Explorez tous les épisodes du podcast Align & Amplify
| Titre | Date | Durée | |
|---|---|---|---|
| Turning Down Clients | 01 Oct 2024 | 00:44:05 | |
In the early stages of running our business we tend to take on pretty much any client coming our way. We're excited to be getting clients, making money, and gaining experience after going out on a limb to launch a business of our own. THEN - we may find ourselves being a little more discerning about who you take on as a client. You may have narrowed down your niche further after discovering what you really want your focus to be. You may have noticed patterns in certain types of clients who you don't enjoy working with as much. You may have discovered a type of client you LOVE working with and want more of! You may have started to fill up your schedule and just don't have the open availability you used to have. You may not be feeling quite as "desperate", for lack of a better word, to book just anyone (or tolerate working with just anyone!) This is when the time comes for you to consider passing on a client who is not the right fit - and sending them elsewhere. In this episode, I want to walk you through a few scenarios where you may want to consider doing just that - turning down clients. I personally have experiences ALL of these in my years in business and am here to offer some advice and guidance as you navigate these kind of decisions in the future. In all of these cases, there may be times when you make an exception and still decide to take that client on - which is totally fine! As long as it feels right and in integrity for you - and doesn't feel like you're committing out of pressure or obligation. Those types of business partnerships rarely go well. | |||
| How to Make Your Website More User Friendly | 24 Sep 2024 | 00:17:31 | |
Having a user-friendly website is crucial because it directly impacts how visitors perceive and interact with your site. When a website is easy to use, visitors are more likely to stay longer, explore more pages, and complete desired actions such as making a purchase or signing up for a newsletter. A user-friendly website enhances the overall user experience, making it enjoyable and efficient for visitors to find the information they need. Being "user friendly" means that your website is intuitive, accessible, and efficient. Here are some key aspects: In this episode, Kristin discusses how to make your website more user-friendly. She provides tips on streamlining pages and navigation, having clear messaging and call-to-actions, ensuring a mobile-friendly design, and using legible fonts and color layering. Key Takeaways:
Interested in improving the user experience of your website? Visit https://inflowdesignco.com/ to learn more about our design services and to shop our website templates! | |||
| Masculine vs Feminine Ways to Get Sh!t Done | 25 Apr 2024 | 00:24:08 | |
In this impromptu episode, Kristin shares her approach to getting into the groove with work when feeling low energy. She discusses the importance of choosing an approach that feels aligned to you and highlights the difference between a masculine and feminine energy approach. Kristin emphasizes the significance of putting your own state and energy first before tasks, as it leads to better outcomes. She also provides tips on how to create a positive environment and mindset for tasks you don't feel like doing. | |||
| Girlboss Designer is Getting a New Name! | 26 Mar 2024 | 00:36:36 | |
I am changing the Girlboss Designer name. EEEK! And I want to walk you through all of this in the latest podcast episode. I'll go over why I'm changing it, why I'm changing it NOW, what the new name is, just the whole kind of behind the scenes of this name change and how it's going to play out. | |||
| Living in the States Update - How It's Going | 20 Mar 2024 | 00:45:00 | |
In this episode, Kristin shares her experience of living back in the US for the past nine months -after six years of being in Australia. She discusses the positive aspects of living in a nice, safe and convenient suburb of Chicago, being closer to family, friends and team, and having a settled routine for her son Jack. However, she also talks about missing the beach and the challenges of flying and traveling so often. Overall, she reflects on the ups and downs of her transition and looks forward to what the future holds. | |||
| Takeaways from My Recent Wins | 12 Mar 2024 | 00:35:40 | |
In this episode, Kristin shares three recent wins in her business and her biggest takeaways from each that you can apply to your journey. The first win is a 40% increase in business revenue in 2023 compared to 2022. The second win is the transition of a team member from part-time to a full-time salaried employee with benefits. The third win is the purchase of one of Girlboss Designer's website templates by Manifestation Babe for their latest venture - Manifested Adventures. The main takeaways from these wins are the importance of focusing on money management, not basing the future on the past, small steps forward can lead to big accomplishments that feel normal, and realizing that people you admire are in closer proximity than you think. | |||
