Explorez tous les épisodes du podcast Attributed - A podcast by Dreamdata

Creator and influencer marketing continue to evolve, and AI is changing what success looks like.

Join us as we sit down with Lee Odden, CEO of TopRank Marketing and a 20+ year pioneer in B2B content, influencer marketing, and search strategy, to unpack insights from TopRank Marketing's fifth annual B2B Influencer & Creator Marketing Research Report.

Based on responses from more than 400 B2B marketers, the report reveals how leading organizations are approaching creator partnerships, where they're seeing the biggest opportunities, and what's holding others back.

We'll cover:

- The biggest findings from this year's survey and what they mean for B2B marketers

- How creator and influencer marketing priorities are changing in 2026

- What separates high-performing, always-on creator programs from one-off campaigns

- Why the intersection of influencer marketing and AI search visibility is becoming a major competitive advantage

- How trusted creators and industry experts can help brands build authority with both buyers and AI-powered discovery tools like ChatGPT, Claude, and Gemini

Whether you're building a creator program, investing in content and SEO, or preparing for the future of AI-powered search, this conversation will help you understand where B2B marketing is heading and how to stay ahead.

Follow on Lee OddenLinkedIn: https://www.linkedin.com/in/leeodden/ 

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Most B2B companies think attribution is a data problem. But what if it’s actually a people problem and the data simply makes that clearer?

In this special episode of Attributed by Dreamdata, we’re sharing a conversation originally recorded for Frenemies – Where Growth Meets Reality, hosted by Julia Hartwig.

Julia sits down with Lars Grønnegaard Hansen, Co-founder and CPO of Dreamdata, to talk about why having better data doesn’t automatically create better alignment and what companies need to do differently.

Lars co-founded Dreamdata after experiencing the attribution problem firsthand at Trustpilot, where teams had more data than they could handle, yet still struggled to answer a seemingly simple question: Where are our customers actually coming from?

The conversation goes beyond attribution and into the bigger challenge of getting marketing, sales, product, and leadership to work from the same understanding of what drives growth.

In this episode:

• Why Dreamdata was founded
• Why attribution is fundamentally a people problem, not just a data problem
• How to tell whether you’re actually using attribution to improve the business
• Why many B2B teams are still flying blind in 2026
• What a CPO sees that a CMO or CCO might not
• Where AI is genuinely making a difference in product development
• The Times Square billboard nobody saw — and what it taught Lars about smart marketing
• Why LLMs may be supercharging the wrong go-to-market motions
• Why “data closes the measurement gap, but not the alignment gap”

Follow the conversation

👤 Follow Lars Grønnegaard Hansen on LinkedIn
https://www.linkedin.com/in/larsgroennegaard/

👤 Follow Julia Hartwig on LinkedIn
https://www.linkedin.com/in/hartwig-julia/

🎙️ Listen to Frenemies – Where Growth Meets Reality
https://frenemies.buzzsprout.com/

▶️ Watch Frenemies on YouTube

https://www.youtube.com/channel/UC6lzNb9GOhCpCtPf2NWnHsg

Thanks for tuning in to the Attributed by Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed sharing it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata

💬 Join our Slack community: Dreamdata Community

🎙️ Subscribe to Attributed by Dreamdata and don’t miss future episodes: Apple Podcasts or Spotify

🔗 See how Dreamdata helps B2B companies connect marketing to revenue: Dreamdata.io

Everyone wants growth. Few companies can afford to keep hiring for it.

Natalie Furness - Revenue Operations joins us in this episode of Attributed by Dreamdata. She is the Founder & CEO of RevOps Automated, one of the most recognized voices in Revenue Operations and a leading advocate for helping companies scale revenue without scaling headcount.

Natalie has built her reputation helping B2B organizations create operational leverage through smarter systems, data-driven decision-making, and automation.

With AI doing more and budgets freezing, headcount is often off the table. So how do you drive more pipeline, revenue, and customer value?

In this conversation with Natalie, you’ll learn:

- Why headcount is no longer the default answer to scaling

- The systems and processes that create operational leverage

- Where AI is genuinely replacing manual work and where it isn't

- How RevOps leaders can unlock efficiency across marketing, sales, and customer success

- Common mistakes companies make when trying to scale too quickly

- What high-performing revenue teams are doing differently in 2026

Whether you're a CMO, CRO, RevOps leader, or GTM operator, this episode is about building a revenue engine that compounds without compounding headcount.

Follow on Natalie Furness LinkedIn: https://www.linkedin.com/in/nataliefurness/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

B2B buyers spend more time learning from trusted experts, creators, and industry voices. So naturally, companies are investing in influencer programs to build awareness, credibility, and demand.

But what separates successful influencer programs from expensive sponsorships that fail to deliver results?

That’s what Laura Erdem sits down with Brianna Doe, a leading expert in B2B influencer marketing, to discuss.

They'll dive into:

- How to identify and choose the right creators for your brand

- Common mistakes companies make when launching influencer programs

- How to create authentic partnerships that audiences trust

- Ways to measure the impact of influencer marketing on pipeline and revenue

Whether you're a CMO, demand generation leader, content marketer, founder, or agency partner, this conversation will give practical insights for building a B2B influencer strategy that goes beyond brand awareness and drives real business growth.

Learn how to build an influencer program that earns trust, drives engagement, and supports revenue generation.

Follow Brianna Doe on LinkedIn: https://www.linkedin.com/in/brianna-doe/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

This episode is a repost from ROI's Into the Corner Office Podcast, hosted by Brandt Handley.

In this conversation, Brandt sits down with Nick Turner, CEO of Dreamdata, to discuss his unconventional path to the corner office. From growing up in rural Virginia and co-owning a construction company through the 2008 financial crisis to spending nearly two decades building and scaling B2B go-to-market teams, Nick's journey offers valuable lessons in leadership, resilience, and self-awareness.

The discussion explores how early life experiences shaped Nick's leadership philosophy, the lessons he learned from shutting down a business during a recession, and why understanding his strengths as an operator ultimately prepared him for the CEO role.

Nick also shares his perspective on what Dreamdata is building in the age of AI, why high-quality data is becoming the ultimate competitive advantage, and the traits he looks for when building high-performing teams.

In this episode, you'll learn:

• How resilience and family influence can shape leadership
• Lessons from navigating the 2008 financial crisis as a business owner
• Why self-awareness is critical for career growth and executive leadership
• What separates successful operators from founders
• How AI is changing B2B go-to-market strategies
• Why clean, connected data is the foundation for effective AI
• The four qualities Nick looks for in every hire

Originally published on ROI's Into the Corner Office Podcast and hosted by Brandt Handley.

Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/

Follow Into the Corner Office Podcast: https://open.spotify.com/show/3fpukwa4sym0IcELKQ9Lbl

Follow Brandt Handley on LinkedIn; https://www.linkedin.com/in/brandthandley/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Why is the “Cringe Factor” one of the biggest hurdles in B2B marketing?

Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves.

These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a good business decision.

In this session, we are joined by Goldie Chan, the "Oprah of LinkedIn," Forbes columnist, and author of Personal Branding for Introverts. Goldie has spent her career bridging the gap between high-level tech and human-centric storytelling.

We’ll chat about how B2B marketers can harness their technical voice without feeling like an influencer.

What we will cover:

- The 5 C’s Framework: Goldie’s logical, step-by-step approach to building a brand through Clarity, Consistency, Competency, Confidence, and Community.

- Reputation vs. Personal Brand: How to help your experts understand that if they don’t tell their story, the market will tell it for them.

- Minimum Viable Content (MVC): Strategic ways to get high-value insights onto LinkedIn without the burnout of daily posting.

- The "Teacher" Mindset: Shifting the narrative from "self-promotion" to "industry education" to get immediate buy-in from quiet experts.

Follow Goldie Chan on LinkedIn: https://www.linkedin.com/in/goldie/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ 

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

B2B marketing isn’t struggling because of a lack of tools, channels, or budget.

It’s struggling because too many teams have lost focus on the fundamentals.

In a world obsessed with funnels, dashboards, and short-term performance, marketers are executing more than ever - but often without clear strategy. Tactics come before diagnosis. Measurement is everywhere, but impact is still unclear.

In this session, Mark Ritson joins Dreamdata to challenge how modern B2B marketing is done - and reset what good actually looks like.

Expect a candid, no-BS conversation on:

- Why most B2B marketing starts in the wrong place

- The over-focus on short-term performance - and what it’s costing you

- Why brand building still matters (yes, even in B2B)

- Where measurement creates the most value in B2B

- What actually drives sustainable growth

More importantly, you’ll walk away with tangible takeaways you can apply immediately:

- How to refocus your marketing around strategy, not just execution

- How to balance long-term brand building with short-term results

- How to prioritize what actually moves the needle

- And how to use measurement to support better decisions and prove real impact

Mark Ritson is known for cutting through marketing nonsense and bringing the focus back to what works: clear strategy, smart prioritization, and long-term effectiveness.

If you’re a B2B marketer under pressure to deliver results - and want a clearer, more effective way to do it - this session is for you.

Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Seven years ago, April Dunford wrote the book on B2B positioning. After 100,000 copies sold and 200+ more client projects, she’s back with us for the second year running to share what she’s learned since and what she’s changing.

The 2026 Expanded Edition of Obviously Awesome is a refinement of the craft. April reveals why she’s collapsed her 10-step process into a streamlined 5-step framework and how she’s finally solving the "Value Gap" where most marketers get stuck.

We’ll dive into:

- The 10-to-5 Shift: Why she reorganized the framework to better separate pre-work from core strategy.

- Solving for "Value": New tactics for the hardest step in the process: defining differentiated value.

- The Execution Bridge: How to ensure your positioning doesn't die in a slide deck and actually makes it into the sales pitch.

- Scaling Up: New guidance for multi-product companies struggling with complex portfolios.

Join us for a masterclass in how positioning has evolved from a "static concept" into a "battle-tested execution playbook" for 2026.

Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it.

In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great product marketing looks like in 2026 and beyond.

Drawing on three decades of experience in product, marketing, and go-to-market strategy, Martina will unpack how the discipline has evolved and what top teams are doing differently today.

You’ll discover:

- Why positioning and deep customer understanding must drive every decision

- How product marketing connects product, market, and revenue in a world where buyers self-educate online

- What the best product marketers do to enable evangelism and true adoption, not just awareness

- How product, marketing, and sales can partner to shape narratives that stick

This conversation goes beyond tactics.

It’s about the purpose of product marketing and how the most successful companies infuse it into their strategy and growth.

Whether you lead PMM, demand gen, or go-to-market, you’ll walk away with ideas you can use immediately.

Follow Martina Lauchengco on LinkedIn: https://www.linkedin.com/in/martinalauchengco/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

B2B marketing assumes buyers are rational. They probably aren’t.

Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty.

Data increases confidence but not always wisdom.

In this session, Rory Sutherland explores how B2B decisions are really made.

What this means for ads, messaging, and persuasion.

Why logic often loses to psychology.

Why brands matter more in complex B2B than we like to admit.

We’ll talk about measurement, but not as an answer machine.

Data as a way to reduce noise. Not to replace judgment.

Rory will challenge the idea that better dashboards automatically lead to better decisions.

What effective ads actually do in high-risk B2B choices. And why over-optimisation can quietly destroy value.

This session is for B2B marketers. For those navigating complex buying journeys. And for anyone who suspects that the real advantage lies in how marketing is framed, not just how it’s measured.

Follow Rory Sutherland on LinkedIn: https://www.linkedin.com/in/rorysutherland/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Most B2B outbound today is "Legacy Outbound", a high-volume, low-value strategy that assumes a prospect owes you their time. AI-generated spam and guarded inboxes are failing to book meetings and actively destroying your brand’s reputation.

In this session of Attributed, Laura Erdem, Sales Director US at Dreamdata, sits down with Leslie Venetz, Founder of The Sales-Led GTM Agency. Leslie is a corporate sales trainer and enterprise selling expert with experience from companies like Walmart, ExxonMobil, and JPMorgan. She’s here to show us how to stop "talking AT" prospects and start earning the right to a conversation.

What you’ll learn in this session:

✅ Why your outbound strategy must shift from "pushing a product" to "solving a problem" before you ever ask for a meeting.

✅ How to use the data in the "Dark Funnel" to categorize prospects into Problem, Option, or Vendor Aware, and how your message must change for each.

✅ Why knowing a prospect’s "alma mater" is useless, and how to focus on the business triggers that actually get a C-suite response.

✅ How PMMs can build "Problem-Centered" collateral that sales reps actually want to use.

✅ How to use human-centric strategies to cut through the noise of AI-automated outbound.

Follow Leslie Venetz on LinkedIn: https://www.linkedin.com/in/leslievenetz/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The "Invisibly Paid" era of B2B marketing is over. Today, the fastest-growing companies aren’t winning through corporate logos; they are winning because of the people behind them.

Join us on the Attributed Podcast for a conversation with one of the industry's leading growth creators: Brendan Hufford. As the founder of Growth Sprints, Brendan has helped build brand engines that have generated hundreds of millions of impressions and contributed to tens of millions in ARR.

In this episode, we'll cover:

• How to build mindshare with the 95% of the market that isn't "ready to buy" yet, so you're the obvious choice when they are.
• How to move beyond "random acts of content" and create a scalable content system that lowers CAC and earns attention.
• Why vanity metrics like likes and shares aren't enough and how to build content IP that drives attributable revenue.
• What it looks like when companies treat creators as strategic growth partners rather than just distribution channels.
• How Discovery and Virality Loops connect content directly to pipeline, revenue, and long-term growth.

