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Explorez tous les épisodes du podcast Affiliate Marketing & Side Hustles on the Doug.Show

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TitreDateDurée
Are Online Courses a Scam? DS640 26 Oct 202600:35:02

I talk about online courses, what makes them useful or questionable, and how creators earn money. Then, I get off track and rant about AI and slop.

Chapters
  • (00:00:32) - Are Online Courses a Scam?
  • (00:01:36) - Spotting Scammy Sales Tactics
  • (00:04:06) - What People Really Want to Learn
  • (00:08:31) - Experience, Expertise, and Brand Deals
  • (00:11:07) - Where Influencers Actually Make Money
  • (00:13:36) - Was Doug a Scammer?
  • (00:15:59) - Teaching Through Project Management
  • (00:19:43) - Make Money Online Meets Real Estate
  • (00:23:14) - Influencer Income Versus the Hype
  • (00:28:37) - Ethical Courses and AI Content
  • (00:32:30) - So, Are Online Courses a Scam?
AI in Action. Real Life in a Marketing Agency | Chris Panteli | DS639 19 Oct 202600:50:40

I chat with Chris Pantelli, the founder of Linkify and Total Authority, about using AI inside a business.

Chris says they started with early AI writing tools, then moved heavily into Claude, ChatGPT, and Grok for coding, analysis, automation, and content workflows. He describes building custom internal tools with AI for pitch operations, journalist data, transcript analysis, and other tasks.

Chapters
  • (00:00:06) - Welcome Back and AI Agency Pivot
  • (00:03:07) - Early AI Experiments
  • (00:07:24) - Internal Tools Go Custom
  • (00:11:20) - Rebuilding Websites with Claude
  • (00:17:43) - CMS Options for Content Teams
  • (00:22:09) - Small Tools, Big Impact
  • (00:25:17) - Why AI Visibility Matters
  • (00:28:24) - How AI Search Finds Experts
  • (00:30:45) - Building Real Authority
  • (00:36:22) - What Breaks AI Visibility
  • (00:39:58) - Staying Ahead with Automation
  • (00:42:36) - Total Authority YouTube Insights
  • (00:44:54) - Best AI Tools by Task
  • (00:50:08) - Where to Find Chris
Real Passive Income | DS638 12 Oct 202600:41:25

I talk about what real passive income, and a few things that aren't. It's just my opinion, of course, and not financial, legal, or tax advice. Then, I talk about my stand up comedy class.

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Chapters
  • (00:00:00) - intro
  • (00:00:21) - Passive Income Defined
  • (00:08:19) - Real Estate Reality Check
  • (00:12:53) - SaaS and Simple Tools
  • (00:15:30) - Index Funds Win
  • (00:21:30) - Why Dividends Lag
  • (00:25:56) - Stand-Up Showcase Prep
  • (00:32:36) - Open Mic Lessons
  • (00:39:06) - WordPress Migration Update
Personal Finance for Entrepreneurs | Elliott Zelinskas | DS637 05 Oct 202600:24:43

Elliott and I geek out on personal finance, saving, and early retirement. Not financial or legal advice, talk to professionals.

Connect with Elliott Zelinskas Contact me. Ask Questions!

00:00 Personal Finance Kickoff

01:06 Early Money Lessons

03:53 First Investing Wins

07:29 Accounts and Simple Portfolio

10:22 Work Versus Jobbing

17:03 Spending Money Struggles

Chapters
  • (00:00:00) - Personal Finance Kickoff
  • (00:01:06) - Early Money Lessons
  • (00:03:53) - First Investing Wins
  • (00:07:29) - Accounts and Simple Portfolio
  • (00:10:22) - Work Versus Jobbing
  • (00:17:03) - Spending Money Struggles
AI + SaaS Success & Online Business in 2026 | Elliot Zelinskas | DS636 28 Sep 202600:29:35

Elliott joins me for an update on 2026 and why it’s never been a better time to build an online business. He was the guest on episode 610 and things have been going great.

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00:00 Welcome Back Elliot

00:51 From Teacher to Builder

02:35 Career Products Framework

04:39 Focus and Revenue Milestones

07:48 Churn and Market Demand

12:31 Marketing Channels That Work

20:09 Start Simple With AI

24:17 Own Your Platform and Next Steps

AI experiments & WP Migration | DS635 21 Sep 202600:34:13

I talk about an AI project I might work on, upcoming episodes, and the silliness of getting rich quickly.

