Align & Amplify - Kristin Richards

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Turning Down Clients

mardi 1 octobre 2024 • Durée 44:05

In the early stages of running our business we tend to take on pretty much any client coming our way. We're excited to be getting clients, making money, and gaining experience after going out on a limb to launch a business of our own. THEN - we may find ourselves being a little more discerning about who you take on as a client. You may have narrowed down your niche further after discovering what you really want your focus to be. You may have noticed patterns in certain types of clients who you don't enjoy working with as much. You may have discovered a type of client you LOVE working with and want more of! You may have started to fill up your schedule and just don't have the open availability you used to have. You may not be feeling quite as "desperate", for lack of a better word, to book just anyone (or tolerate working with just anyone!) This is when the time comes for you to consider passing on a client who is not the right fit - and sending them elsewhere. In this episode, I want to walk you through a few scenarios where you may want to consider doing just that - turning down clients. I personally have experiences ALL of these in my years in business and am here to offer some advice and guidance as you navigate these kind of decisions in the future. In all of these cases, there may be times when you make an exception and still decide to take that client on - which is totally fine! As long as it feels right and in integrity for you - and doesn't feel like you're committing out of pressure or obligation. Those types of business partnerships rarely go well.

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How to Make Your Website More User Friendly

mardi 24 septembre 2024 • Durée 17:31

Having a user-friendly website is crucial because it directly impacts how visitors perceive and interact with your site. When a website is easy to use, visitors are more likely to stay longer, explore more pages, and complete desired actions such as making a purchase or signing up for a newsletter. A user-friendly website enhances the overall user experience, making it enjoyable and efficient for visitors to find the information they need. Being "user friendly" means that your website is intuitive, accessible, and efficient. Here are some key aspects:

In this episode, Kristin discusses how to make your website more user-friendly. She provides tips on streamlining pages and navigation, having clear messaging and call-to-actions, ensuring a mobile-friendly design, and using legible fonts and color layering.

Key Takeaways:

Streamline your website's pages and navigation to avoid confusion and help visitors find what they need.
Ensure clear messaging and call-to-actions to guide visitors and encourage them to take desired actions.
Make sure your website is mobile-friendly and optimized for a pleasant user experience on mobile devices.
Choose legible fonts and use color layering with enough contrast to ensure readability.

Interested in improving the user experience of your website?

Visit https://inflowdesignco.com/ to learn more about our design services and to shop our website templates!

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Masculine vs Feminine Ways to Get Sh!t Done

jeudi 25 avril 2024 • Durée 24:08

In this impromptu episode, Kristin shares her approach to getting into the groove with work when feeling low energy. She discusses the importance of choosing an approach that feels aligned to you and highlights the difference between a masculine and feminine energy approach. Kristin emphasizes the significance of putting your own state and energy first before tasks, as it leads to better outcomes. She also provides tips on how to create a positive environment and mindset for tasks you don't feel like doing.

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Girlboss Designer is Getting a New Name!

mardi 26 mars 2024 • Durée 36:36

I am changing the Girlboss Designer name. EEEK! And I want to walk you through all of this in the latest podcast episode.

I'll go over why I'm changing it, why I'm changing it NOW, what the new name is, just the whole kind of behind the scenes of this name change and how it's going to play out.

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Living in the States Update - How It's Going

mercredi 20 mars 2024 • Durée 45:00

In this episode, Kristin shares her experience of living back in the US for the past nine months -after six years of being in Australia. She discusses the positive aspects of living in a nice, safe and convenient suburb of Chicago, being closer to family, friends and team, and having a settled routine for her son Jack. However, she also talks about missing the beach and the challenges of flying and traveling so often. Overall, she reflects on the ups and downs of her transition and looks forward to what the future holds.

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Takeaways from My Recent Wins

mardi 12 mars 2024 • Durée 35:40

In this episode, Kristin shares three recent wins in her business and her biggest takeaways from each that you can apply to your journey. The first win is a 40% increase in business revenue in 2023 compared to 2022. The second win is the transition of a team member from part-time to a full-time salaried employee with benefits. The third win is the purchase of one of Girlboss Designer's website templates by Manifestation Babe for their latest venture - Manifested Adventures. The main takeaways from these wins are the importance of focusing on money management, not basing the future on the past, small steps forward can lead to big accomplishments that feel normal, and realizing that people you admire are in closer proximity than you think.

