Today’s episode is all about creating an advertising campaign with ChatGPT, with your hosts Chris Bruno and Travis Ketchum. 

We break down:

• How to use ChatGPT to start brainstorming ideas
• Taking those ideas and refining them 
• Getting into the details, and the weeds
• Breaking down the deliverables you need to complete the campaign

We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

This episode is also available on YouTube with a complete video of the ChatGPT process we went through. 

Stuff We Mentioned:

• ChatGPT by OpenAI

We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.
 
And here's the link to our Free "Check Out The Tech Stack" Download.

A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

Today’s episode is all about how to create a marketing avatar, with your hosts Chris Bruno and Travis Ketchum. 

We break down:

• What is a marketing avatar and why are they important?
• Why do you have to focus on people that are going to buy?
• How to be honest with yourself about your business.
• and explaining why a pivot is not a sign of failure.

We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.

Stuff We Mentioned:

• How Apple Cannibalized the iPod

We'd love to help our listeners with some free reviews and advice, so feel free to reach out to us, you'll find all the social media links down at the bottom of the description.
 
And here's the link to our Free "Check Out The Tech Stack" Download.

A huge thank you to Social INK & Campaign Refinery for making this podcast possible. 

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook and LinkedIn to share your thoughts.

This week's episode is all about how to market e-commerce. I'm joined by Chloë Thomas, Author and host of both the Award-winning eCommerce MasterPlan Podcast and Keep Optimising Podcast. Having been in e-commerce since 2003, Chloë’s speciality is solving e-commerce Marketing Problems.

Stating an e-commerce business has never been easier than it is today. There are multiple systems (Squarespace, Shopify & Wix) that allow you to set up an e-commerce shop in a short period of time. But it's still not as easy as it may seem. There are a lot of things you need to consider in the early stages.

You shouldn't start an e-commerce business for the sake of it. In order to be successful, you have to start up because you have an amazing product idea, are identifying a problem you want to solve, or have a customer group that you will serve. It will be incredibly hard to start if you don't fall into one of these categories.

We go on to speak about the importance of having an initial research stage, as this will help you design your product and brand. Feedback is so important. You need to be getting your product or service informant of people and asking questions such as, would you buy it, their thoughts and cost. These opinions will help when it comes to marketing your brand as you will have a clear strategy.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is our 2nd episode from our new content series, The Social INK Show. As always, we're interested in knowing what you think of these chats, so be sure to leave us a comment on your favourite social media channel, simply search for @allaboutdigmar

James O'Donnell, Commercial Director, and Founder & CEO, Chris Bruno, are talking about the benefits of long-form content creation, starting a podcast today and some of our business and marketing failures.

You see, everything that Social INK does, for themselves and for their clients is an experiment. It's about trying new things, and not just trying them once and thinking they don't work. But trying them until you build a system or a process that can really be tested.

Bring the Social INK Show to the All About Digital Marketing podcast is exactly that. So whether you enjoy the episode, or not, don't think twice. Drop us a note to let us know.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about the importance of video in your marketing. Whether you like to create videos or not, it's becoming more and more clear that video plays an integral role in how people discover and get to know brands online.

We're joined by Daniel Glickman today. He's the CMO of Wave.Video, a platform designed and built to help everyone create professional-looking videos for their brands, without needing to spend years mastering video editing suites.

With more than 20 years of experience, Daniel knows a thing or two about how to market a business. When he took over as CMO for wave.video, people noticed the change. He's published two books and hosts his own podcast too.

Don't miss out on the episode, and be sure to let us, and Daniel, know what you're currently doing to incorporate video into your marketing.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about where to focus your resources when you're starting out. Let's be honest here, when you're a small business, whether new or established, resources are often limited. So what's the right strategy for your business's marketing.

You've seen hundreds of articles online. Some about SEO, others about Google Ads. Then you read about social media. Then funnels. There's so much to take in, absorb and analyse.

Today, our host, Chris Bruno, wanted to help you understand what some of your options are. Yes, there's definitely a requirement for your marketing to expand over various channels and strategies. But when you're starting out, and resources are limited, where can you have an impact quickly, and relatively cheaply?

