Explorez tous les épisodes du podcast Association Transformation
| Titre | Date | Durée | |
|---|---|---|---|
| Your board says "we should go global." Now what? | 15 Sep 2026 | 00:30:42 | |
In Episode 178 of Association Transformation, Elisa sits down with Brian Weiss (SVP of Society Programs at the American Chemical Society, with PMI, RMA, AMA, and NCMA behind him) for the globalization conversation most associations skip straight past. A few of the highlights: 🌍 Do the non-business case before the business case. Why is the board really asking? You can't meet an expectation nobody's named. 🌍 Your readiness assessment isn't a go/no-go. It's the calibration tool you'll keep coming back to for the next five years as the board turns over. 🌍 You don't need a big balance sheet. Partners, AMCs, and sister associations are all doors in. 🌍 The single biggest thing Brian's seen trip expansions up: HQ won't let go. Centralized brand, localized delivery, that tension makes or breaks it. If globalization is on your board agenda (or about to be) watch or listen before anyone spends a dollar. 🎧 | |||
| Cybersecurity is a Leadership Issue: what association leaders need to know | 06 Sep 2026 | 00:28:11 | |
Cybersecurity isn’t just an IT problem. It’s a leadership, governance, and organizational resilience issue! In Episode 178 of Association Transformation, Elisa and Andrew sit down with Mike Baker, VP, Global Chief Information Security Officer (CISO) for DXC Technologies, to bring cybersecurity out of the server room and into the association boardroom. They explore what association leaders really need to understand about today’s cyber risks, where organizations may be more vulnerable than they realize, and how leaders can create a culture of security without becoming cybersecurity experts themselves. From protecting member and organizational data to managing human, technology, and third-party risk, this conversation offers a practical perspective on why cybersecurity belongs on every association leader’s agenda. CISA Free Cybersecurity Services & Tools — the US government's curated catalog of no-cost services, including vulnerability scanning for your organization. Global Cyber Alliance Cybersecurity Toolkit for Mission-Based Organizations — free tools and step-by-step guidance built specifically for nonprofits and associations. CIS Critical Security Controls — Implementation Group 1 — the 56 "essential cyber hygiene" safeguards for any small-staff organization. | |||
| Your Insider's Guide to ASAE Annual 2026 | 10 Aug 2026 | 00:24:31 | |
The Association Transformation summer hiatus is over early, and for good reason. Three-time guest Jay S. Daughtry, M.Ed., joins Andrew and Elisa for a timely preview of the 2026 ASAE Annual Meeting & Exposition. Jay just released his annual "What I'm Looking Forward to at ASAE Annual 2026" guide, built with input from voices across the association community, and he shares the highlights: The Classic at the Indianapolis Motor Speedway, the closing celebration at Lucas Oil Stadium, how to navigate a packed schedule, getting real value from the trade show floor, cracking the evening party circuit, and energy management tips for introverts. Elisa will be at #ASAE26 in Indianapolis, so say hello if you see her! Check out the podcast here:https://associationtransformation.org/latest-episodes and you can grab Jay's guide here:https://go.associationplatforms.com/asae26highlights/ | |||
| Project Management Paralysis | 11 May 2026 | 00:25:21 | |
Most associations are not short on ideas. The real struggle is moving from plan to progress. In episode 175 of Association Transformation, we dig into Project Management Paralysis - why association projects stall, how communication and culture get in the way, and what it takes to turn good intentions into real execution. Because plans do not execute themselves. | |||
| The Small Charity Bunfight! | 13 Apr 2026 | 00:28:13 | |
This week on Association Transformation, we’re unpacking another UK controversy: members can ask hard questions about outcomes and value, but they don’t get to design the org chart. Instead of letting leadership lead, parts of the charity sector has jumped straight to a public “bun fight" with one of its membership organisations (the NCVO), including open letters, outside pressure, and a not-so-subtle attempt to dictate how the organization should staff itself. Elisa and Andrew get blunt about what’s really going on: member overreach. Accountability is fair game. Operational control is not. The CEO’s job is to design the structure, deploy talent, and run the business, without members trying to manage the org by petition. Listen in and weigh in: where does legitimate scrutiny end and governance-wrecking interference begin? | |||
| Dissecting & Defining Engagement | 07 Apr 2026 | 00:28:07 | |
Inspired by recent industry research, including member experience and membership marketing benchmark reports, this episode explores what “engagement” really means for associations, where organizations may be confusing communication with connection, and why success should be measured by more than clicks, attendance, and activity. Tune in for a thoughtful, practical conversation on member value, belonging, and retention. | |||
| Recovery is Not Success: The Case for Anti-Fragile Associations | 23 Mar 2026 | 00:16:33 | |
