Always Be Testing - Tye DeGrange

Détails du podcast

Informations techniques et générales issues du flux RSS du podcast.

Site

RSS

Apple

Classements récents

Dernières positions dans les classements Apple Podcasts et Spotify.

Liens partagés entre épisodes et podcasts

Liens présents dans les descriptions d'épisodes et autres podcasts les utilisant également.

http://soci.ai/
2 partages

http://linkedin.com/in/adamdewer
1 partage

Qualité et score du flux RSS

Évaluation technique de la qualité et de la structure du flux RSS.

Historique des publications

Répartition mensuelle des publications d'épisodes au fil des années.

Derniers épisodes publiés

Liste des épisodes récents, avec titres, durées et descriptions.

#124 Why Authentic Content Beats the Algorithm | Yoray Halevy

Épisode 125

mardi 16 juin 2026 • Durée 28:07

Yoray Halevy joins Tye DeGrange to dig into why brands can't rely on Vogue-style coverage to build credibility — and what they should be doing instead. Yoray shares how his company creates authentic content that speaks to specific audiences, why last-click attribution misses the full picture, and how a paid media distribution mindset unlocks the true value of content. They also explore how AI is changing the content-to-distribution relationship, and why experimentation is the key to knowing what actually works.

Lire plusRéduire

CTV Measurement Unpacked: Incrementality, Attribution & Holdout Testing | Tom Rathbone

Épisode 124

mardi 19 mai 2026 • Durée 37:58

Tom Rathbone joins Tye DeGrange to break down the real challenges of measuring CTV — from probabilistic Nielsen-era methods to where the industry stands today. Tom shares how TVScientific approaches measurement, why holdout testing is still underutilized by most brands, and how to build a test media plan that actually generates signal. Plus: why single-touch attribution fails in a multi-channel world and what it takes to move from vanity metrics to a long-term growth strategy.

Lire plusRéduire

Horse Lessons from Mom | Ginger DeGrange

Épisode 123

mardi 12 mai 2026 • Durée 39:01

For Mother's Day, Tye DeGrange hands the mic to his mom — Ginger DeGrange. Rodeo queen. Horse trainer. Summer camp founder. 36-year instructor who's taught 10,000+ students the art of horsemanship at Santa Rosa Junior College. This one's full of great stories: the OJ Simpson trail ride, a student who went on to dine with the Queen of England, competing at the Grand National, and the old reinsman who taught Ginger that quiet confidence beats loud energy every time. Plus real lessons on building confidence, earning trust, and leading with feel — on and off the horse.

Lire plusRéduire

#121 Zero Platform: 10 Great Partners Beat 100 — The Future of Local Marketing | Adam Dewer, Soci.ai

Épisode 121

mercredi 29 avril 2026 • Durée 28:48

Adam Dewer leads partnerships at Soci.ai — an AI-powered platform helping 800+ multi-location brands manage their local presence across social, listings, and reviews.

In this episode, Tye and Adam get into the "zero platform" future of local marketing, where AI agents replace dashboards entirely — handling updates, review responses, and social posts through a simple SMS conversation with the business owner. They also dig into Adam's approach to building and measuring partnerships (he tracks just two numbers: net new revenue and expansion revenue) and why he'd take 10 incredible partners over 100 mediocre ones any day.

What you'll learn:
• Why "automagically" is the most dangerous word in AI marketing
• How to identify your AI strength areas before trying to scale
• Why agency partners are Adam's #1 channel play right now
• The early signals that tell you a partner is going to scale
• How to tee up a partner for success without making it transactional
• What the "zero platform" future looks like for a local business owner

Connect with Adam: linkedin.com/in/adamdewer | soci.ai

Lire plusRéduire

SaaS Class EP 1: AEO is the New SEO — How HubSpot & Webflow Are Winning AI-First Discovery | Nancy Harnett & Guy Yalif

Épisode 122

mardi 21 avril 2026 • Durée 34:37

The first episode of SaaS Class tackles one of the most pressing questions in B2B marketing: how do you win when your buyers are finding answers on ChatGPT and Perplexity instead of Google?

Tye sits down with Nancy Harnett (Head of Affiliate & Offsite AEO at HubSpot) and Guy Yalif (Webflow, formerly CEO of Intellimize) to break down what's actually working in the race to become the most visible brand in AI search. Nancy reveals how HubSpot generated 200K+ AI citations in 6 months and became the #1 most visible CRM across AI search. Guy shares how Webflow appears in 67% of the AI answers they care about — more than any other CMS including WordPress.

What you'll learn:

Why AEO is a natural evolution of great SEO, not a replacement
The 4 pillars of AEO: Content, Technical, Authority & Measurement
Why affiliate marketing is now the "new backlinks" — driving top and bottom-funnel AI impact
How HubSpot used Reddit to go from ~100 to 146K AI citations in 7 months
Content depth and localization: what actually moves the needle
How to build a closed-loop measurement system to iterate fast

Lire plusRéduire

90% of Media Buying Workflows Are Still Manual—Here’s What’s Broken | Lacie Thompson

Épisode 120

mardi 24 mars 2026 • Durée 30:14

In this episode of Always Be Testing, host Tye DeGrange sits down with Lacie Thompson, an experienced agency leader, affiliate and partner marketing expert, and former operator at brands like Expedia and Blue Nile. After successfully scaling and exiting her agency, Lacie is now building Media Pack—an AI-powered platform designed to modernize and streamline how brands buy media.