Find out in today's episode. Be sure to connect with us on social media, to let us know your thoughts on today's episode.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about putting the customer at the front and centre of what you do. We often hear the terms User Experience (UX) or User Interface (UI) thrown around. But few people understand just how important those aspects of your business can be.

Introducing Zuzana Dobro. A customer experience designer, who uses design thinking and brain science to help companies achieve so much more with their products and business. 

Whether you're just starting out on your entrepreneurial journey, or you've been around for a few years, you'll want to hear what Zuzana has to say. We talk about: 

• The benefits of big vs small teams 
• Building for your audience 
• Design thinking and what that means for your UX and UI 
• Communication within teams and with stakeholders 

Don't miss out on understanding what you could be doing differently in your business. These sorts of changes may seem like they're obvious, but way too many of us aren't maximising our potential because of it.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about becoming more creative with your marketing efforts. Many of you listening are going to start by saying "yeah, but I'm not creative". Guess what? Creativity is just like anything else in life, you need to work at it to become better.

Just like any muscle in your body, it needs regular training, exercise and workouts to help it become stronger. Whether you want to write more blogs or create better graphics for social media, or maybe it's ideation that you're really struggling with, you need to start doing it more often, so as you continue to get better at it.

James Altucher talks about the concept of 10 ideas a day. If you want to become an ideas machine, you need to write down 10 ideas a day. This technique means your brain is always fired up to find ideas and creative solutions to anything in the future.

This episode is another experiment, where we've taken a blog that was originally posted on www.chrisbruno.co, our host's personal website. If you enjoyed the episode, make sure to subscribe and leave us a review.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about starting your digital marketing journey by really understanding your target audience and creating for them. We're joined by Mike and Gaby Grinberg, a husband a wife team, that run Proof Point digital marketing agency.

Their story is unique. Why they started their business is powerful. What they've done since starting is incredible.

This is the first time we've spoken to a husband and wife team who are running a business, and it's clear to see why this works so well with Mike and Gaby.

Listen to how you can start marketing your business better going forward and how you could run a business with your significant other.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about experimenting with your content marketing. Every agency and marketer out there is experimenting. Whether it be for your advertising online, for your sales pages, anything. It's all based on testing to see what works and what doesn't.

At Social INK, we're big believers in experimenting with content. In fact, recently we've been doing a huge amount of it. From Episode 59 The Social INK Show Experiment, through to Episode 61 Ideation vs Execution, we've been testing how we can repurpose more content.

Repurposing is a simple concept. Once you've created a piece of content, can it be used in one way or another to create more content? So for example, The Social INK Show was a 40-minute conversational style video which has now become a podcast, 4 blog articles, 6 short videos and we're still taking more from it.

So the real question to ask yourself is this; are you experimenting enough and are you repurposing your existing content?

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about the future of business being focused around building relationships through authentic connections, with Nick Cavuoto.

Nick has an incredible story to share with you in today's episode. It's unique to him, and he shares it with an openness and honesty that's eye-opening for many of us.

For many years, he's helped entrepreneurs and businesses achieve more through their marketing. But his real passion and where he excels is in helping others to open up and find their authentic self to share online.

If you take away just one thing from this episode it should be this:

"Take a step back and realise how amazing you actually are. Look how far you've come. Look at everything that you've overcome. Look at all your success stories that you've already had. Again, entrepreneurship is about failure and pain." - Nick Cavuoto

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about the age-old debate between ideation and execution.

When it comes to your digital marketing, it's all about coming up with ideas, but those ideas have to be executed on if they can stand a chance of performing well.

Maybe the debate isn't about which is better, the ideas or their execution. Maybe it's actually about finding the balance between the two. Ideas to fuel execution, and execution which invariably fuels more ideation.

At Social INK, as an agency, we work on "Launch ready" not perfect. That helps us to continue to create ideas, but also ensures we continue to deliver, experiment and find what works for us and our audience.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about social media marketing, and how the underdog should always get a shot at the title.