| How To Maximize Your Website Launch | 05 Mar 2024 | 00:23:39 | |
The time has finally come when you're ready to share your brand new website to the world, how exciting! Maybe you're a brand new business or you've redone an existing website. Either way, it's so much fun to show off your new website to everyone. I want to give you some tips to help maximize this, so you can get the most out of this really exciting moment to increase your visibility and leads for your business. I've broken this down into two parts. One part will be talking about tips for maximizing your website launch for a brand new business. And then I also want to touch on if you're an existing business doing a relaunch of your brand or website, how to maximize it for you. There are definitely a lot more tips for the brand new business because there's just a lot more going on here. Like it's a brand new business. You're revealing it for the first time. Someone who's established, who's relaunching their website. They've already kind of been building that audience over time. People already know who they are. It's a little bit of a different situation, but I do want to touch on both. And we're going to start with the brand new business. FOR A BRAND NEW BUSINESS
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| A 6-Figure Client from Their Website | 27 Feb 2024 | 00:18:24 | |
In this episode, Kristin shares a major client success story (a 6-figure client booking!) and highlights the key takeaways we can all learn from this big win. She emphasizes that a website is like a storefront and digital business card in the online space, and even if most of your business comes from referrals, people will still look you up. Kristin also discusses the benefits of using website templates instead of custom websites, explaining that templates can be customized to fit your branding and messaging. She then outlines key elements of a successful website, including clear messaging, legibility, and a professional vibe. Finally, Kristin reminds listeners that building a business takes time and that each client can contribute to its growth. | |||
| Other People's Opinions About Your Dreams & Goals | 20 Feb 2024 | 00:34:07 | |
During Christmas time in the midst of a conversation with a family friend, I mentioned how I wanted to work the same amount of time I work now and make WAYYYY more money.
She laughed a little like as if wanting to say "well, wouldn't that be nice!". Her reaction to this was like I was a bit crazy and it's not possible.
Then I gave her real life examples of people creating exponential quantum leap type growth in their business. Women I follow in the online space tripling their business's income in a year. Women making multi-millions of dollars working part time hours with their kids.
I could see her mind starting to open up and shift a little bit more.
It can be easy sometimes to buy into other people's opinions about what we want to with our life.
I'm sure you've been there at some point where you open up to someone about an idea or goal you have: whether it be creating a new business, switching careers, making more money, working while raising kids, travel dreams, lifestyle dreams.
And their reaction or comments about what you've shared creates a bit of doubt or deflation in you.
When this happens we can sometimes second guess ourselves, lower our dreams and expectations, or feel a bit frozen in indecision.
Sometimes people sit for so long on big ideas or changes because of the doubt that was instilled in them from others.
First I want you to remember - no one else can actually do this to you.
We are in control of taking outside information in (other people's opinions) - and deciding what we want to do this that information.
And so in this episode I want to share a few useful perspectives on how we can approach receiving opinions from other people about our goals and dreams that are not in our favor. | |||
| Create Goals that Really Stick | 26 Jan 2024 | 00:25:40 | |
Welcome to a brand new year! It's that time when many set new intentions/goals for the year, and get excited about what's to come.
As I've been going through my own goal setting and future visioning process for this year, I've felt called to share more of how I'm approaching this with you all.
The traditional way people approach setting their goals for the year would be to write down a list of what you want to achieve for the year (however long or short).
This is typically a simple and to the point list of changes you'd like to make, and what you'd like for your life to look like in the future.
Listen to the full episode to check out the tips for working with your unconscious mind with goal setting.
If you want to learn more about how to actually implement this for yourself....
Join me for the Aligned Goal Activation Workshop!
After going through my own goal activation process, I've been feeling pulled to share this with you in a very practical and actionable way!
Here's what this workshop will look!
