AMS Illuminations

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https://ams-web.org/
14 partages
https://ams-web.org/illuminations
4 partages

https://www.facebook.com/AcadMktingSci/
8 partages

https://www.linkedin.com/company/academy-of-marketing-science
8 partages

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The Future is Collaboration: Dana Harrison on Evolving Academia-Industry Partnerships, Part 2

Saison 1 · Épisode 5

vendredi 18 octobre 2024 • Durée 17:03

In this episode of AMS Illuminations, Brad Carlson, Immediate Past President of AMS, continues his conversation with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Dana shares her insights on the future of academia-industry partnerships, highlighting the importance of collaboration, the integration of AI in business education, and the need to adapt academic curricula to meet evolving market demands.

If you haven't already, be sure to listen to Part 1 of this conversation!

Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci

For more information on AMS, visit https://ams-web.org/.

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The Future is Collaboration: Dana Harrison on Evolving Academia-Industry Partnerships, Part 1

Saison 1 · Épisode 5

jeudi 3 octobre 2024 • Durée 20:20

In this episode of AMS Illuminations, Brad Carlson, President of AMS, speaks with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Dana shares her insights on the future of academia-industry partnerships, highlighting the importance of collaboration, the integration of AI in business education, and the need to adapt academic curricula to meet evolving market demands.

Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci

For more information on AMS, visit https://ams-web.org/.

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Between Two Worlds: Adilson Borges on Integrating Academia and Industry, Part 2

Saison 1 · Épisode 4

vendredi 2 août 2024 • Durée 20:49

In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences between sectors, urging academics to prioritize practical applications over perfection. Borges also introduces evidence-based management as a key method for academia to demonstrate its value in real-world settings. Tune in to discover how bridging this gap can elevate both academic and practical impacts.

Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci

For more information on AMS, visit https://ams-web.org/.

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Between Two Worlds: Adilson Borges on Integrating Academia and Industry, Part 1

Saison 1 · Épisode 3

jeudi 25 juillet 2024 • Durée 24:39

In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences between sectors, urging academics to prioritize practical applications over perfection. Borges also introduces evidence-based management as a key method for academia to demonstrate its value in real-world settings. Tune in to discover how bridging this gap can elevate both academic and practical impacts.

Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci

For more information on AMS, visit https://ams-web.org/.

Lire plusRéduire

Bridging the Gap: Academia to Industry, Part 2

Saison 1 · Épisode 2

lundi 17 juin 2024 • Durée 21:10

Welcome to Part 2 of the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., President of AMS, continue their conversation about the gaps between academia and industry, exploring how academic research can be adapted to drive practical business solutions.

Dive into a compelling discussion on the vital connections and sometimes wide gaps between marketing theory and its real-world applications. Obi, a former marketing professor turned innovation strategist, and Brad, a current professor, offer valuable perspectives on enhancing the relevance of research in the business environment and the critical role of communication and feedback in both domains.

Tune in to learn how to better align academic pursuits with industry demands, making your work not only insightful but also immediately applicable.

For more information on AMS Illuminations, visit https://ams-web.org/illuminations. If you have questions or topics you'd like to hear discussed, reach out to us at amsweb@outlook.com.

Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci

Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsciFor more information on AMS, visit .

Bridging the Gap: Academia to Industry, Part 1

vendredi 17 mai 2024 • Durée 22:54

In the first episode of AMS Illuminations, Brad D. Carlson, Ph.D., President of AMS, and Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, discuss

Welcome to the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., President of AMS, provide insights into the gap between academia and industry, exploring how academic research can be adapted to drive practical business solutions.

Dive into a compelling discussion on the vital connections and sometimes wide gaps between marketing theory and its real-world applications. Obi, a former marketing professor turned innovation strategist, and Brad, a current professor, offer valuable perspectives on enhancing the relevance of research in the business environment and the critical role of communication and feedback in both domains.

Tune in to learn how to better align academic pursuits with industry demands, making your work not only insightful but also immediately applicable.

For more information on AMS Illuminations, visit https://ams-web.org/illuminations. If you have questions or topics you'd like to hear discussed, reach out to us at amsweb@outlook.com.

Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci

For more information on AMS, visit https://ams-web.org/.

Lire plus

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