Arjun Rai from Hello Woofy knows a thing or two about being the underdog. But over the years, he's continued to fight the good fight and as a result, has found his way.

Emojis, data science and AI sit at the heart of how they have built their platform. Attempting to give anyone the opportunity to do great things using social media, no matter what size or stage of business they are at.

It's time to pay attention. If you've been trying to find results, create more content or thrive on social media, Arjun probably has some great tips and advice just for you.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

This week's episode is all about social media. I'm joined by Gerard Murnaghan, General Manager & Vice President of Sprout Social, a business that offers a suite of social media solutions that supports organisations and agencies in extending their reach, amplifying their brands and creating real connections with their audiences.

Social media channels are now essential to a businesses digital profile. The pandemic has fuelled the online presence of businesses, causing everyone to adapt so they would be left behind.

We go on to speak about there being a lack of appreciation for how much effort that goes into it and the perception of finding the job done faster and at a cheaper price. Time is a key element when it comes to content creation as this gives you the opportunity to get creative.

Think outside the box and create authentic content that resonates with your audience. This is what will set you aside from your competitors generic content.

Your audience will know if you're not putting any effort into your social media. It will come across to them that you as a business don't care. When they get this impression they will be more likely to shop around.

If you really want to make it a success you should be putting as much attention, awareness, results and money as you can.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about experimenting, by sharing Social INK's most recent experiment itself. The Social INK Show is a "raw" long-format conversation between our host Chris Bruno and commercial director, James O'Donnell.

We both love to experiment and challenge ourselves. As part of that on-going process, we created The Social INK Show to be able to record a long-form piece of content and then use that content over the course of a month.

So far it's become an episode of this podcast, it's helped us write 5 blogs, we've cut 6 short videos from it, and we've still got more plans to come. In a future episode, I'll detail how were trying to use this one piece of content to fuel multiple others to help give you ideas of how you can do the same.

If you want to connect with Social INK or Chris and James, you can find direct links to social media below:

James O'Donnell on Twitter
Chris Bruno on LinkedIn
The Social INK Show Episode 1 on YouTube

SOME LINKS FROM THE SHOW: 

02:07 – The Random Show
04:03 – Kobayashi – The Usual Suspects – Spoiler Alert
09:00 – 30 Day Blogging Challenge on jamesodonnell.co.uk and chrisbruno.co
24:30 – The All About Digital Marketing Podcast
25:55 – Going Live Every Day for 30 days
28:45 – Dan Kelsall on LinkedIn
31:36 – James O’Donnell on YouTube
32:03 – JOD’s Dad on YouTube
33:23 – JOD’s most popular video
35:00 – Chris’s most popular video

You can find all our videos over on the Social INK YouTube Channel.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about customer acquisition. We all want to acquire more customers, but for a lot of small businesses and startups, this can be one of the biggest challenges. 

Brandon Cockrell, President of Linchpin Sales Interactive, has been honing his customer acquisition skills for the last 12 years. In that time, he's understood how to get people to react and has developed his own systems to generate more leads for businesses.

There are so many ways to market your business online today. Defining the right strategy can be crucial to turning your marketing spend into profits. That's where Brandon excels.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about 3 tools that we use as an agency to save hundreds of hours each and every year. When it comes to content creation, we've already talked about batching your content. But what happens when you start to build a team?

There are three tools we use on a daily basis, to help make sure our stream of content creation continues to move forward at all times, and so that all parties involved can be the most effective.

From project management to creative collaboration, they allow us to continually build our business and our marketing efforts, whilst saving us time. Time, after all, is the most precious resource we have.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Today's episode is all about building your marketing and your brand using print on demand. We're joined by Raitis Purins from Printful. After 7 years of building a multi-integrated, drop-shipped, print on demand business takes a lot of time and effort. As Raitis has helped build this business, he's learnt the ways that businesses have maximised the opportunities available.

If you already have a business or a community, print on demand could be a great opportunity for you to build additional product offerings, or even as a way to allow your community to support your efforts.