DAY 1: Chose your aligned goal(s) for this year
Sign up for this LIVE workshop here: https://checkout.kristinrichards.co/aligned-goal-workshop-live/ | |||
| 2023 Personal & Professional Reflections | 26 Dec 2023 | 00:49:01 | |
We're about to close one year and open another, which is the perfect time to reflect back on everything that's happened over the past 365 days. In this episode I'm sharing my personal and professional reflections from 2023. My biggest moments, biggest lessons, what I'm most proud of, and what I envision going into 2024. | |||
| What it Actually Means to "Act as Your Future Self" | 19 Dec 2023 | 00:36:38 | |
The phrase "acting as your future self" is used often in the personal development space and is a key part of manifesting our goals and dreams. In manifestation "like attracts like" - so the more we show up as that future version of our self NOW, the faster we will see that dream show up in our reality. Seems pretty simple, but I see a lot of misconception about this happening. And so as we are about to close one year and enter into a brand new year, with new goals and visions for our life, I thought it would be a great time to dive deeper into this. First of all - when we say "like attracts like" - how this REALLY works with manifestation is your beliefs and self image (how you see yourself) attract situations with the same beliefs and vibration of that self image. It's less about what you are DOING - and more about who you are BEING. What are your beliefs? What are your attitudes toward things? What do you assume to be true? What are you emotions/thoughts/feelings about something? How do you see yourself? You can be taking all the actions "acting as if" - but if the underlying belief systems don't match up with whatever it is you're manifesting - it will either not come, or when it does come you will subconsciously push it away. This is when self sabotage starts to take place. Someone beliefs don't match up to whatever it is they've received (money, success, peace, love, etc) - so even if they "want" that thing so badly - if their inner beliefs aren't aligned they will sabotage the situation. This may look like spending all the $ they've received, starting fights in a relationship, creating more chaos in their life, etc. The first step here is to dive into your BELIEFS surrounding whatever your goal is - and then we can get into the "acting as if" actions part of the process. | |||
| Getting Back to Marketing When You've Been MIA + Personal Updates! | 19 Aug 2024 | 00:31:55 | |
Ever take a break from marketing and social media for your business and DREAD starting to post again? You may wonder, what do I even say... what will people think... am I irrelevant now?! No matter if you've been MIA for a week, a few weeks, or a few months - it can feel so much harder to get back into it when you've had a break! I am going through this exact situation right now and in this episode I take you through the behind the scenes of WHY I've been MIA (the personal side of things!) + offer you some helpful tips and mindset shifts to help you kickstart your marketing again with less resistance. | |||
| TRAVEL GUIDE: Our Trip to Tamarindo, Costa Rica - Part 2 | 14 Dec 2023 | 00:34:22 | |
Excited for this unique episode! It's my first time doing a travel-related podcast. Join me as I take you behind the scenes of our trip to Tamarindo, Costa Rica. This episode isn't your typical traveler's guide; I'm sharing my personal experience — where we stayed, what we did, and the restaurants we visited. Let's dive into the details that made this trip unforgettable. Where We Stayed: Tamarindo Diria For more information, you can visit their website at https://www.tamarindodiria.com/ What We Did: Surfing at Witch's Rock Surf Camp For more details, you can explore their offerings at https://witchsrocksurfcamp.com/ Where We Ate: Patagonia - Argentinian Grill & Restaurant La Baula - Pizza Dragonfly Bar & Grill - Seafood, Sushi, Grill Nari - Pizza La Oveja Surf House - Drinks Pico Bistro - didn't go but looks cute (AC!)
Previous Trip to Costa Rica: Traveled with Under 30 Experiences Find out more at https://www.under30experiences.com/. | |||
| TRAVEL GUIDE: Our Trip to Tamarindo, Costa Rica - Part 1 | 12 Dec 2023 | 00:42:23 | |
Excited for this unique episode! It's my first time doing a travel-related podcast. Join me as I take you behind the scenes of our trip to Tamarindo, Costa Rica. This episode isn't your typical traveler's guide; I'm sharing my personal experience — where we stayed, what we did, and the restaurants we visited. Let's dive into the details that made this trip unforgettable. Where We Stayed: Tamarindo Diria For more information, you can visit their website at https://www.tamarindodiria.com/ What We Did: Surfing at Witch's Rock Surf Camp For more details, you can explore their offerings at https://witchsrocksurfcamp.com/ Where We Ate: Patagonia - Argentinian Grill & Restaurant La Baula - Pizza Dragonfly Bar & Grill - Seafood, Sushi, Grill Nari - Pizza La Oveja Surf House - Drinks Pico Bistro - didn't go but looks cute (AC!)
Previous Trip to Costa Rica:
Traveled with Under 30 Experiences Find out more at https://www.under30experiences.com/. | |||
| Misconceptions About Working with a Designer | 06 Dec 2023 | 00:28:21 | |
#1: You can get started designing right away. - Most designers are booking a certain amount of time in advance, there is usually a waiting period to get on their calendar. - There is also prep work needed before being able to get started anyways, so this wait time comes in handy. - The prep work may include: brand design, copywriting, finalizing your programs or business concept, collecting materials, photoshoots.
