business, this episode is packed with insights you can't afford to miss. Tune in now to Avidly Talks! 🌟

SPECIAL: In this episode of Avidly Talks, the team reflects on the past year, discussing the impact of AI on marketing, the challenges of capturing attention in a saturated market, and the evolving role of social media platforms. They share personal insights and predictions for 2025, emphasizing the importance of building relationships and trust in a digital world. The conversation highlights the need for marketers to adapt to rapid changes and focus on authenticity and connection with their audience.

| Avidly Talks, marketing, AI, content saturation, social media, audience engagement, trends, authenticity, newsletters, digital marketing |

In this episode of Avidly Talks, Paul and Danielle discuss the significance of community in B2B marketing, particularly through the Exit 5 community. They explore the challenges faced by in-house marketers, the role of peer learning, and the integration of AI in marketing strategies. Danielle shares insights on how the Exit 5 community fosters collaboration and support among marketers, addressing feelings of isolation and providing valuable resources for professional growth. In this conversation, Danielle discusses the integration of AI in content creation, the dynamics of the B2B marketing community, and the importance of building relationships through newsletters. She emphasizes the need for strategic planning in marketing budgets for 2025 and warns against random acts of marketing that lack direction. The discussion highlights emerging trends in B2B marketing, including a shift towards more personalized marketing experiences and the value of actionable insights in newsletters.

Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

This week, we're joined by Keira Penney from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her current role at Great Influence, emphasizing the importance of understanding personal branding as a means of connecting with people. They explore the significance of employee advocacy in building trust and reach for brands, the common pitfalls in personal branding efforts, and the need for authenticity in professional settings. The discussion also touches on the shift from traditional search engines to social media platforms for content consumption and the future of personal branding strategies.

Keira Penney on LinkedIn: https://www.linkedin.com/in/keira-penney/

Avidly HubSpot Solutions on LinkedIn: https://www.linkedin.com/company/avidly-hubspot-solutions/

Paul and Rachel discuss the intricacies of building and managing teams in a marketing context, particularly in a remote work environment. Rachel shares her experiences in team structure, the importance of communication, and the challenges of leading a global team. They explore the significance of one-on-one meetings, maintaining team culture, and the nuances of hiring and managing diverse teams across different regions. In this conversation, Rachel Leist discusses the challenges and strategies of managing remote teams, emphasizing the importance of communication, building connections, and fostering a culture of curiosity and openness. She shares insights on adapting to remote work, the significance of providing context for tasks, and the necessity of welcoming new team members effectively. Rachel also highlights the value of asking questions and maintaining a strong team culture to drive business results.

'Your brand is the path of least resistance to revenue.' Paul and Kate DiLeo discuss the significance of branding and introduce the concept of the Brand Trifecta, which consists of a tagline, a value proposition, and differentiator statements. Kate emphasizes that a strong brand is essential for driving revenue and that understanding your audience is crucial for effective branding. The conversation covers how to craft compelling taglines, the importance of differentiators, and when to reassess your brand strategy. Kate provides practical insights and frameworks that can be applied across various marketing contexts. Learn more at www.katedileo.com and connect at www.linkedin.com/in/katedileo/

In this conversation, Erik discusses the critical importance of attention in marketing, particularly in the digital age where attention spans are shrinking. He emphasizes the need for brands to adapt their strategies to capture attention quickly and effectively, highlighting the challenges faced by both small and large brands. Erik also shares insights on common advertising mistakes and the necessity of a dual approach to customer engagement, combining quick, attention-grabbing tactics with deeper storytelling for more complex products. He introduces his upcoming book, which aims to guide brands in navigating these challenges and optimizing their marketing strategies.

Takeaways

• Attention is crucial for effective advertising.
• Digital ads are often only viewed for two seconds.
• Brands must simplify their messages to capture attention.
• Niche marketing can limit growth for small brands.
• Large brands face challenges in wasteful advertising.
• Distinctive branding helps in quick recognition.
• Brands need to balance short and long-term strategies.
• Common advertising mistakes stem from aiming too high.
• Effective ads often use minimal text and clear visuals.
• Understanding customer attention spans is essential for success.