What if the goal isn’t to bounce back… but to move forward stronger? In this latest episode of Association Transformation, co-hosts Elisa Pratt (Brewer Pratt Solutions) and Andrew Chamberlain (Elevated) unpack a bold idea: Recorded (literally) from the road as Elisa drives home from the Pennsylvania Society of Association Executives conference, this conversation challenges leaders to rethink resilience, question “best practices,” and embrace disruption as a catalyst for growth, not something to survive. If your organization is: • Trying to “get back” to where it was …it might be time for a different approach. 🎧 Listen in and join the conversation. Are you building resilience… or becoming truly anti-fragile? | |||
| 🎙️ Navigating the Ethics Minefield | 16 Mar 2026 | 00:33:19 | |
March is National Ethics Awareness Month, which makes it the perfect time to talk about something every association faces, but few discuss honestly: ethics in leadership. In the newest episode of Association Transformation, co-hosts Elisa Pratt of Brewer Pratt Solutions and Andrew Chamberlain of Elevated unpack what ethical governance really looks like inside associations. Not just policies. Not just conflict-of-interest forms. And definitely not a once-a-year board training slide. Instead, they explore the real issues that surface in boardrooms every day:
From volunteer pathways and board recruitment to risk management, accountability, and leadership culture, this conversation digs into the practical realities of ethics in association governance. 🎧 Listen to the latest episode and join the discussion: | |||
| Let's explore the new MXC!! | 08 Mar 2026 | 00:33:56 | |
🚨 Breaking news in the membership world. A new professional certification for membership leaders has just launched and we got the inside scoop first. In the newest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Sarah Sladek to discuss the launch of the Membership Excellence Certification (MXC). This conversation goes beyond the announcement. We dig into: 🔹 Why membership leadership deserves its own professional credential If membership drives your organization’s mission, revenue, and community — this conversation will challenge how you think about the profession. This is the first deep dive into MXC and what it could mean for the future of membership leadership. 🎧 Listen to the episode and join the conversation. What do you think, should membership leadership have its own certification? | |||
| 🎙️ The Upside Down of Dues: Pricing vs. Perception | 22 Feb 2026 | 00:33:50 | |
Membership dues feel maxed out. But the financial pressure on associations keeps rising. In the latest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Dr. Michael Carr-Tatonetti, CPP, CAE, Certified Pricing Professional and CEO of Pricing for Associations, to unpack what’s really happening beneath the surface. This conversation explores: 🎧 Listen now, then weigh in:
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| Is the juice worth the squeeze? 🍊 | 08 Feb 2026 | 00:28:26 | |
In the latest episode of the Association Transformation Podcast, Elisa Pratt of Brewer Pratt Solutions and Andrew Chamberlain of Elevated tackle a tough question for association and nonprofit leaders: 👉 Are foundations advancing mission and impact, or quietly draining time, money, and focus? They dig into why foundations get created, why they’re so hard to unwind, and how leaders can honestly assess whether a foundation is truly adding value—or becoming a distraction. This episode isn’t about easy answers. It’s a call to the sector. 💬 Have you seen a foundation work really well? 🎧 Listen in, then chime in with your own stories. | |||
| Fighting for Members but Undervaluing Association Staff | 25 Jan 2026 | 00:43:01 | |
What happens when associations aggressively advocate for their members, while quietly shortchanging the professionals who make that advocacy possible? In Episode 167, Elisa Pratt and Andrew Chamberlain unpack a timely and uncomfortable case from the UK that exposes a deeper, sector-wide challenge: how perceived value, power, and authority shape decisions about association staff compensation, governance, and respect. Using the current British Medical Association staff dispute as a lens, this conversation goes far beyond one organization, exploring reserves, volunteer decision-making, executive authority, cultural hierarchy, and the real consequences of undervaluing professional expertise. This episode is a must-listen for CEOs, board chairs, finance committee members, and volunteer leaders who care about credibility, sustainability, and the future of association leadership. Because advocacy starts at home, and how we treat our staff says everything about the values we claim to represent. 🎧 Listen now. | |||
| Rethinking Association Events | 19 Jan 2026 | 00:25:24 | |
Tired of expensive conferences with ten competing tracks, swag bags that collect dust, and exhibitors standing awkwardly behind tables? So is Gordon Glenister. In this episode, the CEO of Membership World joins Andrew and Elisa to share his upcoming UK road show—a bold experiment in intimate, regional events designed around one question: How do we actually engage members in an increasingly noisy world? Gordon breaks down what he's doing differently: → Four locations bringing content to members instead of making everyone trek to London → A pricing model that rewards participation (£60 if you commit to meeting with partners) → Repositioning suppliers as "experts" and embedding them in roundtables—not relegating them to the hallway → Capturing and sharing insights from every session so the learning doesn't die in your notebook Whether you're rethinking your own conference model or just fed up with the status quo, this conversation is packed with ideas worth stealing. P.S. 📣 Association Transformation is proud to be the official media partner for the Membership World Road Show. Dates run January 29 through February 10 across Birmingham, Manchester, London, and Glasgow. Details and registration at https://www.membershipworld.com/roadshow/ 🎧 Listen now and join the transformation. | |||
