You know your product inside out. But getting seen, clicked, and converting online? That’s where I step in. I help small Shopify eCommerce brands grow their visibility, email lists, and revenue through strategic Meta Ads and Klaviyo Email Marketing. No smoke. No mirrors. No locked-in retainers. Just smart, focused support that gets your marketing working harder. I run my own eCommerce brand and have been in the trenches for 5+ years. In 2025, I doubled my revenue using the same strategies I now offer my clients. And one of those clients? Had their biggest year in 10 years.
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E167 - Is This You? The Shopify Store Owners I Work With
Épisode 167
mercredi 1 avril 2026 • Durée 24:55
If you've ever wondered whether working together is the right fit for your business, this episode is worth a listen. Thisweek I'm talking about who works with me and why - because not every business owner needs the kind of help I offer, and honestly that's a good thing.
The clients I work with aren't at the starting online anymore. Their Shopify store is live, products are selling, and they'redoing some marketing - but it feels messy, inconsistent, and like it's the thing slowing growth down rather than driving it. They've usually tried Meta Ads before and watched money disappear without understanding why. Or they've got a Klaviyo account sitting there doing very little - an email list that hasn't been sent to in months because they're not sure who to send to or what to say.
I talk through the frustrations I hear constantly on discovery calls, what my clients want (hint: it's consistency andclarity, not doing everything), and how Meta Ads and Klaviyo work together to stop the feast-and-famine sales cycle and build something more stable.
🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.
In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actuallyconverts.
🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.
👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.
🔍 Unravel Meta Ads without the cash burn
Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.
🎧 Keep learning, at your own pace Tune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚
📞 Ready for your next step?
Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.
E166 - Shopify AI Sidekick and What I’m Using it For
Épisode 166
mercredi 25 mars 2026 • Durée 30:58
In this episode of Aussie Online Growing on Shopify, we're diving into Shopify Sidekick - Shopify's built-in AI assistant that lives right inside your Shopify admin. If you're an Australian Shopify store owner looking to work smarter, Sidekick lets you ask real questions about your store instead of wasting time digging through reports manually.
I'm sharing exactly how I've been using Shopify Sidekick in my own ecommerce store - from writing custom code for my Shopify theme, to improving product page conversion rate with accordion descriptions, feature icons and brand messaging, to generating product images with on-screentext.
We also get into inventory analysis and demand planning beyond Shopify's standard ABC analysis, using Sidekick to pull specific sales metrics and forecast volume per SKU for smarter stock planning.
Plus I cover setting up low inventory alerts inside Shopify Flow, and how I asked Sidekick directly what my store needed to improve average order value and conversion rate - and the surprisingly detailed response it gave me including product bundling strategies, post-purchase upsells, store speed optimisation, discount strategy analysis and product page improvements.
If you've been sleeping on Shopify AI tools, this episode will change that.Hit play and let’s dive in. 🎧
📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In , with , proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.
E165 - A Coffee Chat about Confidence, Content and Growing a Local Business
Épisode 165
mercredi 18 mars 2026 • Durée 16:48
In this episode, I share a real-life business conversation with a local health and wellness business owner who is already busy and established, but looking to grow further.
We unpack a stage of business many owners reach - where things are working, but visibility and marketing start to feel more important (and more overwhelming).
Her question wasn’t really about strategy, but confidence: “What should I post?” We talk about why overthinking is often the real bottleneck, not a lack of ideas, and how many business owners already know what they could be creating - they just haven’t started yet.
I also share why local service businesses have a huge advantage when it comes to content, how showing up authentically builds trust faster than perfection, and why momentum in marketing comes from action, not waiting until everything feels ready.
If you’ve been stuck second guessing your content, this episode is a reminder that you don’t need a new strategy - you just need to start.
📈Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.
🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.
E164 - A Real Business Conversation about Content (and what I told her)
Épisode 164
mercredi 11 mars 2026 • Durée 25:40
In this episode, I share a real-life business conversation about content marketing, visibility, and what to post online after a coffee chat with a founder building the ecommerce side of her foundation. Her question is one I hear constantly from business owners: “What should I actually post?”