It's always interesting to understand a different business model, and you'll often find that you can learn something new from a different model that is directly applicable to who you are and what you are doing.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

In today's episode, we're talking all about why it's so important to start batching your content creation. If you don't know what I mean, let me explain.

No matter if it's one of the "big boys", or just someone you follow. When someone is pumping out LOADS of content (and you're wondering how they keep it up), there is a 99% chance that they are batching their content creation process. It's the only way to do it.

Batching your content creation, whether it's for blog articles or social media posts, is very simple. You fix yourself a chunk of time, an hour or two, in your calendar, just for that. During that time you can focus, and simply create.

Once you've finished a batch of content, then you can plan it out, schedule it for release, and ultimately sit back and enjoy a nice cup of tea (insert Gin and Tonic) and watch as your content stream continues to work for you, without needing your input every day, multiple times a day.

But don't forget to keep batching, otherwise once that content has been used, there will be nothing left and then you're back to scrambling.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Today's episode is all about building a business, one step at a time. It's hard work, and Tony Guarnaccia has experienced his fair share of life-changing lessons that he's learnt from.

Along the way, he's been fortunate to work with some of the biggest brands in the world, and learnt from them, how to run a business, but more importantly how to run a profitable business.

His journey and story are incredibly powerful, having found himself homeless after running a "successful" family business, the learning curve Tony went through is empowering for all small to mid-sized businesses.

Tony's new book, Small Steps To Grow Profits will be coming out soon.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

So we're trying something new on the podcast. Every week we'll be bringing you one short episode where we'll be focused on just one important topic, tool or tip for your marketing, and one episode with an awesome guest, where we discuss all sorts of things. Let us know your thoughts on the new format.

Today's episode is all about digital transformation and why, with everything we've been through so far in 2020, it's imperative to embrace online activities, with both arms, and make it work for your business.

Whether you want to look at it as improving the customer experience, or simply as future-proofing your business, one thing is for sure right now; THINGS HAVE CHANGED!

We need to adapt, evolve and embrace the use of digital technologies to help our businesses survive whatever else this year might throw at us.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

User-Generated Content (UGC) can often be misunderstood. There are so many forms of UGC that are often overlooked. In this week's episode, we're talking all about the important UGC options you have and why they are so important.

Joining me today is Lorraine Ball, Head Honcho from Round Peg and host of the More Than A Few Words podcast. She knows all there is to know about UGC and where you should get started. Like for example, just how important reviews are to business online. Bet you didn't think of reviews as user-generated content right?

Whether you're a startup, a small business, a big business, or just getting started in your online adventures, you'll want to hear what Lorraine has to say. You'll find insights and those "oh yeah, I hadn't thought of that" moments all the way through.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

This week's episode is all about lead generation and LinkedIn Ads. Anthony Blatner has had an incredible career over the years, but his speciality is how to help business start generating more leads.

Pretty much every business, big and small, wants to generate more leads. It's the basis of helping to grow revenue.

But for way too many businesses, there's a lack of understanding around the buyer persona, the customer journey and the key metrics that help businesses identify where they generate leads from, at what cost and for what return.

If you've been trying to figure out how your business can focus on lead generation that actually works, you'll want to check out this episode.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

50 episodes already, that's crazy! This week's episode is all about why and how we started a podcast. It all started as an internal agency challenge in July 2019 and from there, things just continued to move forward. So much so that nearly a year later, here we are, already at 50 episodes.

So we decided to come together as a team and talk a little about how it all started and more importantly, how you can do the same thing. There's a lot to be said for just biting the bullet and trying something.

Internally I've started to refer to it as the Consistent Experimenter. As marketers or business owners, we need consistently experiment. Try new things, build out new ideas, launch things and see what works and what doesn't for our business.

Innovation has been a key factor in the success of our clients' marketing, and also in ours. We're often surprised what really resonates with people. It's not always what we thought it would be.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

This week's episode is all about email marketing. I'm joined by Vira Sadlak, Account Manager at Flowium and Alissa Taggart, Client Services Director at Flowium.