| The Year of Courageous Associations: Letting Go, Leaning In, and Leading Forward | 12 Jan 2026 | 00:31:33 | |
As associations head into 2026, the pressure to prove relevance, sharpen focus, and deliver measurable member value has never been greater. In Episode 165 of Association Transformation, Andrew Chamberlain and Elisa Pratt are joined by Grant Carpenter of Raybourn Group International for a candid conversation about what association leaders must stop doing, start doing, and seriously rethink. From moving beyond pre-COVID benchmarks and sunsetting “sacred cow” programs, to redefining membership value, strengthening volunteer leadership, navigating increased competition, and confronting the growing impact of AI on member industries, this episode challenges boards and executives to get lean, lead with courage, and stay relentlessly member-focused as they position their associations for the next decade, not the last one. | |||
| 400 Resumes Later: Real Talk on Landing Your Next Association Role | 04 Jan 2026 | 00:20:40 | |
In this special holiday episode of Association Transformation, host Elisa Pratt is joined by Brewer Pratt Solutions' Client Solutions Coordinator Jess Bellamy for a candid conversation about the current job market in the association space. Fresh from completing an employee search that received over 400 applications, they pull back the curtain on the hiring process and share practical, no-nonsense tips for job seekers. From crafting effective cover letters to perfecting your resume, preparing for interviews, and knowing when (and how) to follow up, Elisa and Jess offer insider insights that can help candidates stand out in a competitive market. They discuss common mistakes that trip up otherwise qualified candidates, share what really catches a hiring manager's attention, and provide actionable advice for anyone looking to launch or advance their career in the nonprofit and association sector. Whether you're actively job searching, considering a career transition into associations, or simply want to keep your application materials fresh, this episode delivers honest, practical guidance from two professionals who've just reviewed hundreds of applications and know exactly what works, and what doesn't. | |||
| The Real Challenges Facing Trade Association CEOs | 23 Nov 2025 | 00:30:27 | |
Susan Avery, CAE, CEO of the Performance Plastics Association, joins us to expose why trade associations have become the "forgotten format" in association management. With 28 years spanning both sides of the association world, Susan reveals critical differences between serving companies versus individuals that most "best practices" completely miss. We discuss how the trade association CEO role has shifted from mission-driven to entrepreneurial, why governance models that work for professional societies fail for trade associations, and the unique challenges of industry consolidation and private equity. Susan challenges conventional wisdom, arguing we need to stop looking backward and start building governance and membership models for the future. Big announcement: We're making 2026 "The Year of the Trade Association" with targeted research addressing the gaps ASAE and others have overlooked. Essential listening for association executives ready to move beyond one-size-fits-all solutions. | |||
| From Industry to Inside: Navigating the CEO leap into association leadership | 17 Nov 2025 | 00:28:48 | |
What happens when seasoned industry leaders become first-time association CEOs? In this episode, we sit down with Sandy Moore (Pet Advocacy Network) and Melissa Loner (National Society of Compliance Professionals), two executives who’ve made the bold leap from the private sector into nonprofit leadership. From boardroom dynamics to member engagement, advocacy strategy to financial stewardship, they unpack the challenges, surprises, and superpowers that come from leading an association after serving as a member and board member, with perspective from the industry side of things. 🎤 Featuring candid reflections on:
➡️ Tune in to hear how they're navigating the early days of the CEO role, and redefining what it means to be “qualified” to lead. | |||
| 🎧 Radical Transparency: The Renewed Role of Associations in a Misled World | 09 Nov 2025 | 00:30:22 | |
Trust is under attack; from misinformation, disinformation, and even unchecked AI “truths.” In this powerful new episode of Association Transformation, Elisa Pratt and Andrew Chamberlain revisit their white paper Restoring Trust in Expertise and discuss how associations can become the custodians of credibility that our fractured world needs. With ASAE’s new Trust in Associations campaign making headlines, the duo explores what it means to practice radical transparency, verify what’s real, and bring people together across divides. Listen in for a candid conversation about how associations can reassert their public purpose and rebuild confidence in expertise; one fact, one member, and one mission at a time.