We unpack why the real problem is rarely a lack of ideas but a lack of content structure, and how using simple content pillars can transform your social media strategy. I walk through five powerful pillars - mission and awareness, product education, behind-the-scenes content, real-world impact, and documenting the journey - and explain how these themes help businesses create consistent content thatbuilds brand trust, website traffic, and customer discovery.
We also talk about why visibility must come before sales, and how organic content and paid media work together to grow an audience and attract customers faster. If you’re struggling with what to post on Instagram, TikTok, or social media for your business, this episode will give you a simple framework to create content with more clarity and confidence.
🌟 Small Aussie Brands Grow Online Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.
🎯 I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.
E163 - Klaviyo A/B Testing - Why Email Experiments are Important and What I Learned
Épisode 163
mercredi 4 mars 2026 • Durée 23:38
I dive into why structured A/B testing inside Klaviyo is one of the most powerful ways to improve your email marketing in2026 - and why assumptions are often more dangerous than low open rates. I share a recent experiment I ran testing email length and structure, what the results revealed, and why the takeaway isn’t “long wins” or “short wins,” but that testing beats guessing every time. We unpack how to run clean experiments, what metrics actually matter (hint: it’s not just opens), and how small, controlled changes compound into stronger click rates, higher revenue per recipient, and healthier lists over time. If you want your email strategy to bedriven by data instead of opinion, this episode will give you a practical framework to start experimenting with confidence.
Hit play and let’s dive in. 🎧
Book your Free Discovery Call HERE and start growing today! 🌱
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.
🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.
👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.
E162 - Meta Success, My Tips! Some Common Beginner Traps When Advertising on Meta
Épisode 162
mercredi 25 février 2026 • Durée 20:15
I unpack some of the most common beginner traps I see when business owners start advertising on Meta -and the clichés that aren’t actually problems (even though they feel like they are).
From obsessing over daily fluctuations to panicking over frequency or thinking one “bad” day means failure, I share themindset shifts and practical truths that matter far more in 2026.
We talk about what real Meta success looks like, why creative and consistency beat constant tweaking, and how to avoidsabotaging your own results through overreaction. If you’re running ads - or about to - this episode will help you separate noise from signal and approach Meta with more confidence, clarity, and strategy.
Hit play and let’s dive in. 🎧
Book your Free Discovery Call HERE and start growing today! 🌱
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.
🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.
👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.
About the Podcast and Your Host Rachel
mardi 24 février 2026 • Durée 01:32
🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.
🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.
E161 - A Content Creator: You Can Work With Him For Your eCommerce Biz Too
Épisode 161
mercredi 18 février 2026 • Durée 23:38
In this episode, I break down why content volume has become one of the biggest growth drivers for online stores in 2026 and why so many businesses hit a ceiling simply because they don’t have enough creative assets for Meta to work with.
I share a practical solution for brands who don’t have time to create content themselves: using a done-for-you contentbundle designed specifically to give your ads, emails, socials, and website the variety they need to perform. I
If you know your marketing could be working harder but content creation keeps falling to the bottom of your to-do list,this episode will show you what’s possible when that bottleneck disappears.
👉 Reach out to work with Liam HEREHit play and let’s dive in. 🎧
Book your Free Discovery Call HERE and start growing today! 🌱
🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.
🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.
👤 Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.
E160 - Let's Be The Driver of our Steam Train This Year! Grow your Shopify Store
Épisode 160
mercredi 11 février 2026 • Durée 32:59
In this episode, I dust off one of my all-time favourite business analogies - being the driver of your steam train (and yes, also the captain of your ship) - to talk about what actually moves your business forward in 2026. If you want a fun, confidence-boosting reset that reminds you you’re in charge of the journey - this episode is for you. 🚂⚓✨
We unpack why growth isn’t about doing more, chasing shiny ideas, or endlessly rebuilding the “perfect” plan, but about laying some tracks, fuelling the engine, and actually getting moving.
I chat through how things like Meta ads, email marketing, and consistent action power momentum, why you’re always the one at the controls, and the sneaky habits that stall progress (hello over-branding, dashboard refreshing, and waiting for the “right time”).
Hit play and let’s dive in. 🎧
Book your Free Discovery Call HERE and start growing today! 🌱
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence?
With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.
In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.