Mastering Attention in Marketing

The Two-Second Rule for Brands

Paul interviews Richard White, the founder and CEO of Fathom.video, a free AI note-taking app that records, transcribes, and highlights calls. Richard discusses the unique features of Fathom, its user experience, and how it helps reduce stress and enhance efficiency in meetings. He also shares insights on the broader applications of Fathom beyond sales, the story behind its creation, and the future of AI in communication.

Want to get help from one of the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions

In this conversation, Paul chats with ex-HubSpot Inbound Professor, Lisa Stappert. They discuss the nuances of translating content for different audiences, particularly focusing on the German market. They delve into the challenges posed by European regulations on AI, especially concerning data privacy and GDPR. Lisa shares insights on how to help customers navigate their fears around AI tools, emphasizing the importance of understanding the tools' capabilities and limitations. They also explore the evolution of AI in daily life, the distinction between generative AI and traditional AI, and the future of AI integration in marketing. Finally, they provide practical tips for effectively using AI tools to achieve specific goals.
What can we do for you and your business? Let's chat!

⁠⁠⁠https://www.avidlyagency.com/hubspot⁠⁠⁠

⁠Follow us on Linkedin here⁠

Yamini Rangan, CEO of HubSpot, sits down with Avidly HubSpot Solutions to talk about an ever changing business landscape and how to keep up. Yamini shares the secret to understanding your customers true needs and how they always keep their customers needs at the forefront of HubSpots product development.
What can we do for you and your business? Let's chat!

⁠⁠⁠https://www.avidlyagency.com/hubspot⁠⁠⁠

⁠Follow us on Linkedin here⁠

Hear from the Head of Growth at HubSpot: Rory Hope. How to tackle your SEO strategy for the next year, 2025. How do you rank on Google in this new era of AI? All this and more will be talked about in this insightful episode of Avidly Talks: Marketing, AI and SEO.

In this episode, Paul Mortimer and Rory Hope (Head of Growth at HubSpot) discuss the significant changes in digital marketing, particularly in SEO, due to the rise of generative AI. Rory shares insights on how Google's unpredictability has increased, the challenges marketers face in maintaining visibility, and the importance of adapting content strategies to focus on quality and expertise. They explore the necessity of leveraging subject matter experts and user engagement signals to enhance content effectiveness. The conversation also touches on strategies for non-content-focused companies and the importance of diversifying marketing efforts beyond Google.
What can we do for you and your business? Let's chat!

⁠⁠https://www.avidlyagency.com/hubspot⁠⁠

Follow us on Linkedin here ⁠

You can connect with Rory Hope on Linkedin here

In this episode of Avidly Talks, Paul and Elias Holm discuss the importance of continuous learning in marketing, the role of curiosity in personal and professional development, and strategies for understanding client needs. Elias shares insights on how to stay updated in a rapidly changing field, the significance of recognizing consumer goals, and effective time management techniques for learning. The conversation emphasizes the need for marketers to dig deeper into consumer motivations and the value of communication in marketing strategies.
What can we do for you and your business? Let's chat!

⁠https://www.avidlyagency.com/hubspot⁠

Follow us on Linkedin: ⁠https://uk.linkedin.com/company/avidly-hubspot-solutions⁠

In this episode, Paul interviews Jesse, the CEO of Avidly, about the future of sales and marketing in the face of AI and data management. They discuss the challenges and opportunities presented by new technologies, the importance of ethics in AI, and the need for authenticity in customer engagement. Jesse emphasizes the power of storytelling and the role of sustainability in brand reputation. He advises leaders to start using AI tools and to surround themselves with knowledgeable peers.