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00:00 Show Updates Intro

00:34 AI Curiosity and Burnout

02:08 Elliot Interview Preview

03:28 Chris Linkify and PR

04:51 AI Tools and Data Limits

09:40 Ditching WordPress Plans

21:21 Amazon Influencer Callout

25:12 Anti Spam AI Video Wrap

Financial Independence Retire Early [FIRE] for Entrepreneurs | DS634 14 Sep 202600:53:40

I talk to Ben, a successful entrepreneur with a SaaS making about $20k+ per month, about how my wife and I retired early. Check out the last episode with Ben if you missed it.

Disclaimer: None of the content is advice for Ben or you or anyone. These are just stories. So go to your own professionals for advice if needed.

Connect with Ben Bozzay

DNS Filtering / Device Management company: https://www.techlockdown.com/

iPhone monitoring app for parents: https://livingroomapp.com/

 

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00:00 Intro: FIRE & Entrepreneurship

02:29 The 4 Percent Rule

05:03 Track Spending Basics

09:07 Accounts Taxes and Exits

29:40 Selling Your Agency

35:44 Valuation and Multiples

41:35 Housing Plans and Mortgages

48:09 Retirement Number and Wrap Up

$20k MRR Saas - Side Hustle to Full-Time Success | DS633 07 Sep 202601:05:40

I talk to Ben Bozzay, founder of Tech Lockdown, and co-founder of LivingRoom, and his Saas journey. He started dabbling early, and even found his early success with content websites.

We get into a ton of details and Ben shares a lot about his journey.

Connect with Ben Bozzay

DNS Filtering / Device Management company: https://www.techlockdown.com/

iPhone monitoring app for parents: https://livingroomapp.com/

 

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00:00 Intro

01:13 MRR and Products

06:11 Early Hustles and College

16:59 SEO Freelancing to Cybersecurity

28:24 Corporate Success Unhappy

31:11 COVID Habits Side Project

36:14 Paid Membership Layoff Leap

49:58 AI Copycats Growth Wrap

What I actually Use AI to do | DS632 31 Aug 202600:33:28

So what do I actually use AI for? Only a couple things. I’m way to skeptical to accept advice based on morons from reddit. However, you can obviously focus on things that AI can do well.

Have suggestions about what I can vibe code?

We’re talking a personal tool, not a saas or anything like that. If you have an idea, please let me know.

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00:00 AI Skeptic Origins

02:52 Tool Not Crutch

03:55 Writing Aid Workflows

09:49 Debate Partner Pitfalls

17:03 Summaries And Organization

21:33 Learning And Project Planning

26:13 Personal Tools And Amp Update

Finishing Projects | DS631 24 Aug 202600:32:44

I talk about finishing projects and dealing with distractions.

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00:00 Welcome and Productivity Theme

00:23 Guitar Goals and Distractions

02:08 Business Focus Analogy

04:50 Finishing Projects Mindset

09:43 Clarify Goals and Cut Options

15:56 Define Done Exit Criteria

20:54 Amp Mishaps and Wrap Up

Teaching AI on YouTube | DS630 17 Aug 202600:33:40

I talk to Paul about how he covers AI and teaches on his youtube channel.

Follow Paul:

  • https://www.youtube.com/@PaulJLipsky
  • https://pauljlipsky.com/
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00:00 Welcome and AI Focus

01:18 Skepticism and AI Hype

02:56 Data Poisoning Amp Story

07:35 AI YouTube Saturation Myth

11:41 Tracking News with X Agents

17:25 Titles Formats and Viewing Habits

24:02 Bubble Talk Vibe Coding Wrap

The Art of Pivoting (to 450K Subscribers on YT) | DS629 10 Aug 202600:38:54

I talk to Paul Lipsky about pivoting his channel on YouTube and growing like crazy! It’s part one of two. Next time we talk about AI specifically.

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  • https://www.youtube.com/@PaulJLipsky
  • https://pauljlipsky.com/
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00:00 Meet Paul and the Pivot

03:23 From Ecommerce to AI

10:10 AI Aha and Tool Choices

14:15 Monetization and Topic Strategy

20:53 Avoiding AI Hype

24:22 ChatGPT Voice Workflow

26:48 Publishing Rhythm

32:43 Monetization Choices

Don't Over Optimize | DS628 03 Aug 202600:45:23

I talk about the pitfalls of over optimizing and why “good enough” is good enough. I prefer good enough most of the time.

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00:00 Welcome and Topic 02:12 Semi Retired Creator Life 03:11 Camp FI and Monetization 04:55 Productivity Obsession Origins 07:11 Metrics and Fun Balance 09:18 Eight Over Optimizing Traps 11:05 AI Outline Fail and Gear 15:53 Trade Offs Not Perfection 18:52 Tool Switching Overhead 23:23 Keep It Simple 24:00 Analysis Paralysis 24:38 Good Enough and Choice 30:16 Hobbies and Product Research 37:11 Maintenance and Opportunity Cost 42:24 Manual First Then Automate 46:16 Wrap Up and Whats Next

Push Back Against AI | DS627 27 Jul 202600:32:21

I talk about tokenmaxxing, backlash against AI, how I actually use AI, and echo chambers.

