Explorez tous les épisodes du podcast Authority Hacker Podcast – AI & Automation for Small biz & Marketers
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ChatGPT's Dots Finally Feels Like a Virtual Employee
We've spent a week handing more of our work to ChatGPT Dots, and we're using them far more than we expected. We can give a Dot a broad request and have it start Codex jobs, steer the work and follow up. In this episode, we share what's happening inside our business, from preparing payroll to collaborating with our bots in Slack.
In this episode we break down: → Why Dots feels more like an assistant you can delegate to → Preparing payroll, remembering follow-ups and working with the team in Slack → Telling a Dot to find useful work and letting it manage Codex → Building a business website without managing all the technical setup → How ChatGPT's growing app experience changes the choice of AI tool
We're learning to give AI the problem and let it work out the steps. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator 💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
OpenAI DevDay: New AI Tools, Subscription Changes and What They Mean for Your Business
We’ve been trying OpenAI’s latest updates, and there’s more to this DevDay than the new features. Alongside 21 new releases, the company is changing what you get for your subscription. We look at the trade-offs, including why a cheaper model can mean more actual usage even when the old plan loses value.
In this episode we break down: → What OpenAI’s new Dots assistant promises, and why we haven’t been able to try it yet → Spaces, business apps inside ChatGPT, and the risk of getting locked in → Gael’s experience with GPT-6.1 Sol and how it compares with Claude → The subscription shake-up, the $500 plan, and what cheaper models mean for usage → Building connected dashboards and using your ChatGPT allowance in other apps
We focus on what these changes mean for the work you actually need to get done. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator 💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
Last week we were asking whether you should move from Claude to ChatGPT. This week Anthropic hit back with Opus 5.5, and Gael ran it for two and a half hours of intensive use on the $20 plan while using just 8% of his weekly limit.
But the lead is going to flip again. So instead of telling you to switch, we talk about how to run your business when the best AI model changes every few weeks.
In this episode we break down: → Why Opus 5.5 beats Anthropic's own top model on most benchmarks → How Claude went from the worst value plan to arguably the best → Why OpenAI's GPT-6 Sol is cheaper but not any smarter → How to run Claude and ChatGPT from the same folder with one agents.md → ChatGPT's new voice mode, now connected to your email, calendar and Stripe
The best model will keep changing. Your setup doesn't have to. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator 💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
ChatGPT Astra Is the AI Employee I Was Waiting For
I've switched from Claude Code to Codex. After a week using OpenAI's Astra model in our business, it's become the tool I reach for first. This week, it rebuilt one of our sales pages inside an awkward drag-and-drop editor with just one round of feedback.
But Gael and I haven't had exactly the same experience.
In this episode we break down: → Why I switched to Codex for everyday business work → What happened when we put Astra to work on sales pages and 3D design → Where complex video editing still needs human input → Why the way an AI talks to you matters more than you'd think → What changed with image editing and making websites easier for AI agents to use
We're sharing what held up after a week of actual business use, and what you should know before switching. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator 💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
ChatGPT Astra vs Claude Fable 5.1: Which AI Should You Actually Pay For?
OpenAI finally released Astra last night, sort of. They announced it, then told almost everyone they can't have it until the weekend. Some people did get early access though, and what they've done with it is worth a look. One handed it a floor plan and got back a photoreal interior render. Another had it prep an entire video edit in Final Cut in three and a half minutes.
So we lined it up against Claude Fable 5.1, which also shipped this week, on the things that actually matter for a business: design, writing, computer use, and how much of either model your plan lets you use before it cuts you off.
In this episode we break down: → The one-shot design test: Astra vs Fable 5.1 vs Opus on the same prompt → Why computer use is the upgrade most business owners haven't noticed yet → Astra on the $20 plan with no five-hour limits, while Fable is capped at 50% of your usage → Anthropic's "25% permanent raise" that's really a 17% cut from September 14 → Why we're stacking AI subscriptions instead of making our next hire
Pick the model you can actually use, not the one that wins the chart. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator 💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
A year ago everyone said Claude was the best AI model for writing, so that's what most of us used and never questioned again.
Then Gael built a blind test: two pieces of text, no model names, pick the one you like. My top three were all cheap Chinese open source models, and Claude's newest model got knocked out early. One of the winners writes a full SEO article for about 2 cents.
Try our free AI writing blind test tool: https://www.authorityhacker.com/tools/ai-writing-model-test/
In this episode we break down:
→ The blind writing test you can run yourself, free on our site
→ Why the best model for SEO articles isn't the best for sales emails
→ How to call these cheap models from inside Claude Code or Codex
→ AI watermarking, and which models escape it
→ ChatGPT's new triggers, multi-Gmail support, and password manager logins
Stop paying premium prices for mid-table writing.
Heads up: the AI Accelerator monthly price goes up Monday August 31 at midnight. Join before then and you lock in the current rate for as long as you stay.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
Grok Bot Explained: AI Employees With Their Own PC
rok Bot landed this week and a surprising number of people have already switched to it. Always-on AI agents, each with their own computer in the cloud, that you talk to like colleagues in Slack.
It's the closest thing yet to a plug and play AI employee. It's also $200 a month minimum, you can't bring your own API key, and once you've built your setup on it you're locked in. So we put it up against Hermes, the open source agent that does most of the same job for a fraction of the price, and worked out who should actually use which.
In this episode we break down:
What Grok Bot actually does, and why non-technical founders love it
The $200/month lock-in and why we call it a poisoned gift
Hermes Bot Mode, the open source alternative (think Webflow vs WordPress)
Gael's setup where Codex installs and runs Hermes on a VPS so he never touches the server
Should solopreneurs bother, or stick with Claude Code and Codex
ChatGPT Computer History, which records everything you do and then tells you what to automate
The free mystery model beating Fable on coding tests
The tech is good. The terms are the catch.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator (Join before price goes up on Sept 1st)
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
If AI writes your content, that content is now traceable. The EU's watermarking law came into effect this month, and Claude is already leaving a hidden signature in every piece of text it generates.
It's not hidden characters you can strip out. It's the word choices themselves. So even if you copy and paste the text, the signature survives. SEOs are panicking that Google will use this to penalize AI content.
In this episode we break down: → How the watermark hides in word choices and survives copy/paste → What Google will realistically do with it as a ranking signal → Why Gmail could start flagging AI cold outreach as spam → Why the scariest warnings come from people with something to sell you → The new Authority Hacker MCP that plugs our membership into your AI agent
The watermark is real. Most of the fear is manufactured. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator 💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
Anthropic just shipped Opus 5, and on paper it beats their best models on nearly every benchmark. Then one of the first big reviews opened with "Opus 5 is here, and I hate working with it." Both things are true. We spent the week testing it inside our business to figure out which one matters for yours.