#2: A designer provides the writing for the website for you. - This is a totally different skillset! It's like going to an apple tree expecting to pick apples AND oranges. - Unless the design agency has an in-house copywriter, the client is expected to provide the writing for their website. - You can choose to write this yourself, or hire a copywriter. - This is the biggest pieces of the prep work, BEFORE you begin designing, and why the wait period to get started is really helpful.
#3: You should wait until you have everything together to find a designer. - Because there typically is a waiting period to get on a designer's calendar, if you want until you have EVERYTHING ready to contact a designer - you are going to be waiting even longer to launch your website. - It's best to get in touch with a designer when you're in the earlier planning stages. - Having this conversation will also have you more easily prepare what's needed for the project.
#4: The designer handles everything and you can have almost no involvement. - It is 100% true that hiring a designer WILL save you tons of time/energy since they are doing a lot of the heavy lifting for you. - BUT - you are needed as an active participant in your project to create a successful result and launch. - Beyond the prep work period, once the project begins the clients is needed for revision feedback and any missing items needed to complete the project. - The biggest project staller will be a client who doesn't create the time to be present and involved in their project.
#5: Providing feedback when you don't like something is a "bad" thing - Our #1 goal is for you to LOVE your brand and website! - We are here to do whatever we can to help accomplish that, so we WANT to know what you honestly think - Revisions is part of the process - Sometimes things flow easily with minimal feedback, and other times it might take a little bit more to get to that desired end result - We want to better understand your taste, so we can make whatever adjustments we need to create your vision | |||
| Are You Selling with Features or Benefits & Outcomes? | 30 Nov 2023 | 00:18:34 | |
Features are the specific characteristics or functionalities that a product or service offers. They're the details that describe what's included and what the thing can do.
Benefits are the advantages you get from the product or service.
Outcomes are what happens as a domino affect of the benefits of the product or service.
Why is it important to identify this? People buy for the outcomes and benefits (emotional), and justify it with the features (logical)
Features of Our Web design Service:
- Restyle of one of our GBD Showit website templates
Benefits of Our Services: - Saves time, energy, stress and confusion
Outcomes of Our Services: - They're proud to show off their business to others | |||
| 3 Easy Ways to Make Your Brand Appear More High-End | 14 Nov 2023 | 00:28:39 | |
Imagine you're meeting your blind date for the first time. You haven't spoken to them before, seen them before - this is the first moment you're having any kind of interaction with them. Before you begin speaking, you take in their appearance. Their face, their build, hair, clothes, how they carry themself, if they make eye contact, their small mannerisms as they approach you. These first few quick moments are creating an immediate reaction in your body and how you interpret them. You may feel yourself lean in more, perk up with interest, smile, get the warm tingleys because you are liking what you're seeing!! You may on the other hand feel some hesitation, slightly cringe, doubt, draw back, feel some sort of level of disappointment. Now as we know, looks aren't everything! You may find even if you weren't attracted to their appearance initially, their personality has changed that for you and you see them in a new light. They become more attractive to you overtime. But you needed to stick around long enough to allow that to develop. Now, why am I telling you about dating when we're talking about high end brands here?! First impressions matter, and they happen within seconds. And in the online space, oftentimes people aren't sticking around longer to learn more about if they are less than impressed with that first impression. So we want to make those first seconds count. If you want your brand to be perceived as a high-end brand (therefore attracting clients who are ready to invest at a higher price point for your offers), there are a few easy ways you can create that first impression. Listen to the full episode to check them out! | |||
| BTS Real Life Example of Branding Done Right | 07 Nov 2023 | 00:34:47 | |
Recently I had the pleasure of experiencing first hand, an entire brand experience done right. This was outside the typical online space that we spend so much of our time in. And instead was with a massage company, The NOW Massage. From start to finish I was obsessed with this company, I couldn't help but share. And NO this is not a paid promo! It was just so fun to experience successful branding out in the real world, and how it made me feel as a result. In this podcast episode I am going to walk you through the key branding areas I felt this company totally nailed. And then I'll tie each of these areas back to your own business. These key branding areas we will look at are:
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| Website Myth Busting | 11 Oct 2023 | 00:22:20 | |
