Explorez tous les épisodes du podcast Asia AIM
| Titre | Date | Durée | |
|---|---|---|---|
| One Region, Many Markets: Maximising the Impact of Global Campaigns in Asia Pacific & Japan with Vivien Dao | 15 Oct 2025 | 00:34:58 | |
APAC marketing strategies are vital for success in the diverse Asia Pacific region. Hosted by Robert Heldt, Asia AIM explores effective growth marketing in diverse APAC countries. In this episode, Vivien Dao, a growth marketing expert, shares insights on navigating the unique challenges of growth marketing and cybersecurity in the APAC region. From Japan’s detailed demands to Singapore’s dynamic trends, discover how adapting global marketing strategies to APAC markets can enhance brand awareness and success. What You Will Learn in This Episode: How to adapt global campaigns for diverse APAC Marketing markets Importance of market maturity in shaping strategies Leveraging customer case studies for credibility Using AI for effective brand awareness Discover how to navigate the APAC Marketing challenges with Asia Aim! Subscribe now to unlock expert insights on tailoring strategies for diverse markets like Japan, Australia and Singapore. https://www.youtube.com/@AIMB2B TIMESTAMPS: 00:00 Warning against one-size-fits-all marketing, emphasizing diversity and full commitment to succeed in the dynamic APAC region. 06:52 Marketing strategies that work in other regions don’t work in Japan because English proficiency doesn’t translate to the Japanese language. 10:57 Dao shares three principles: assessing market maturity, aligning priorities and using local customer case studies for effective growth marketing. 16:56 Dao’s APAC Marketing messaging includes a glossary of terms, cultural sensitivities and a discussion of marketing budgets. 28:22 Dao advises that visual creative content will set you apart for success in the diverse APAC region. KEY TAKEAWAYS: Avoid one-size-fits-all APAC marketing. Vivien stresses full commitment to diverse APAC region markets for success. Robert decodes growth marketing and reveals why standardized strategies consistently fail across Japan and the rest of Asia. Vivien shares her three principles that will drive effective APAC Marketing: assess market maturity, align priorities and use local customer case studies. To conquer Japan's cybersecurity market, the AI-powered messaging guide delivers culturally sensitive localization essential for driving brand awareness. BIOGRAPHIES: Robert Heldt – CEO & Co-Founder of AIM B2B, with more than 20 years in Japanese marketing and media. He is known for bridging global brands into APAC through culturally sharp, data-backed growth strategies. ABOUT THE GUEST: Vivien Dao leads Growth Marketing for Asia Pacific and Japan at a large tech company. She works at the intersection of marketing, strategy and sales alignment, helping to expand market reach and turn regional insights into global impact. In her spare time, she enjoys supporting grassroots organisations with marketing plans as well as wild food foraging. RESOURCES MENTIONED: | |||
| Relationships First: The Unwritten Rules of B2B Sales in Japan with Dr. Greg Story, President, Dale Carnegie Training Japan | Ep 3 | 17 Sep 2025 | 00:41:30 | |
Welcome to Episode 3 of the Asia AIM podcast. Doing business in Japan is unlike anywhere else in the world; if you want to succeed, relationships are crucial. Today, Robert Heldt is joined by Dr. Greg Story, author of Japan Sales Mastery, to uncover why trust and long-term partnerships are vital for Japan’s B2B market. From illustrating and explaining kokorogamae (true intention), to mastering nemawashi (the careful groundwork behind every deal), this episode reveals how patience, detailed preparation and speed of response can transform a “maybe” into a “yes.” TIMESTAMPS:
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BIOGRAPHIES: Robert Heldt – CEO & Co-Founder of AIM B2B, with more than 20 years in Japanese marketing and media. He is known for bridging global brands into APAC through culturally sharp, data-backed growth strategies. Dr. Greg Story - Holding a Ph.D. in Japanese organisational decision-making, and a 40-year veteran of Japan, Dr. Greg Story has broad experience, especially after being Country Head of four organisations in Japan. Dr. Story launched a start-up in Nagoya and completed turn-arounds in Osaka and Tokyo for Austrade. In 2001, he was promoted to Minister Commercial at the Australian Embassy and the Country Head for Austrade. In November 2003, Dr. Story joined Shinsei’s retail bank, which was a special combination of start-up and turn-around. He had 550 staff in his Platinum Banking Division, responsible for two-thirds of the revenue of the retail bank, and eventually became the Joint CEO of the retail bank. In July 2007, Dr. Story became the Country Head for the National Australia Bank in Japan. In October 2010, he became President of Dale Carnegie Tokyo Training Japan. He is a Master Trainer and an international award-winning Sales Leader with Dale Carnegie. He is a thought leader and has written eight books: Japan Sales Mastery, Za Eigyo (The営業), Japan Business Mastery, Japan Presentations Mastery, Anata mo Purezen Tatsujin (あなたもプレゼンの達人), Stop Wasting Money On Training, Toreningu de Okane Wo Muda Ni Suru No Wa Yamemashoo (トレニングでお金を無駄にするのわ やめましょう) and Japan Leadership Mastery (現代版『人を動かす』リーダー). He is an Adjunct Professor at the International Business Faculty of Griffith University. A 6th Dan in traditional Shitoryu Karate, he applies martial art philosophies and strategies to business issues. RESOURCE LINKS: | |||
| Navigating Japan’s SaaS Market: Localization & Partnerships with Shay Khosrowshahi, MD YuLife Japan | Ep 2 | 13 Aug 2025 | 00:40:30 | |