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| From Scratch: The Startup Story of a Brand NEW Association | 02 Nov 2025 | 00:30:33 | |
What if you could build an association from scratch? No inherited bylaws, no legacy structures, no forever committees, just purpose and potential. In this episode, Elisa and Andrew welcome Matt Ott, Executive Director of the Outsourced Professionals Association, to explore what it means to create a new kind of membership organization for a changing world of work. From fractional executives and freelancers to advocacy for independent professionals, the conversation dives into mental health, startup governance, and the stigma still attached to the “gig economy.” This is association innovation in real time. Don’t miss it! | |||
| Halloween Horror Stories III | 26 Oct 2025 | 00:34:25 | |
Dying for Relevance, Zombie Members, Toxic Boards & Other Association Nightmares From members who vanish into thin air, to boards behaving monstrously, to the creeping dread of dying for relevance, this year’s fright fest uncovers the real terrors haunting associations. 👻🧟♀️ Whether it’s zombie members shuffling along, toxic leaders spreading their curse, or the sector itself gasping for life, the horrors are all too real. Tune in if you dare as Association Transformation pulls back the cobwebs, resurrects bone-chilling stories from the field, and arms you with stakes, garlic, and just enough survival strategies to keep your mission alive. 💀🦇 | |||
| Leading Through Change... into the future | 19 Oct 2025 | 00:32:08 | |
What really drives leadership decisions? Data, ethics, or a good hard look in the mirror? 🤔 In our latest episode, we dive into the Institute of Leadership’s new Leading into the Future report and wrestle with change fatigue, the “talent tightrope,” and whether “business as usual” is really dead (spoiler: it’s not. We still need to keep the lights on💡). We even debate the perils of “keeping up with the tech Joneses” and forced innovation burnout. Plenty of laughs, a few eye-rolls at survey design, and some very real takeaways for association leaders navigating 2026. Tune in. You’ll feel seen, challenged, and hopefully a little entertained. 🎙️ | |||
| Boardroom Bullies & Boundary Setting: Protecting Staff & Volunteers from Corrosive Behavior | 12 Oct 2025 | 00:32:32 | |
In Episode 157 of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain tackle one of the most uncomfortable, but increasingly urgent, realities in association life: the mistreatment of volunteers and staff by volunteers, board members, and even peers. From midnight phone calls and casual abuse to gossip, blurred boundaries, and outright boardroom bullying, this candid conversation unpacks why such behavior persists and what leaders can do about it. With practical insights on codes of conduct, whistleblower policies, staff training, and the courage to say “no,” this episode is a must-listen for anyone navigating the complex intersection of volunteerism and professionalism. | |||
| Digital Accessibility: Building Vibrant & Inclusive Member Experiences | 05 Oct 2025 | 00:31:29 | |
Is your digital content reaching everyone? In Episode 156 of Association Transformation, Elisa Pratt goes solo to tackle a vital and often overlooked conversation on digital accessibility and ADA Section 508 compliance, with special guests Elisa Cohen and Prudhvi Mandava of Schatz Strategy Group. Together, we unpack how compliance is more than a legal requirement but a strategic advantage for associations and nonprofits. From avoiding common digital barriers to embedding inclusive design in content strategy, this episode reframes accessibility as an opportunity to boost engagement, SEO, and overall user experience. And don’t miss the exclusive Accessibility Roadmap resource from Schatz, a practical guide to help your organization move from compliance to connection and build digital spaces where all communities can thrive. | |||
| Behind the Byline: The Stories That Shape Associations | 28 Sep 2025 | 00:27:48 | |
In Episode 155 of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain welcome Mark Athitakis, Contributing Editor at Associations Now, the flagship digital publication of ASAE. Mark pulls back the curtain on the stories behind the stories, sharing: ✅ How he translates complex topics like governance, membership, technology, and events into accessible insights for association leaders If you’ve ever read Associations Now and wondered about the mind behind the byline, this is your chance to hear from Mark directly. 🎧 Listen now! | |||
| The CFO/COO Balancing Act: Revenue, Operations & Resilience! | 21 Sep 2025 | 00:24:09 | |
Join us for Episode 154 of Association Transformation, where co-hosts Elisa Pratt and Andrew Chamberlain sit down with Beth Eagle, Chief Finance & Operations Officer at the Smart Electric Power Alliance (SEPA), to unpack what it really takes to juggle CFO and COO responsibilities in today’s association landscape. Beth shares candid insights on: ✅ Balancing financial stewardship with operational strategy Whether you’re a CEO dreaming of more strategic bandwidth, a finance pro navigating operations, or a board member seeking perspective, this episode is packed with lessons you can apply right away. | |||
| Are Dues Dead? Rethinking the membership model | 14 Sep 2025 | 00:29:10 | |
