Want to build a personal brand without feeling fake as f*ck?
Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand.
Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
Site
RSS
Apple
Données mises à jour le 04/07/2026
Classements récents
Dernières positions dans les classements Apple Podcasts et Spotify.
Liens partagés entre épisodes et podcasts
Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.
Warning: this episode might give you an identity crisis 😅
Veronica Romney is a marketing veteran, keynote speaker, and the author of Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell).
I asked Veronica about what identity marketing is and some examples of brands who do it well. I challenged her on the inclusivity vs exclusivity of doing identity marketing due to it's controversial nature, which she responded very thoughtfully. We also talked about identity marketing in politics, and some examples of authentic and inauthentic brands.
It was a super interesting conversation. Enjoy!
Chapters:
00:00 - Trailer
01:40 - The Jaguar rebrand: good or bad identity marketing?
06:20 - What is identity marketing and how Harley Davidson does it
11:57 - Inclusivity vs exclusivity in branding
14:52 - Controversies in political marketing
20:34 - Does identity marketing create a divided world?
25:50 - Challenges of public perception
37:27 - Flip flopping based on audience reaction
40:27 - What role does convictions play in branding?
43:17 - How changing beliefs affect identity marketing
46:57 - Why strong convictions are so powerful
51:07 - Some example of brands who do identity marketing well
01:03:39 - Building a personal brand with identity marketing
Scott Clary is the host of the Success Story podcast, a #1 Entrepreneurship and Top 10 Business show. With his background in sales and marketing, he was able to give a lot of tactical and practical tips you can use in growing your podcast, selling and marketing for your business, as well as advice on content creation.
We also talked about where ambition comes from as well as what motivates him personally. This isn't some high-level general advice. There's a lot of tips in this episode you can start applying right away. Enjoy!
Chapters:
01:04 How to get famous guests on your podcast
04:03 Practical tips on approaching guests
01:07 How to get better at interviewing
10:06 What drove Scott to become an entrepreneur
13:59 The reality of financial security
20:06 Why every entrepreneur should learn sales
25:52 Motivation behind high performers
30:51 Defining success and lifestyle choices
35:11 Where ambition comes from other than money
41:16 Why Scott started a podcast
46:56 Tips on growing your podcast
58:50 The problem with most course sellers
01:02:41 YouTube/podcast vs. social media
01:04:36 Monetization in podcasting
01:06:50 How long does it take to monetize a podcast
01:11:34 The long-game mindset for success
01:14:12 Childhood influences on money mindset
Brendan Kane: The Man Who Unlocked The Science Of Going Viral
In this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy!
I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently.
Chapters:
00:00 - The Art of Crafting Hooks
02:56 - Understanding the Generalist Principle
05:52 - Navigating Client Pushback
08:29 - The Importance of Storytelling Formats
11:30 - Researching Content Effectively
14:48 - Quality vs. Quantity in Content Creation
17:29 - Mindset and Success in Social Media
20:48 - Finding Your Unique Format
22:54 - Overcoming Perceived Boring Content
29:51 - The Power of Reaction Formats
31:42 - Understanding Virality and Audience Engagement
33:53 - The Myth of One-Time Virality
35:11 - Maximizing Podcast Clips for Virality
38:03 - Creating High Stakes in Content
Preston Smiles: Mindset Alone Isn't Enough To Break Through Financial Barriers
Preston shows how most financial barriers has nothing to do with your knowledge or skills, and why just mindset alone isn't enough to break through it. He talks about somatic work and some examples of how he does his workshop. He also gave examples of some of the people he's worked with and the changes they've seen. His words are powerful. I hope you enjoy!
Michael Janda is an award-winning creative director, author, educator, and the founder of the creative agency Riser. I asked Michael about the ins and outs of growing a successful freelance career or an agency as a creative entrepreneur. He also talked about the impact of a personal brand as a creative and how much it can actually impact your career.
Chapters:
00:00 Getting Your First Client
02:40 Diverse Paths to Freelancing
05:33 Crafting Your Message
08:32 Niche Experimentation
11:40 The Importance of Relationships
14:24 Building Trust with Clients
17:14 Leveraging Existing Relationships
20:15 The Role of Introversion in Freelancing
22:59 Finding Your Place in the Industry
30:19 Client Engagement and Communication
32:07 Navigating Partnerships and Leadership
33:46 Balancing Creativity and Business
35:43 Decision-Making in Business
37:24 Profit vs. Portfolio Projects
39:06 Investing in Relationships
41:25 The Importance of Face-to-Face Interaction
44:15 Building Trust Through Relationships
45:11 The Power of Personal Branding
53:20 Transitioning to Education and Course Creation
59:19 Overcoming Fear and Embracing Implementation
James Sommerville: Balancing Creative Freedom and Financial Stability
James Sommerville is the co-founder of ATTIK and former VP, Global Design for Coca Cola. I asked him how people can navigate their career in the creative industry. He gave us his insights on balancing creative freedom with making money, collaborating with other creatives, how to work with brands, and how he sees the future of agency model evolving. Enjoy!