What can we do for you and your business? Let's chat!

https://www.avidlyagency.com/hubspot

Follow us on Linkedin: https://uk.linkedin.com/company/avidly-hubspot-solutions

In this episode, Paul and Dennis discuss their key takeaways from the INBOUND 24 conference and share the notes from their favourite talks, focusing on the impact of AI in marketing, effective video and email strategies, the importance of building trust over leads and maximising the value of events. They emphasize the need for human connection in a tech-driven world and share practical insights for marketers to implement in their strategies.

In this exciting episode of Avidly Talks, we dive deep into the evolving world of SEO and AI with renowned expert Marie Haynes. As AI continues to shape the landscape of search engine optimization, businesses and marketers alike are scrambling to stay ahead of the curve. Marie, known for her expertise in Google’s search algorithms, shares her insights on how AI tools like ChatGPT and Google’s advancements are transforming SEO strategies, ranking factors, and content creation.

We explore how AI is reshaping search results, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), and what marketers can do to future-proof their websites. Whether you’re an SEO specialist, content creator, or business owner, this episode offers actionable insights on what to expect and how to adapt to the changes coming to the world of search.

Links:

Marie Haynes: https://www.mariehaynes.com/

The Search Bar Community: https://community.mariehaynes.com/about

What can we do for you and your business? Let's chat!

⁠https://www.avidlyagency.com/hubspot⁠

Follow us on Linkedin: ⁠https://uk.linkedin.com/company/avidly-hubspot-solutions⁠

JD Sherman, Advisory Board Member at Avidly and former COO of HubSpot, sits down to talk about HubSpot's growth journey with Joakim Fagerbakk. JD shares key factors in HubSpot's success and how important it is to listen to your customers.

What can we do for you and your business? Let's chat!

⁠https://www.avidlyagency.com/hubspot⁠

Follow us on Linkedin: ⁠https://uk.linkedin.com/company/avidly-hubspot-solutions

⁠⁠Avidly Hubspot Solutions⁠⁠

⁠JD Sherman Linkedin⁠

⁠⁠Follow us on Linkedin here!

We wish we'd found this recording location earlier in the week - we've got seats and everything! Dennis discusses the best talk ever that he had just watched and the other key learning of the week gets a mention too: making human connections.

What are the chances?! We didn't share our day's main learnings before hitting record and they're both related to brand growth! Mad. Plus, what are the chances that Camilla from TRY, our parter working on Nordic Growth Summit, would drop in and give us a cameo guest appearance.

Head to www.nordicgrowthsummit.tech

Breakdown of the day's learnings and news from INBOUND 24. What is Breeze and how's it better than HubSpot AI? 'What the jeff is an AI Agent?' is finally answered. Plus other tidbits and tips from the day's action at INBOUND 24, such as why MOFU content is going to be VERY important.

For the full product showcase, visit hubspot.com/spotlight

Paul and Dennis discuss the lessons from Partner Day ahead of INBOUND 24 and preview the opening keynote. They also share what the vibe is like this year, discuss some of the brand activations, and discuss the importance of just being human.

Jay Schwedelson, the B2B email marketing expert, talks about the importance of email lists and the impact of AI on email marketing. He discusses the value of a reliable email list, strategies for growing the list, and the challenges of maintaining a healthy database.

Jay also explores the impact of AI on email sorting and the need for more human-centric email marketing. Jay shares tips for creating effective email newsletters, including the use of personalisation and injecting humanity into the content. The conversation concludes with a discussion on metrics to focus on and common mistakes in B2B email marketing.

Takeaways

• An email database is the most valuable asset a company has, as it allows direct communication with prospects and customers.
• Growing and managing an email list is crucial, as there is a natural attrition rate of about 20% per year.
• To grow an email list, marketers should leverage tactics like pop-up contact captures and social media engagement.
• The future of email marketing involves more human-centric approaches, such as sending emails from individuals rather than brands and focusing on building relationships.
• AI, like Apple's upcoming update, will impact email sorting, and marketers need to adapt by creating emails that stand out and feel more personal.
• B2B marketers should prioritize generating replies and building relationships through no-agenda marketing.
• Email newsletters should include personal touches and inject humanity to engage readers.
• Subject lines, call-to-action buttons, and timing are important elements to consider in email marketing.
• Marketers should focus on metrics like open rates, click-through rates, and replies, while avoiding common mistakes like sending generic content and neglecting personalization.

