Ashley & Katrine's Infinite Revenue Playlist – Détails, épisodes et analyse

Hiring the right people and promoting a great culture is the only foundation that matters to business execution. Without the right people on your team, how can you expect to be aligned to achieve your goals?

Today we welcome Co-Founder and CEO of Blueprint Expansion, Krissy Manzano, to talk about how making the GTM space more inclusive for women and other minorities, all starts with how we hire.

Krissy is a transformative leader with 13 years of experience reshaping businesses across middle Tennessee. Starting as an individual contributor, she ascended to sales leadership before making the bold leap to become an entrepreneur. She’s passionate about supporting women in leadership and promoting diversity in hiring through actions, not merely words.

Throughout her years as a working professional, Krissy has became a stanch believer in a few matters.
 
First, she believes that if hiring feels like a guess to your team, then you're doing it wrong. Second, she knows hiring is largely broken because of the unconscious biases that we all have about other people.  

Lucky for us,  she's joins us today to talk about how we can make our hiring processes feel predictable and begin removing our team's biases to ultimately make the GTM space more inclusive (and therefore more successful). 

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Today’s guest is a ‘sales leader with a crush on marketing”. 

Welcome to the stage Laura Erdem, all the way from Copenhagen! 

Like many sellers, Laura describes finding herself in a sales career as a total accident. And yet, she now runs the North America Sales team at a startup called Dreamdata, a fully automated B2B Customer Data Platform. 

While Laura is a first time sales leader, she has a ton of experience in enterprise sales and excels in helping reps build their own personal brand on LinkedIn to bring in inbound leads. She’s even known to get creative with her sales demos, taking prospects for walks, runs, and even bike rides while she gets to know them.

Laura joins us today to take all things sales, pipeline generation,  social selling, and of course, sharing her experience as a woman in revenue. 

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There is a TON of noise in the world of selling.

To cut through that noise, sellers must find creative, meaningful, and effective ways to reach prospects. According to Bethany Stachenfeld, the key is video prospecting.

Bethany Stachenfeld is a co-founder & CEO of Sendspark, a video based platform built for sellers. Prior to founding Sendspark, Bethany was Head of Marketing for two B2B SaaS Startups: Filestack and VidGrid. Bethany is deeply involved in the startup community, and has been part of Venture for America, 500 Startups, OnDeck, and the Stage2 Accelerator (Catalyst). Bethany currently lives in New York City where she enjoys acroyoga, hydroponic gardening, and practicing martial arts (fun fact: Bethany is a 3rd degree black belt in Isshinryu Karate). 

Listen to today's episode to learn about Bethany's experience as a female founder as well as get a better understanding of how video allows sellers to up their prospecting game and crush quota. 

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We're back and kicking off Season 2 of Ashley & Katrine's Infinite Revenue Playlist with a topic that most women shy away from (but want to learn how to navigate better): money.

Ashley Louise, Co-Founder and CEO of Ladies Get Paid, isn't scared of answering the question, "Ladies, are you sick and tired of being underpaid and undervalued at work?" 

Ashley's mission is to provide the space, resources, and community needed to help teach women how to succeed in their careers, negotiate their salaries, land jobs, and build their wealth. 

From learning how to negotiate early in life from her father to then building and running one of the largest online communities for professional women, Ashley imparts her wisdom on how we can get comfortable "talking money" and advocating for ourselves. 

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Welcome back to another episode of Ashley & Katrine's Infinite Revenue Playlist!

Today's guest, Zoe Hartsfield, is the Senior Manager of Evangelism & Community at Apollo.io. She describes herself as "a salesperson trapped in a marketer's body" because if sales is batman, then she is Robin. 

Zoe is an advisor, keynote speaker, and content creator. She has extensive experience in sales, community, marketing, and all things Go-To-Market. In her 9am-5pm you can find her running executive presence and evangelism at Apollo on their community team but during her 5pm-9am you might run into her at the gym, a coffee shop or hanging with her grandma. 

Given Zoe's quick rise to leadership and LinkedIn notoriety, she has had her fair share of toxic leaders and environments to navigate. From combatting managers that made her feel "less than" to receiving negative comments or DMS on her LinkedIn content, Zoe has learned how to deal with various toxic situations and turn them into learning opportunities. 

Today Zoe joins us to talk about her "why" behind choosing to be extremely vulnerable with her LinkedIn audience, shares how she personally combats toxic work environments both on and off Linkedin and of course, her experience as a woman in revenue.

This is not an episode you want to miss, so tune in! 

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Only 2% of VC funding goes to women founders.

This isn’t shocking news for Jessie Shipman, Founder & CEO of Fluincy, given women and other minority groups don’t fit the “pattern” when it comes to a VCs vision of a startup opportunity worth investing in. 

In this episode of Ashley & Katrine's Infinite Revenue Playlist, Jessie breaks down the reality women face as founders by sharing her own journey of entrepreneurship. 