Recorded live from their Autumn 2025 leadership retreat, Elisa and Andrew tackle a big question: are membership dues dead? They unpack the flaws of the annual renewal model, the pull of subscription-style approaches, and the tension between value, belonging, and revenue. In the context of declining memberships and contemporary economic realities, they argue for bold scenario planning toward 2030 and beyond, plus share plans for a new white paper and even a “fake association” case study. | |||
| Leadership lessons from our first retreat | 08 Sep 2025 | 00:17:40 | |
In this special episode of Association Transformation, Andrew and Elisa reflect on their very first Governance as Leadership Retreat. Over two days, CEOs, board chairs, and senior leaders came together to dig deep into the realities of governance: the horror stories, the successes, and the uncomfortable truths about what really drives board performance. We unpack the recurring themes: why relationships matter more than structures, how ego undermines purpose, the challenge of accountability, and why governance should be seen not as administration, but as a leadership discipline. From absentee board members to the vital role of trust between staff and volunteers, we share highlights, insights, and practical lessons from an intensive, candid, and energising experience. Whether you’re a seasoned chair, a new trustee, or a chief executive navigating board dynamics, this conversation offers fresh perspective on how to make governance a genuine driver of organisational success. | |||
| Back to Basics: What Really Builds Membership | 31 Aug 2025 | 00:31:38 | |
Welcome back!! In this episode Elisa and Andrew sit down with guest Jane Zaretskie, CAE to unpack the essential strategies behind real, lasting membership growth. Forget the flashy trends, Jane takes us back to the foundations of recruitment and retention with practical insights from her award-winning work and recent transition to an AMC environment. From simplifying the join process to prioritizing data integrity and real value for all (not just new) members, we explore what truly drives membership in today’s ever-evolving landscape. ➡️ Whether you lead engagement, manage membership, or support strategy, this conversation is a must-listen for anyone looking to strengthen their association’s core. 🎙️ Tune in now here or on your favorite podcast platform and read Jane’s article Back to Basics: How Associations Can Strengthen Membership in Uncertain Times. | |||
| RE-RELEASE: Constructive Conflict: Turning Team Tension into Transformation | 24 Aug 2025 | 00:25:58 | |
We're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 5, Episode 123 from November 2024. In Episode 123 of the Association Transformation podcast, we explore the power of constructive conflict. Of course, not all conflict is created equal: Learn about task-driven, destructive, and process-driven conflicts. Turns out trust just might be the foundation that turns disagreement into innovation. Yes we disagree, yes we argue, but Andrew and Elisa master the trinity of conflict management: self-awareness, emotional discipline, and open communication. We recap our recent workshop, helping participants discover they weren't alone in these challenges - and neither are you! Ready to transform your team's approach to conflict? It's as easy as [episode] 123! | |||
| RE-RELEASE: Amplifying Your Association's Voice: The Power of Podcasting with Mike McAllen | 17 Aug 2025 | 00:43:21 | |
We're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 5, Episode 111 from this time last year. Join Elisa and Andrew as they welcome podcasting guru Mike McAllen, founder of Podcasting4Associations. Discover how podcasts can revolutionize member engagement, provide value, and become a powerful tool for your association. From content strategies to production tips, Mike shares invaluable insights gained from years of experience in the industry. Whether you're considering starting a podcast or looking to improve your existing one, this episode offers practical advice and inspiration for associations of all sizes. Tune in to learn how you can harness the intimate medium of podcasting to connect with your members and become the voice of your industry. | |||
| RE-RELEASE: Top talent doesn't tolerate average cultures. Design yours right. | 10 Aug 2025 | 00:34:16 | |
We're taking a break for the summer but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 4, Episode 73 from April 2023. Maddie Grant, Culture Designer with Propel, joins the Association Transformation family for a deep dive into culture with Elisa and Andrew. A commitment to maintaining a strong, positive organizational culture is no longer an optional soft skill. From internal staff culture to member and volunteer culture, it doesn’t have to be scary or overwhelming. Maddie walks us through measures of cultural disfunction and success, defines important cultural markers, explains employee net promoter scores and the difference between a cultural assessment and engagement analysis. We hope episode 73 is the first of many conversations that pull back the curtain on the spectrum of organizational culture within the nonprofit sector. | |||
| RE-RELEASE: Communicating with Impact in an AI-Driven World | 03 Aug 2025 | 00:35:29 | |
We're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 5, Episode 118 from October 2024. Elisa and Andrew sit down with renowned reputation management expert Anthony Huey, CEO and Founder of Reputation Management and Communicate Clearly. Learn about the critical importance of verbal communication in the age of AI, the art of building trust, and why being intentional in every interaction - whether face-to-face or virtual - can set you apart in today's fast-paced world. They explore the changing landscape of effective communication, managing crises, and enhancing everyday conversations. Anthony shares insights on how organizations can navigate the evolving digital environment while maintaining authentic connections with members, clients, and colleagues. Tune in now and discover how to strengthen your communication strategy! | |||
