AI GTM Lab – Détails, épisodes et analyse

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AI GTM Lab

Marc Gasser, Valentin Binnendijk

Business & Entrepreneuriat

Fréquence : 1 épisode/30j. Total Éps: 42

The lab for autonomous GTM. Where founders rebuild their revenue machine. Marc Gasser and Valentin Binnendijk in conversation with founders, operators, and strategists rebuilding GTM from the ground up. Hyper-lean. Agentic. Practical. Plus agentic engineering & product management — always tied back to pipeline and revenue. New episode weekly.

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100 Founders, 1 LinkedIn-Formel – die geheime Content Engine für Personal Branding

Saison 4 · Épisode 9

jeudi 10 octobre 2024 • Durée 37:13

In dieser Episode enthüllt Marvin Sanginés seine geheime Formel, die bereits über 100 B2B-Unternehmern geholfen hat, ihre Personal-Brands über LinkedIn aufzubauen. Du erfährst, wie du mit Marvins bewährter Content Engine Vertrauen aufbaust, gezielt Vernetzungsanfragen nutzt und LinkedIn zur Conversion-Maschine machst.

Was du lernen wirst:

Wie du Vertrauen aufbaust, bevor du Nachrichten versendest.
Schritt-für-Schritt-Anleitung für deine LinkedIn-Content-Strategie.
Die Hacks und Tricks für Conversions.

Der Prozess:

Optimized LinkedIn Profile
Content Archetype
Organic people-led content engine
Thought Leadership Ads boosting best organic content against ICP
Signal-based outreach routine
Let it compound over time

Finde heraus, wie Marvin LinkedIn zu einer echten Content Engine macht und wie auch du das Vertrauen und die Conversions deiner Zielgruppe maximieren kannst.

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MQLs funktionieren nicht. So bringt eine qualifizierte Pipeline Marketing und Sales zusammen.

Saison 4 · Épisode 8

jeudi 26 septembre 2024 • Durée 12:50

Wir werfen die altbekannten Marketing Qualified Leads (MQLs) über Bord. MQLs als KPI für Marketing funktionieren nicht und sind überbewertet, sorgen für Frust und treiben einen Keil zwischen Marketing und Sales. Während das Marketing auf Masse setzt, verzweifelt der Vertrieb an der mangelnden Qualität – das Ergebnis: null Deals und keine Zusammenarbeit.

Doch die Lösung ist greifbar! Marc erzählt, warum es Zeit ist, sich von MQLs zu verabschieden und auf Qualified Connections zu setzen. Der Schlüssel? Eine Weighted Qualified Pipeline, die klare KPIs schafft und das perfekte Alignment zwischen Marketing und Vertrieb ermöglicht. Weniger Leads, mehr qualifizierte Deals.

Hier als YouTube-Videopodcast: https://youtu.be/v8kxDnXsrcs

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S3E9: From Broad Lists to Buying Signals: How AI Offers More for Less

Saison 3 · Épisode 9

jeudi 29 février 2024 • Durée 09:05

In this episode, Valentin, Marc & Virginie discuss buying signals in B2B marketing and how to find and use them efficiently. They explain that buying signals are indicators that a potential customer is interested in purchasing a product or service. The hosts emphasize the importance of understanding the specific buying signals for each company and product. They also highlight the challenges of finding and analyzing buying signals manually and introduce new technologies that can automate the process. The episode concludes with a discussion on the benefits of using buying signal data to personalize emails at scale.

Takeaways:

- Buying signals are indicators that a potential customer is interested in purchasing a product or service.

- Understanding the specific buying signals for each company and product is crucial for effective marketing.

- Automated tools and technologies can help efficiently find and analyze buying signals.

- Using buying signal data allows for personalized marketing and sales efforts at scale.

Read the blog article on that topic: https://www.cotide.com/en/blog/from-broad-lists-to-buying-signals-how-ai-offers-more-for-less

Watch on Youtube: https://youtu.be/eP4xh4jsfy4

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S3E8: How to Master Benchmarks for B2B Lead Generation

Saison 3 · Épisode 8

jeudi 22 février 2024 • Durée 16:45

In this episode, the hosts discuss the growing popularity of benchmarks for B2B lead generation. They explain that benchmarks provide unique and actionable insights that help businesses differentiate themselves and position as experts in their industry. The conversation then delves into the birth of benchmarks and how they can be used for lead generation. The hosts also interview Janine Tricoire from Peakora who shares her experience with launching a benchmark called the Scaling Readiness Check. They discuss the goals and purpose of the benchmark and the steps involved in publishing the report. The episode concludes with a discussion on the do's and don'ts of launching a benchmark and an introduction to Cotide benchmarking solution.

