Association Transformation – Détails, épisodes et analyse
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Association Transformation
Brewer Pratt Solutions & Elevated
Fréquence : 1 épisode/12j. Total Éps: 185
Welcome to Association Transformation, a transatlantic conversation advancing the impact and evolution of non-profit organizations. We're always seeking diversity of thought and new examples of innovation in action. That and a commitment to mission driven organizations spurred this collaboration between the teams at Brewer Pratt Solutions and Elevated. Together with our special guests, each episode we take a deep dive into the issues, topics, challenges and opportunities facing the association community. Between us we’ve been there, done it, got the t-shirt: membership, mergers, boards and leadership, advocacy, and education - nothing is off limits. Any subject that effects non-profits, their survival or their success is up for discussion.
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185 partages
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Historique des publications
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The Real Challenges Facing Trade Association CEOs
Saison 6 · Épisode 163
dimanche 23 novembre 2025 • Durée 30:27
Susan Avery, CAE, CEO of the Performance Plastics Association, joins us to expose why trade associations have become the "forgotten format" in association management. With 28 years spanning both sides of the association world, Susan reveals critical differences between serving companies versus individuals that most "best practices" completely miss.
We discuss how the trade association CEO role has shifted from mission-driven to entrepreneurial, why governance models that work for professional societies fail for trade associations, and the unique challenges of industry consolidation and private equity. Susan challenges conventional wisdom, arguing we need to stop looking backward and start building governance and membership models for the future.
Big announcement: We're making 2026 "The Year of the Trade Association" with targeted research addressing the gaps ASAE and others have overlooked.
Essential listening for association executives ready to move beyond one-size-fits-all solutions.
From Industry to Inside: Navigating the CEO leap into association leadership
Saison 6 · Épisode 162
lundi 17 novembre 2025 • Durée 28:48
What happens when seasoned industry leaders become first-time association CEOs? In this episode, we sit down with Sandy Moore (Pet Advocacy Network) and Melissa Loner (National Society of Compliance Professionals), two executives who’ve made the bold leap from the private sector into nonprofit leadership.
From boardroom dynamics to member engagement, advocacy strategy to financial stewardship, they unpack the challenges, surprises, and superpowers that come from leading an association after serving as a member and board member, with perspective from the industry side of things.
🎤 Featuring candid reflections on:
- CEO expectations in nonprofit vs. industry
- Transitioning from peer to boss
- Building the right team for mission success
- Why passion and perspective matter
➡️ Tune in to hear how they're navigating the early days of the CEO role, and redefining what it means to be “qualified” to lead.
Are Dues Dead? Rethinking the membership model
Saison 6 · Épisode 153
dimanche 14 septembre 2025 • Durée 29:10
Recorded live from their Autumn 2025 leadership retreat, Elisa and Andrew tackle a big question: are membership dues dead? They unpack the flaws of the annual renewal model, the pull of subscription-style approaches, and the tension between value, belonging, and revenue. In the context of declining memberships and contemporary economic realities, they argue for bold scenario planning toward 2030 and beyond, plus share plans for a new white paper and even a “fake association” case study.
Critical thinking, compassion, and courage: the role of associations in tackling the climate crisis
Saison 4 · Épisode 75
dimanche 7 mai 2023 • Durée 34:20
People come together in associations to tackle a problem and make a difference, right? What is more urgent than climate change? Elizabeth Engel of Spark Consulting and Shelly Alcorn of Michelle Alcorn & Associates join Elisa and Association Transformation to help associations understand the impact of climate change on their operations, events, and membership. These powerhouse women unpack the economic impacts and encourage association executives not to wait for the board, but instead provide information and help volunteer leaderships to ask the hard questions about impact, sustainability, and value-based choices. It’s heavy, but we have fun! Don’t miss this timely and important conversation
Membership Matters: tackling systemic challenges in recruitment and retention
Saison 4 · Épisode 74
dimanche 23 avril 2023 • Durée 28:41
Is your association on the verge of a surge in participation? The king of association membership research, Tony Rossell, Senior VP of Marketing General Incorporated, joins Association Transformation to discuss all things recruitment, retention, and member engagement! Without her trusty co-host, Elisa and Tony celebrate the power and potential of membership, affirming their shared belief that membership still works for associations! Check out episode 74 to learn more about ready, aim, fire strategies, and how to avoid analysis paralysis. Andrew – we missed you and the accent!