Follow on Brendan Hufford LinkedIn: https://www.linkedin.com/in/brendanhufford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

B2B buyers are increasingly turning to AI tools like Claude, ChatGPT, and Gemini long before they ever visit a company website. So what does that mean for marketers?

In this episode of Attributed, Steffan sits down with Mark Goloboy, Founder of Market Growth Consulting, to discuss how AI is reshaping the B2B buying journey, and why marketing teams need to rethink how they measure success.

Mark shares his revenue-first approach to marketing, why ROI should guide every budget decision, and how companies can adapt to a future where websites become answer engines and buyers rely on AI-generated recommendations.

They also discuss:

• Why marketers should focus on revenue and pipeline over vanity metrics
• How AI is changing search, content, and buyer research
• The rise of Generative Engine Optimization (GEO)
• What makes an AI-ready marketing tech stack
• How sales call transcripts can become a powerful source of customer insight
• Building a culture of AI experimentation across marketing teams

A practical conversation for B2B marketers looking to navigate AI-driven change while staying focused on growth.

Follow Mark Goloboy on LinkedIn: https://www.linkedin.com/in/markgoloboy/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Most B2B brands spend millions trying to be better, but to really drive a sustainable growth engine it requires being recalled at the moment of need.

In this episode of the Attributed Podcast, we sit down with Professor Jenni Romaniuk, Associate Director of the world-renowned Ehrenberg-Bass Institute and author of Better Brand Health and How Brands Grow Part 2.

Jenni breaks down the two pillars of "Mental Availability" in B2Bs: Category Entry Points (CEPs); the internal and external cues that trigger a buyer to start a search, and Distinctive Brand Assets (DBAs), the sensory cues that ensure your brand gets the credit for the thought.

In this chat, we’ll bridge the gap between academic research and B2B reality, exploring how to map the complex buying situations of a B2B committee and how to avoid the "sea of sameness" that kills most professional services and SaaS brands.

What you’ll learn:

- How to identify the 7 W’s (Why, When, Where, With Whom, etc.) that lead a customer to your category before they ever search for a vendor.

- Why being on the mental shortlist is more valuable than any sales pitch later in the funnel.

- How to use the "Fame vs. Uniqueness" matrix to audit your logos, colors, and taglines so you stop wasting money on "invisible" marketing.

- Why B2B growth depends on your brand being easy to think of and easy to buy within complex buying cycles.

- Why B2B marketers must stop "refreshing" their brand and start building long-term memory recall that sticks for decades.

Follow Jenni Romaniuk on LinkedIn: https://www.linkedin.com/in/jenni-romaniuk-2746884/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

What does it actually take to build a predictable B2B growth engine in today’s market?

In this special crossover episode, we are sharing an insightful conversation between Javier (from Predictable B2B Growth) and our very own CEO at Dreamdata, Nick Turner.

Fresh off the back of Dreamdata’s $55M Series B raise, Nick strips away the fluff and breaks down the harsh realities of scaling a SaaS business today. If you’ve ever wondered what metrics investors actually care about, or why your short-term demand generation might secretly be draining your long-term pipeline, this episode is a must-listen.

What is covered in This Episode:

• The Series B Playbook: Why investors prioritize growth rate, gross retention, and burn efficiency over everything else.
• The Power of Focus: Why hyper-focusing on a specific market segment, rather than premature expansion is the ultimate scaling secret.
• Debunking the AI Hype: How to view AI as a tool for actual customer value rather than a marketing buzzword.
• The Long B2B Buying Cycle: Balancing the scale of marketing automation with the irreplaceable power of human-to-human sales interaction.
• Customer-Led Growth: Why the most reliable product roadmap is built simply by listening to your users.

Whether you're a founder eyeing your next funding round, a marketer trying to defend your brand spend, or a GTM leader looking for sustainable growth, Nick and Javier deliver a masterclass in cutting through the noise.

Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/

Follow Predictable B2B Growth Podcast: https://open.spotify.com/show/6HT8fnwoZZVKCAkO3EOB2u

Follow Javier Lozano Jr on LinkedIn; https://www.linkedin.com/in/javierlozanojr/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The average B2B sales cycle takes 272 days, so why are most LinkedIn Ad strategies built for a week?

Anthony Blatner, Managing Director, Founder, and CMO of Speedwork -- LinkedIn Ads Agency, joins us to talk about his playbook for building highly profitable LinkedIn Ads strategies that match the reality of how B2B deals close.

We'll pair his playbook with new data from the 2026 Dreamdata LinkedIn Ads Benchmark Report.

As Anthony highlighted in our benchmarks report: "We’ve always known B2B sales cycles are really long, and now it’s great to have real data behind it. A 272-day timeline can seem daunting, but accepting it will change how you approach your entire B2B marketing strategy."

In B2B, you shouldn't ask a cold audience to book a demo on their first ad impression. Instead, Anthony will explain how to use Thought Leader Ads to foster relationships, allow your prospects to get to know your leadership team, and build compounding trust over the long B2B buying window.

What we will cover:

- A dive into the 2026 Dreamdata benchmark data and what a 272-day journey means for your pipeline.

- Why you shouldn't ask a cold audience to book a demo on the first ad impression.

- How to use your team's leadership and storytelling to build compounding trust over time.

- How to prove the value of your top-of-funnel LinkedIn investments so your team stays committed.

Follow Anthony Blatner on LinkedIn: https://www.linkedin.com/in/anthonyblatner/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

B2B marketing isn’t struggling because of a lack of tools, channels, or budget.

It’s struggling because too many teams have lost focus on the fundamentals.

In a world obsessed with funnels, dashboards, and short-term performance, marketers are executing more than ever - but often without clear strategy. Tactics come before diagnosis. Measurement is everywhere, but impact is still unclear.

In this session, Mark Ritson joins Dreamdata to challenge how modern B2B marketing is done - and reset what good actually looks like.

Expect a candid, no-BS conversation on:

- Why most B2B marketing starts in the wrong place

- The over-focus on short-term performance - and what it’s costing you

- Why brand building still matters (yes, even in B2B)

- Where measurement creates the most value in B2B

- What actually drives sustainable growth

More importantly, you’ll walk away with tangible takeaways you can apply immediately:

- How to refocus your marketing around strategy, not just execution

- How to balance long-term brand building with short-term results

- How to prioritize what actually moves the needle

- And how to use measurement to support better decisions and prove real impact

Mark Ritson is known for cutting through marketing nonsense and bringing the focus back to what works: clear strategy, smart prioritization, and long-term effectiveness.

If you’re a B2B marketer under pressure to deliver results - and want a clearer, more effective way to do it - this session is for you.

