Almost Productive: A podcast mostly about marketing – Détails, épisodes et analyse

We love ALL of our clients—and we know strong relationships make for the best work. In this episode, the Almost Productive team shares the good, the bad and the Comic Sans. From setting expectations to spotting red flags, we’re swapping stories, offering advice and breaking down what makes a creative partnership succeed.

Ready to make some magic? Let’s do this! Have your people call our people and we’ll do lunch. Or, give us a jingle, shoot us an email, fill out your deets, pop off a letter ... whatever your method, we’ll be pleased as punch to hear from you!

Website: ⁠⁠⁠⁠⁠newbostoncreative.com⁠⁠⁠⁠⁠

Email: ⁠⁠⁠⁠⁠info@newbostoncreative.com

Get ready for some hot (marketing) fun in the summertime as the Almost Product crew breaks down the perks and pitfalls of marketing when the weather warms up. Even if your brand isn’t among the top summer verticals, your marketing shouldn’t take a vacation.

Ready to make some magic? Let’s do this! Have your people call our people and we’ll do lunch. Or, give us a jingle, shoot us an email, fill out your deets, pop off a letter ... whatever your method, we’ll be pleased as punch to hear from you!

Website: ⁠⁠⁠⁠newbostoncreative.com⁠⁠⁠⁠

Email: ⁠⁠⁠⁠info@newbostoncreative.com

Rebranding a business is no joke! From (seemingly) simple website refreshes to logo updates, there’s a lot to consider before, during and after the process. Listen in as our Almost Productive hosts discuss questions to ponder before rebranding, pitfalls to avoid and keys to freshening up your look without alienating your audience. Plus, you’ll hear examples of real-life endeavors gone wrong.

In this bittersweet Coffee Break episode, the Almost Productive hosts dig deep. On the sweet side, you’ll hear everything from stories of childhood lore to preferences for faux holidays. But on the bitter end, this is (sadly) Ben’s last episode with the squad before pursuing an exciting career move. Tune in for all the details.

Silly, sassy and downright unhinged: Brands can make surprising plays on social media, with tones running the gamut from wholesome to lusty. In this Coffee Break, the team discusses a few standouts, including Wendy’s and Duolingo. Ben stumps the team with a pop quiz on some real-world social posts, and the results are surprising — at least for one team member.

Whether you geek out over data or find yourself a newbie to marketing numbers, Julie and the rest of the podcast team dive into some of their most-asked analytics questions, from “Where the heck do I start?” to “What does success look like?” If you've been wanting to develop a measurement plan for your business or better understand how your marketing efforts are doing, join them as they cover the basics of marketing analytics. 
Curious to learn more? Check out the companion blog on our website.

In honor of the 2024 Paris Olympics, Ben takes Addie, Julie and Shawn through some friendly, marketing-style competition. From an intense A/B testing challenge to a puzzling acronym identification match, whoever wins the most gold medals becomes the inaugural Marketing Olympics champion of 2024!

As a business owner, you know just how important positive reviews can be to attracting new customers. On the flip side, negative reviews can be detrimental. In this episode, Addie and the team cover the ins and outs of best practices for responding to those Positive Pollys (yes, you should be responding to positive reviews too!) and Negative Nancys. Let’s dive in.

Why do people work where they work? Sure, the money — but what else? What keeps employees engaged and motivated? As a follow-up to our episode on marketing careers (go check it out!), Julie and the team dive in to what brings them joy on the job. Find out what’s cool about working in marketing!

If you’ve ever considered using video as a strategy to market your business, you are not alone. Video is one of the best ways to build brand awareness, increase customer engagement and provide informative content. In fact, the average person watches close to an hour of video across theirsocial platforms each day. Tune in to this episode as Shawn, video producer Nick and the rest of the team dive into all things video marketing.