Explorez tous les épisodes du podcast Alt Marketing School
| Titre | Date | Durée | |
|---|---|---|---|
| EP 202 - What’s Next For Social: Trends and Predictions | 23 Sep 2024 | 00:37:41 | |
We are back baby - for real this time. Fab and co-hosts Becca, Emma, and Jess discuss the latest trends and changes in social media marketing. They recap the summer's marketing highlights, focusing on Instagram's evolving features, TikTok's new political engagement tools, and the resurgence of LinkedIn company pages. Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital. Find out more about Emma on social ⤵︎ Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line. Instagram: @beccasocial Jess Bruno is a social media content strategist who supports service-based providers. She creates engaging, purpose-led content that leads to significant conversion results. Instagram: @jessica.sophia.bruno CONNECT WITH AMS 🤝 | |||
| EP 201 - Mastering the B2B Creator Economy | 16 Sep 2024 | 00:08:32 | |
One final stroll down memory lane as Fab is joined by Justin Moore, who is here to spill the beans on the world of B2B creators. From LinkedIn celebs to TikTok real estate gurus, and everything in between, he's got the deets. You’ll also learn secrets for crafting engaging pitches that will help you nail your next big gig and delves into the common kerfuffles both creators and brands face when it comes to communication and collaboration. ABOUT OUR GUEST ♥️ CONNECT WITH AMS 🤝 | |||
| EP 192 - Building A Thriving Community While Avoiding Burnout is Possible | 15 Jul 2024 | 00:28:39 | |
This bonus episode is part of a Q&A taken from our new course, Value-Driven Community Strategy ➡ find out more here EPISODE RESOURCES ✍️ CONNECT WITH AMS 🤝 | |||
| Roundup 02 - Instagram Top 3 Stories | 17 Mar 2023 | 00:07:25 | |
If you're feeling Instagram fatigue there's even a report out on Americans needing to take a time-out to recharge — so come on in, kick back, relax and let us keep you up-to-date with the fast-paced world of digital trends and marketing news! CONNECT WITH AMS 🤝 | |||
| EP 139 - Christine Gritmon on why marketers need to learn how to market themselves | 13 Mar 2023 | 00:54:35 | |
Whether you're a marketer, an intern or CEO of the world's biggest company, personal branding is here to make everyone look and sound like an awesome superstar. CONNECT WITH AMS 🤝 | |||
| Roundup 01 - LinkedIn invited AI to the party | 10 Mar 2023 | 00:07:03 | |
Welcome to a special roundup of the most exciting news from the world of social media and marketing. CONNECT WITH AMS 🤝 | |||
| EP 138 - Expert Q&A: How to leverage AI in marketing | 06 Mar 2023 | 00:32:58 | |
Marketers can view AI as a companion rather than a threat by understanding how it works and how to use it in the marketing process. CONNECT WITH AMS 🤝 | |||
| EP 137 - Getting passionate about achieving through others with John McManus | 27 Feb 2023 | 00:47:29 | |
Learn the power of defining your mission and brand, how to review mine for customer insights, understanding what people want from your product or service, and managing a team effectively. CONNECT WITH AMS 🤝 | |||
| EP 136 - Is 0 better than free? | 20 Feb 2023 | 00:34:22 | |
We all know that every penny counts, so if you're looking for ways to make your discounts look even more attractive to customers, then this is an episode not to miss! Is 0 better than free? Does money work better than percentage? Let's dive into it and find out. CONNECT WITH AMS 🤝 | |||
| EP 135 - Taking your personal brand to new heights with Ella Orr | 13 Feb 2023 | 00:46:12 | |
Welcome to the latest episode of our podcast! In this week's episode, we're exploring the deeper connection between marketing, teaching and personal branding. CONNECT WITH AMS 🤝 | |||
| EP 134 - The three building blocks of a great social media strategy | 06 Feb 2023 | 00:39:54 | |
Grab a cup of your favourite beverage, get comfy, and let's get started. We're discussing the foundations of a successful social media strategy. CONNECT WITH AMS 🤝 | |||
| EP 133 - Entrepreneurship lessons from the creator scientist Jay Clouse | 30 Jan 2023 | 00:54:01 | |
We are joined by the one and only Jay Clouse to discuss the journey of being a full time creator, first jobs and what the TV show Survivor can teach us about content. CONNECT WITH AMS 🤝 | |||