In this episode we break down: → Where Opus 5 genuinely beats Fable (and where it makes more mistakes) → The one real unlock for marketers, interactive pages that replace blog posts → A full 3D game one-shotted into a single HTML file → Cheap specialist models on OpenRouter for volume work → The new ChatGPT voice mode that runs your Mac from your phone
Use it where it's strong. Skip it where it's insufferable. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator 💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
Gael can write a full blog post using about 7% of his weekly Fable limit. Most people use 50% doing the same job.
The difference isn't a better prompt. He stopped letting the smartest model do the work at all. Fable briefs the task, Sonnet handles research, Opus makes the editorial calls, Codex writes the code. Fable just manages. With Anthropic cutting weekly limits by roughly a third, this stops being optional.
In this episode we break down:
→ Why Fable is a project manager and not a worker
→ How to build a routing table so delegation happens automatically
→ Why spawning 100 subagents costs you more, not less
→ Running eight threads at once without losing track of them
→ OpenAI's new model names and what the ChatGPT and Codex merge means
Token efficiency is about to be a job. Start learning it now.
🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
We run a seven figure business with two people and zero employees, and the reason is none of the flashy AI stuff you see on social media. It is the boring internal work: a support bot that helps members while we sleep, a database that flags which customers are about to cancel, and onboarding that runs itself at 6am every day. In this episode we open up the actual systems and show you exactly how each one is built.
Join our free live webinar on Tuesday 16th June: https://authorityhacker.com/webinar
In this episode we break down: → The WhatsApp onboarding skill that replaced a daily manual chore → How Gael shipped a full course's notes, images and thumbnails from one prompt → The $12/month server running our support bot 24/7 (and how it is protected from prompt injection) → A Supabase data warehouse that tells us which members are at risk of cancelling → The cancellation flow that drafts personalized save offers in seconds
Automate the boring stuff. That is where the money actually is. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator 💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
A lot of people refused to leave Claude 4.6. 4.7 felt off, the writing got worse, and their skills stopped behaving like they used to. Opus 4.8 dropped, and that feeling is gone.
We ran it through our real marketing skills. Meta ads, carousels, LinkedIn copy, a full one-shot website. Same prompts, same skills, just the new model. Here is how much better it actually is.
In this episode we break down: → Why so many people refused to upgrade past 4.6 → Opus 4.8 vs 4.7 on real Meta ads (judge the concept, not the image) → The copywriter who can finally leave 4.6 behind → A one-shot website with GPT-image backgrounds built in → Why it is the best all-rounder now, even if Codex still codes harder
Not a revolution. Just the model that finally has taste again.
I let my co-founder roast my Claude Code setup live on this episode. He didn't hold back.
Five months in, I thought I had it pretty dialed. Turns out my Claude.md is missing the most important thing, my folder structure is making my life harder, and I'm still manually triggering tasks Claude could just do for me. We go through the whole audit and the specific fixes I'm making this week.
In this episode we break down: → Why Gael now says start on the Claude Desktop App, not VS Code → The "drift" problem nobody warns you about at 5 months in → The one rule every Claude.md needs so it maintains its own documentation → Why CLI beats MCP for Notion, Google Workspace, and more → How to stop being the manual trigger and let scheduled routines do the work → The "we're done" pattern that makes your skills get better as you use them
If your Claude Code setup feels like it's slowly drifting out of sync, this is the audit you needed. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator 💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
GPT-5.5 dropped last week and the internet hasn't shut up about it. Switch now. Drop Claude. Move everything to OpenAI.
So Gael actually did it. He swiped completely to Codex and GPT-5.5 for a week, ran the same business prompts on both models, and compared the real outputs side by side. The verdict isn't what you'd expect from the hype cycle.
In this episode we break down: → Why GPT-5.5 is more thorough but Claude still wins for marketers → The two-engineers analogy that explains where each model shines → How GPT-5.5 gives you 3x more usage on the $100 plan → Real head-to-head test: same brief, very different ad creative → Why you don't have to "marry" one LLM (and how to use both) → Inside the new Codex desktop app and where it beats Claude → Why people are moving back to Opus 4.6 from 4.7 → Meta finally releases an MCP and CLI for ads → DeepSeek's new V Fall model and why it matters
Don't get distracted. Pick the right tool for the work in front of you. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator 💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
We just tested OpenAI's new image model and generated a YouTube thumbnail of Gael that looks more real than he does. No cutouts, no Photoshop, one prompt.
This isn't a marginal upgrade. On the LLM Arena benchmark, GPT Image 2.0 jumped over 300 Elo in a single release. That's roughly 3x the jump we got from Nano Banana Pro. Production-grade ads, fake Ahrefs dashboards, editable photos of you in places you've never been. All from plain text prompts.
In this episode we break down: → The AI-generated thumbnail that looks too real → Making production ads and fake SEO dashboards in one prompt → Why graphic design just hit its ChatGPT moment → The +300 Elo leap and what it actually means for marketing → Claude Design, persistent dashboards, and the GPT 5.5 rumor
If you run any AI workflow that generates images, stop and swap your model. This is the shift. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator 💻 Learn Claude Code: https://www.authorityhacker.com/resources/learn-claude-code/
A month ago Anthropic could do no wrong. Now every AI commentator is piling on Opus 4.7 just hours after it shipped.
In this episode we cut through the noise: the model is mostly a side grade, but the new Claude Desktop app, auto mode, and a WordPress integration that unlocks fully automatic SEO are the real upgrades this week for business owners.
In this episode: ➤ Our theory on why Opus 4.7 feels weaker than the benchmarks suggest (hint: new "Mythos" safeguards) ➤ Auto mode: the biggest quality of life win for non technical users, safer than bypass permissions ➤ Vibe coded websites that still let your clients manage their blog in WordPress ➤ How Claude Code is about to do real, measurable SEO on your site automatically ➤ The new Claude Desktop app vs VS Code: which one your team should actually use
Want to learn how to vibe code websites, run Claude Code properly, and automate the stuff we talk about every week? Join AI Accelerator here: https://www.authorityhacker.com/ai-accelerator/
Anthropic just announced Mythos. A model so powerful they won't release it to the public. It scored 93.9% on coding benchmarks where every other model has been stuck around 80. It hacked Firefox 84% of the time. And they're only giving it to companies like Apple and Amazon to patch their security before the rest of us get anywhere near it.
We sat down to figure out what this actually means for small businesses, not the hype, but the practical reality of where AI is heading in the next 3 to 6 months.