Follow Mark Ritson on LinkedIn: https://www.linkedin.com/in/markritson/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

AI is flooding every inbox, feed, and funnel, and it does a lot of the heavy lifting. So why is the one of the most powerful things in your demand gen toolkit something that's been around since humans first gathered around a fire?

Joe Glover has built a community of 50,000+ marketers. In this episode of the Attributed podcast, The Marketing Meetup founder breaks down why in-person events have quietly become a strategic necessity in modern marketing.

What we’ll talk about:

- Why AI can predict data, but only events can create "meaningful accidents."

- How face-to-face interaction bypasses the skepticism of the AI era.

- Using physical meetups to turn passive followers into active advocates.

- Strategies for making in-person gatherings feel essential, not exhausting.

Tune in to discover why the future of high-tech marketing is, ironically, higher-touch than ever.

Follow Joe Glover on LinkedIn: https://www.linkedin.com/in/josepheglover/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

AI is everywhere - but how do you actually show up inside it?

As LLMs (ChatGPT, Claude, Gemini etc.) become a primary way buyers discover and evaluate solutions, B2B marketing teams face a new challenge:

It’s no longer just about ranking on Google, but also about being surfaced, cited, and recommended by AI.

Join Steffen Hedebrandt, co-founder and CMO at Dreamdata, and a panel of seasoned B2B leaders as they unpack how content strategies are evolving - from production and distribution to LLM visibility and influence.

Together, they’ll share how they’re adapting to a world where awareness isn’t just built in channels - but inside the models themselves.

What you’ll learn:

✔️ How to create content that LLMs can understand, trust, and surface in responses.

✔️ Tactics for increasing your brand’s visibility and recall inside AI-generated answers.

✔️ How buyer journeys are shifting as LLMs become a key discovery layer and what to do about it.

✔️ New ways to measure success when traffic is replaced by influence and inclusion in AI outputs.

✔️ The frameworks and skills needed to compete for attention inside LLMs, not just outside them.

The Panelists:

Sooraj Shah, Content Marketing Lead at Aikido Security

Daisy Shevlin, Leading SEO/GEO at Cognism

Anna Puig, Senior Growth Marketer at Orb

Follow Sooraj Shah on LinkedIn: https://www.linkedin.com/in/soorajshah/

Follow Daisy Shevlin on LinkedIn: https://www.linkedin.com/in/daisy-shevlin-5a0409b2/

Follow Anna Puig on LinkedIn: https://www.linkedin.com/in/annakpuig/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

It’s a sad truth, but many B2B leaders still treat “brand” as fluffy stuff, something to worry about once the “real” marketing work is done.

But when 81% of the buyer’s journey happens before sales even get involved, your brand can be your most efficient conversion lever.

In this episode of Attributed, Steffen Hedebrandt sits down with Kelly Hopping, CMO at 6sense, to talk about her "Performance Branding" framework. She’s led marketing at Fortune 500 giants Dell and Kraft Foods and scaled the AI powerhouse Demandbase. She’s got the experience, so she’ll be sharing how she bridged the gap between consumer-style storytelling and high-velocity B2B revenue engines.

What you’ll learn in this session:

- Why a strong brand narrative is the only thing that shortens the sales cycle when the buyer won't talk to a human.

- How Kelly structured her teams to own 95% of the company pipeline by aligning Brand, Demand, and SDRs under one mission.

- Why shared metrics between the CMO and Head of Sales are the only way to scale "Performance Branding."

- How to make sure your brand shows up when buyers (and LLMs) are researching your category behind the scenes.

If you’ve ever been told to “just run more ads” when the pipeline is down, this one’s worth your time. 

Follow Kelly Hopping on LinkedIn: https://www.linkedin.com/in/kellyhopping/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Sign up for our next Live Sessions:
How LLMs Are Reshaping Content - From Creation to Visibility

Joe Glover: The Power of In-Person Events in the Age of AI
Mark Ritson: Making B2B Marketing Work Better

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner

Seven years ago, April Dunford wrote the book on B2B positioning. After 100,000 copies sold and 200+ more client projects, she’s back with us for the second year running to share what she’s learned since and what she’s changing.

The 2026 Expanded Edition of Obviously Awesome is a refinement of the craft. April reveals why she’s collapsed her 10-step process into a streamlined 5-step framework and how she’s finally solving the "Value Gap" where most marketers get stuck.

We’ll dive into:

- The 10-to-5 Shift: Why she reorganized the framework to better separate pre-work from core strategy.

- Solving for "Value": New tactics for the hardest step in the process: defining differentiated value.

- The Execution Bridge: How to ensure your positioning doesn't die in a slide deck and actually makes it into the sales pitch.

- Scaling Up: New guidance for multi-product companies struggling with complex portfolios.

Join us for a masterclass in how positioning has evolved from a "static concept" into a "battle-tested execution playbook" for 2026.

Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Sign up for our next Live Sessions:
Leslie Venetz: Why Your B2B Outbound is Killing Your Brand
How LLMs Are Reshaping Content - From Creation to Visibility

Joe Glover: The Power of In-Person Events in the Age of AI
Mark Ritson: Making B2B Marketing Work Better

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner

The B2B buying journey has officially flipped. Buyers are now willing to hand over their most sensitive CRM data to start a free trial without ever talking to a sales rep.

In this special crossover episode, we’re sharing a conversation from the Aulium Podcast featuring our very own CEO, Nick Turner. Nick joins hosts Thomas Viguier and Markus Perkumas to break down why fighting this shift in buyer autonomy is a losing game and how Dreamdata leaned into this trend to fuel a $55M Series B.

Nick draws on 15 years of GTM experience including leading U.S. expansion for European SaaS companies like Botify to explain how trust frameworks and interactive demos have made self-service adoption the new standard, even for complex, data-sensitive products.

Inside this episode:

• The Death of the Gatekeeper: Why 10,000+ employee companies now start free trials on their own.
• Trust as a Catalyst: How GDPR, SOC 2, and data ownership frameworks actually enable buyer confidence.
• The PLG Engine: The role of open APIs in accelerating product-led growth.
• Sales-Led vs. Self-Service: Why resisting modern buyer preferences is a recipe for losing deals.
• Scaling a Global Culture: How Nick leads a Danish-founded company with 65 employees across 28 nationalities.

Follow Nick Turner  on LinkedIn: https://www.linkedin.com/in/cnickturner/

Follow Aulium Podcast here: https://open.spotify.com/show/3QYrAWhRj3Twzi6rc1pLNq

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join our next Live Sessions Here:
Leslie Venetz: Why Your B2B Outbound is Killing Your Brand
Joe Glover: The Power of In-Person Events in the Age of AI
Mark Ritson: Making B2B Marketing Work Better

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner 

How do you turn raw, proprietary data into the most talked-about content on LinkedIn?

With AI gunk swamping our feeds and search results, packaging original data is one of the few remaining unfair advantages you can leverage as part of your content strategy.