🎯 Anti-agency. Pro small business.
I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.
E159 - One Email = $550 in Revenue (Here’s Why It Worked)
Épisode 159
mercredi 4 février 2026 • Durée 26:24
In this episode, I break down how one simple email sent during a quick Australia Day flash sale generated $550 in revenue - and why the result had far less to do with the discount itself than most business owners think.
I walk through the real breakdown behind the sale, including how just three customers spent well above the usual order value, why a $9 promo item triggered hundreds of dollars in extra purchases, and how wishlist behaviour quietly boosts revenue when you give customers a reason to visit your website.
If you’ve ever wondered whether sending “just one more email” is worth the effort, this episode will completely change how you see promo emails and their impact on sales.
Hit play and let’s dive in. 🎧
Book your Free Discovery Call HERE and start growing today! 🌱
🌟 Small Aussie Brands Grow Online
📈 Does your business have a strong online presence?
With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.
In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.
🎯 Anti-agency. Pro small business.
I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.
👤 Too busy to juggle all the marketing tasks?
2025, my own business revenue grew by 100%
email marketing revenue up 80%
🎯 Anti-agency. Pro small business. I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.
👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.
🔍 Unravel Meta Ads without the cash burn
Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.
🔧 How I Help
You know your product inside out - I help you get it seen, clicked, and converting online.
I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing,
This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity.
🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚
📞 Ready for your next step?
Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.
Thanks for listening!Rachel – eCommerce Enthusiast
👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.
🔍 Unravel Meta Ads without the cash burn
Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.
🔧 How I Help
You know your product inside out - I help you get it seen, clicked, and converting online.
I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing,
This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity
🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚
📞 Ready for your next step?
Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.
👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.
🔍 Unravel Meta Ads without the cash burn
Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.
🔧 How I Help
You know your product inside out - I help you get it seen, clicked, and converting online.
I work with small Aussie eCommerce brands to:
run smarter, more profitable Meta ad campaigns AND turn traffic into customers through strategic email marketing
This is ideal if:
ads feel expensive or inconsistent OR your email list isn’t pulling its weight OR you want clarity instead of more complexity
🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚
📞 Ready for your next step?
Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.
Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.
🔧 How I Help
You know your product inside out - I help you get it seen, clicked, and converting online.
🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚
📞 Ready for your next step?
Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.
👉 Book your Free Discovery Call HERE and start growing today! 🌱
Thanks for listening! Rachel – eCommerce Enthusiast
Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management - built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.
🔧 How I Help
You know your product inside out - I help you get it seen, clicked, and converting online.
🎧 Keep learning, at your own pace Tune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚
📞 Ready for your next step?
Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.
👉 Book your Free Discovery Call HERE and start growing today!
🌱 Thanks for listening! Rachel - eCommerce Enthusiast
Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.
🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online.
🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚
📞 Ready for your next step?
Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.
👉 Book your Free Discovery Call HERE and start growing today! 🌱
Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.
🔍 Unravel Meta Ads without the cash burn
Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.
🔧 How I Help
You know your product inside out - I help you get it seen, clicked, and converting online.
I work with small Aussie eCommerce brands to:
• run smarter, more profitable Meta ad campaigns
• turn traffic into customers through strategic email marketing
This is ideal if:
• ads feel expensive or inconsistent
• your email list isn’t pulling its weight
• you want clarity instead of more complexity
🎧 Keep learning, at your own pace
Tune into more episodes for real-world case studies and practical marketing insights.
If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚
📞 Ready for your next step?
Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.
👉 Book your Free Discovery Call HERE and start growing today! 🌱
Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.
🔍 Unravel Meta Ads without the cash burn
Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.
🔧 How I Help
You know your product inside out - I help you get it seen, clicked, and converting online.
I work with small Aussie eCommerce brands to:
• run smarter, more profitable Meta ad campaigns
• turn traffic into customers through strategic email marketing
This is ideal if:
• ads feel expensive or inconsistent
• your email list isn’t pulling its weight
• you want clarity instead of more complexity
🎧 Keep learning, at your own pace
Tune into more episodes for real-world case studies and practical marketing insights.
If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚
📞 Ready for your next step?
Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.
👉 Book your Free Discovery Call HERE and start growing today! 🌱