| RE-RELEASE: The quagmire of leadership relationships | 27 Jul 2025 | 00:35:26 | |
We're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 3, Episode 63 from September 2022. Constructive relationships amongst association leadership are fundamental to an organisation's success but too often we've seen tensions emerge between volunteer leaders and association professionals. Unless we invest in our relationships, it can be far too easy for an association's leadership team to descend into an emotional quagmire. Elisa and Andrew explore the reasons why these tensions can exist and examine what can be done to ensure relationship success. | |||
| RE-RELEASE: A unicorn and puppy proposals: fresh perspectives on association leadership | 20 Jul 2025 | 00:34:47 | |
We're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 4, Episode 70 from February 2023. You’ve heard the debate: Association CEOs should come from industry. Others insist the chief staff executive should be a tested nonprofit leader. Well, we found a unicorn who breaks all the stereotypes. Elisa and Andrew are joined by Terry Baker, CEO of the Society of American Foresters, who reminds us that leadership success isn't based on industry versus association but rather the intentional combination of both. Oh, and he shares his leadership secret of “puppy proposals"... | |||
| Surviving Nonprofits | 13 Jul 2025 | 00:33:08 | |
🎉 150 episodes and still surviving! In our milestone episode, Surviving Nonprofits, we’re joined by Survivor winner and nonprofit leader Ethan Zohn to talk scaling global impact, building better boards, and leading through challenge and change. From grassroots to governance, this episode brings the best of what Association Transformation has delivered for 150 episodes: real talk, tough questions, and transformational ideas for association and nonprofit leaders. 🎙️ Tune in, celebrate with us, and get ready to rethink what it takes to thrive in the mission-driven world. | |||
| The Credibility Crisis: Can Associations Rebuild Trust in a Post-Truth World? | 07 Jul 2025 | 00:29:44 | |
🎧 The Credibility Crisis: Can Associations Rebuild Trust in a Post-Truth World? In a world drowning in misinformation, eroding trust, and self-declared "experts," can membership organizations reclaim their role as guardians of truth and professional integrity? In our latest episode of Association Transformation, we unveil our new white paper and explore the historical, societal, and strategic role associations must play to rebuild credibility in a post-truth era. We dive deep into the threats of epistemic pollution, the pitfalls of certification as a business model, and the leadership required to restore trust — from boardrooms to community listservs. 🧭 This isn’t just commentary. It’s a call to action. 🎙️ Listen now, read the paper, and join the conversation on how associations can lead with integrity in uncertain times. Download our white paper at https://associationtransformation.org/restoring-trust. | |||
| Mid-Year Reality Check: AI Adoption, Innovation Pressure, and Finding Perspective in 2025 | 29 Jun 2025 | 00:35:30 | |
Join us for a hot mid-year conversation as we take the temperature on where associations really stand in 2025. We dive into the reality of AI adoption—why the gap is widening between early adopters and everyone else, and how technical discussions are keeping members from getting started with AI basics. We also tackle the mounting pressure on associations to constantly innovate and the artificial narrative that "everyone else is doing amazing things." Plus, we discuss the ongoing challenges with board-staff relationships, the importance of managing expectations, and why taking time to gain perspective might be the most important thing you do in the second half of this year. It's a honest look at the state of our sector, complete with practical advice for navigating the rest of 2025 without burning out. | |||
| RE-RELEASE: Board Culture and the Cult of Personality | 24 Jun 2025 | 00:26:49 | |
Elisa and Andrew are on the road this week but we don't want you to go without your weekly dose of AT!! So here's a Season 4 episode we released back in November 2023. We'll be back soon but until then, put your members and your mission first!! We’re thankful for our #boardofdirectors . . . aren’t we?? Let’s talk about the challenges and complexities of board culture in #associations. Join Andrew and Elisa for this real and necessary Association Transformation episode where they share their hopes and concerns about professionalism on #nonprofit boards and historical approaches to leadership. Maybe you can put board education, training, qualification criteria, and a focus on organizational interests (rather than individual roles) on your Christmas list 😊 | |||
| Mastering Association Branding: The Story Your Members Tell | 15 Jun 2025 | 00:33:35 | |