Takeaways

Benchmarks are becoming more popular in B2B lead generation as businesses seek unique and actionable insights to differentiate themselves.
Benchmarks can position businesses as experts in their industry and help them set new trends.
Launching a benchmark requires careful planning and preparation, including defining goals, developing questionnaires, and determining promotion channels.
Nurturing leads and providing personalized follow-ups are crucial for successful benchmark campaigns.

Chapters

00:00 Introduction

00:57 The Scaling Readiness Check Benchmark

03:48 Steps to Publish a Benchmark Report

05:49 Challenges and Benefits of Launching a Benchmark

07:24 Do's of Launching a Benchmark

12:19 Don'ts of Launching a Benchmark

15:15 Conclusion and Introduction to Cotide's Benchmarking Solution

Watch on Youtube: https://youtu.be/1R3p2EEcJgc

S3E7: How to Find Message-Market-Fit Through Iteration

Saison 3 · Épisode 7

jeudi 15 février 2024 • Durée 09:28

In this episode, we discuss the importance of iteration in B2B marketing and how it can lead to success. We emphasize the need to quickly try out new experiments, features, and sales pitches to find product market fit and message market fit. We share their process of fast iteration, which involves trying out multiple experiments within a short period of time and learning from the results. They also highlight the importance of testing and iterating to find what resonates with the target audience and stand out in a crowded market. Finally, we discuss the challenge of achieving message market fit and the need for concise and compelling messaging.

**Takeaways**

Iterating quickly and trying out new experiments is crucial for finding product market fit and message market fit in B2B marketing.

A process of fast iteration allows for trying out multiple experiments within a short period of time and learning from the results.

Testing and iterating is necessary to find what resonates with the target audience and stand out in a crowded market.

Developing a testing mindset and adopting a culture of iteration is essential for success in B2B marketing.

**Chapters**

00:00 The Importance of Iteration in B2B Marketing

02:30 The Process of Fast Iteration

06:59 Testing and Iterating for Relevance

09:12 Developing a Testing Mindset

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S3E6: The Hyper-Personalization Edge in B2B Growth Strategies

Saison 3 · Épisode 6

jeudi 8 février 2024 • Durée 10:49

In this episode, the hosts discuss hyper personalization in B2B marketing. They explain that hyper personalization is the digital equivalent of a personalized relationship, where data is collected and used to deliver relevant and valuable messages. The hosts also highlight the practical use cases for hyper personalization and the steps involved in achieving it.

Takeaways

Hyper personalization in B2B marketing involves using data to deliver relevant and valuable messages to leads.

Practical use cases for hyper personalization include sending unique and personalized messages, nurturing leads based on their context, and avoiding mass spammy outreach.

The three steps to achieve hyper personalization are contact research and enrichment, learning and categorizing conversations, and identifying ready-to-buy leads.

Hyper personalization improves the customer experience, increases conversion rates, and provides a competitive advantage in the market.

Chapters

00:00 Introduction to Hyper Personalization

01:40 Understanding Hyper Personalization

03:01 Practical Use Cases for Hyper Personalization

04:18 Step 1: Contact Research and Enrichment

05:32 Step 2: Learning and Categorizing Conversations

08:21 Step 3: Identifying Ready-to-Buy Leads

09:30 The Impact of Hyper Personalization

WATCH ON YOUTUBE: https://youtu.be/i1MI6evlZLA

S3E5: How to Set Up a Lead Scoring System that Works

Saison 3 · Épisode 5

jeudi 1 février 2024 • Durée 08:42

In this episode, the hosts discuss the challenges of setting up a lead scoring system and identifying the right timing to shorten the sales cycle. They explore traditional lead scoring methods and the limitations they face. The conversation then delves into the concept of predictive lead scoring and its potential benefits and drawbacks. The hosts emphasize the power of asking the intent question to gain valuable insights from leads. They also highlight the importance of non-sales outreach and the value of continuing value-driven conversations with leads. Finally, they suggest combining different lead scoring mechanisms for optimal results.

BLOG ARTICLE: https://www.cotide.com/en/blog/how-to-set-up-a-lead-scoring-system-that-works

YOUTUBE VIDEO: https://youtu.be/6ZjEodBeyB0

Takeaways

Setting up a lead scoring system requires careful consideration of the challenges and limitations involved.

Predictive lead scoring can offer potential benefits but may require a significant amount of data and investment.

Asking the intent question is a powerful tool for identifying leads who are ready to buy.

Non-sales outreach and value-driven conversations are crucial for nurturing leads who are not yet ready to buy.