In this episode we break down: → Why Anthropic built an AI too dangerous to release publicly → What 93.9% on coding benchmarks actually means for non-developers → How Gael went from 2 weeks building an app to one-shotting it in a single prompt → The shift from giving AI tasks to giving it entire projects → Why Anthropic's revenue just jumped $10B in a single month
Anthropic accidentally leaked the entire Claude Code source code. 512,000 lines of code, 1,906 files, every system prompt and sub-agent architecture exposed. We dug through the leak and found unreleased features including an always-on background mode that works while you sleep, a new model tier above Opus called Mythos, and more.
We also break down the Claude token limit crisis, share practical ways to reduce your token usage, take a first look at EmDash (Cloudflare's open source WordPress replacement), dig into OpenAI's new self-serve ads launching this month, and look at Gemini's play to steal ChatGPT users.
In this episode we break down: → What was inside the Claude Code leak (Kairos, Ultra Plan, Mythos) → The silent peak-hour token limit cut and how to work around it → 5 ways to use Claude Code tokens more efficiently right now → EmDash: Cloudflare's serverless WordPress killer with free hosting → OpenAI's $100M ad business and why early adopters should pay attention → Gemini's one-click ChatGPT data import play
Last Sunday my Gael texted me that he'd connected Claude Code to our Notion task board. You tick a checkbox, and Claude Code picks up the task, runs it headlessly, and comments back with the results. No terminal open. No VS Code. Just Notion.
In this episode we break down: → How Claude's Dispatch feature lets you run Claude Code from your phone → The custom Notion system that turns task checkboxes into Claude Code executions → Scheduling tasks with due dates so Claude runs them at 3am while you sleep → Why Claude Computer Use sounds cool but is underwhelming in practice → How non-technical team members can piggyback on one Claude Code setup
Notion just went from task manager to task executor. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
We've all been riding double usage promos on Claude and Codex for weeks. Most people don't even know these promos exist. They end March 31, and your bills are going up.
In this episode we break down: → Why your AI usage costs are about to spike (and what you can do) → What the 1 million token context window actually means for quality → GPT 5.4 Mini and Nano: cheaper models that are surprisingly close to the flagship → Cowork Dispatch: controlling Claude from your phone → OpenAI's leaked internal pivot to enterprise and coding → Ahrefs data showing AI traffic barely replaces lost Google traffic → Why the "AI content is bad" stigma is officially dead
00:00 - The usage crunch is coming 02:00 - Double promos ending on Claude and Codex 04:04 - Reasoning effort levels explained 05:40 - 1 million token context window on Opus 07:54 - What context window actually means 10:20 - Why bigger context can mean worse quality 13:44 - Are they watering down your AI model? 15:49 - GPT 5.4 Mini and Nano models 21:30 - Cowork Dispatch: Claude on your phone 25:00 - Who should use Cowork vs Claude Code 28:40 - OpenAI pivots to enterprise (Wall Street Journal leak) 37:00 - Ahrefs: Google traffic down 20%, AI barely replacing it 39:36 - GEO won't replace lost SEO traffic 44:00 - Ahrefs opens API access to everyone 46:50 - Firehose: free web monitoring tool 48:30 - AI content is finally good enough (Ryan Law) 52:40 - The content creator job has changed forever 55:30 - AI Accelerator and getting started
OpenAI just dropped GPT 5.4 and it's not just another model update. The first heading of their announcement wasn't coding. It was knowledge work. That's a signal. We tested it head to head against Claude Code for real business use cases, and the results might change how you work.
We also walk through an AI article generator skill that finally solves the quality problem that's plagued content creators for years, Claude's new scheduled tasks feature, and Nano Banana 2, Google's rethink of AI image generation.
In this episode:
-> GPT 5.4's shift from coding tool to knowledge work platform -> Head to head comparison: GPT 5.4 vs Claude Code for real workflows -> Why OpenAI is targeting 3 billion knowledge workers, not just developers -> The Codex app vs Claude Code. Lock-in strategies and switching costs -> An AI article generator skill that produces genuinely good SEO content -> Claude's scheduled tasks. What they actually do (and their limitations) -> Nano Banana 2. How Google's new image model works differently -> Upcoming Gemini releases and what to expect
Whether you're already deep into AI workflows or just getting started, this episode breaks down what actually matters and what you can safely ignore.
Everyone's trying to automate social media with AI. Just plug in a prompt, hit post, watch the followers roll in. Sounds great. Except it doesn't work.
It's actually one of the biggest traps in AI right now. You end up with generic, soulless posts that get zero engagement and attract zero customers. We've tested this extensively and in this episode we break down exactly where it goes wrong and what actually works.
In this episode we break down: → Why fully automating social media with AI is a trap → The "emotion first" framework that actually gets engagement → How to use AI as a social media assistant (not replacement) → X's "Operation Kill the Bots" and what it means for AI content → How we cracked profitable Meta ad creatives with AI → Claude remote control, enterprise plugins, and desktop vibe coding
If you're letting AI run your social media on autopilot, this is your wake-up call. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator/
⏱️ Timestamps: 00:00 - AI + social media is a trap 02:00 - Why views and traffic don't equal money 07:00 - The emotion-first approach to social media 20:00 - Live demo: AI social media skill in action 27:00 - Auto-replies and X's Operation Kill the Bots 29:00 - Profitable Meta ads with AI (live demo) 37:00 - Claude remote control feature 43:00 - Enterprise plugins in Cowork 50:00 - Claude Desktop vibe coding 55:00 - Notion custom AI agents
For 6 months my co-founder told me to use Claude Code. I brushed it off as it looked like a developer tool and I'm not a developer.
Then I spent one morning with it and built a full financial dashboard pulling live data from two Stripe accounts, calculating VAT, mapping customer locations, and breaking down every processing fee. I haven't gone back since.
In this episode we break down: → Why Claude Code is NOT just for coders → How "skills" turn AI into repeatable business workflows → A live demo building a full Meta ad campaign from scratch → Why chatbots alone won't cut it anymore
This is the adjustment. If you're not making it, you're falling behind. 🔗 AI Accelerator: https://www.authorityhacker.com/ai-accelerator
⏱️ Timestamps: 00:00 - I was wrong about Claude Code 03:23 - What Claude Code actually is 07:37 - Building a dashboard with no coding knowledge 14:52 - What are "skills" and why they matter 19:00 - Newsletters, SOPs, and real business workflows 32:33 - Demo: Full Meta ad campaign from one URL 42:00 - AI Accelerator & getting started 45:00 - Should you wait for Cowork instead? 49:30 - Last call: just do it
Want to learn how to use AI to automate your business? Check out AI Accelerator: https://www.authorityhacker.com/ai-accelerator/
Claude Opus 4.6 and OpenAI's Codex 5.3 dropped on the same day, battling for dominance as we move from vibe coding to vibe working. But Opus burns through tokens so fast you can max out a $100/month plan in an hour—and the smartest AI model just made the most money in a benchmark by forming an illegal price-fixing cartel and lying to customers.