Peter Walker, Head of Insights at Carta, will be joining us to give his two cents on Carta’s data-storytelling engine, sharing how he transforms complex benchmarks into viral insights that drive authority, trust, and (most importantly) massive engagement.

What you’ll learn:

- How to identify the "human" story hidden inside large datasets.

- Peter’s process for moving from raw data to a published post quickly.

- Why data-backed content is the strongest weapon for winning the private capital market.

- How to package insights for different platforms to ensure maximum reach.

Follow Peter Walker on LinkedIn: https://www.linkedin.com/in/peterjameswalker/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join our next Live Session Here:
Leslie Venetz: Why Your B2B Outbound is Killing Your Brand
Joe Glover: The Power of In-Person Events in the Age of AI
Mark Ritson: Making B2B Marketing Work Better

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner 

In this special crossover episode, we’re bringing you a deep dive from the Topline Podcast. Our very own CEO, Nick Turner, joins Sam Jacobs to pull back the curtain on one of the most intense fundraising rounds in recent memory.

Stepping from CRO into the CEO role is a massive shift on its own. Doing it while simultaneously launching a $55M Series B in a market that turned cold on everything except "AI-native" startups? That’s a masterclass in resilience.

What we cover in this episode:

• The 73-Investor Sprint: Nick reflects on the grueling six-week journey of pitching 73 different VCs and the reality of modern fundraising.
• The "AI-Native" Hurdle: How to prove value and secure capital when you aren't leading with an AI-first pitch in an AI-obsessed market.
• Revenue Durability: Why investors are skeptical of "flash in the pan" growth and why profitable, efficient scaling is the only way to win today.
• From CRO to CEO: Nick’s personal transition into the top job and how his commercial leadership background shaped his approach to the Series B.

Whether you’re a founder looking for a reality check on the current VC landscape or a marketer trying to understand how to prove "revenue durability," this conversation is packed with raw, unfiltered insights.

Follow Sam Jacobs on LinkedIn: https://www.linkedin.com/in/samfjacobs/

Follow Nick Turner  on LinkedIn: https://www.linkedin.com/in/cnickturner/

Follow Topline Podcast here: https://open.spotify.com/show/0sMemOFdCtzkxINozlqp4r

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join our next Live Sessions: 
Leslie Venetz: Why Your B2B Outbound is Killing Your Brand
Joe Glover: The Power of In-Person Events in the Age of AI
Mark Ritson: Making B2B Marketing Work Better

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner 

This session will be a behind-the-scenes look at what it takes to scale paid media into a predictable growth engine.

You’ll be learning from the best.

After leading HubSpot’s global paid media engine for a decade, and growing it from a $20K experiment into a 20-person powerhouse with a $750m ad spend, Rex Gelb founded Summit Chase to help the world’s most innovative brands achieve rapid growth.

He’s helped category-defining companies like Ramp, Vercel, and Reddit break through growth plateaus and turn paid media into a high-velocity revenue driver, not just a source of clicks.

What you can expect from this session:

- The HubSpot Scaling Framework: The step-by-step evolution of a global B2B ad program across 15+ countries and 6 languages.

- Breaking Growth Plateaus: How to identify the "stalling points" in your account and the specific levers needed to unlock the next level of scale.

- The 90% Rule of Failure: Why most B2B campaigns fail and how to build an experimentation engine that identifies winners with surgical precision.

- Platform Synergy (Google, Meta, LinkedIn): How to balance your budget across platforms to optimize for pipeline and LTV rather than vanity metrics.

- Hands-on Strategy for B2B & SaaS: Real-world tactics for using intent-based data to drive meaningful business growth for complex professional services.

Follow Rex Gelb on LinkedIn: https://www.linkedin.com/in/rex-gelb-43445b1b/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Why is the “Cringe Factor” one of the biggest hurdles in B2B marketing?

Most B2B organizations are powered by brilliant, introverted subject matter experts: the engineers, data scientists, and technical founders who have the deep insights the market craves.

These experts aren’t known to shove themselves into the limelight, with personal branding feeling more like a cry for attention than a good business decision.

In this session, we are joined by Goldie Chan, the "Oprah of LinkedIn," Forbes columnist, and author of Personal Branding for Introverts. Goldie has spent her career bridging the gap between high-level tech and human-centric storytelling.

We’ll chat about how B2B marketers can harness their technical voice without feeling like an influencer.

What we will cover:

- The 5 C’s Framework: Goldie’s logical, step-by-step approach to building a brand through Clarity, Consistency, Competency, Confidence, and Community.

- Reputation vs. Personal Brand: How to help your experts understand that if they don’t tell their story, the market will tell it for them.

- Minimum Viable Content (MVC): Strategic ways to get high-value insights onto LinkedIn without the burnout of daily posting.

- The "Teacher" Mindset: Shifting the narrative from "self-promotion" to "industry education" to get immediate buy-in from quiet experts.

Follow Goldie Chan on LinkedIn: https://www.linkedin.com/in/goldie/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/ 

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Most product marketers are stuck on a "launch hamster wheel" racing to hit a ship date, cranking out assets, then immediately jumping to the next one. Rinse and repeat.

Here’s the thing: real growth doesn't happen in the release notes. It happens when you build sustained, product-focused campaigns that drive value long after launch day.

Jason Oakley gets it. As a PMM coach and former founding PMM at Klue and Chili Piper, he’s been there. He’s joining us to talk about making the shift from "announcement-led" to "impact-led" marketing, and how to leverage AI so you can focus on the work that moves the needle without burning out.

What you’ll learn:

- How to move away from the "one-and-done" launch mentality.

- Strategies for building long-term momentum post-launch.

- Practical ways to use AI to automate the "hamster wheel" tasks and focus on high-level strategy.

- How early-stage PMMs can prioritize work that leadership actually cares about.

Follow Jason Oakley on LinkedIn: https://www.linkedin.com/in/oakleyjason/ 

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

For 20 years, Bo Møller has built B2B companies the unfashionable way.

No growth hacks.

No stretch goals.

No corporate theatre.

From software consulting to multiple SaaS businesses and most recently a $20M+ exit with EasyPractice, Bo has repeatedly shown that long-term thinking beats short-term speed.

In this conversation, we unpack The Turtle Method: a deliberate, slow approach to building and scaling B2B companies that actually last.

We’ll talk about:

- Why “move fast” is often the most expensive advice in B2B

- What going slow really means in product, pricing, sales, and growth

- How patience, focus, and realistic expectations compound over time

- Lessons from building and investing across multiple SaaS companies

- What B2B teams should stop rushing — and what they should double down on instead.

This is a session for B2B founders and marketers who care more about durable revenue than vanity metrics and who believe that sometimes, the smartest way to win is to slow down.