| EP 132 - Why you should host an open day | 23 Jan 2023 | 00:38:29 | |
Online events can be a great marketing tool - but what about using open days and summits as a marketing hack for your business? CONNECT WITH AMS 🤝 | |||
| EP 191 - Building Strong Communities with Becky Pierson Davidson | 08 Jul 2024 | 00:29:17 | |
Ever feel like you’re swimming in a sea of likes and follows but still missing something? Becky Pierson Davidson is here to dish out the ultimate recipe for creating a community where everyone feels at home. She’s like the Yoda of connection-crafting (strong with the community vibes, she is!). Fab and Becky chat about the great shift in community experiences for 2024. Plus, learn how to start small with 1-to-1 conversations that'll make your community members feel like they've found their tribe. Becky’s gems on audience definition, data magic, setting expectations, and creating safe spaces are absolute gold. Website: beckypierson.com Linkedin: Becky Pierson Instagram: buildwbecky
User journey template: Download here All-access pass: Check it out here CONNECT WITH AMS 🤝 | |||
| EP 131 - How to "steal" content inspiration with Alex Llull | 16 Jan 2023 | 00:55:19 | |
First interview of the year, baby!In this episode of the podcast, we chat with Alex Llull about how the best creators get inspired by others to create content that grows their audience and business. CONNECT WITH AMS 🤝 | |||
| EP 130 - AI entered the chat once again | 09 Jan 2023 | 00:31:58 | |
Welcome to the latest podcast episode, where we're exploring the latest trends for 2023. Let's see what AI has in store for us this year and beyond! We're excited to dive in on some of the big predictions for the year ahead. CONNECT WITH AMS 🤝 | |||
| Marketing fails: Fab Giovanetti | 02 Jan 2023 | 00:07:11 | |
In the final episode of this bonus series, our very own Fab Giovanetti shares one marketing lesson she has learned from what has not quite worked out for her in her journey. CONNECT WITH AMS 🤝 | |||
| Marketing fails: Michelle Marcelline | 26 Dec 2022 | 00:07:39 | |
Michelle Marcelline shares challenges and breakthroughs from validating her ideas and products. CONNECT WITH AMS 🤝 | |||
| Marketing fails: Alexander Boswell | 19 Dec 2022 | 00:13:00 | |
Content writer Alex Boswell goes deeper into the power of search intent, calls to action and the foundations of a great presence online. CONNECT WITH AMS 🤝 | |||
| Marketing fails: Matthias Bohlen | 12 Dec 2022 | 00:13:06 | |
Matthias Bohlen shares the power of stories and customer journeys and how they inspired him to start his own bootstrapped venture. CONNECT WITH AMS 🤝 | |||
| EP 129 - Marketing reflections for the end of the year | 05 Dec 2022 | 00:36:21 | |
It's been a long year for marketers - and Fab and Steph definitely agree on that one. We've seen a lot of changes and had to adapt on the fly. But as we look back on the year, there are some lessons we can learn from. CONNECT WITH AMS 🤝 | |||
| EP 128 - When to test in marketing and when to let go with Ayo Abbas | 28 Nov 2022 | 00:40:25 | |
Fab sits down with Ayo Abbas to learn about some of the top lessons from the B2B marketing world and beyond. We’ll talk about practical ways to figure out the best options that’ll work for your business, as there’s so many ways that things can be done. CONNECT WITH AMS 🤝 | |||
| EP 127 - Reclaiming stories with Mercy Abel | 21 Nov 2022 | 00:41:03 | |
Mercy shares the power of facilitating storytelling to encourage inclusive cultures, better insights, and impactful marketing and campaigns. CONNECT WITH AMS 🤝 | |||
| EP 126 - Crack your career growth with Jackie Bavaro | 14 Nov 2022 | 00:38:15 | |
Did you know that the average person will change jobs ten times in their career? If you're a manager, that can be pretty daunting. CONNECT WITH AMS 🤝 | |||
| EP 190 - Mastering Beta Testing for Stellar Feedback | 01 Jul 2024 | 00:20:51 | |
In this special behind-the-scene episode, we’re tackling the wild world of beta testing. We’ll walk you through the essentials, from gathering the right testers to collecting feedback that’ll make your product shine. CONNECT WITH AMS 🤝 | |||
| EP 125 - Empowering a generation of diverse leaders with Dawn Morton-Young | 07 Nov 2022 | 00:44:02 | |