Whether you've been rocking your online business for a while or are still in the daydream stage, I want to shed some light on 3 website lies you may have been believing up until now - to make sure you're putting your time and money where it matters most with your biggest online asset. (and not getting lost in the endless "planning" stage!) Because if you're on your way to owning and running a successful online business (whether in travel, coaching, consulting… whatever your passion is) …… I want you to stand out in your industry and attract your dream clients on repeat! Having a polished, professional and profitable website can be SO MUCH more accessible and easier than you may think. Get your game face on, 'cause in this episode I'm going to bust through these beliefs:
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| Going Slower & Deeper in Business | 27 Sep 2023 | 00:44:28 | |
Over the past few months I've been in a slower phase personally in my business due to our big move and sorting out our childcare schedule. And while I haven't been outwardly producing a lot (though my team has been killing it on the design side!) - I've been really going inward and digesting so much. Slowing down in life and busineess allows you to go deeper vs. going fast and spreading yourself wider. In the process of spreading ourself wider, if we don't have our roots in deep to begin with we could end up over worked, spread too thin, and burnt out. Ive been reflecting on things like:
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| Cars & Money | 03 Aug 2023 | 00:40:36 | |
It's my first podcast episode after making the big move from Australia to the States! I'm giving you a little behind-the-scenes look of our first few weeks here, and then sharing my journey of buying my car. Some interesting mindset shifts popped up throughout this process, including limiting beliefs, spending money according to your values, and so much more. | |||
| 6 Website Must-Haves for Coaches | 18 Jul 2023 | 00:25:36 | |
Welcome to today's episode where talk about websites specifically designed for coaches. Whether you're a business coach, mindset coach, health coach, or consultant, the coaching industry offers so many different varieties and little niches. As the coaching industry continues to thrive, it's not uncommon for coaches to encounter challenges when it comes to their website. Perhaps they've previously worked with a web designer who didn't fully grasp their business or understand their unique requirements. This disconnect can lead to frustration and difficulties aligning their vision with the website creation process. In this episode, we'll explore the essential elements every online coach should consider for their website. Join us as we discuss the six must-haves that will elevate your online coaching presence in today's world. | |||
| My Go-to Manifestation Tools | 09 Jul 2024 | 00:38:36 | |
In this episode, Kristin discusses her go-to manifestation tools. She skips the basics of manifestation and dives right into the tools she personally uses. Her favorite tools include visualization, hypnosis, affirmations, belief shifting, and awareness. Visualization involves visualizing and experiencing having your manifestation, which helps familiarize your mind and body with the desired outcome. Hypnosis calms the mind and brain waves to a theta level, making the subconscious mind more receptive to suggestions. Affirmations, particularly I am statements, help shape your identity and beliefs. Belief shifting involves releasing unwanted beliefs and installing desired beliefs that align with your manifestation. Finally, awareness is crucial in recognizing and shifting thoughts, assumptions, and reactions that may hinder manifestation. | |||
| Living in the End: Manifesting Your Dreams & Goals with Olga Blias | 11 Jul 2023 | 00:57:54 | |
Today I have a very special guest on the podcast, Olga Blias! Olga is a Master Transformative Life Coach, and her expertise lies in Mindset Mastery and Manifestation. I worked with Olga earlier this year as my coach, and she was actually the coach who trained me in my NLP certification back in 2021. She supports countless clients align with their true selves and manifest their dream life. She is your answer when you want to break free from negative states and feeling stuck and consciously manifest your goals and dreams. She helps you step into the most powerful version of yourself. Olga shares her story and how she began her journey. We talk all about how you already have all the answers you need inside you, how to overcome fears, free yourself from stuck state, how to start making positive changes in our lives and how to create powerful and permanent shifts. Confidence and success has a unique meaning for every single Soul, and Olga shares practical tips for those beginning to embody the identity of the most successful, joyful version of themselves, and it's way easier than you think! | |||
| How I've Changed | 04 Jul 2023 | 00:43:58 | |