Why do associations struggle with something as fundamental as branding? In this eye-opening episode of Association Transformation, hosts Andrew Chamberlain and Elisa Pratt welcome Tom Silva, Principal of Silver Brand and author of "The Challenge of Association Branding," to unpack the unique obstacles facing membership organizations. From volunteer governance structures that create decision-making bottlenecks to the multi-dimensional member experience that goes far beyond functional benefits, Tom reveals why traditional branding approaches fall short in the modern and future-focused association space. Discover how to move beyond logos and taglines, improve generic messaging that speaks to no one, learn the difference between marketing (the story you tell) and brand (the story your customers tell about you), and explore practical frameworks like the "minimum viable brand" approach that can help your organization create authentic, experience-driven connections with members. Whether you're facing industry disruption. Can’t define your value proposition or simply haven't held up the mirror in a while, this conversation provides actionable insights for associations ready to transform their brand strategy from the inside out. Download Tom's new e-book entitled "The Challenge for Association Branding" for free at https://www.silvabrand.com/. | |||
| The Great Committee Cull | 09 Jun 2025 | 00:38:01 | |
Ever wondered what happens when 400+ volunteers spread across 44 committees becomes an organizational nightmare? Our latest Association Transformation episode features Angela Davis, CEO of the Society for Pediatric Radiology, who tackled this exact challenge head-on. Join hosts Elisa Pratt and Andrew Chamberlain as they dive into Angela's strategic approach to governance transformation—and why medical associations present unique challenges when it comes to committee restructuring. In this candid conversation, you'll discover: ✅ How to build the business case for committee consolidation ✅ The art of managing expectations during governance changes ✅ Why "being on a committee doesn't mean you're engaged" ✅ Strategic approaches to combining committees without losing volunteers ✅ The power of transparency and phased implementation This isn't just about cutting committees—it's about creating more meaningful volunteer experiences and operational efficiency. A must-listen for any association leader drowning in governance complexity. | |||
| Finding Your Authentic Leadership Voice | 02 Jun 2025 | 00:27:03 | |
What if the best leaders aren't born but made? 🤔 Join hosts Andrew Chamberlain and Elisa Pratt as they dive deep with authentic leadership expert Jennifer Jensen, author of "Developing Authentic Leaders." 🔍 Key takeaways: → Why 90% of leaders suppress their "hidden treasures" at work → How to spot invisible leadership potential in your volunteers → The truth about imposter syndrome (spoiler: even experts feel it!) → Moving beyond personality tests to real self-awareness Perfect for nonprofit executives, association leaders, and anyone working with volunteer boards who want to unlock authentic leadership potential. | |||
| Governance is Leadership: Announcing the AT Executive Retreat | 27 May 2025 | 00:20:14 | |
Join Andrew and Elisa as they preview the Association Transformation Governance & Leadership Executive Retreat, happening September 3-4, 2025 in Berkshire, UK! After five years of collaboration and extensive consultation with association leaders, they're launching this groundbreaking retreat designed specifically for CEOs, executive directors, and board chairs who want to move beyond reactive crisis management to proactive leadership excellence. This isn't your typical executive education – it's a carefully curated experience that embodies their core philosophy that "governance is leadership." With only 20 spots available and multiple Q&A sessions scheduled through summer 2025, this retreat promises to transform how association leaders navigate today's complex challenges. Whether you're a seasoned executive or aspiring board leader, discover how this collaborative approach to professional development could be the game-changer your organization needs. Don't miss their candid discussion about building something truly special for the association community – and yes, there might be branded merchandise involved! Download the retreat brochure at https://associationtransformation.org/executive-retreat. | |||
| Report from the Road: Unpacking ASAE’s MMC+Tech 2025 | 20 May 2025 | 00:21:11 | |
Fresh off the heels of ASAE's 2025 MMC+Tech Conference in Washington, D.C., Elisa is back with stories, insights, and a few spicy takes. From packed-out sessions on member behaviour (shout out to Rachel Mace) to memorable conference elements and delicious macarons. Elisa and Andrew dive into what resonated—and what didn't. Is AI really a hot topic anymore or just the “now normal”? Did we get enough of the original M and M? Elisa shares her first-timer impressions of MMC+Tech, observations on the equalizing effect of standardized vendor spaces, and a discussion of how vendors and consultants are treated in the association space (those colored name badges aren't helping). This episode offers equal parts recap and real talk about showing up, leading, and learning in the association world—especially when straddling the line between insider and outsider. | |||
| Actions Speak Louder Than Surveys | 12 May 2025 | 00:33:10 | |
In this energizing episode of Association Transformation, we welcome Rachel Mace, Director of Customer Experience at Association Analytics—and just four houses down the street! From her upcoming solo session at ASAE’s MMC Conference to her bold take on how associations misuse surveys, Rachel brings a fresh and practical perspective on engaging members through their actions, not just their answers. Discover why “You Asked, We Listened” should be more than a tagline, how community sentiment is your new secret weapon, and why breaking down internal data silos might just save your association. Tune in for insights, laughs, and a serious challenge to the status quo. | |||