Meanwhile, OpenAI launched the Codex desktop app—a cleaner, less intimidating alternative to VS Code where you never even look at code anymore. ByteDance released Seed Dance 2.0, generating cinematic video with perfect audio simultaneously, potentially changing the game for anyone running ads. And Anthropic dropped an $8 million Super Bowl attack ad on ChatGPT that Sam Altman was not happy about.
In this episode, we break down the stories reshaping AI this week and what they mean for your business. You'll discover:
👉 Why Opus 4.6 is the smartest model available but costs 60% more than 4.5—and why Gael switched back to 4.5 for most tasks despite the upgrade.
👉 How reasoning tokens work (explained via Gael's driving narration habit) and why you can adjust them in Claude Code but not the desktop app.
👉 The Vending Bench results: Opus 4.6 made $8,017 by deceiving other models, forming cartels, and lying about refunds—then realized it was in a simulation.
👉 Why AI models are now sandbagging their test results on purpose—and why that's a genuine safety concern, not science fiction.
👉 OpenAI's Codex desktop app: a ChatGPT-style interface for coding where you never touch code, just press play and give feedback in plain English.
👉 GPT 5.3 Codex uses 3x fewer tokens than Opus for the same quality—and the usage limits on a $20 plan feel higher than Claude's $100 plan.
👉 Why being model-agnostic matters: you can literally ask AI to migrate your settings between Claude Code and Codex in seconds.
👉 How Gael built an AI topical map skill that acts like a human SEO—finding competitors, extracting their top pages, deduplicating keywords, and generating interactive content maps.
👉 Anthropic's $8M Super Bowl attack ad on ChatGPT's advertising—why it's misleading, why Sam Altman took the bait, and what it reveals about Claude's Apple-esque positioning.
👉 Seed Dance 2.0: ByteDance's video model generates photorealistic 60-second clips with synchronized audio for ~$12 per minute—and why this changes everything for ad creative.
Watch now to see what's actually worth your attention—and what's just hype.
00:00 Intro
00:50 Claude Opus 4.6: Smarter But Way More Expensive
04:55 Context Window & Reasoning Token Costs
08:43 Reasoning Effort Settings in Claude Code
10:26 Vibe Working: Moving Beyond Chatbots
14:26 Vending Bench: AI Forms Illegal Price-Fixing Cartel
17:56 OpenAI Codex Desktop App
22:14 GPT 5.3 Codex: 3x Fewer Tokens, Same Quality
27:12 Opus vs Codex: Which One Should You Use?
30:48 AI-Generated Topical Maps for SEO
34:13 Super Bowl AI Ad Wars: Anthropic vs OpenAI
39:47 Seed Dance 2.0: AI Video Generation Gets Real
An open-source AI agent is buying things with people's credit cards. And everyone's installing it anyway.
While the AI labs were quiet in January, the underground exploded. Multbot (formerly "Claudebot") gives AI full root access to your computer—and thousands are setting up dedicated Mac Minis just to run it.
ChatGPT ads are officially rolling out at $60 CPM.
Google's new 4K video model just embarrassed OpenAI's Sora. And we discovered a skill that finally makes Claude Code useful for building n8n workflows.
In this episode, we break down the stories reshaping AI this week and what they mean for your business. You'll discover:
👉 Why Multbot is the most powerful—and most dangerous—AI tool you might actually want to use (and why Gael turned his off).
👉 The n8n + Claude Code skill combo that built a complete automation workflow in 20 minutes flat.
👉 How to generate professional motion graphics B-roll using just code—for the cost of your Claude subscription.
👉 Google's quiet move that's pushing everyone into AI Mode (and why SEO traffic isn't coming back).
👉 The leaked ChatGPT ads pricing deck—and why the first advertisers might make a fortune.
👉 Sam Altman admitting GPT-5 "screwed up" on writing—and what that signals about the next model drop.
👉 Why starting a WordPress site in 2026 is a mistake you'll regret by December.
Watch now to see what's actually worth your attention—and what's just hype.
Claude's new CoWork Feature has a SERIOUS Problem..
LAST CALL: The Prices of our AI Accelerator are going up forever, join before it's too late: https://www.authorityhacker.com/ai-accelerator/
The internet is about to become unrecognizable.
While you've been focused on which chatbot writes better emails, the entire foundation of online business is shifting beneath your feet. This week alone: Google launched "Personal Intelligence" that knows your Gmail, Photos, and YouTube history. Anthropic released Claude Cowork. X turned into the world's largest deepfake generator. And Google quietly dropped the Universal Commerce Protocol—which could kill the checkout page entirely.
In this episode, we break down the 7 stories reshaping AI and what they mean for your business. You'll discover:
👉 Why Gemini's new Personal Intelligence makes traditional "AI optimization" nearly impossible to track—and what to do instead.
👉 How Claude Cowork lets AI work with your local files (and why one YouTuber lost 11GB of data using it wrong).
👉 The Cling Motion Control update that lets anyone create real-time deepfakes—and why trust online is about to collapse.
👉 Google's $1B Apple deal that's designed to starve OpenAI of growth (not just win users).
👉 Why the Universal Commerce Protocol could be the "death of the website" for e-commerce.
👉 X's AI image editor generating 70x more deepfakes than the entire dark web—with zero guardrails.
"AI will do to you what the internet did to your parents."
Watch now to understand what's actually changing—before it changes without you.
LAST CALL: The Prices of our AI Accelerator are going up forever, join before it's too late: https://www.authorityhacker.com/ai-accelerator/
ChatGPT isn't the best AI tool anymore.
While you've been using ChatGPT out of habit, the AI landscape has completely shifted. OpenAI's CEO called a "code red" as ChatGPT's market share collapsed from 87% to 65% in just 12 months. Meanwhile, Google's Gemini and Anthropic's Claude have quietly become the tools serious business owners actually use. The gap is only widening.
In this episode, we break down exactly what's changed and what you should be using instead. You'll discover:
👉 Why Gemini now offers dramatically better value for $20/month than ChatGPT (and it's not even close).
👉 How Claude Code is turning "vibe coding" mainstream, letting non-technical people build real tools and automations.
👉 The Wall Street Journal experiment where Claude ran a vending machine—and gave away a PS5 for free.
👉 Why Anthropic is making half of OpenAI's revenue with a fraction of the users (and what that means for you).
👉 The AI skills stacking up right now that will separate winners from those left behind.
2026 is the last year to catch up.
Watch now to find out which AI tools actually deserve your time—and which ones are coasting on hype.