The conversation explores Lacie’s journey across brand-side, agency, and startup environments, highlighting how real-world frustrations led her to build solutions rooted in efficiency and transparency. From the broken workflows of flat-fee media buying to the lack of standardization across the industry, she unpacks the core problems that still slow teams down—and how AI is now making it possible to rethink the entire system.

Beyond product and tech, the episode dives into the mindset behind building and scaling—from making decisions beyond data, to taking risks before feeling “ready,” to focusing on what truly creates differentiation. It’s a grounded and insightful look at what it takes to build in today’s AI-driven landscape while staying anchored in real customer needs.

Lire plusRéduire

#119 Why 70% of Affiliate Programs Fail Before They Launch — and How AI Can Fix That | Kyle White

Épisode 119

mardi 10 mars 2026 • Durée 32:39

Kyle White is the CEO & Founder of Refinery, an AI-powered affiliate technology solution. He brings a rare blend of experience across affiliate management (Overstock, Uber), product development, and data-driven experimentation. He previously built tools at Impact, led global affiliate/ambassador programs at Uber, and now focuses on making affiliate programs smarter, more automated, and more profitable using AI.

In this conversation, Kyle breaks down how AI is transforming affiliate marketing, how brands can adopt product‑led growth principles, and why relevancy—not payouts—is the strongest signal in partner matchmaking. He shares lessons from scaling Uber’s Ambassador Program from a 7% to an 80% activation rate, what most brands get wrong about affiliate recruitment, and how to design tests that actually produce meaningful insights.

The episode also covers trends shaping the future: the threat of AI search bypassing the affiliate channel, the rise of pay‑per‑performance TV & audio partners, and why the next era will require filtering through more noise to find true value. Kyle also shares personal stories—building a company with a newborn, being featured in South Park, speaking Russian from missionary service in the Baltics, and his love of film photography.

Lire plusRéduire

#118 Why Most Marketing Teams Miss 95% of Real Buyers | Doug Bell

Épisode 118

mardi 3 mars 2026 • Durée 41:39

In this episode, I sit down with Doug Bell — Fractional CMO, former leader at Automation Anywhere, LeanData, and Searchmetrics, top‑40 Substack writer, and co-host of Cannonball GTM — to unpack why modern go‑to‑market playbooks are breaking… and what the next generation of GTM looks like in an AI‑driven world.

We go deep into the new patterns shaping high‑growth companies — and the uncomfortable truths most teams don’t want to face.

Lire plusRéduire

#117 3 Structural Shifts Are Breaking Traditional SEO | Jordan Koene

Épisode 117

mardi 24 février 2026 • Durée 38:35

This episode explores the future of search and digital discoverability with an experienced SEO executive and growth advisor who has worked with high-growth marketplaces and SaaS companies. The conversation unpacks how the mechanics of online discovery are being reshaped by AI, shifting user behavior, and the declining reliability of traditional traffic channels. Together, we examine why visibility is no longer just a marketing function but a product and experience challenge — where trust, intent, and usefulness determine whether users discover and choose a product. The discussion also covers how teams should rethink SEO from a tactical ranking exercise into a strategic growth capability, what durable acquisition looks like today, and how organizations can adapt their playbooks to stay relevant as search continues to evolve.

Lire plusRéduire

#116 Scaling from $175M to $5B: Enterprise Affiliate Lessons from Fanatics | Wade Tonkin

Épisode 116

mardi 17 février 2026 • Durée 41:34

Wade Tonkin is the Director of Global Affiliate Marketing at Fanatics, Inc., where he oversees one of the largest and most complex affiliate programs in the world. With over 20 years of experience in performance marketing, he has played a key role in shaping Fanatics’ global partner ecosystem, driving growth through content creators, media publishers, loyalty partners, and innovative performance channels.

This episode dives deep into the evolution of affiliate marketing at massive scale. The conversation spans growth levers beyond the traditional affiliate playbook—ranging from content partnerships, media integrations, sports‑driven real‑time demand, coupon ecosystem shifts, loyalty dynamics, influencer performance trends, incrementality measurement, BNPL behavioral changes, AI’s emerging role in affiliate operations, transparency challenges with subnetworks, and experiments in compensation modeling. It also includes personal touches: international travel, hiking adventures, and the guest’s surprising hobby as a certified bourbon steward.

Lire plusRéduire

Podcasts et contenus similaires

Autres podcasts ou contenus associés partageant des thèmes ou audiences similaires.

Always Be Testing – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Always Be Testing – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other1

LinkedIn1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Other1

LinkedIn1

Apple Podcasts

Spotify