Flowium is a Full-Service eCommerce Email Marketing Agency built to grow online retail revenue and connect clients to their customers. They are also the hosts of the Email Einstein podcast.

Email marketing isn't dead. Used effectively, it can be a huge tool that can drive revenue for your business. This is because it is your audience, of people who signed up because they wanted to hear more. Therefore you have direct communication and engagement with your email subscribers.

By using email marketing, you are able to get detailed, relevant information about your customers and then apply it to your strategy in a very substantial and impactful way. You are able to see the behaviour of your customers directly. From how they visit your website, to what they interact with, to which forms they've used, in order to give you more information.

In this episode we go on to speak about the real key basics that SMEs should be doing in order to get that process started and start collecting email addresses. We talk about how businesses can use email marketing effectively. Some great ways to do this are having an opt-in form at the very bottom of your website, a pop up on that website offering value to the visitor for in exchange for their email and last, but not least, post-purchase.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This week's episode is all about content marketing and building websites that attract real visitors. We've all seen way too many ads for that promised land of passive income from websites, but what's the reality behind starting a website, building it up from scratch and finally generating revenue from it?

Vincent D'Eletto from WordAgents knows a thing or two about building websites that actually generate revenue. His agency specialises in creating content that helps drive traffic, the holy grail in the success of any online business.

Listen to the pro as we talk about what it really takes to go from zero-to-revenue for a new website, and just how much work is involved. It's a huge eye-opener before you embark on a "get-rich-quick" scheme that others might promise you.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

This week's episode is all about the emotions in marketing. Phil McSweeney is "retired". I say "retired" as he's also an angel investor, and currently the Chairman for a digital health company.

Years ago he taught marketing, and one of the key aspects for him was the emotions that are key drivers in purchasing decisions. Something that unfortunately is often overlooked in marketing today.

Join us as we explore the different emotions that impact the purchasing cycle, from your marketing to the transition from prospect to customers.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Larry Ludwig has been building websites since before you probably knew what websites were. Starting in 1995, he worked on some of the biggest and most prominent websites in the world, at the time.

Over the years, he built up his own website, Investor Junkies and eventually sold it. What did he learn along the way? The power of affiliate marketing, to help him generate revenue from a website.

Today, he helps other businesses and has become a leading figure in the affiliate marketing space. You'll love this episode if you run a website, are looking for revenue ideas, or if you're thinking about starting a website. There's something from everyone. 

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Communication is always important. We talked about that last episode, but this week's episode is all about the huge potential communication plays in building your community and ultimately increasing your bottom line.

Fernando Angulo is Head of Communication at SEMrush, if you don't know who they are, you'll find them everywhere online with a simple Google search. They've built an incredible tool for marketers, to help with everything related to creating content online.

But more importantly, they've amassed a huge community, people who love their product and being a part of the bigger story they're telling.

I hope you all stay safe.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

We all know how important communication is. Over the past 2 months, it became even more pertinent. We noticed how many companies have kept our email address on file, and wanted to let us know how they were dealing with a global pandemic. In this episode, we're talking all about communication OVER sales.

Too many people use social media as a bullhorn, they shout at their audience, trying desperately to generate revenue. Instead, why not focus on an approach intended on communicating with prospects and your audience. Having conversations to strengthen the relationships within your community.

Chris Bruno started Social INK in 2008, and for more than a decade has been helping brands to start conversations, build communities and as a result, drive conversions.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

In this week's episode, we're talking all about digital PR and what that looks like for small to mid-sized companies. No matter what industry you're in, there are opportunities to get your brand to the front and centre through PR.

Lee Caraher, from Double Forte, has been specialising in this world for years. From huge corporations, through to SMEs, helping them all to find their place.

We all know the digital world is where we need to be. Finding ways to help your brand stand out from the crowd is a huge win for so many businesses. Now you can hear all about how they do things at Double Forte.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they’ve created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

In this week's episode, we're talking all about B2B and Niche marketing, something that our guest knows all about.

Ana Raynes, CEO and Founder of Simplified Impact, focuses on creating marketing that works for companies by understanding their business model, their audience and most importantly their niche.