Until now, using ChatGPT meant endless copying and pasting between your apps. A newly released feature, MCP connectors, shatters those limitations, transforming ChatGPT into a super agent that can connect to nearly any application, service, or website. This allows it to access information, talk to your apps, and take action anywhere, fundamentally changing how you work.
In this episode, we’ll show you exactly how to set it up, even if you're not a technical person. You'll discover:
👉 How to connect ChatGPT to your favorite apps like Notion, Stripe, and LinkedIn to automate your daily tasks.
👉 The different methods for setting up MCP connectors, from official integrations to using services like Zapier.
👉 Practical, real-world use cases you can copy to streamline your business, from generating reports to analyzing sales data.
👉 A head-to-head comparison with Claude's similar capabilities and where ChatGPT still falls short.
👉 How to leverage other new powerful features like Projects, Branching, and the advanced Codecs model.
Stop wasting time with manual data entry.
Listen now to unlock the true potential of ChatGPT and turn it into your personal super agent.
CHAPTERS
00:00:00 - Intro
00:00:54 - Connecting to Notion & Email
00:03:49 - Scraping LinkedIn & Building a Style Guide
00:06:26 - Analyzing Stripe Revenue Data
00:10:35 - How to Set Up: Official Connectors
00:13:08 - How to Set Up: Zapier
00:16:58 - How to Set Up: Smithery & N8n (Advanced)
00:23:50 - BONUS: Claude's New PowerPoint Generator
00:31:07 - ChatGPT's Confusing New Models Explained
00:35:43 - New Features: Codex, Projects & Branching
Is Google's new Image Model OVERHYPED ? (Test Results)
Is Google's new Gemini 2.5 Flash the image AI revolution everyone's claiming, or just another overhyped tool?
AI influencers are calling it "insane" and "the best thing since sliced bread."
But after 24 hours of brutal testing, we discovered the unfiltered truth.
In this episode, we go beyond the hype. including:
👉 The LM Arena results: Why it jumped 180 points above previous models (15% improvement) 👉 The YouTube thumbnail test: How it handles complex image combinations and edits 👉 The critical flaws: Why it loses context after 3-4 generations and creates fake "transparent" backgrounds 👉 The hidden gems: Two new Google tools (PicShop and Co-Drawing) that actually work 👉 Real-world tests: Facebook ads, infographics, text editing, and photo restoration 👉 The safety trap: Why it refuses to edit photos with children (even when it's you) 👉 Head-to-head comparison: How it stacks up against ChatGPT and Grok for the same tasks 👉 The $0.04 question: Is it worth switching from your current AI image workflow?
CHAPTERS 00:00:00 - Is Gemini 2.5 Flash Revolutionary or Overhyped? 00:00:59 - What is Gemini 2.5 Flash Image? 00:03:24 - LM Arena Benchmark Results 00:04:30 - YouTube Thumbnail Combination Test 00:07:00 - Facebook Ad Creation with Manta Mask 00:08:18 - Safety Issues with Children in Images 00:09:23 - Creating Brand Avatars 00:10:25 - Transparent Background Problems 00:12:44 - Using AI for Design Variations 00:14:40 - Mr. Beast Thumbnail Challenge 00:16:10 - Real Estate Infographic Test 00:18:02 - Text Editing Capabilities 00:20:01 - Airbnb Photo Editing (Ladder Removal) 00:22:32 - Van Gogh Style Transfer 00:23:27 - Glasses Removal Test vs Grok 00:25:07 - Google's New Tools: PicShop & Co-Drawing 00:28:03 - Why This Matters More Than GPT-5 00:30:26 - Perplexity Copyright Lawsuits 00:33:14 - AI Agents vs Automation Reality Check 00:39:10 - N8N and Make.com Pricing Changes 00:43:19 - Current AI Model Selection & Stack
GPT-5 vs Claude vs Gemini: 7 Brutal Real-life Tests
What if the world's most powerful AI model was also the most deceptive?
The GPT-5 hype is exploding, with reports of it crushing every benchmark.
But how does it perform on real-world business tasks?
In this episode, we go beyond the hype. After 12 hours of brutal, hands-on testing, we reveal the unfiltered truth about the new GPT-5 family of models.
We show you exactly what GPT-5 means for your business, including:
👉 The results of 7 brutal tests designed for online business owners. 👉 The critical flaw: How GPT-5 hallucinates and literally tried to deceive me. 👉 The secret weapon: Why GPT-5 Mini might be the most important AI model for your business. 👉 The ultimate showdown: How GPT-5 stacks up against Gemini 2.5 Pro and Claude Opus. 👉 A full breakdown of the new, cheaper API that could change everything for developers.
Stop reading sponsored posts and benchmark lists. Watch now to get the complete, unfiltered guide to what GPT-5 really means for your business.
CHAPTERS 00:00:00 - My Brutally Honest GPT-5 Review 00:02:42 - Benchmarks: Is GPT-5 Really the Smartest? 00:03:46 - The Hallucination Test: GPT-5 Lied To Me 00:07:52 - The REAL Game-Changer: GPT-5 vs GPT-5 Mini API 00:10:01 - Test 1: High-Stakes Email Writing 00:13:42 - Test 2: Ad Analysis 00:16:05 - Test 3: One shot vibe coding 00:19:23 - Test 4: Product Launch Plan 00:21:33 - Test 5: LinkedIn Post 00:24:18 - Test 6: Needle in haystack 00:25:59 - Final Verdict & The "Sleeper" Model
Is traditional SEO dead? And is "ranking" on ChatGPT and other AI chatbots the new frontier for traffic and sales?
Many businesses are seeing their search traffic decline, while a new, highly-lucrative source of customers is emerging from AI-driven conversations. But how do you tap into this new channel? And what happens when AI starts giving out outdated or just plain wrong information about your brand?
In this episode, we're joined by Steve Toth, founder of the AI-focused agency Notebook.agency, to break down the new world of Generative Engine Optimization (GEO). We explore the real-world opportunities and the hype surrounding AI-driven traffic.
The game has changed, and what worked for Google yesterday might not work for AI assistants tomorrow. In this episode, you will learn:
👉 The Truth About AI Traffic: Is the traffic from chatbots a tiny trickle or a high-converting firehose? We look at the real data.
👉 Why AI Gets Your Business Wrong: We share our own shocking experience of how ChatGPT described our business using two-year-old information and what you can do about it.
👉 Mastering "Generative Engine Optimization" (GEO): Steve reveals practical, actionable tips to influence what AI models like ChatGPT, Gemini, and Perplexity say about your brand.
👉 Beyond Keywords - Winning "Deal-Breaker" Questions: Learn why optimizing for specific, high-intent customer questions within LLMs is more powerful than traditional keyword ranking.
👉 On-Page & Off-Page GEO: Discover how to structure your website content for optimal AI retrieval and how to correct misinformation about your brand on external sites like Reddit.
