AI Central – Détails, épisodes et analyse
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A knowledge hub for marketers who want to understand how to leverage generative AI for improved campaign performance and operational efficiencies. Hosted by award-winning marketing communications leader, Jennifer Jones-Mitchell, AI Central will feature guests like AI ethicists, branding, marketing and advertising leaders, search marketing experts and more.
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Apple Podcasts
🇨🇦 Canada - marketing
16/12/2025#80🇨🇦 Canada - marketing
15/12/2025#47🇨🇦 Canada - marketing
11/05/2025#85🇨🇦 Canada - marketing
10/05/2025#63
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#AI's Role in #SEO: How to Align Your Content with #AIAgents in Search
Saison 2 · Épisode 5
lundi 27 janvier 2025 • Durée 39:10
In this episode, Jennifer Jones-Mitchell sits down with SEO expert Winston Burton to discuss how AI is transforming SEO.
We review how to generate content that AI models seek to ensure your brand appears in AI searches. We also talk about #AIAgents and how they are now searching the web on behalf of humans and what marketers need to do to ensure their content connects with these AI models.
This is an episode you won't want to miss!
Here is the link to the WSJ interview with the Anthropic CEO Winston mentioned in this episode https://www.youtube.com/watch?v=snkOMOjiVOk
As usual, if you need assistance integrating AI into your marketing, communications, agency operations or CX, please contact us at: https://humandrivenai.com/
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
The 6 Biggest AI Marketing Trends for 2025!
Saison 2 · Épisode 4
mardi 31 décembre 2024 • Durée 10:55
In this episode, Jennifer Jones-Mitchell shares her predictions for the six most impactful AI Marketing trends for the new year, including:
1. Critical mass adoption of digital twins and AI avatars
2. Brand collaborations around custom LLM development
3. Synthetic analytics for product positioning
4. AI improving crisis communications & creating new crisis situations
5. The need to prepare for the incoming administration's deregulation of AI
6. A greater emphasis on an AI-literate workforce
In this episode, I referenced the terms and conditions of companies offering digital twins, learn more here: https://www.youtube.com/watch?v=pQ6BgqW9y6c&t=355s
Happy New Year!
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
The Hollywood Strike, Avatars, Copyright, and Bias in AI: A Conversation with John C. Havens
Saison 1 · Épisode 3
lundi 24 juillet 2023 • Durée 37:22
In this Human Driven AI podcast, Jennifer Jones-Mitchell discusses implications from the #Hollywood strike and the studios' desire to create #AI #avatars of actors, the #copyright challenge of #GAI and the inherent bias of #artificialintelligence tools trained on the internet. Also discussed is the recent news that seven AI companies promised to police themselves when it comes to privacy protections and preventing misinformation and misuse of copyrighted content.
John C. Havens is an AI #ethicist and the author of Heartificial Intelligence, Embracing our Humanity to Maximize Machines and Hacking H9app)iness: Why Your Personal Data Counts and How Tracking It Can Change the World
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
Spotlight Story: A Review of the GAI Tool Claude2
Saison 1 · Épisode 2
lundi 17 juillet 2023 • Durée 03:33
In this brief Spotlight Story, Human Driven AI's Jennifer Jones-Mitchell offers a quick review of the generative AI tool, Claude 2. This new version of the chatbot from Anthropic delivers much more human-like content and even asks you questions to improve the content quality. Check it out and don't forget to subscribe!
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
Will AI Take Your Job?
Saison 1 · Épisode 1
lundi 19 juin 2023 • Durée 11:55
Since the December launch of ChatGPT, marketers everywhere have been asking the same question: will AI take my job? In this episode of Human Driven AI, Jennifer Jones-Mitchell is joined by her husband, composer, Dr. David Mitchell as they discuss the language of AI, the power of AI tools, the market and job impact, and how marketers can leverage these tools to amplify their campaign performance and improve operational efficiencies.
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
ChatGPT's Evolution and The Do's & Don'ts of Chatbots
Saison 2 · Épisode 3
dimanche 8 décembre 2024 • Durée 32:32
In this episode, we discuss the evolution of ChatGPT since it's launch two years ago - from the first basic prompts to the development and training of custom GPTs.
We also discuss the best practices around training your brand's chatbot to not only deliver exceptional customer service, but to actually move the customer through to conversion. We discuss the importance of training the chatbot on your brand's voice, products and services, as well as why you should avoid open-ended questions in your chatbot's conversation.
Be sure to connect with us for your own team's custom AI training or consulting.
https://humandrivenai.com/
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
AI in Music & Sculpture: Google's DeepMind Dream Tracks and Robotic Art
Saison 2 · Épisode 2
samedi 23 novembre 2024 • Durée 28:11
Music composer and educator, Dr. David Mitchell joins AI marketing leader, Jennifer Jones-Mitchell as they discuss how Google's Deep Mind Dream Track technology is enabling artists to do more than ever before. From composition to complete studio production, AI is democratizing how music is created.
Plus, we discuss how robots are now helping sculptural artists bring their visions to life faster and at greater scale than ever before.
Learn more about how AI is empowering art and commerce:
https://humandrivenai.com/
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
Your Digital Twin/Avatar: Who Really Owns Your Face in the AI Era?
Saison 2 · Épisode 1
vendredi 8 novembre 2024 • Durée 25:32
AI Central is a podcast brought to you by Human Driven AI. In this episode , Jennifer Jones-Mitchell and Dr. David Mitchell discuss the use of personal Avatars or Digital Twins, including the benefits and risks involved of giving your likeness to AI companies.
We also discuss the No Fakes Act and its impact on the use of AI avatars in entertainment, education, and marketing. We also discuss some of the interesting and strategic uses of ChatGPT and other AI uses.
We also briefly discuss the impact AI is having on crisis communications and how PR professionals need to redefine what constitutes a crisis, prep their spokespeople to talk about AI, and protect brand assets with water marketing.
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
AI Integrations in Adobe and Canva; The BlackGPT, Latimer; Biden's AI Policies & The Beatles
Saison 1 · Épisode 8
lundi 6 novembre 2023 • Durée 19:44
In the latest episode of the Human Driven AI podcast, Jennifer Jones-Mitchell and Dr. David Mitchell, discuss:
- The latest generative AI integrations in Adobe and Canva
- The launch of Latimer, the "BlackGPT" trained on content from the HBCUs
- President Biden's AI regulations and governmental policies to come
- A new single from The Beatles, thanks to AI
This is a don't miss episode for all marketers, advertisers, public relations pros, and anyone else who wants to make sure their content connects with the right audiences through Generative AI.
#generativeAI #artificialintelligence #TheBeatlesAI #AdobeAI #CanvaAI #Latimer
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.
AI and Music Part 2 - Noonoonuri and Other AI Musicians
Saison 1 · Épisode 6
lundi 18 septembre 2023 • Durée 21:33
In this episode of Human Driven AI's podcast, Jennifer Jones-Mitchell is, again, joined by composer, Dr. David Mitchell for Part 2 of AI and Music.
The discussion includes:
- Warner Music signed the AI-generated model and musical artist, Noonoonuri.
- The benefits of creating AI-generated albums and music videos.
- How some musical groups are using AI to recreate deceased artists, (e.g. A new Beatles single is being developed with an AI-generated John Lennon).
- How independent artists can similarly utilize AI to reach new audiences.
- What this means for the future of music and creative artistry.
- The opportunities and risks of using AI for music.
Thanks for listening! Don't forget to subscribe and check out Human Driven AI for even more AI news and views.