Follow Bo Møller on LinkedIn: https://www.linkedin.com/in/moelleren/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

• Langsom.com – This is Bo’s core company, built entirely on the "Slow and Steady" philosophy we discussed today. It’s the home for his consulting and the Turtle Method framework.
• PingPuffin.com – An insanely simple uptime monitoring tool. It does one thing perfectly: it lets you know if your website goes down, without any unnecessary "noise" or complex features.
• Alunta.com – A super simple subscription management tool designed to help you stay organized and keep track of recurring costs with minimal effort.
• Anyhoa.com – A modern, streamlined system for Homeowner Associations (HOAs), replacing outdated legacy software with a clean, digital-first approach.

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for an inside look at the future of GTM with Saima Rashid, CMO at Workhuman.

She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen.

In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth.

Saima will draw on her experience leading world-class GTM teams and share her take on how to build an AI-ready marketing organization.

Not convinced yet? Here’s more details on the session:

- Tips on uniting Demand Gen, RevOps, and BDR teams so that AI implementation scales across the entire funnel.

- Identifying and automating high-friction GTM tasks that currently stall your pipeline.

- The metrics and insights CMOs should prioritize when integrating AI into their strategy.

- Actionable steps to move from manual processes to an automated, intelligent GTM engine.

Follow Saima Rashid,on LinkedIn: https://www.linkedin.com/in/saima-rashid/ 

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it.

In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great product marketing looks like in 2026 and beyond.

Drawing on three decades of experience in product, marketing, and go-to-market strategy, Martina will unpack how the discipline has evolved and what top teams are doing differently today.

You’ll discover:

- Why positioning and deep customer understanding must drive every decision

- How product marketing connects product, market, and revenue in a world where buyers self-educate online

- What the best product marketers do to enable evangelism and true adoption, not just awareness

- How product, marketing, and sales can partner to shape narratives that stick

This conversation goes beyond tactics.

It’s about the purpose of product marketing and how the most successful companies infuse it into their strategy and growth.

Whether you lead PMM, demand gen, or go-to-market, you’ll walk away with ideas you can use immediately.

Follow Martina Lauchengco on LinkedIn: https://www.linkedin.com/in/martinalauchengco/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

B2B marketing assumes buyers are rational. They probably aren’t.

Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty.

Data increases confidence but not always wisdom.

In this session, Rory Sutherland explores how B2B decisions are really made.

What this means for ads, messaging, and persuasion.

Why logic often loses to psychology.

Why brands matter more in complex B2B than we like to admit.

We’ll talk about measurement, but not as an answer machine.

Data as a way to reduce noise. Not to replace judgment.

Rory will challenge the idea that better dashboards automatically lead to better decisions.

What effective ads actually do in high-risk B2B choices. And why over-optimisation can quietly destroy value.

This session is for B2B marketers. For those navigating complex buying journeys. And for anyone who suspects that the real advantage lies in how marketing is framed, not just how it’s measured.

Follow Rory Sutherland on LinkedIn: https://www.linkedin.com/in/rorysutherland/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join our next Live sessions:
Leslie Venetz: Why Your B2B Outbound is Killing Your Brand
Joe Glover: The Power of In-Person Events in the Age of AI
Mark Ritson: Making B2B Marketing Work Better

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner 

For this episode of Attributed, we’re bringing you a special guest appearance from Dreamdata’s own CEO, Nick Turner, on The SaaS Revolution Show.

In this conversation with host Alex Theuma, Nick pulls back the curtain on his transition from CRO to CEO and shares the gritty reality of scaling a B2B SaaS company in 2026. As AI moves past the "hype" phase, Nick explains why data integrity and trust are the only currencies that matter when building for finance teams and boards.

What’s covered in this episode:

• The Leadership Shift: Nick’s personal journey from CRO to CEO and how his perspective on growth has evolved.
• AI as Context, Not Just Automation: Why Dreamdata treats AI as a system of context rather than just a tool for efficiency.
• The $55M Series B & Beyond: How growth-stage investors are currently evaluating fundamentals like retention and data accuracy.
• The Risks of "Black Box" AI: Why applying generative agents to complex revenue and attribution data requires extreme caution.
• Building for 2026: Practical advice for founders on building sustainable, predictable SaaS businesses in a shifting market.

This episode is a repost from The SaaS Revolution Show, hosted by SaaStock founder Alex Theuma.

Follow Alex Theuma on LinkedIn: https://www.linkedin.com/in/alextheuma/

Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/

Follow The SaaS Revolution Show: https://podcasts.apple.com/gb/podcast/the-saas-revolution-show/id985731540

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

B2B buyers don’t start with Google anymore.

They start in the feed.

LinkedIn. Podcasts. Creators. Comments. DMs.

Discovery happens before intent.

Before clicks.

Before forms.

In this session, Daniel Murray breaks down how modern B2B buyers actually discover brands in 2026.

Why trust is built in public.

Why consistency beats campaigns.

And why most funnels don’t reflect reality.

We’ll talk about what this means for content, ads, and messaging.

What earns attention in the feed.

What gets ignored.

And how paid and organic need to work together.

Less theory.

More real-world patterns.

And clear ideas B2B marketers can apply immediately.

Follow Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

What breakthrough trends will redefine success for marketers in 2026?

Which high-impact tactics will separate market leaders from the rest?

And how should your strategy evolve to keep up with AI, hyper-personalization and demand creation?

Join us for a panel featuring top B2B SaaS marketing leaders where we answer these questions.

The panelists:

Francesca Pavan, Demand Generation Director at Legora

Casper Emil Sciuto Rouchmann, Founder at SparkForce

Hugo Pereira Fractional CMO at Frends iPaaS

The host: Steffen Hedebrandt - CMO and Co-founder at Dreamdata

What we’ll cover:

- Trends and breakthroughs that could reshape B2B marketing in 2026.

- Actionable lessons from the most successful demand creation and revenue-focused campaigns of 2025.

- The strategies and legacy channels you should retire or rethink

- The emerging strategies (e.g., AI integration, community-led growth, dark social channels) that could dominate.

- Practical advice on how to align your marketing plan and budget with your B2B buyer journey.

Follow Francesca Pavan on LinkedIn: https://www.linkedin.com/in/francesca-pavan-467a0bb2/

Follow Casper Rouchmann on LinkedIn: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/

Follow Hugo Pereira on LinkedIn: https://www.linkedin.com/in/hugosbpereira/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

How can you empower your customers to build high-impact account-based marketing (ABM) programs?

We’ll be joined by Mason Cosby, Founder of Scrappy ABM. 

He’ll draw from his experience generating over $15M in sourced revenue with a 16X ROI, and share the repeatable, scrappy processes and customer-centric strategies necessary to help your clients succeed with ABM (without the hefty price tag).

What you’ll learn:

- How to create effective, repeatable ABM processes for customers who need to prove ABM works without massive initial investment.