Chapters

1. Introduction: Setting up a Lead Scoring System

2. The Challenge of Lead Scoring

3. The Limitations of Traditional Lead Scoring

4. Exploring Predictive Lead Scoring

5. The Issues with Predictive Lead Scoring

S3E4: Untapped Goldmine: Leveraging LinkedIn for Business Growth

Saison 3 · Épisode 4

jeudi 25 janvier 2024 • Durée 25:14

In this episode, the hosts discuss how to effectively use LinkedIn for business growth. They highlight the challenges faced by many users, such as not using LinkedIn to its full potential and not posting regularly. The conversation is divided into several chapters, covering topics such as establishing consistency and thought leadership, creating engaging content, hacks and tips for success, going viral on LinkedIn, and converting the LinkedIn audience into leads. The hosts also provide examples of successful LinkedIn strategies used by Jason Lemkin, Matt Lerner, and Alan Frei.

Takeaways:

Consistency is key on LinkedIn. Posting at least once a week and being active on the platform helps establish thought leadership and reach the target audience.

Creating engaging content is crucial. Posts should address the audience's problems, share stories, and provide valuable insights.

Hacks and tips for success on LinkedIn include using personal profiles instead of company pages, starting posts with an attention-grabbing teaser, and engaging with other posts before publishing your own.

Going viral on LinkedIn requires a mix of personal and work-related stories, great copywriting, and riding the wave of trending posts.

Converting the LinkedIn audience into leads can be done by being proactive in reaching out to those who engage with your posts and starting conversations.

Examples of successful LinkedIn strategies include content repurposing, leveraging newsletters and LinkedIn posts, and using engaging and storytelling approaches.

Chapters

00:00 Introduction: The Challenges of Using LinkedIn for Business Growth

03:08 Chapter 1: Establishing Consistency and Thought Leadership on LinkedIn

06:32 Chapter 2: Creating Engaging Content on LinkedIn

S3E3: Evolving B2B Marketing Trends: Staying Ahead in 2024

Saison 3 · Épisode 3

mercredi 17 janvier 2024 • Durée 16:39

In this episode, we discuss the challenges in B2B marketing and lead management, particularly in uncertain times. We talk about the changing landscape of lead generation, emphasizing the importance of personalization and data enrichment. We also explore the need for a robust lead management process and the five success factors that contribute to its effectiveness. At the end, we provide examples of successful lead management strategies, including the use of marketing automation reports and thought leadership on social media.

Takeaways

Spammy outbound emails and generic ads are ineffective in B2B marketing.
Personalization and data enrichment are crucial in lead generation.
A robust lead management process is essential for success.
The five success factors in lead management are lead research, lead generation, lead engagement, lead scoring, and lead automation.
Examples of successful lead management strategies include using marketing automation reports and investing in thought leadership and content creation.

Read more about it in our blog article: https://www.cotide.com/en/blog/evolving-b2b-marketing-trends-staying-ahead-in-2024

Watch on Youtube at: https://youtu.be/o7HzxIfEhcs

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S3E2: How to keep the conversation going (to identify buying intent)

Saison 3 · Épisode 2

jeudi 4 janvier 2024 • Durée 10:58

In this episode, we discuss how to sustain conversations in B2B marketing — how to do valuable followups with your prospects and find the right timing for sales.

We emphasize the importance of building authority and staying top of mind with prospects. We also explore strategies for identifying key moments in the sales cycle and provide examples of effective approaches, such as benchmark reports and introductions to relevant contacts.

Furthermore, we then highlight the need to automate intent questions and invest resources in leads that are ready to buy.

Generating trust and providing value are key factors in keeping the conversation going, and external factors can help establish credibility.

Building authority and staying top of mind are crucial in sustaining conversations with prospects.
Identifying key moments in the sales cycle, asking intent questions in surveys, determines when prospects are ready to buy.
Effective strategies include benchmark reports, introductions to relevant contacts, and providing valuable content.
Automating intent questions can streamline the sales process and focus resources on leads that are ready to buy.
Generating trust and providing value are essential for keeping the conversation going.
Establishing trust through external factors, such as partnerships with reputable organizations, can enhance credibility.

Article

00:00 Introduction: Sustaining the Conversation 01:24 Building Authority and Staying Top of Mind 02:17 Identifying Key Moments in the Sales Cycle Effective Strategies and Examples Automating Intent Questions Generating Trust and Providing Value Establishing Trust through External Factors Next Steps: Lead Qualification and Scoring

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AI GTM Lab – Détails, épisodes et analyse

Détails du podcast

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