Hello and welcome to Asia AIM, the podcast that uncovers the strategies and stories driving business success in Japan and the APAC region. Robert Heldt, CEO of AIM B2B, is joined by Shay Khosrowshahi, Managing Director of YuLife Japan and Asia. From scaling a SaaS startup in the UK to leading its explosive growth in Japan, Shay reveals how to navigate in one of the world’s toughest markets, Japan. This episode will provide insight on alignment, localization, credibility and trust. IN THIS EPISODE:
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| Cracking B2B Marketing in Asia: How AIM’s Adapt-Implement-Maximize Framework Wins Japan & APAC | Ep 1 | 16 Jul 2025 | 00:38:40 | |
B2B marketing in Asia, Japan localization, APAC demand gen, and cultural nuance headlines this kickoff episode of the Asia AIM Podcast. Join AIM B2B CEO Robert Heldt and COO Sam Bird as they break down what it really takes to build trust, localize content, and accelerate revenue in JapaTa n and the wider APAC region. From the inside scoop on AIM’s proprietary Adapt-Implement-Maximize framework to real-world war stories about global brands, this conversation is stacked with actionable insights for marketers and business leaders. If boosting pipeline, sharpening localization, and scaling B2B marketing in Asia are on your roadmap, smash play and stay to the end for book recs, tech stacks, and next-step resources. Whether you lead regional campaigns or a global C-suite, this is your front-row seat to next-level B2B marketing in Asia done right. Timestamps
Key Takeaways
Robert Heldt – CEO & Co-Founder of AIM B2B, 20+ years in Japanese marketing and media. Known for bridging global brands into APAC through culturally sharp, data-backed growth strategies. Sam Bird – COO of AIM B2B, 15-year Japan resident with agency and client-side leadership experience across the U.K. and Asia. Focused on demand generation, content ops, and ROI analytics. Resource Links
Keywords B2B marketing in Asia, Japan B2B marketing, APAC demand generation, localization strategy, AIM B2B, Robert Heldt, Sam Bird, marketing podcast, cultural nuance Japan, digital transformation APAC, account-based marketing Asia, kaizen, nemawashi, Adapt Implement Maximize, content localization, global marketing strategy | |||
| Asia AIM Trailer | 09 Jul 2025 | 00:04:18 | |
B2B marketing in Asia starts here. Discover APAC growth strategies, brand localization, PR, ABM and demand generation in Japan and across Asia-Pacific. The Asia AIM Podcast is your front row seat to the strategies, stories and successes powering today’s most innovative B2B brands in Japan, Southeast Asia and the wider APAC region. From generating demand and localizing brands to shaping PR strategy and executing ABM in Asia, this podcast brings you behind the scenes with marketing leaders and business visionaries driving growth in APAC’s most competitive industries. AIM B2B, a Tokyo-based integrated PR and marketing agency, this show is built for business leaders, marketers and innovators ready to drive results in Asia’s high-stakes, fast-moving B2B environment. Whether you’re launching an account-based marketing campaign, building brand trust in high-context cultures or unlocking new demand generation channels, the Asia AIM Podcast delivers real-world insights grounded in APAC expertise. Asia AIM welcomes guests from the Asia-Pacific B2B marketing community, including branding experts and senior decision-makers. Featured sectors include technology, professional services, cybersecurity, clean energy, healthcare, and manufacturing. Each episode aligns with AIM B2B’s proprietary AIM Framework: Adapt, Implement, Maximize. We help you Adapt with market research and localized messaging, Implement through standout creative, compelling stories and digital campaigns and Maximize your impact through smart measurement, SEO, GEO and scalable strategy. Expect deep dives into localization strategies in APAC, multichannel paid media in Japan, generative engine optimization (GEO), AI’s role in enterprise marketing and regional content strategy and performance tracking. Succeeding in Asia takes more than translation, it requires cultural insight, strategic intent and marketing that truly resonates. The Asia AIM Podcast connects the dots between creativity, commerce and regional context, helping your brand thrive in APAC’s most dynamic markets. AIM B2B in Tokyo, the agency that helps purpose-driven B2B brands grow through storytelling, strategy and execution. Subscribe now to the Asia AIM Podcast and unlock your brand’s potential in Asia’s most exciting and competitive B2B markets. Let’s move forward—always forward. Subscribe now to the Asia AIM Podcast and unlock your brand’s potential across Asia’s most exciting and competitive markets. Hosts: Robert Heldt CEO & Co-Founder Robert is an accomplished entrepreneur and thought leader with over 17 years of experience in digital marketing and strategic communications. He advises global brands on their market entry and expansion strategies for Japan. He has a passion for high-quality creative work and delivering strategic marketing solutions with a results-driven approach. Robert holds an MBA from McGill University and a qualification in Digital Transformation Platform Strategies from MIT Sloan. He is a Vice-Chair on the PR & Marketing Committee of the American Chamber of Commerce in Japan, and a Vice-Chair of PR Worldwide Alliance, a global network of independent PR agencies. Sam Bird COO Sam is a seasoned marketing leader, he brings extensive experience from both agency leadership and in-house CMO roles across Japan, APAC, and the UK. Sam’s expertise spans strategic marketing communications, with a particular focus on emerging digital strategies like GEO, delivering integrated campaigns that encompass ABM, demand generation, automation, performance marketing, digital, and social media. Sam holds an MBA and is committed to continuous learning in the evolving marketing landscape. In addition to his core marketing work, he is the Co-Founder of MinkaLife, focused on sustainable community regeneration, and the Founder of both CMO... | |||