One root cause for failure in diverse leadership development is the general ineffective state of leadership development. We talk to Alt Marketing School graduate Dawn. She helps corporates by coaching diverse leaders, enabling them to navigate better the internal and external barriers facing them in their professional and career development.First, we look at the hiring stage, inner bias, and how managers and organisations can do better at such a crucial stage of the employee journey.Secondly, Dawn shares some examples of generational and societal psychological imprints that impact minority leaders. Especially some of the engrained ones people may not even consciously recognise. We dive deep into the importance of company culture, and ways organisations can take targeted action to improve career development to support minority leaders within their team.Finally, we explore the importance of protecting balance, boundaries and the well-being of their team. CONNECT WITH AMS 🤝 | |||
| EP 124 - Make the most of your hashtag strategy on social media | 31 Oct 2022 | 00:39:37 | |
When did social media become our new favourite search engine? CONNECT WITH AMS 🤝 | |||
| EP 123 - Start telling your 5 stories with Amanda Baker | 24 Oct 2022 | 00:47:11 | |
Entrepreneurs don’t start a business to build a brand. They start a business to build a product or service. Yet, people buy from people. People connect with stories. The point of creating a brand is to be something people want in their lives. Storyteller and Alt Marketing School teacher Amanda Baker shares with us why 5 Stories can help with that.Fab and Amanda discuss why stories never truly end and how you can feel safe sharing our stories.You’ll realise that your stories, values and beliefs act as the operating system for a brand’s existence. You’ll experience the ripple effect stories have on others and ourselves. CONNECT WITH AMS 🤝 | |||
| EP 122 - The 99-cent product growth hack | 17 Oct 2022 | 00:06:49 | |
Our head teacher, Fab, introduces you to one of the oldest growth hacks in the book that both qualify leads and encourage conversion.Create an ebook, guide or deck and sell it to your audience for 99 cents. "Why not give it away for free then?" you may be wondering. It builds credibility, qualifies your audience and shows they are interested in taking further steps with you.But, if you had a 99-cent ebook going more in-depth about the content you create, they're more likely to buy the book than schedule a call. Once your audience takes action, you can send a follow-up email and offer further help. CONNECT WITH AMS 🤝 | |||
| EP 121 - Visual storytelling trends across multi-generations with Jacqueline Bourke | 10 Oct 2022 | 00:49:09 | |
We look at trends and visual identity for Millennial and even Gen Z generations. Jacqueline shares how to create content that hooks and relate to both audiences, reminding us of what brands need to bear in mind when talking with such audiences. CONNECT WITH AMS 🤝 | |||
| EP 120 - What happens when TikTok and IG want to be real | 03 Oct 2022 | 00:35:37 | |
Fab and Jess are back and they have a lot to say. Instagram continues its tradition of, uhh, borrowing from Snapchat, TikTok, and now BeReal with Instagram Candid challenges. Lately, Instagram has been under fire for becoming more and more of a TikTok clone. Even Adam Mosseri has been telling his staff to “step up” to stand a chance against short-form competitors YouTube and TikTok.TikTok does not want to be left behind, so they proceeded to launch it’s own BeReal spin off with TikTok Now. This new feature allows you to take a photo or video using both the front and back cameras simultaneously. Sounds familiar? The main goal, apparently, is to make possible deeper connection and entertainment in a fun format for the audience.The team also introduces a brand new segment, answering questions from the community about common social media mistakes and how to avoid them. CONNECT WITH AMS 🤝 | |||
| EP 119 - Making sales more human with alumni student Jess Pashos | 26 Sep 2022 | 00:45:00 | |