If you're in B2B (Business 2 Business), you'll want to listen to this episode, in fact, even if you're in B2C (Business 2 Customer), you'll learn a lot about your niche and your audience from Ana's insights.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

In this week's episode, we're talking with Naira Perez from Spring Hill Digital all about paid media, online ads and most importantly, understanding your audience and having a plan before spending your money.

It's easy to talk about, but hard to implement. When as marketers we talk about everything being an experiment or a test, we don't mean "throwing spaghetti against a wall to see what sticks", we mean educated guesswork based on a thorough understanding of your audience.

You'll love this episode if you are looking to start running adverts, or even if you've already started, as you'll gain some real insight into how agencies run their client's online campaigns.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

This week's episode is all about analytics. We all know that we can track the small things when it comes to our digital marketing efforts, but how many of us are using that to its full advantage?

John Wall from Trust Insights knows his stuff when it comes to marketing data. So much so that he even delves into some predictive marketing and how you can use the same tools and techniques to help you with your marketing.

If you have any sort of digital presence, you'll want to check out the episode.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

Every company knows they need a website. We all know we have to market our business online, it's not the future, it's the present.

But too many companies build their websites the way they want them to look, feel or function. And they forget the number one rule, it's not about you, it's about your prospects and what they are looking for.

Join Jeff White from Kula Partners, as we explore the importance of building the right kind of website and marketing for your audience. No matter what niche you're in, you'll want to hear this.

Jeff and Kula Partners are focused on the manufacturing niche, so they understand how important it is to create websites and marketing that really help companies achieve their goals.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

This week's episode is all about growing a community. I'm joined by Genecia Alluora, Founder of Soul Rich Woman, the #1 Leading Female Entrepreneur Network in South East Asia Connecting 200,000 Women Across The Region.

Growing a community is an essential part of any business today. Whether you're big or small, online or on the high street, your community are an integral part of your business. They're the ones that buy from you regular, that rave about you online and that support your business when you need it the most.

What does it take to grow a community? Well, that's where Genecia's experience really shines. Starting by working with the people you know, the people around you, and continuing to consistently show up. The expression "if you build it, they will come" should probably be updated for the digital marketing world to something like; "if you consistently build it, they will come".

We talk about the wealth of different experiences Genecia has had in the past, that all led her to be able to do what she does now. How she wants to empower women to come back to the workplace on their terms, to make sure they're living their best life.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

Chances are you've heard the term PPC. If you're not sure what that means, it stands for Pay Per Click advertising.

Today I'm joined by Matt Ramsay, from PPC Geeks. As the name suggests, Matt loves all things Pay Per Click, especially helping businesses to really develop and understand how they can increase revenue through intelligent advertising.

There are more options available to us online than ever before. Between social media, search engines, display networks, it can be hard sometimes to see the wood from the trees.

But listening to Matt, you'll begin to understand that the fundamentals are always the same and we all have to start somewhere.

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

"The only constant in life is change" - Heraclitus

The Greek philosopher knew what he was talking about. In the last 2 months, the world has seen some of the biggest changes in the last 70+ years. The word unprecedented is now a daily occurrence.

But in and amongst all this, there's solidarity, ingenuity and change happening. In and amongst all the bad, there's good happening. And in today's episode, I want us all to focus on change and evolution.

There's so much uncertainty, for everyone right now, and no one is facing this struggle alone. We're all very much in this together. But right now, our businesses are facing challenges, our suppliers and our customers are also facing challenges.

So what can we do to help us adapt to this "new normal" way of life?

I hope you all stay safe and stay home.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

In this week's episode, we're joined by Olga Andrienko, Global Head of Marketing at SEMrush.

For those of you that don't know about SEMrush, you'll want to check them out. They offer an "All-in-one Marketing Toolkit for digital marketing professionals". This episode isn't sponsored by them, but it is a platform that all marketers should know about.

With Olga we talk about the importance of content marketing, understanding your audience, and what your competitors are doing. There's a lot to take in, and Olga's experience and knowledge will be of value to everyone.