Top talent doesn't tolerate average cultures. Design yours right.
Saison 4 · Épisode 73
lundi 10 avril 2023 • Durée 35:19
Maddie Grant, Culture Designer with Propel, joins the Association Transformation family for a deep dive into culture with Elisa and Andrew. A commitment to maintaining a strong, positive organizational culture is no longer an optional soft skill. From internal staff culture to member and volunteer culture, it doesn’t have to be scary or overwhelming. Maddie walks us through measures of cultural disfunction and success, defines important cultural markers, explains employee net promoter scores and the difference between a cultural assessment and engagement analysis. We hope episode 73 is the first of many conversations that pull back the curtain on the spectrum of organizational culture within the nonprofit sector.
Read Maddie's article in Associations Evolve 2023 and visit www.propelnow.co to learn more about Maddie's culture assessment and design processes.
"Fiduciary” and other Nonprofit “F” Words
Saison 4 · Épisode 72
dimanche 26 mars 2023 • Durée 30:41
Financial! Fiduciary! Fund! Finance! Pick your nonprofit “F-word” of choice. Between bank collapses, inflation, stock market fluctuation, we had to call in the big guns this week. This week, Marc Labadie of RTD Financial joins us to discuss FDIC protections, reserves, insurance, and financial governance. As a financial adviser, specializing in membership associations, he gives us nonprofit-specific insights into today’s volatile economic environment. Our biggest take aways:
- Have a standing Finance Committee.
- Onboard and educate both your Finance Committee and board on financial and fiduciary matters.
- At least once a year do a financial deep dive with your board.
- Have an intentional and mission-driven reserve policy.
- Do a risk assessment to ensure your org has the right insurance.
But there’s lots more – plus IT’S FREE! Ya can’t say that too much anymore.
Subscription pricing in association membership
Saison 4 · Épisode 71
dimanche 12 mars 2023 • Durée 32:15
How many times have you heard the suggestion "we should try the Netflix model" and wondered what exactly that means? Adapting and adopting pricing models is a perennial conundrum in the membership world but today Elisa and Andrew are joined by the global subscription guru, Robbie Kellman Baxter, who talks us through the issues and opportunities of designing subscription-based membership offerings.
Robbie's books are The Membership Economy and The Forever Transaction; her regular podcast is Subscription Stories; and you can read her recent article in Associations Evolve 2023 and Beyond here.
A unicorn and puppy proposals: fresh perspectives on association leadership
Saison 4 · Épisode 70
dimanche 26 février 2023 • Durée 34:21
You’ve heard the debate: Association CEOs should come from industry. Others insist the chief staff executive should be a tested nonprofit leader. Well, we found a unicorn who breaks all the stereotypes. Elisa and Andrew are joined by Terry Baker, CEO of the Society of American Foresters, who reminds us that leadership success isn't based on industry versus association but rather the intentional combination of both. Oh, and he shares his leadership secret of “puppy proposals"...
Change from the inside out
Saison 4 · Épisode 69
dimanche 12 février 2023 • Durée 35:42
New to the Chief Brand Experience Officer role, Allison N. Marrero visits the Association Transformation studios to pull back the curtain on her work as a “change junky.” Join Andrew and Elisa for this engaging and energetic discussion on the evolution of the American Society of Interior Designers. #ASID’s Jessica Irizarry adds her perspective on the impact of change and the potential for value and growth.
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