👉 The "Truth Alignment Framework": Steve unveils his agency's process for auditing and correcting how AI represents a brand online, ensuring your key features and selling points are accurately reflected.
👉 Prompt Injection & Future-Proofing: We explore some cutting-edge (and slightly controversial) techniques to feed information directly to AI models and discuss where this is all heading.
Stop letting AI misrepresent your business. Learn how to take control of your brand's narrative in the new age of search and turn AI chatbots into a powerful channel for high-intent customers.
CHAPTERS 00:00:00 - Intro: Is AI Traffic Overhyped? 00:02:49 - What is Generative Engine Optimization (GEO)? 00:04:05 - How AI Search Works: "Fan-Out" vs. "Agentic" Queries 00:06:17 - Is GEO Just a New Name for SEO? 00:08:29 - The Risk of Bloating Your Site for AI 00:11:14 - Do LLMs Trust Your Website's Information? 00:12:55 - Tracking Your Brand's Presence in LLMs 00:18:05 - Are AI Recommendations Driving High-Intent Sales? 00:23:08 - Will Higher Conversions Offset Lower Traffic? 00:30:03 - The Step-by-Step GEO Process 00:34:22 - How to Structure Content for AI Retrieval 00:41:31 - Correcting Misinformation & Off-Page GEO 00:45:09 - Using AI to Create Content That Influences AI
We Vibe Coded a $16k AI App. It was Amazing & Terrifying
Thanks to Fatjoe for Sponsoring this episode. Check out their white label Digital PR campaign services here: https://fatjoe.com/pr-campaigns/
Want to work directly with us? https://www.systemstack.ai/
---
What if you could rebuild a $16,000 web app in under a week without writing a single line of code?
The AI coding hype is exploding, but the reality is more challenging than most tutorials show. In this episode, we cut through the hype to give you the real-world playbook for building a powerful web app with AI, even if you're a complete beginner.
We show you exactly how to build and launch an AI-powered tool from scratch, including:
👉 The A-Z playbook for turning an idea into a fully functional app.
👉 How to use AI to build, debug, and deploy your project securely for free.
👉 The vital planning process that prevents you from rebuilding your app three times over.
👉 How to protect your project from bots, budget-draining API calls, and major security holes.
Stop watching over-hyped tutorials. Watch now to get the complete, unfiltered guide to building real-world AI applications.
CHAPTERS 00:00:00 - Rebuilding a $16k App With AI 00:01:33 - The "BrandSnap" App Demo 00:07:12 - How The App is Monetized 00:11:25 - Step 1: Planning Your App 00:14:49 - Step 2: Setting Up The AI 00:23:17 - Step 3: Prompting The AI 00:32:30 - Securing Your AI App 00:38:32 - Step 4: Deploying For FREE 00:42:04 - Live Debugging 00:47:24 - The Future of Vibe Coding
Want more AI tips & tricks for marketers & business owners? https://www.authorityhacker.com/subscribe/
Want to work directly with us? https://www.systemstack.ai/
---
What if you could launch a service business that charges clients $4,000 to $8,000 per month?
Traditional cold email is broken. In this episode, we reveal the complete blueprint for an AI-powered outreach system that gets replies and builds a real business.
We show you exactly how to build and scale this service, including:
👉 The A-Z blueprint for our automated client-getting machine. 👉 The "$1 Lead Hack" to get 1,000s of prospects for almost free. 👉 Our "secret prompt" for writing hyper-personalized emails with AI. 👉 The "no-brainer" offer to land your first high-paying client.
Stop sending emails that get ignored. Watch now to build a real AI business from the ground up.
CHAPTERS 00:00:00 - The $8k/mo AI Model 00:03:22 - The Deliverability Game 00:06:12 - The $1 Lead Hack 00:08:17 - Building The 'AI Brain' 00:19:51 - Our Secret Prompt 00:26:50 - Man vs. Machine 00:32:16 - The 'No-Brainer' Offer
New AI Tool Builds ANY Automation in Minutes (Live Demo)
This episode is sponsored by https://seowriting.ai/ - Create SEO-optimized long-form content that actually ranks with their super pages feature. Use code HACKPODCAST for 25% off. --- Tired of complex automation tools that break when you change one tiny detail? Fed up with spending hours debugging N8N workflows or paying premium prices for Zapier?
In this episode, Aaron from Gumloop demonstrates LIVE how to build a sophisticated research assistant workflow that would take hours in other tools - completed in just 20 minutes using their AI-native automation platform.
Best of all, Gumloop has an actually usable free forever plan so you can all try it for free.
What makes Gumloop different: 👉 AI-Native Design: Built assuming you'll use AI in your workflows 👉 MCP Nodes: Describe what you want, get working integrations instantly 👉 Free Forever Plan: 1,000 credits monthly, only pay for external AI calls 👉 Visual Debugging: See exactly what's happening at each step
Watch Aaron prove that powerful automation doesn't require a computer science degree - perfect for business owners, sales teams, and anyone who found other tools too complex or expensive.
CHAPTERS 00:00 Automation Reality Check 01:54 Platform Overview 04:48 Pricing Breakdown 07:20 Live Build Begins 11:00 Data Source Setup 16:00 MCP Node Demo 22:00 Loop Mode Magic 28:00 Report Generation 32:00 Testing Process 36:00 Interface Creation 39:00 Customer Stories 42:00 Internal Use Cases 45:00 Future Outlook
Get all the prompts & tools used in this video: https://www.authorityhacker.com/freeb... --- Think building a professional website costs thousands and takes weeks?
Imagine crafting a $10,000-level website or landing page yourself, in just a few hours, for ABSOLUTELY FREE. Slash your current website costs or even launch a profitable web design service undercutting old-tech designers. But how do you achieve this without coding skills, expensive designers, or clunky DIY builders?
In this episode, we demonstrate LIVE how to build modern, fast, high-converting, SEO-optimized, and stunningly sleek websites using only FREE AI tools. We even redesign a real business website from scratch in under 90 minutes!
The game has changed thanks to cutting-edge AI like Google's Firebase Studio, enabling you to:
👉 Plan Your Perfect Site with AI: Use Gemini (free 2.5 Pro access) to create a detailed Product Requirements Document (PRD) including color palettes, fonts, and full website copy.
👉 Generate a Professional Logo Instantly: Leverage AI (like free ChatGPT image generation) to create a unique logo based on your PRD.
👉 Build with AI "Vibe Coding": Watch as Firebase Studio takes your PRD and generates a fully functional Next.js website in minutes.
👉 Refine & Enhance with Precision: Learn prompting techniques to iteratively improve design, add features (like an AI chatbot), and fix issues.
👉 Replace Expensive Tools: See how to build multi-step forms (like Typeform) and other elements for free.