Next week I'll be getting on a plane to move back to the States after living in Australia for almost 6 years. Whenever we have these big life changes where we're beginning a new chapter, it's fun to look back and notice how we've changed over the years. I moved here in my late 20's with just 4 suitcases that held my life, and a little bit of freelance design work to pay for the bare essentials. I'll be returning as a wife, a mother, a design agency owner. But so much more has changed beyond the titles and what's on the surface. That's what I want to share with you guys in today's episode. Growing a business also becomes a huge crash course in personal development. It requires you to expand yourself and get our of your comfort zone in ways you may not have otherwise done. Since launching/growing Girlboss Designer, I've gone further and further into the world of self development - much more than I had ever done when I had a "job". When I look back over my time here in AU, I've done SO MUCH development! From the more practical side with business and strategy programs - to the deeper internal work with mindset, subconscious work, deep healing and manifestation. Working on myself in all of these areas has changed not only how I view myself, how I operate in my life and the results that I see, but also how I interact with others and even my bank account. | |||
| Our Top Tech Platforms & Tools | 27 Jun 2023 | 00:40:53 | |
Today we're discussing our favorite and most-used platforms and systems that we use with Girlboss Designer. I get asked about this regularly from our clients and on consultation calls. Either someone is creating a brand new business and they need to get everything setup fresh - or they've been running their business for a while but more manually and they're ready to streamline. I've compiled a list of our favorite tech tools and platforms and organized them by category. First we're talking about Business Management tools (from CRMs, to calendars and tasks), then Finance & Legal (payment processors, managing finances, running payroll), then Websites & Courses (platforms for running both), and finally Marketing & Creative (email marketing, creating graphics, getting photos etc). | |||
| How to Turn 1 Piece of Content into 12+ | 13 Jun 2023 | 00:21:47 | |
Want to cut your time spent creating marketing content down to just a fraction of what you're currently doing? We want to focus on creating 1 piece of very high value, well thought out content - and then spin that into 12+ other bits of content to be shared across all your marketing platforms. This is all about working smarter, not harder. Don't miss out – tune in now! | |||
| Living in Australia - Part 2 | 06 Jun 2023 | 00:56:17 | |
I'm back with a Part 2 of what it's really like to live in Australia! After recording the first episode about what it's really like to live here, I kept remembering so many more things I could have shared with you all. Like for example, I never even addressed the whole deadly animal, snake spider conversation! We're that and so much more today. I also share more of the fun Aussie slang and lingo. | |||
| What It's Actually Like Living in Australia - Part 1 | 30 May 2023 | 01:03:26 | |
Today's episode is all about what it's REALLY like living in Australia. The recording of this episode has been on my to-do list for probably years at this point, and I'm glad I waited because now I have even more experience living here and what it's like!
By the time we move back to the States in July 2023, I will have lived in Australia for about 6 years. First in a small coastal town called East Ballina, and then in Sydney (both in the city and now in the Northern Beaches). I'll be sharing a bunch of fun tidbits about what life is like here, some comparisons between AU and the US, and address some common questions or misconceptions I hear!
Then at the end, I'll share a bit about learning the lingo. While we speak English here in OZ, there is a lot of fun Aussie slang that is so fun and some of them hilarious.
I found after recording this that there were many more things I could have shared, so there is a Part 2 coming out next! | |||
| Your Guide to Naming Your Business | 17 May 2023 | 00:51:38 | |
Naming your business can feel like one of the hardest steps in the whole process of creating and launching your brand! You may feel like you're going in circles and getting no where, and it can be so frustrating! I've been there, done that. I'm going to break down the key components to consider when creating an impactful and successful business name. This is a topic I talk about pretty often since many of our clients at Girlboss Designer are creating new businesses. We've covering using your name vs. a new name, trademarks, URLS, social handles and more in this episode! Also, I've created a free Name Your Business Cheatsheet to go along with this episode! Go to girlbossdesigner.com/bizname to grab your quick and easy copy of everything we're chatting today. Other mentioned resources:
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| The Places We Used to Love | 09 May 2023 | 00:27:00 | |
Do you have any places in the world that you at some point used to absolutely LOVE, and then you revisit them and that feeling is no longer there? You come back to that place to relive those moments a little and it feels different. The place itself may have not changed much, but you've changed. You've experience more. You've explored more. Have you ever felt this way before? This has happened to me a few times over the years, and I wanted to share in case anyone else relates. In this personal podcast episode I'm sharing my two places for me that I've had this experience with big time. Two places in the States that I used to be obsessed with and have so many fond memories of, and now it's just not the same. | |||