From reminiscing old college habits and power songs, all the way to understanding how to bring your unique perceptive to sales, Jess will encourage you to get out of your comfort zone and just go for it.Whether it's external environments or how we approach our next cold call or sales outreach - the best way we can move forward is to put our best foot forward.We reflect on her experience of returning to an educational setting and how our sales workshop ended up being her "a-ha!" moment.As students discussed the overlap between sales and marketing, this propelled her into her idea for Project Athena Consulting and allowed her to focus her approach.Jess is here to focus on changing sales culture for the better. Learn how to include creativity in your sales strategy, depending on your market, mission and goals. CONNECT WITH AMS 🤝 | |||
| EP 118 - Growing online sales and reach with social ads | 19 Sep 2022 | 00:43:45 | |
As organic reach on Instagram has been decreasing consistently recently, why should we invest time and money on the platform? Nick Edwards from Feed shares all the trade secrets as an ex-marketer and expert in digital advertising.Nick is one of the founders of Feed, which he set up in 2020 as a solution to time-consuming, expensive and complicated digital marketing solutions available to entrepreneurs, small businesses and marketers alike.Fab gets overly excited about diving deep into the geeky side of social advertising, exploring the most common issues experienced marketers make. They also explore the grow > sell > grow accordion (and develop a marketer-worthy acronym for it).Oh, and they explore Nick’s not-so-secret geeky obsessions - which include church architecture, among other things. CONNECT WITH AMS 🤝 | |||
| EP 117 - Dr Rebecca Swift on the power of visuals and disrupting an industry | 12 Sep 2022 | 00:44:08 | |
Dr Rebecca Swift is the Global Head of Creative Insights at Getty Images & iStock.She brings her 20 years of experience to Alt Marketing School. She reflects with us on some of the milestones of her career journey, including what led her to become one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.Rebecca introduces us to her work for the #ShowUs partnership with Dove, which aims to bring more female photographers into the industry and the power of making more conscious choices as brands and marketers.We discuss subconscious behaviours and how brands can positively influence consumers to connect and empathise with specific causes and values. Dr Rebecca points out that “visuals are not only a powerful way of demonstrating transparency, but by using the right imagery, brands can positively influence consumers.” CONNECT WITH AMS 🤝 | |||
| EP 116 - Why BeReal as a marketer is NOT that glamorous | 05 Sep 2022 | 00:36:25 | |
Fab and Jess catch up on the latest and greatest from the social media world. CONNECT WITH AMS 🤝 | |||
| EP 189 - Three Essential Webinar Upgrades | 24 Jun 2024 | 00:16:06 | |
In this special behind-the-scene episode, Fab is diving into the world of webinars. Yep, those digital shindigs that can either dazzle your audience or send them to snooze-ville. CONNECT WITH AMS 🤝 | |||
| EP 115 - Why we buy (and why it matters) with Katelyn Bourgoin | 29 Aug 2022 | 00:47:32 | |
If you wonder what happens when you put two buyer psychology geeks in a (virtual) room together, wonder no more. CONNECT WITH AMS 🤝 | |||
| EP 114 - Understanding positive impact marketing | 22 Aug 2022 | 00:08:31 | |
Positive impact marketing goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact. Learn the 4 core principles of positive impact marketing.You can build a customer-driven strategy that focuses on relationship building. We'll take you through an exercise to better refine your values as a way to connect with your audience. CONNECT WITH AMS 🤝 | |||
| EP 113 - How to plan a signature workshop with Raz Widrich | 15 Aug 2022 | 00:53:58 | |
Planning your signature workshop does not have to be hard. Alt Marketing school advisor and friend Raz Widrich joins us to discuss why practice matters both as a student and as a teacher. CONNECT WITH AMS 🤝 | |||
| EP 112 - How to fight the Summer social media slump | 08 Aug 2022 | 00:32:39 | |