- Mastering the art of shifting customer focus from generic pitching to personalized approaches that lead to longer retention and higher-value buying.

- How to translate ABM efforts into tangible results, using creative thinking and clear market focus to source millions in revenue, just like Mason's clients.

Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/

Follow Andrea Coloma on LinkedIn: https://www.linkedin.com/in/andrea-coloma/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more.

In this conversation, hosted by Steffen Hedebrandt, we’ll explore:

- How to craft messaging that resonates and drives action.

- Why clarity and buyer-focused language are your ultimate marketing tools.

- Practical tips to tell stories that connect, differentiate, and boost sales.

This session is perfect for anyone refining their brand’s positioning or gearing up for their next big campaign. Whether you’re crafting a pitch or shaping a product narrative, you’ll walk away with actionable strategies to make your messaging truly punchy.

Don’t miss the chance to learn from one of the best in B2B messaging!

Follow Emma Stratton on LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join LinkedIn Ads expert AJ Wilcox, founder of B2Linked, as he shares 10 often-overlooked tips to help you get more from your LinkedIn Ads. These actionable best practices are designed to boost ad performance while keeping your costs in check.

What You’ll Learn:

- Proven strategies to increase reach and engagement on LinkedIn

- How to scale your ad campaigns without inflating your budget

- Exclusive insights from AJ’s experience managing over $150M in LinkedIn Ads, including for top spenders

Follow AJ Wilcox on LinkedIn: https://www.linkedin.com/in/wilcoxaj/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Stop playing defense and start playing offense.

Join Dreamdata's CMO, Steffen Hedebrandt, for a session with positioning powerhouse and best-selling author April Dunford, known for “Obviously Awesome” and “The Sales Pitch”.

In this session, we’ll dive into April’s unique approach to B2B Positioning Jujitsu – a strategic twist on traditional positioning designed for competitive markets. It’s not just about standing out — it’s about smartly reframing your competitors in the minds of customers and using their perceived strengths to sharpen your own edge.

Discover how to:

- Master the core principles of Positioning Jujitsu to differentiate your offerings.

- Apply this distinct approach to navigate complex B2B buying journeys.

- Use data-driven insights to fine-tune your strategy and win deals.

- Counter competitor advantages by understanding dynamics like market leader vs. challenger, platform vs. best-of-breed, and price-based positioning.

- Avoid common pitfalls that undermine your efforts, even with good positioning.

Follow April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Most B2B marketing focuses on capturing buyers ready to purchase right now. But what if 95% of your potential customers aren’t in the market yet?

This isn’t just a theory, it’s backed by marketing science.

Professor John Dawes, who coined the 95:5 Rule together with LinkedIn, joins us live to explain why long-term brand building is the key to sustained B2B growth.

We’ll also draw on insights from the Ehrenberg-Bass Institute, one of the world’s leading marketing science research centers, to challenge conventional thinking about how B2B marketing really works.

We’ll discuss:

- What the 95:5 Rule means for your marketing strategy

- Why most of your buyers aren’t actively looking to buy—and what to do about it

- How mental availability influences future sales

- The balance between short-term tactics and long-term brand-building

- Other key learnings from Ehrenberg-Bass Institute that every B2B marketer should know

If you’re responsible for B2B marketing strategy or growth, this is a session you don’t want to miss.

Follow John Dawes on LinkedIn: https://www.linkedin.com/in/john-dawes-059bab10/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

From zero to 3.2 million users to a Miro acquisition. How did Uizard actually pull it off?

We’ll be chatting with Tony Beltramelli (Uizard by Miro Labs Co-founder & Head of Product, AI Miro) to get the story behind Uizard’s explosive growth.

On the agenda:

- What Tony wishes he knew at the 500K user milestone.

- The single biggest moment that unlocked viral user acquisition.

- How Uizard positioned itself for massive scale, leading to a successful acquisition by Miro.

- Lessons and tactical steps you can apply to your own product's growth playbook.

Follow Tony Beltrameli on LinkedIn: https://www.linkedin.com/in/tony-beltramelli-513b1219/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Why do half of B2B product launches fall short?

B2B commercialization expert and author Mikkel Bach-Andersen introduces The Campfire Launch model, a bold, step-by-step approach designed to fix the pitfalls of traditional launches.

Discover how to move beyond fleeting initial interest and build sustained momentum, deep audience engagement, and long-term product success.

Mikkel will share the practical roadmap to turn your next product introduction into a lasting success story.

What you’ll learn:

- Why most B2B product launches fail and what to avoid.

- The Campfire Model framework for building sustained momentum and engagement.

- Actionable steps to "Prime Your Audience" and "Ignite Excitement" for a successful launch.

- Strategies for achieving lasting commercial impact beyond the initial product buzz.

Follow Mikkel Bach-Andersen on LinkedIn: https://www.linkedin.com/in/mikkel-bach-andersen-38b5b32/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join our chat with Amanda Natividad, VP of Marketing at SparkToro, for a deep dive on achieving quality over quantity with your content marketing.

Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth.

We will cover:

- Moving past the content treadmill and understanding how asset scarcity drives value in B2B.

- Implementing a framework where every asset has a clear client, a defined job, and a measurable metric.

- Measuring Success using a balanced set of leading and lagging indicators

- Applying the "quality" framework to your channels, from long-form blog posts to strategic social media engagement.

- Case Study: We'll use the success of companies like Dreamdata to illustrate how employee-driven content can directly lead to increased demos and revenue.

Learn how to treat content as a genuine asset that attracts high-intent prospects and drives your company's growth.

Follow Amanda Natividad on LinkedIn: https://www.linkedin.com/in/amandanat/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

2026 is just around the corner, so we’re gathering a group of seasoned B2B marketers to talk through their planning and budgeting tips. We’ll explore the smart investment decisions you should be making and how to allocate your budget for the best growth outcomes.

What else will you learn?

- Key trends driving B2B marketing in 2026

- How to prioritize your budget across channels and teams

- Strategies for optimizing spend without sacrificing growth

- Real-world examples from industry leaders on planning and budgeting

Join us to hear from experts who are navigating the complexities of modern B2B marketing and preparing for 2026. They'll share their practical tips and experiences to help you get ahead of the curve.

Meet the experts:

Natasha Davidson, CMO at Learnlight

Jennifer Day, Head of Marketing at Pigment

Follow Natasha Davidson on LinkedIn: https://www.linkedin.com/in/natashadavidson/

Follow Jennifer Day on LinkedIn:  https://www.linkedin.com/in/jennifer-day-genau/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a conversation with John Jantsch, founder of Duct Tape Marketing He’ll challenge the traditional funnel model and talk through a customer journey built for the age of AI and subscription loyalty.

John will guide us through a complete re-evaluation of the stages of a customer journey, focusing on how marketing, sales, and service has to blend to foster long-lasting client relationships.