| Choosing Your Niche Market | 02 May 2023 | 00:42:48 | |
Choosing a Niche market in business is essential for standing out in the crowd, and for making it clear to others what you do and who you work with. Another huge benefit of getting more specific with your Niche is it will add so much more depth and content to your messaging! And the more connection we can create with our ideal clients, the more they will trust us and be more likely to take action in working with us or making a purchase. In this episode, I'm giving you the rundown of what you need to consider when choosing your niche market. Want our Niche Market Cheatsheet? Go to girlbossdesigner.com/niche to grab it for free! | |||
| Manifesting a Move to the States | 18 Apr 2023 | 00:42:08 | |
It's a big announcement today, we are officially moving back to the States this year in July! After nearly 6 years of living down under in Australia, I'm returning back to my homeland to live. I arrived here in Australia back in 2017 with no business, dating my Aussie boyfriend and no idea how things were going to go. And I'm moving back with a design agency, a husband and a baby. In this episode, I take you through all the details with the big move:
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| The Quickest and Easiest Blog Post Ideas | 02 Jul 2024 | 00:12:58 | |
In this episode, Kristin discusses the quickest and easiest blog post ideas. She highlights three main topics: client results, using existing social media content, and answering common FAQs. Sharing client results adds credibility to your business and showcases examples of your work. Repurposing social media content eliminates the need to come up with new ideas. Answering FAQs provides valuable content that your audience is already interested in. Kristin also mentions her blogging blueprint course, which helps create a system for easy and effective blog content creation. | |||
| The New Girlboss Designer is Here | 05 Apr 2023 | 00:30:27 | |
Drum roll please … we've been working behind the scenes for months on something special—and now the big reveal is ready for you! We're known for creating beautiful brands for our clients, but this time, we've given GBD a facelift. Introducing the new, elevated version of Girlboss Designer—complete with a brand-new website experience. In the episode, I walk you through what's different about our new website setup that I've never seen done before, plus the new design templates and courses we've added. We hope you love the new tailored experience as much as we do! | |||
| Top 5 Tips for New Moms Running a Business | 21 Mar 2023 | 00:40:48 | |
If you were a new mom also running a business then this is the episode for you. First of all, why do you think classifies you as a new mom? Is it being in the first year of motherhood? Is it the first six months? Is it the first two years? Who freaking knows. I feel like so much is changing all the time with being a mom and what stage are kids at and also balancing all of that with running a business. From my perspective, while recording this our son Jack is 15 months old at this point. So I have 15 months of experience running a business while also being a new mom. In this episode, I'm going to be sharing my top five tips to hopefully help you along your own journey in this new exciting, incredible, and also really difficult stage of life. | |||
| Where We Get Our Clients | 14 Feb 2023 | 00:32:01 | |
In this episode, I am pulling back the curtain and letting you know where we get our clients in Girlboss Designer. Not only will this be helpful to have an insider's peek into what's working for someone else, but also I want to give you some tips on how this can relate to your own business. Knowing exactly where your clients are coming from will help inform where to put your marketing efforts, and where you can put certain efforts to the side and not worry about them for the time being. I have seen where our clients come from shift and change some over the years, so I like to do a review once a year to see what the trend is lately. I'm going to give you three different categories of data from our client CRM system, Honeybook. | |||
| How to Attract Luxury Clients with Branding | 07 Feb 2023 | 00:25:02 | |
Before I can share how you can attract luxury clients through your branding, we need to understand what branding actually is! Here is a quick recap to refresh your memory... What Branding Is:
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| Behind the Scenes of My Work Retreat | 31 Jan 2023 | 00:39:38 | |
Back in December 2022 I treated myself to a mini work retreat here in Sydney. I went away for the weekend, away from mom duties and my typical environment at home, and immersed myself in creating the new version of Girlboss designer. I snatched up an amazing hotel with an incredible view of the city, and I'm so excited to share the ins and outs of my weekend with you on today's episode, as well as share my tips on how you can create a similar experience for you if this sounds like something you're interested in doing. I also hope this is an inspiration to any moms out there who are running a business, that you too yes can get away from the weekend and treat yourself. | |||
| Top Tips for a Smooth Website Creation | 24 Jan 2023 | 00:28:07 | |