| Do the Donkey Work: Why Implementation Beats Innovation | 04 May 2025 | 00:22:42 | |
In this candid conversation, hosts Elisa Pratt and Andrew Chamberlain challenge the relentless pursuit of new ideas and constant change in association management. They explore how organizations often chase innovative strategies without implementing existing solutions, leading to instability rather than growth. The hosts propose that in today's turbulent environment, associations might benefit more from stability and consolidation than continuous transformation. They advocate for focusing on "the donkey work" - the unglamorous but essential tasks of data management, resource optimization, and purposeful prioritization. The episode offers a refreshing counterpoint to motivational business literature, suggesting that success comes not from new philosophies but from execution, perspective, and the courage to do less and do it exceptionally well. | |||
| From Gratitude to Strategy: Transforming Volunteer Engagement | 28 Apr 2025 | 00:23:49 | |
It's more than just a month! Elisa and Andrew discuss moving beyond traditional volunteer appreciation to sustainable volunteer management. In this episode of Association Transformation, they explore the unique challenges of membership organizations' reliance on volunteers, introducing a three-part approach: elevating volunteers as experts, celebrating their contributions, and providing meaningful rewards. They critique the "pay to volunteer" mindset while advocating for micro-volunteering opportunities that respect members' time. They emphasize the critical need to professionalize volunteer management by integrating it into organizational strategy, providing proper training for both staff and volunteers, and creating year-round appreciation practices rather than limiting recognition to designated periods like Volunteer Appreciation Month. | |||
| RE-RELEASE: A culture of failure and learning through experimentation | 21 Apr 2025 | 00:27:50 | |
We're taking a break for a couple of weeks but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return. Next up, we're going right back to Season 2, Episode 32 from May 2021 when Elisa and Andrew discussed the importance of failure and its role in our growth as association leaders. | |||
| RE-RELEASE: Celebrating 100 Episodes of Transformative Conversations! | 14 Apr 2025 | 00:27:11 | |
We're taking a break for a couple of weeks but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return, starting with our milestone 100th episode from May 2024. Join us for a momentous milestone as the Association Transformation podcast reaches its 100th episode! From pivoting to provocative, Elisa Pratt and Andrew Chamberlain have been at the forefront of driving the most crucial conversations in the nonprofit and association space. In this special episode, we reflect on what nonprofits truly mean to us, revisit our favorite guests and the most impactful discussions, and share our aspirations for the future. Prepare for an unforgettable journey as Elisa and Andrew take you on a captivating field trip around Washington DC, delving into the heart of the association community. Each week, our hosts have the privilege of engaging with a diverse array of global experts in association leadership, fostering a transatlantic dialogue that propels the impact and evolution of nonprofit organizations. Through in-depth explorations of the issues, topics, challenges, and opportunities facing associations, the Association Transformation podcast has become an indispensable resource for industry professionals. Don't miss this landmark episode as we celebrate 100 episodes of transformative conversations! | |||
| Leadership in the Hot Seat: Imposter Stories from a Chief Exec | 06 Apr 2025 | 00:30:50 | |
What happens when the person at the head of the table doesn’t feel like they belong there? In this episode of Association Transformation, we welcome back Simon Forrester, Chief Executive of the Cast Metals Federation, for a candid conversation about imposter syndrome at the highest levels of leadership. From “faking it” in boardrooms to building confidence through curiosity, Simon shares real stories, lessons learned, and why vulnerability might just be a leader’s greatest strength. Whether you're an association exec, a board member, or just someone who's ever questioned, “Am I good enough for this?”, this episode is for you. | |||
| Their Secret Sauce: UST's Association Education Revolution | 29 Mar 2025 | 00:31:51 | |
In this revolutionary episode, host Elisa Pratt uncovers how Nicole Crabtree orchestrates UST's impressive educational ecosystem. Nicole reveals the project management magic behind delivering 200 free events annually, explaining how Asana automation eliminates decision fatigue and maintains consistency. Listeners will learn why panel discussions featuring association professionals create the most engagement, how strategic interaction is "baked in" to virtual formats, and why Wednesday at 1pm yields the highest attendance. The conversation takes an unexpected turn when Nicole shares her personal liberation story of rehoming the family ducks—a perfect metaphor for knowing when to scale back and say "no" to preserve quality in both professional and personal life. | |||