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How To Maximize Your Website Launch

mardi 5 mars 2024 • Durée 23:39

The time has finally come when you're ready to share your brand new website to the world, how exciting! Maybe you're a brand new business or you've redone an existing website. Either way, it's so much fun to show off your new website to everyone. I want to give you some tips to help maximize this, so you can get the most out of this really exciting moment to increase your visibility and leads for your business. I've broken this down into two parts. One part will be talking about tips for maximizing your website launch for a brand new business. And then I also want to touch on if you're an existing business doing a relaunch of your brand or website, how to maximize it for you. There are definitely a lot more tips for the brand new business because there's just a lot more going on here. Like it's a brand new business. You're revealing it for the first time. Someone who's established, who's relaunching their website. They've already kind of been building that audience over time. People already know who they are. It's a little bit of a different situation, but I do want to touch on both. And we're going to start with the brand new business. FOR A BRAND NEW BUSINESS

Begin building your social media and audience ahead of time vs waiting until the website is done
Begin your email list ahead of time (add existing personal and professional contacts)
Have a way to capture emails easily on the site when it goes live (freebie) - the launch will be the most high-traffic time
Get your audience excited with a lead up & maybe even sneak peeks
SHARE big time everywhere when you're ready! (email list, all socials, mailable card etc)
Ask your friends and family members to share

FOR AN EXISTING BUSINESS DOING A RE-LAUNCH

Have a way to capture emails easily on the site when it goes live (freebie) - the launch will be the most high-traffic time
Get your audience excited with a lead up & maybe even sneak peeks
SHARE big time everywhere when you're ready! (email list, all socials, mailable card etc)
If you're changing your business name with this launch - start talking about the transition ahead of time

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A 6-Figure Client from Their Website

mardi 27 février 2024 • Durée 18:24

In this episode, Kristin shares a major client success story (a 6-figure client booking!) and highlights the key takeaways we can all learn from this big win. She emphasizes that a website is like a storefront and digital business card in the online space, and even if most of your business comes from referrals, people will still look you up. Kristin also discusses the benefits of using website templates instead of custom websites, explaining that templates can be customized to fit your branding and messaging. She then outlines key elements of a successful website, including clear messaging, legibility, and a professional vibe. Finally, Kristin reminds listeners that building a business takes time and that each client can contribute to its growth.

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Other People's Opinions About Your Dreams & Goals

mardi 20 février 2024 • Durée 34:07

During Christmas time in the midst of a conversation with a family friend, I mentioned how I wanted to work the same amount of time I work now and make WAYYYY more money.

She laughed a little like as if wanting to say "well, wouldn't that be nice!". Her reaction to this was like I was a bit crazy and it's not possible.

Then I gave her real life examples of people creating exponential quantum leap type growth in their business. Women I follow in the online space tripling their business's income in a year. Women making multi-millions of dollars working part time hours with their kids.

I could see her mind starting to open up and shift a little bit more.

It can be easy sometimes to buy into other people's opinions about what we want to with our life.

I'm sure you've been there at some point where you open up to someone about an idea or goal you have: whether it be creating a new business, switching careers, making more money, working while raising kids, travel dreams, lifestyle dreams.

And their reaction or comments about what you've shared creates a bit of doubt or deflation in you.

When this happens we can sometimes second guess ourselves, lower our dreams and expectations, or feel a bit frozen in indecision.

Sometimes people sit for so long on big ideas or changes because of the doubt that was instilled in them from others.

First I want you to remember - no one else can actually do this to you.
No one else actually has the power to make you doubt yourself, to feel deflated, or to make you second guess yourself.

Create Goals that Really Stick

vendredi 26 janvier 2024 • Durée 25:40

Welcome to a brand new year! It's that time when many set new intentions/goals for the year, and get excited about what's to come.

As I've been going through my own goal setting and future visioning process for this year, I've felt called to share more of how I'm approaching this with you all.

The traditional way people approach setting their goals for the year would be to write down a list of what you want to achieve for the year (however long or short).

This is typically a simple and to the point list of changes you'd like to make, and what you'd like for your life to look like in the future.

Listen to the full episode to check out the tips for working with your unconscious mind with goal setting.

If you want to learn more about how to actually implement this for yourself....

Join me for the Aligned Goal Activation Workshop!

After going through my own goal activation process, I've been feeling pulled to share this with you in a very practical and actionable way!

Here's what this workshop will look!

DAY 1: Chose your aligned goal(s) for this year
DAY 2: Write a detailed visualization of your goals incorporating subconscious language (using NLP - bringing in all 5 senses)
DAY 3: Create your Vision Board - templates for phone background, printable, & laptop background
DAY 4: Have a plan for what to do next moving forward

Sign up for this LIVE workshop here: https://checkout.kristinrichards.co/aligned-goal-workshop-live/

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