Here's what you'll learn:

- Why the Funnel is Broken: How the modern B2B customer path is far messier than a linear funnel and why the post-sale experience is the true engine of growth.

- The AI Reality: Practical ways to use AI, not just as a content factory, but as a tool to organize customer behavior and create exceptional, personalized experiences.

- From Transaction to Transformation: How to blend marketing, sales, and service to create loyal customers who repeat and refer business systematically.

- New Metrics for B2B: How to measure success beyond simple conversions, focusing on metrics that prove you are becoming "important in the lives of your customers."

Follow John Jantsch on LinkedIn: https://www.linkedin.com/in/ducttapemarketing/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Join us for a session with Cecilie Willer - executive coach, founder of TODAY.io, and author of Build Without Burnout.

You'll get practical tools to manage the intense pressure of working at a fast-growing company and turn well-being into your greatest strategic advantage. This session is essential for founders, CEOs, and their teams.

Cecilie will discuss key findings from her "Founder Wellbeing Report" and highlight the essential link between well-being and lasting success.

What will you learn in this session:

- Tools to manage the daily pressures of a fast-paced scaling business without losing your edge.

- Why taking care of yourself is the best way to grow your company.

- Proactive strategies to recognize and stop burnout before it starts.

- How to build a healthy, high-performing culture that's built to last, with real-world examples from successful entrepreneurs.

Follow Cecilie Willer on LinkedIn: https://www.linkedin.com/in/cecilie-willer/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

In a market where cost-cutting is the norm, marketers are being asked to do more with less.

But what if you could achieve an 89% increase in your marketing ROI without a single additional dollar of ad spend?

Join us for a session with Dev Basu, CEO of Powered by Search, where he’ll explain the 3x10 Framework - a proven system for producing outsized returns by making small, strategic gains.

What you'll learn:

- The practical, low-cost strategies to boost your demo volume, increase your average contract value (ACV), and lower your cost per acquisition (CPA).

- How a 10% improvement in demos, ACV, and CPA can lead to an 89% increase in ROI.

- The success of B2B SaaS clients who grew significantly with low investment.

- Real-world examples from B2B SaaS companies that drove growth using the 3x10 Framework.

Whether you're a marketing leader, a growth marketer, or an entrepreneur, this live will equip you with the practical knowledge to deliver eye-popping results even in a down market.

Follow Dev Basu on LinkedIn: https://www.linkedin.com/in/devbasu/

Follow Laura Erdem on LinkedIn:  https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Let's be real: B2B content can feel like a hamster wheel. You create, you publish, you hope for the best... and crickets.

But what if you could learn what it takes to turn content into customers?

We're hosting a session with Devin Reed, the content mastermind behind the growth at billion-dollar companies like Gong and Clari. He’s ready to share the blueprint he used to build their content engines.

This session is focused on the strategic content framework required to connect your efforts to business results.

Here’s a peek at what Devin will cover:

- Why creating less content can actually get you more results.

- How to build content that scales your brand, instead of just feeding the SEO machine.

- The exact principles Devin used to scale content at hyper-growth companies.

- Actionable advice for SaaS founders and marketers.

Follow Devin Reed on LinkedIn: https://www.linkedin.com/in/devinreed/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

The modern marketing team has moved far beyond simple campaign execution. In this essential episode, we sit down with Audrey Harze, CMO at Marketing Ops Community, to explore the evolving, critical role of Marketing Operations (Ops) and its profound impact on driving sustainable business results.

With over 15 years dedicated to building high-impact MarTech ecosystems, Audrey introduces her powerful framework: "Operational Intelligence." This mindset is the essential connector that bridges disparate technology, complex data streams, and tangible C-suite outcomes.

In this episode, you will discover:

• The Paradigm Shift: Why Marketing Operations has historically been undervalued, and how top-performing businesses are now placing it at the heart of their growth strategy.
• Decoding Operational Intelligence: A practical breakdown of how this mindset helps teams unify tech stacks and data to deliver measurable, predictable business results.
• C-Suite Communication: Smart, strategic ways to frame and articulate the immense value of Ops, ensuring key decision-makers fully understand and invest in its potential.

Follow Audrey Harze on LinkedIn: https://www.linkedin.com/in/aharze/

Follow Laura Erdem on LinkedIn: https://www.linkedin.com/in/lerdem/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Are you tired of the "brand versus performance" debate? We are too.

Some marketers claim brand is all that matters, while others argue that performance marketing is the only thing that drives results. But what if the most successful B2B companies have mastered both?

Join us for a conversation with Brandon Rhoten, CMO at GroundTruth, as we talk about the need for an effective full-funnel marketing strategy. GroundTruth sees thousands of media plans a month, giving Brandon a unique perspective on what actually works.

In this session, you'll learn:

- Why the most sustainable companies don't choose between brand and performance, but instead make them work together.

- The strategies for getting attention and differentiating your brand.

- How to effectively convert that attention into sales.

This conversation will challenge conventional thinking and give you tips you can use to build a more resilient marketing engine.

Follow Brandon Rhoten on LinkedIn: https://www.linkedin.com/in/brandonrhoten/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io 

Are you tired of generic signals and missed opportunities? We’re hosting a customer panel where we’ll show you exactly how to identify and act on the behaviours that truly drive pipeline and revenue.

Join our host, Steffen Hedebrandt(CMO & Co-founder @ Dreamdata) and three B2B marketing leaders & top Dreamdata customers.

They’ll be sharing their first-hand experience on how to incorporate Dreamdata Signals into your go-to-market strategy.

Speakers:

Austin Sandmeyer 🔥🎁 , Director of Growth & GTM Engineering Strategy at Sendoso

Tony Kelly, Principal Marketer at Octopus Deploy

Mathilde Dechansiaud, Lead Manager Demand Generation at Oyster

What you’ll learn in this session:

- Activate Signals with precise audiences: Discover how to create highly targeted ad campaigns by syncing high-value buying signals to all major ad platforms.

- Never miss a signal to activate a ready buyer: Hear how our panelists use Dreamdata notifications to push intent data to their sales teams, ensuring they strike while the iron is hot.

- Customize your engagement score: Understand how to tailor your engagement score and use AI-identified Signals to pinpoint the exact behaviors that correlate with pipeline and revenue for your business.

Don’t leave accounts on your doorstep. Activate them now with Signals!

Follow Mathilde Dechansiaud on LinkedIn: https://www.linkedin.com/in/mathilde-d-03410145/

Follow Tony Kelly on LinkedIn: https://www.linkedin.com/in/kellytony/

Follow Austin Sandmeyer on LinkedIn: https://www.linkedin.com/in/austinsandmeyer/

Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/

Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

To stay updated on all things Dreamdata and B2B go-to-market:

👥 Follow us on LinkedIn: Dreamdata 

💬 Join Our Community on Slack: Dreamdata Community 

🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review. 

🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io