Chapters

00:00 Introduction and Overview

02:00 The Value of an Email Database and the Challenges of Database Growth

08:23 Strategies for Growing an Email List and Maintaining a Healthy Database

10:54 The Impact of AI on Email Sorting and the Need for Human-Centric Marketing

13:31 Tips for Creating Effective Email Newsletters

17:54 Metrics to Focus on and Common Mistakes in B2B Email Marketing

In this episode of Avidly Talks we've invited Mark Kilens, the CEO and Co-founder of TACK. Mark discusses the importance of a people-first go-to-market model and how it can help businesses grow. He explains that a people-first approach focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market. This is in contrast to a company-first approach, where the company represents itself in the market.

Mark Kilens emphasizes the shift from a search-based internet to a social-based internet and the need for businesses to adapt to this change. He also discusses the role of AI in marketing and the importance of building trust with customers.

Takeaways

• A people-first go-to-market model focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market.
• The internet has shifted from being search-based to social-based, which requires businesses to adapt their marketing strategies.
• AI is an important trend in marketing, but businesses should focus on the outcome and experience rather than just the technology itself.
• Building trust with customers is crucial in a people-first approach, and businesses can do this by leveraging real people, creating authentic content, and partnering with influencers or figureheads.
• Businesses need to rethink their established ways of working and consider integrating storytelling, relationships, and partnerships into their marketing strategies.

Chapters

00:00 Introduction and Background

02:05 Understanding the People-First Go-to-Market Model

05:37 The Shift from Search-Based to Social-Based Internet

08:18 The Role of Storytelling in a People-First Approach

11:42 Utilizing Real People and Partnerships

16:14 The Importance of Trust and the Rise of Influencers

20:41 The Impact of Technological Developments on Marketing

23:23 Rethinking Established Ways of Working

28:41 Getting Started with a People-First GTM Strategy

29:26 Conclusion

Links:

Avidly Hubspot Solutions

TACK

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Azeem has spent a few years looking at, and researching diversity and inclusion within the marketing sector, as well as polling the industry anonymously. In this talk, he will share the results, as well as a critical look at why progress has been so slow - and give tips for people of all backgrounds to be better allies to marketers who are from minority cultural backgrounds. 

Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 

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If you have ever done a HubSpot certification then you will know who this man is and just how excited he is to tell you about HubSpot. Off the back of his first in person talk in the UK at Love Inbound 2022, Kyle Jepson sits down with us to elaborate on some of his talk and dive deeper into the world of educational video production.

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What's the difference between SEO work in-house vs an agency?  Watch the latest episode of Trending Upwards with our experienced SEO specialists to find out which one works better for you.  

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Planning is one thing, but planning for a designer is a different ball game altogether. Joining Bilal this week on the podcast is the Avidly UK & CA Projects team. They discuss managing projects with designers to overcome obstacles and meet deadlines — while maintaining quality in delivery.

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Are you a small business? Need assistance getting the most out of your PPC budget? We can help! Check out this video to discover 'What Not To Do' and more importantly 'What To Do' when running PPC campaigns to get the most out of your budget. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22

For episode 3 of The Strategist Playbook, Sam is joined by SEO expert Anthony Biggs to discuss all of the factors that could contribute to not being able to rank for a target keyword. The two approached the problem from two angles, what to look for when you aren't ranking in SERPs at all and how to approach things if you are ranking, but not on the 1st page. Watch the episode now and make ranking worries a thing of the past. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22

In this episode of Managing Digital Projects we discuss why it's important to have project deadlines and how to meet them. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22

In this episode of trending upwards we discuss the importance of website structure and crawl-ability in improving your rankings and the pitfalls of having a website that isn't easy to crawl. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22