Chapters:
00:00 The Evolving Role of Creatives in Branding
02:53 Understanding the Importance of Personality in Creative Teams
05:49 Navigating the Freelance Landscape: Common Pitfalls
08:46 The Balance of Creative Freedom and Financial Stability
12:09 The Impact of Personal Projects on Professional Growth
15:01 The Dichotomy of Passion Projects vs. Paid Work
18:01 The Role of Ego in Creative Decision-Making
20:52 The Spectrum of Creative Personalities
23:55 The Importance of Collaboration in Design
26:51 The Value of Introversion in Creative Fields
30:12 Effective Communication Between Designers and Clients
33:00 Learning from Designers: A Collaborative Approach
35:51 The Niche of Brand Strategy in Design
38:19 The Evolution of Design Roles
45:28 Navigating the Freelance Landscape
50:05 The Shift in Creative Agency Models
53:43 The Future of Design and Technology
Anneli Hansson: Brand Strategist On Creating An Authentic Brand
In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session.
Chapters
00:00 Understanding Brand Strategy for Personal Brands
05:57 Aligning Brand Values with Company Actions
11:57 Navigating Personal Branding and Self-Discovery
17:57 The Challenge of Balancing Creativity and Organization
24:05 The Journey of Self-Acceptance and Authenticity
29:58 The Power of Vulnerability in Personal Branding
35:58 The Impact of Personal Stories on Branding
48:56 The Intersection of Personal and Professional Life
56:31 Overcoming Shame and Embracing Imperfection
01:05:39 The Balance of Self-Promotion and Authenticity
01:15:15 The Importance of Showing Up as Your True Self
01:24:10 Vulnerability as a Strength in Personal Branding
01:30:08 Facing Fears and Embracing Authentic Connections
01:35:15 Understanding Personal Branding Beyond Marketing
01:42:10 Navigating Personal Branding and Community Engagement
01:49:09 Understanding Neurodiversity in Communities
01:54:53 Coaching vs. Consulting: A Deep Dive
02:01:12 The Importance of Business Acumen in Creative Fields
Laura Belgray: Writing, Publishing, And Selling Your Book
In this episode, I spoke with Laura Belgray on her process of publishing and marketing her book. Check out her book Tough Titties and join her mailing list at: https://www.talkingshrimp.com/
Chapters
00:00 The Journey of Writing a Book
17:53 Navigating the Publishing Process
36:04 Marketing and Selling the Book
42:54 The Art of Engaging Interviews
45:08 Shrimp Club: A Mastermind Experience
49:29 Navigating Creative Burnout
52:15 The Balance of Selling and Authenticity
56:20 The Myth of Passive Income
01:01:10 The Evolution of Writing in the Digital Age
01:08:51 The Maturing Landscape of Online Business
01:12:40 Future Writing Aspirations and Inspirations
Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.
This week's guest is Hadar Shemesh. Hadar is a linguistics expert and communication coach who’s worked with companies like Google, Microsoft, Facebook, IBM, GM, WeWork, Wix and many more! She has over a million subscribers on her YouTube channel @hadar.shemesh and she's committed to helping people communicate clearly and confidently in English.
In this conversation, Hadar and I discuss the intricacies of managing a membership community, focusing on the challenges of content repetition, the importance of personal development, and strategies for engaging members. We explore the significance of onboarding new members, fostering a supportive environment, and leveraging technology to enhance community interaction.
00:00 Reconnecting and Reflecting on Past Experiences
02:47 Navigating the Challenges of Repetitive Content
05:57 Creating Fresh and Engaging Membership Experiences
09:02 Onboarding New Members Effectively
12:01 The Interconnection of Language Learning and Personal Development
14:58 Building Community and Engagement in Memberships
17:55 Understanding Member Behavior and Engagement
21:00 Encouraging Participation and Overcoming Fear
24:03 Creating a Supportive Environment for Growth
26:59 Balancing Content and Engagement Strategies
Jiaming Ju: How To Sell Something People Don’t Understand
Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.
So excited to share in this Episode 121 of AAF podcast: Selling Something People Don’t Understand w/ Jiaming Ju. Don't miss this inspiring conversation about entrepreneurship and storytelling.
The owner of KUN Health alongside her father, Jiaming Ju, went from leading the world's largest data collection on senior adults from New York to Singapore to joining her father in his decades-long mastery of Traditional Chinese Medicine (TCM). Infusing Jiaming's expertise on aging data and economics together, they help people live healthy lives and preserve Chinese heritage."
Chapters
00:00 Journey into Chinese Medicine
08:57 The Art of Tongue Diagnosis
18:05 Empathy in Healing
30:03 Integrating Mental Health and Chinese Medicine
39:50 Innovating Traditional Practices
50:11 The Role of Food in Medicine
59:59 Building a Personal Brand in Health
Comment, tag, and share with someone who would love this. Enjoy!
Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.
Découvrez des podcasts liées à Authentic As F*ck with Sun Yi. Explorez des podcasts avec des thèmes, sujets, et formats similaires. Ces similarités sont calculées grâce à des données tangibles, pas d'extrapolations !