According to Jessie, while male founders typically must only prove they have potential (a creative idea), women founders are expected to prove they have an innovative idea plus the ‘right experience’ because they’re viewed as ‘higher risk’ investments purely for not fitting the historic Silicon Valley "pattern". 

Join us for the latest episode as Jessie discusses both the challenges and rewards of building her own business, emphasizing that the freedom starting your own business brings outweighs the extra hurdles a woman may have to jump to get there.

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The story of sales and marketing teams feuding with each other over metrics, processes, and credit is a tale as old as time. 

According to Trinity Nguyen, VP of Marketing at UserGems, it’s not surprising considering sales and marketing teams are taught to speak ‘different languages’ at most companies. 

Her solution? Set up your entire revenue function to work together with the right incentives and shared metrics.

Trinity’s process for aligning sales and marketing comes from her 10+ years in B2B marketing, sales, and go-to-market. She's passionate about helping technology companies accelerate their growth while also building great teams as well as helping teams “kiss pipeline anxiety goodbye”. 

On this episode of Ashley & Katrine’s Infinite Revenue Playlist, Trinity joins us specifically to chat about how to be a marketer who not only understands sales, but successfully keeps the peace between sales and marketing.

Tune in to hear Trinity’s take on how revenue leaders can align the ‘languages’ of these two, notoriously feuding, departments. 

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B2B sellers currently live in a world where the same cold outreach strategies and cold calling tactics that have been taught for decades, are simply repackaged and re-shared as "the best new tactics" year after year.

This week we are privileged to be joined by a guest who shares a refreshing perspective on the state of sales that does not simply give a retelling of the status quo.  We welcome to the stage the queen of "Show Me You Know Me" herself, Sam McKenna, Founder & CEO of #samsales Consulting. 

Sam is an award-winning sales leader, brand ambassador for LinkedIn, LinkedIn Sales Insider, angel investor, board member, and highly sought-after speaker. She has broken 13 sales records, believes great sales are rooted in exceptional manners, and consistently looks for opportunities to continue growing the company’s philanthropic efforts. Sam has been named a Top 50 Woman in Revenue, Top 25 Women in Revenue, Top 20 Women in Sales Leadership, appears as one of the faces of LinkedIn Sales Navigator’s marketing campaigns, and has been named a Top Ten LinkedIn Sales Star several times over. 

Sam was a no-brainer to have as a guest of Ashley & Katrine's Infinite Revenue Playlist because she has a deep commitment to helping women succeed - particularly those who are military spouses - as well as individuals from underrepresented backgrounds. 

Throughout her episode, Sam inspires with her tangible sales tips and actionable advice that can be used daily by sales leaders and individual sellers alike. Listen to this episode hear her authentic and sobering perspective on the state of sales and what leaders can do to modernize, if they want to keep bringing in revenue.

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There’s more to being a good manager than making sure your team is hitting their goals, and in this episode of Ashley & Katrine’s Infinite Revenue playlist, Lori Harmon shares what it takes from the perspective of a sales leader.

Lori is an experienced sales leader who specializes in helping customers maximize their returns, driving sales innovation, and empowering teams in a digital era. She is also the author of the book 42 Rules for Building a High Velocity Inside Sales Team and speaks frequently at events. Currently, Lori is the VP & Global Head of Business Development at Cloudflare. 

Passionate about helping sales people, especially women, realize their full potential, Lori joins us to discuss what good sales management looks like. Her approach includes evaluating three aspects with every action a manager takes: 1) is it beneficial for the employee, 2) is it beneficial for the team, and 3) is it beneficial for the company. 

Listen to this weeks episode to learn more about Lori’s unique management perspective.  

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In this episode of Ashley & Katrine's Infinite Revenue Playlist, we talk all things enterprise sales with trailblazer Amy Volas, (otherwise known as Amy 007, International Selling Agent).

With more than $100MM in revenue sold, a LinkedIn Insider and Top Sales Voice, Founder, Strategic Advisor, and LP at Stage 2 Capital, Amy Volas is a sales fanatic turned entrepreneur. While she once dreamt of becoming a secret agent, she was bitten by the “startup bug” many moons ago and couldn't imagine spending her time anywhere else. She’s currently the Founder & CEO of Avenue Talent Partners, a group dedicated to helping early-stage startups grow through some of their most valuable assets - hiring executive revenue leaders.

According to Amy, the key to being a successful enterprise salesperson is learning how to do everything. From knowing how to open a conversation, to performing proper discovery, to paying attention to the tiniest of details, Amy credits not being a “one trick pony” to her success in selling massive deals, her biggest one being $30 million. 

Throughout this episode you’ll learn from Amy how to master enterprise selling by understanding different perspectives, always being prepared, and of course, using the right tools and data. 

Whether you’re an AE or SDR currently selling enterprise deals or hoping to in the future, tune in to this episode to get secret tips from top “sales agent” Amy Volas. 

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