No matter if you're a small or a large business, you'll find some great insight from Olga and a conversation that we really enjoyed having.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media. 

There are some things in life that are simply unavoidable. They happen, patterns, behaviours, whatever it might be. But in 1906, Pareto started to obsess over the 80/20 rule when he realised that around 80% of all the land in Italy was owned by 20% of the population.

After that, he started to look for the 80/20 rule in everything, and sure enough, he found examples, in nature and socio-economic practices around him.

Fast forward to today, and the 80/20 rule is prominent in business, and in our marketing efforts. The thing is, if you don't know what to look for, then you might be missing the signs that are so important.

So how does the 80/20 rule apply to your business and your marketing? Chances are 80% of profits come from 20% of your customers. Invariably, 80% of issues and problems, also come from 20% of your customers.

In this episode, we'll jump into how this works in marketing, and most importantly, what to look out for so as you can replicate the successes as they happen.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

This episode is very different from my normal conversation about Digital Marketing, but nonetheless I think there is value in every conversation we have these days. Nicole Russin-McFarland is a film score composer and director based in Los Angeles.

She's created more content and tried more channels than most. What makes her stand out is her clarity in terms of her drive towards the clear goals she's set for herself.

The episode takes some big tangents and we go down some deep rabbit holes, but I think everyone can find something to take away from this. Whether it be what life in Hollywood is really like, or putting out content on various channels to see what really works.

Take a listen, hope you enjoy the episode and we'll be back to our usual digital marketing focus from next week onwards. But for now, here's some real insight into what that life in Hollywood is really like.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Sometimes in business, we can find ourselves in a competitive situation, we might have to pitch against another firm, or bid for contracts. But when it comes to your marketing, there are opportunities everywhere, if you know how to look for them.

The concept of the abundance vs scarcity mentality is all about identifying and seizing those opportunities.

Is it better to have the whole pie (albeit a small one) or to have a slice of a much, much bigger pie?

Ultimately the choice is yours, but when you start to realise that you might not be so alone and competing against everyone, you could realise that there's more than enough to go around.

Enjoy!

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created. 

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

In today's episode, I'm joined by Becky Robinson from Weaving Influence, a digital marketing agency that help helps authors promote their business books.

Since 2012, Becky has been building her business, but she didn't start thinking this would turn into a big business, but one thing that she realised quickly is that she could create opportunities for other people. And that's exactly what she did.

Today the company employs 12 people and they're looking at buying their own building for the business. How incredible is that? Now it's time for Becky to share her story and more important the journey that she's been on as an entrepreneur so far.

Join us to find out more about what happens behind the scenes, how you can use marketing to help get your message out there, and most importantly, how you don't always know where you're going to end up when you first start.

Enjoy!

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

In today's episode, we're talking with Adam Hunt, from White Label Comedy. Being funny isn't always easy. We all know that one guy who's really funny, or sometimes we think we're funny and everyone else just "doesn't get your sense of humour".

But for brands and businesses online, it can be very hard to be funny online and make a successful campaign out of it. Enter Adam and his hive mind of comedy geniuses.

We talk about how the hive-mind works, and how Adam has brought together a group of genuinely funny writers to help businesses and brands take advantage of the attention war that is social media.

Standing out online can often be a challenge, and hitting the right note by making somebody laugh can have a huge impact. Hope you enjoy the episode as much as we did. Enjoy!

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Find all the show notes at AllAboutDigitalMarketing.co.uk

In today's episode, Chris is joined by Lachlan Kirkwood, someone who really understands personal branding. When it comes to the digital stage, we're all putting ourselves out there on display and how we come across and who we target are important factors in helping to build a community around us.

Lachlan is based in Australia, his accent gives it away, and he's spent the last few years working for agencies and clients, focusing on paid performance for campaigns. During that time, he started sharing his learnings and case studies in detail on his website. The content that started as just for him to keep a record of his career, ended up providing huge value to a lot of others.

From there, Lachlan's personal brand and community grew. Today, he's a freelancer, and his community and reputation, thanks to his personal brand, allows him to work with people through his network and thanks to his reputation.