👉 Master Manual & AI-Assisted Edits: Go beyond AI generation to directly edit copy, upload images, and fine-tune your site in Firebase Studio's code editor.
👉 Get Super-Fast, FREE Lifetime Hosting: Connect your AI-built site to GitHub and deploy it on Vercel with their generous free tier.
👉 Optimize for Performance & SEO: Achieve top Lighthouse scores for speed and SEO without complex configurations.
Go beyond clunky builders and expensive agencies. Learn to craft stunning, high-converting, SEO-optimized websites & landing pages using only FREE AI tools – even if you've never coded a line in your life. This is how all websites will be made soon.
Imagine going from zero to $1,000 per day by creating AI agents that deliver high-value services like expert-level email newsletters, content marketing, or even SEO, with clients paying $5-10k/month.
But how do you actually build these agents without being a tech wizard?
In this episode, we break down exactly how to build MCP-enabled AI agents.
This new method gives AI superpowers, allowing it to browse the web, scrape social media, and perform complex tasks just like a professional would, enabling you to offer incredibly valuable services or automate them in your own business.
We reveal step-by-step techniques rarely shown elsewhere, including:
👉 Social Media Analysis: Scrape and analyze top-performing content (e.g., Twitter with Appify) to develop winning strategies.
👉 Content Idea Generation: Uncover viral topics by scraping Reddit and YouTube comments.
👉 Full YouTube Scriptwriting: Create detailed video scripts by extracting and analyzing transcripts from top videos.
👉 Advanced SEO Reporting: Integrate Google Search Console for automated analysis and competitor insights.
👉 MCP Server Integration: Learn to connect powerful tools (Appify, Perplexity, GSC) to your AI agents.
👉 Effective Agent Prompting: Craft system prompts that guide AI through complex, multi-step research and creation.
👉 Model Selection for Agents: Choose the right AI model (e.g., Claude, GPT-4.1) for specific agent tasks.
👉 Go beyond basic AI and learn how to build sophisticated AI agents that automate high-value services, conduct in-depth research, analyze data from multiple sources, and create compelling content, even if you're not a "tech wizard."
---
A special thanks to our sponsors for this episode, Surfer SEO. Optimize your content for higher rankings and get more organic traffic (Check them out here): https://surferseo.com/
Plus thanks Thrivecart, the best shopping cart for digital sellers (we've used them for 7+. years) Check their new PRO out at https://thrivecart.com/
Think you've mastered ChatGPT? Recent updates, new models (like O3 & O4 mini), and hidden features mean you might be missing out on its true power, feeling like you're drinking from a firehose just trying to keep up.
In this episode, we dive deep into the advanced capabilities of ChatGPT in April 2025. Forget basic prompts; learn how to leverage the latest features to reclaim hours, automate complex tasks, and make smarter decisions.
We reveal step-by-step techniques rarely shown elsewhere, including:
We reveal step-by-step techniques rarely shown elsewhere, including:
Iterative Search: For complex research (e.g., trip planning).
Projects & Files: Tailor workflows with custom knowledge (e.g., support).
Canvas: Collaborate with AI on writing & editing.
Data Analysis: Get insights directly from spreadsheets (e.g., ad reports).
Creative Generation: AI-driven ideas for titles, thumbnails, etc.
Model Selection: Choose the best model (4.0 vs O3 vs O4 Mini) for the task.
Hidden Features: Boost efficiency with desktop, web & mobile tricks.
Personalization: Use memory, custom instructions & voice effectively.
Go beyond simple queries and transform ChatGPT into a powerful assistant that automates research, analyzes data, visualizes information, and boosts your creative output, even if you thought you knew it all.
--- A special thanks to our sponsors for this episode, Deadline Funnel. Build authentic urgency into your marketing (Get double free trial): https://www.deadlinefunnel.com/partne...
Plus thanks Thrivecart, the best shopping cart for digital sellers (we've used them for 7+. years) Check their new PRO out at https://thrivecart.com/
--- Looking for 100s of more episodes like these? Check out our main YouTube channel: / @authorityhackerpodcast Or visit our podcast page: https://www.authorityhacker.com/podcast/
Love this episode? Your reviews really help us a lot: Leave us a review on Amazon:
ChatGPT just unleashed groundbreaking image generation, changing the game for visual content overnight. In this episode, we dive deep into this powerful new feature, moving beyond the memes to uncover its real business potential. We reveal 4 specific techniques—rarely discussed elsewhere—that unlock vastly superior results compared to basic text prompts, including how to leverage sketching and reverse-engineer winning styles.
From instantly creating scroll-stopping thumbnails and scalable ad creatives (even realistic UGC!) to generating unique marketing graphics that bypass expensive designers, we share exactly how businesses can implement this tool today. We also explore the current limitations, the potential disruption to designers and platforms like Midjourney, and how this technology levels the playing field for creators everywhere. ____________________________________________ A special thanks to our sponsors for this episode, Originality.ai and their new content optimizer https://originality.ai/content-optimizer Plus thanks for Bento, our new favorite email tool. Check them out at https://bentonow.com ____________________________________________ Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/@AuthorityHackerPodcast Or visit our podcast page: https://www.authorityhacker.com/podcast/ ____________________________________________ Love this episode? Your reviews really help us a lot: Leave us a review on Amazon: https://www.amazon.com/review/create-review/ Leave us a review on Apple Podcasts: https://podcasts.apple.com/za/podcast/the-authority-hacker-podcast/id1073349789 Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=dcafbd9048684d4d ____________________________________________ ► Grab our FREE list of 45+ under-the-radar tools that will boost your business: https://www.authorityhacker.com/freebies/tools-swipe/ ► Subscribe: http://bit.ly/2QB51kf to stay ahead of the curve ► Facebook: https://facebook.com/authorityhacker/ ► Instagram: https://instagram.com/authorityhacker ► Twitter: https://twitter.com/authorityhacker/ ► LinkedIn: https://linkedin.com/company/authorityhacker/ ____________________________________________ Timestamps: 00:00:00 - Intro 00:00:58 - Tip 1 00:03:08 - Tip 2 00:04:23 - Tip 3 00:06:39 - Tip 4 00:09:31 - Use Case 1 00:18:26 - Use Case 2 00:28:11 - Use Case 3: Creating Engaging Marketing Graphics 00:36:25 - Use Case 4: Advanced Photo Editing & Manipulation 00:43:56 - Use Case 5: Infographics and Explainer Visuals 00:51:11 - Broader Implications 01:01:18 - Conclusion
Build $10k apps in 30 minutes with AI (Full tutorial)
Felt limited by coding skills or steep developer costs? AI just unlocked the ability for anyone to build custom web tools, obliterating the traditional $10k price tag and months-long waits.