We look at ways to prepare for seasonal sales and beat the Summer slump with intention.Are you suffering from engagement fatigue? You are not alone. Summer could be the perfect time to tune back into your tone of voice and social media goals for the rest of the year.We look at why Gen Z is moving to TikTok and how LinkedIn is the latest hot place to hang out. We also talk in-depth about niching down (and why it’s not just what you think).When finding a niche, you want to think about ways to be unique yet still evolve in your communication, content, and scope.This is a juicy episode you don't want to miss. CONNECT WITH AMS 🤝 | |||
| EP 111 - The secret ingredient of effective sales outreach with Arnaud Belinga | 01 Aug 2022 | 00:41:58 | |
As everyone is talking about cold sales tactics and strategy, how can we pop into other people's DMs seeking relationships over ROI? CONNECT WITH AMS 🤝 | |||
| EP 110 - Using AIDA to implement better marketing tactics | 25 Jul 2022 | 00:13:25 | |
A sales funnel visualises your potential customer's process to buy your product and finally become your brand's advocate. CONNECT WITH AMS 🤝 | |||
| EP 109 - Living out your values within your marketing strategy with Ashlee Sang | 18 Jul 2022 | 00:48:07 | |
Get ready to learn about value-driven marketing, a big part of what we teach our students. We may be too excited about this conversation, but can you blame us? CONNECT WITH AMS 🤝 | |||
| EP 108 - A simple practice to save time on social media | 11 Jul 2022 | 00:10:58 | |
Engaging on social media is a time-consuming task. Learn how to save time and schedule social media engagement CONNECT WITH AMS 🤝 | |||
| EP 107 - Content best practices for B2B marketers with Tom Hunt | 04 Jul 2022 | 00:45:07 | |
Tom Hunt is a B2B marketer with experience and very insightful opinions. He now starts and grows the world's most profitable podcasts for B2B businesses. CONNECT WITH AMS 🤝 | |||
| EP 106 - Instagram's new strategy and Clubhouse demise | 27 Jun 2022 | 00:43:46 | |
If we could give Clubhouse’s founders one piece of advice, what would that be? We explore some of the top changes on TikTok, as well as Instagram’s latest feature updates. CONNECT WITH AMS 🤝 | |||
| EP 188 - BONUS: Graduation Panel Special | 17 Jun 2024 | 00:39:01 | |
Today's episode is a special bonus one. We're sharing with you the recording of our graduation panel from our latest cohort - the eighth one, to be precise. CONNECT WITH AMS 🤝 | |||
| EP 105 - Embracing imperfect and human content for SEO with Amanda Lutz | 20 Jun 2022 | 00:53:01 | |
Amanda Lutz has one true love, and that is SEO. She teaches the masses how to make SEO better, one meme at a time on LinkedIn, and has acquired a loyal and engaged following. Who better than Amanda to answer our alumni and students’ most burning questions?As they discuss SEO best practices, Fab and Amanda profess our love for headers and bullet lists, the psychology of reading and writing for SEO, and bust a few myths along the way.How much of a big deal is SEO on social media? Are keywords that important? Spoiler alert, the answer is yes. Amanda believes that digital marketing should be as simple and fun as possible - something Fab agrees on. CONNECT WITH AMS 🤝 | |||
| EP 104 - How to turn any product into a painkiller | 13 Jun 2022 | 00:13:55 | |
The “sell-painkillers-no-vitamins” phrase is an investor colloquialism for what motivates people to buy.Potential customers will delay purchasing “vitamins” to another day or allocate their spending to other things. They can’t and won’t delay purchases of things that get rid of an actual pain point.In this short class, headteacher Fab will share how a simple copywriting framework can help you better relate to your audience's needs. CONNECT WITH AMS 🤝 | |||
| EP 103 - The future of the creator economy with Justin Moore | 06 Jun 2022 | 00:57:23 | |
What do romantic dates, brand sponsorships and YouTube have in common? More than you may think.Fab and Justin Moore had a deep conversation about the creator economy, its past, present and future. We explore B2B creators and how to leverage creators in any niche. Fab gets some juicy takeaways from the first ever Creator Economy Expo. Oh, and have some spicy opinions about the future of the industry. Justin brings a unique perspective because he has been a creator doing sponsorships for years in the trenches. Still, by running an agency, he has insider knowledge of how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032. CONNECT WITH AMS 🤝 | |||