So you're so ready to get that website launched ASAP? After working with hundreds of clients with Girlboss a Designer, this is usually the timeline people put in their inquiry form. And while of course, we want that website live sooner than later, we also wanna make sure that the process goes a lot more smoothly for you and for it to feel more enjoyable. Here are our top three tips for making the process faster, easier, and just better overall. | |||
| Doing Things Differently in 2023 | 17 Jan 2023 | 00:38:34 | |
As were entering into a whole new year I've been reflecting on the previous year and looking ahead at how we will do things differently in 2023. Whenever you are working toward goals and business, or goals in life, it's important to be conscious of certain patterns and ways of working that are not serving your bigger vision. In today's episode, I am sharing the changes we are making this year in the Girlboss designer design business as well as Shifts I am making on a personal level. | |||
| When Sh!t Hits the Fan | 10 Jan 2023 | 00:37:59 | |
In this episode of the podcast I am sharing about some really difficult times from 2022. A few months ago, to be completely transparent, things kind of felt like they were falling apart. I'll walk you through exactly what was going down in business, how I was feeling about it all, and how I navigated everything. The reality is - difficult times are a part of the game when you're in business. With all the success and the highs, also come the periods of lows and struggle. And sometimes, when things feel like it's all going wrong, it's actually just the universe re-organizing things for how it was meant to be. | |||
| Niching Down to Stand Out in the Travel Industry with Lisa Fitzgerald | 18 Sep 2022 | 00:34:28 | |
From doing all the things and feeling lost and frustrated in her travel business - to niching down, owning her expertise and creating her dream brand. In today's episode, I am interviewing Lisa Fitzgerald from Fitzgerald Travel who specializes only in cruise vacations along with her business partner Lisa Collins, they're the two most cruise-knowledgable Lisas around! Lisa shares the ups and downs of her journey - and her lessons and story is relevant no matter what industry you are in with your business. | |||
| #1 Strategy Tip You Need to Hear | 10 Sep 2022 | 00:16:45 | |
I recently did a poll on Instagram asking everyone what type of content they're interested in for the podcast - And strategy got the most votes! It's no surprise since so often we are wanting to know what can we DO to grow our business and get more clients. | |||
| Why Email Marketing? | 27 Jun 2024 | 00:19:18 | |
If you've ever wondered why you may want to use email marketing for your business, what the actual purpose of it is, and if it's worth it... this episode is for you! Kristin discusses the basics of email marketing and why it is important for businesses. She explains that email marketing allows for direct communication with clients and customers, helps build relationships, boosts sales, increases brand awareness, provides measurable results, allows for targeted marketing, saves time through automation, encourages engagement, and builds credibility. She announces the upcoming launch of an email marketing course for those who want help in this area. | |||
| A Week in the Life - Running My Business as a Mom | 06 Sep 2022 | 00:35:26 | |
Running my business looks very different in the day-to-day now that I'm a mom! I take you behind-the-scenes to have a peek into a typical week of balancing client projects, creative direction, course relaunches, marketing and team shifts, all while chasing after my 10 months old son. I'm sharing what my typical schedule looks like, how I plan for the week and what we're currently working on in my design business, Girlboss Designer. | |||
| NEW NAME! + Where I've Been the Last 5 Months | 01 Sep 2022 | 00:34:57 | |
Welcome to the NEW Align & Amplify podcast! The name has officially changed over from Create Your Destiny, and I give you a rundown of the reasons why in this episode. I also catch you up on what I've been up to over the last 5 months while I've been on hiatus from the podcast - including a trip back to the States FINALLY after years of being separated from my family. | |||
| 64: 2 Businesses and a Baby | 22 Mar 2022 | 00:26:34 | |
Take an open behind-the-scenes look at how I've been doing managing my design agency and personal brand with a 5 month old baby. It's been a huge adjustment coming back to work while still being the primary caregiver for our son, Jack! In this episode I am sharing my struggles during this time, decisions I've made about the 2 businesses for the upcoming months, and some mindset shifts I've been working through. | |||
| 63: Handling Negative Client Feedback | 07 Feb 2022 | 00:33:22 | |
There is no way around it, at some point in running your business you're going to end up having some type of negative client feedback! This is especially true if you're offering a service such as branding, website design, copywriting, or any type of service-based business. Getting feedback from the client is part of the project process, and it's inevitable that sometimes they're just not gonna love it. And as much as we don't wanna let it get to us - sometimes it does because we're all human! In this episode I'm gonna give you some tips with dealing with negative client feedback so you can move past it, learn the lesson you need, and keep being awesome at what you do. | |||