In this episode, we dive deep into "AI Vibe Coding"—the groundbreaking approach letting you command AI to build functional web applications like interactive calculators and custom features, often faster than writing the spec.
We reveal the practical techniques—rarely shown step-by-step—including crafting AI-driven PRDs and using conversational prompts to generate and refine code, even if you've never touched code before.
From building lead-generating calculators to deploying interactive tools directly onto your site with platforms like Gemini, Lovable, and Windsurf, we share exactly how solopreneurs and marketers can implement this today.
We explore the shift away from traditional development, the surprising power now in non-coders' hands, and why interactive AI-built features are the future of websites. ____________________________________________ A special thanks to our sponsors for this episode, Bento, our new favorite email tool. Check them out at https://bentonow.com
All the results talked about in this episode: https://jmedia.notion.site/deep-research-links?pvs=4
In this episode, we dive deep into AI's newest superpower—Deep Research—testing 4 leading models on real business tasks. We reveal which platforms offer unlimited deep research capabilities, which ones require hefty subscriptions, and how these tools are revolutionizing everything from competitor analysis to cold outreach personalization.
From building prospect lists in seconds to uncovering hidden legal issues, we share exactly how business owners can implement these tools today, the automation possibilities that will multiply your productivity, and why deep research is fundamentally changing how we gather intelligence.
Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you’d pay locally.
Get all the test results from this episode: https://www.authorityhacker.com/freebies/llm-test/
In this episode, we rip the lid off our week-long AI showdown, testing the latest LLMs head-to-head on real marketing tasks. We’re spilling the unfiltered truth about why ChatGPT might not be your golden ticket anymore, uncovering cheap underdogs that stole the show, and revealing which models actually deliver for marketers.
From copywriting flops to automation wins, we share the raw results, the surprises, and how we’re rethinking our own AI game plan—plus, where you should be placing your bets in this fast-evolving AI landscape.
Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you’d pay locally.
In this episode, we pull back the curtain on our decision to shut down our multi-million dollar course business with 15,000 customers.
We discuss the decline of the affiliate marketing model, the rise of AI, and our shift in focus towards AI and automation for marketers and entrepreneurs. From letting go of our team to facing our customers, we share candid insights into the challenges and triumphs, of making this major business pivot and where the future of Authority Hacker goes from here.
Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you’d pay locally.
In this episode, Mark and Gael share their insights on the changing landscape of website building platforms and why they're actively looking for alternatives to WordPress, despite being longtime WordPress users.
They cover everything you need to know, from detailed comparisons between WordPress, Webflow, and Bricks, and exactly how to transition away from WordPress without rebuilding everything. ____________________________________________ Hosts: Mark Webster & Gael Breton
In this episode, we dive deep with Fery, founder of Search Intelligence, about building a fast-growing digital PR agency from scratch.
From embracing chaos as a growth strategy to developing enterprise-level software solutions, Fery shares candid insights about the challenges and triumphs of scaling to nearly 100 staff and 7 figures in revenue in just 3-4 years. ____________________________________________ Host: Mark Webster Guest: Fery Kaszoni
In this comprehensive episode, we analyze key marketing predictions for 2025 from industry experts and share our own insights. We also review our predictions from last year to see how accurate we were. ____________________________________________ Hosts: Mark Webster & Gael Breton
In this episode, we dive into groundbreaking new research about how people actually use Google in 2024, analyzing SparkToro's data from 133,000 real users that challenges conventional wisdom about search behavior.
Plus, we discuss the growing adoption of AI search tools, and explore OpenAI's new Sora video model. ____________________________________________ Hosts: Mark Webster & Gael Breton
In today's episode, we're diving into what might be the biggest shakeup in SEO this year.
Google's biggest crackdown yet has hit major publishers like Forbes, WSJ, and CNN, slashing their affiliate traffic.
Perfect timing – as the DOJ pushes to break up Google's Chrome dominance and OpenAI develops their own browser.
Meanwhile, publishers are mobilizing to monetize AI's use of their content.
In this episode, we're breaking down why Google is finally going after these big sites and what's happened to the search results now that they have.
Plus, what this new browser war means for your SEO and business strategy and how AI is reshaping the entire game of content creation and monetization in ways that people are only just beginning to realize.
This is one episode you don't want to miss. ____________________________________________ Host: Gael Breton & Mark Webster
Are you tired of shelling out big bucks for AI tools that promise convenience but deliver a hefty price tag instead?
Well, you're not alone.
In today's episode, we expose the truth about overpriced AI productivity tools and reveal how you can achieve so much more with customized, cost-effective alternatives that you build yourself.
Plus we’ll show you exactly how you can build your own personally-tailored solutions 👉 with ease 👉 for a fraction of the price you'd pay otherwise 👉 with zero coding skills required.
Stay tuned to find out how we've more than doubled our marketing productivity and reduced our cost by over 80% by building these workflows. ____________________________________________ Host: Gael Breton & Mark Webster
Check out Bryan’s free resource containing all the tools needed to add $10k coaching clients using other people’s audiences 🔥👇 https://ahkr.to/growthtools-free-tool-swipe ____________________________________________ Today, we dive deep into how to make millions online by helping people solve real problems without getting distracted by shiny objects.
Our guest, Bryan Harris, built Growth Tools from scratch into an 7-figure business by focusing obsessively on two things: high-ticket coaching and borrowing other people's audiences.
What's fascinating is that Bryan gives away all his tools and training for free and still has a 50% success rate when pitching partnerships.
In this episode, you'll learn: 👉 his brilliant five-question sales framework that converts at 10% 👉 how he structures his coaching programme to make it impossible to fail 👉 the precise steps he takes to build a 7-figure business from scratch in just 12 months
Even if you never plan to offer coaching, Brian's insights about solving real problems and borrowing audiences will change how you think about growing your business.
So whether you're just starting out or looking to add a high-ticket offer to your existing business, this episode is packed with actionable goals you can implement right away. ____________________________________________ Host: Mark Webster Guest: Bryan Harris
You can check out one of the modules for free 🔥👉 https://ahkr.to/high-dr-links ____________________________________________ Want to get into Digital PR, the hottest trend in link building right now, but find it too intimidating?
We’re here to tell you ❌ Digital PR is NOT just for professionals or big agencies ❌ You don't need a massive budget to get started 💪 With the right approach, anyone can run successful Digital PR campaigns
In fact, we've snagged links from big names like MarketWatch, Yahoo News, Fortune Magazine, and Forbes, and we're going to show you exactly how we did it.
We'll break down what works, what doesn't, and how you can launch your first successful campaign soon.
Whether you're a total newbie or you've tried and failed before, this episode is for you. ____________________________________________ Hosts: Gael Breton & Mark Webster