One of the biggest takeaways from this episode was this. By giving value, and not expecting anything in return, you'll invariably start to attract people to your personal brand.

Thanks for listening.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

Find all the show notes at AllAboutDigitalMarketing.co.uk

Recently I was taking some time to re-read the 7 Habits of Highly Effective People, by Stephen Covey. Many years ago, I was lucky to be introduced and work with some of the great people from Franklin Covey, one of the world's largest and most successful training companies. 

Whilst going through the habits, I came across the model for the Circle of Influence and the Circle of Concern. The principle on its own it's pretty simple. It comes down to focusing on the things you can influence vs the things you can't. 

When I started to read this section again, I wondered how it would apply to marketing, and most importantly to good vs bad marketing. So I started to map it out. 

You can find the graphics and all the show notes on our website. 

We hope you are enjoying the show so far, 30 episodes already, doesn't time fly when you're having fun. Feel free to leave us a review or a comment to let us know your thoughts. 

Many thanks for listening. Regards, Chris.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. Find all the show notes at AllAboutDigitalMarketing.co.uk

This week's episode is all about marketing automation & AI. I'm joined by Andrew Stockwell, Chief Commercial Officer at RedEye, a business specialising in multi-channel marketing automation specifically designed for retailers, travel and financial, B2C lifecycle marketing.

Marketing Automation has developed a huge amount in recent years. There's now so much you can automate. With that being said, you want to start simple and don't try to automate every single task. It's important to think about your objective and what you want to achieve before doing so.

We speak about the tasks you can automate as an SME straight away such as a welcome campaign, basket abandonment campaigns and specialised messages through identifying key customer groups. These three marketing automation tasks will help you get ahead of your marketing.

Once you have marketing automation tasks in place you can see how they're performing and run tests. This will give you data that you can analyse. You now have a platform to start developing from where you can see what is working and what's not. From this, you can determine where you invest your time.

Stay safe and enjoy the episode.

A huge thank you to Campaign Refinery for sponsoring this episode. Check out the amazing email marketing automation tool they've created.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts.

The All About Digital Marketing Podcast is brought to you by Social INK, a digital marketing consultancy on a mission to put the social back into social media.

This episode is all about making the most of the incredible opportunity that video offers businesses of all sizes today. Cheryl Tan progressed her career from a TV News journalist to coaching executives and entrepreneurs on how to make the most of video opportunities. 

If you've ever been unsure of yourself on video, or if you think that video isn't all it's cracked up to be, this is the episode for you. With Cheryl, we talk about the nuances of getting started in front of the camera, and the amazing opportunity we all have thanks to technology. 

With the ability to use Facebook Live, or upload content to YouTube, why would you want to be left out from the huge audiences that consumer video content online? 

Tune in and find out what all the fuss is about. 

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. Find all the show notes at AllAboutDigitalMarketing.co.uk

This episode is all about making the right marketing and business decisions, with marketer Jason Yormark. Now Founder and CEO of social media agency Socialistics, he has a couple decades of marketing experience under his belt for big names such as Microsoft and little mom-and-pop type businesses, too. 

We talked about social media, why businesses won't get results by just doing what they "should", and how to make the right decisions for your marketing - including picking the right agency. Hope you enjoy. There's a lot of good advice here whatever your stage of business.

Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. Find all the show notes at AllAboutDigitalMarketing.co.uk

If you ever considered using animation in your marketing and your first thought was "how much would it cost", then this is an episode you have to listen to.

I chatted to Kim Emson, established animator, on how small businesses can increase profits, be more effective, and get results using animation and video. She also shares insights into how she herself as a business gets clients using social media. The secret? The right objective. Kim's passion and experience comes through, both as an animator and a business owner, so even if animation isn't in your plans, you'll be able to learn some foundational rules for any digital marketing.

Hope you enjoy the episode.  Please subscribe, rate and review, and find us @AllAboutDigMar on Twitter, Facebook, and Instagram to share your thoughts. You can find all the show notes at AllAboutDigitalMarketing.co.uk