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00:00 AI Backlash Update 01:26 New Mic Gear Test 03:31 Walmart Pulls Back 05:35 How Doug Uses AI 07:59 Copywriter Pushback 10:52 Poisoning Search Results 14:54 Echo Chambers and Hype 17:58 Sandbox Escape Scare 20:26 Creativity and Copyright 23:58 Avoiding Negativity Trap 29:23 Wrap Up and Next Steps

AI Backlash | DS626 20 Jul 202600:33:49
Touring Musician to YouTube Success | AJ De Vera | DS625 13 Jul 202601:04:24

I got to chat with a Guitar YouTuber that I really enjoy, AJ De Vera. He’s a talented guitarist and song writer, plus he’s a fellow Filipino.

We chat about starting on YouTube, planning videos, and of course, guitars! We have a similar taste in music and influences. We talked for another 30 minutes after we finished up with the recording and identified a few other commonalities.

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Building a Lifestyle Podcast Agency: SimplePod Studios & Financial Independence - DS624 06 Jul 202601:03:41

I talk with Justin Peters about how his hobby podcast led to co-founding SimplePod Studios with his brother, including their team setup, early clients, pricing and package evolution, and why they focus on high-ROI finance-adjacent creators. We also get into his sabbatical and FI journey, what it takes to produce an episode consistently, keeping the agency as a lifestyle business, and how he sees platforms and video trending.

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00:00 Meet Justin Peters

00:57 SimplePod Origin Story

05:49 Sabbatical to Podcasting

17:56 Agency Growth and Niching

31:40 Anatomy of One Episode

34:30 Consistency Over Perfection

39:46 Co-Founder Communication Rules

49:13 Industry Trends

Over Expanding & More FB Marketplace Tales | DS623 29 Jun 202600:50:07

I talk about pizza, beer, and FB Marketplace tales and tips.

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00:00 Welcome and Topics 00:48 Marketplace Camera Sale 02:32 Georgie Health Update 03:46 Pizza Obsession Returns 07:29 Gear and Grill Experiments 10:04 Pizza Boom Meets Business 24:21 Marketplace Pricing Tactics 43:47 Listings Tips and Wrap Up

How To Retire FASTER | Cody Berman | DS622 22 Jun 202600:50:47

I chat with my friend, Cody Berman, about retiring as soon as possible. It’s basically talking through the ideas in his book, Retire By 30.

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00:00 Meet Cody and the Book 02:33 Quitting Corporate for FI 10:35 Side Hustle Framework and Lessons 19:19 Nest Egg vs Cash Flow FI 23:27 Finding Deals Today 25:10 Designing Your Ideal Life 28:37 Spending Tests and Buying Time 42:44 Side Hustles and Final Wrap

Upgrading my YouTube Studio | DS621 15 Jun 202600:34:17

I got a new studio camera (Canon R8). I’m planning getting rid of some of the old gear so I’m hopeful I can move it on facebook marketplace.

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00:00 Studio Gear Upgrade Dilemma 01:23 New Canon R8 Camera 04:30 Lenses Over Bodies Mindset 09:27 4K Workflow Hits Mac Mini 21:04 Selling Gear on Marketplace 31:00 Wrap Up and Next Interviews

Turning A European Idea Into U.S. Success | Oakwell Beer Spa | DS620 08 Jun 202601:09:03

I talk to the founders of Oakwell Beer Spa about starting a business from scratch! I visited the Beer Spa with a friend and it was an epic experience. Highly recommended. We talk about the origin story of the business and the early struggles, then growth and expansion.

  • Website: https://oakwell.com/
  • Franchise: https://oakwellfranchise.com/
  • LinkedIn: https://www.linkedin.com/company/oakwell-beer-spa
  • Facebook: https://www.facebook.com/OakwellBeerSpa
  • Instagram: https://www.instagram.com/oakwellbeerspa/
  • YouTube: https://www.youtube.com/@OakwellBeerSpa
  • TikTok: https://www.tiktok.com/@oakwellbeerspa
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00:00 Meet Oakwell Founders 01:07 Beer Spa Idea Abroad 06:47 Building the US Concept 33:25 Taproom Vibes and Membership Perks 37:23 Funding the Beer Spa Build 53:41 Scaling Up and Franchising Nationwide

Decluttering & Facebook Marketplace | DS619 01 Jun 202600:34:57

I talk about selling some stuff on Facebook Marketplace and trying to declutter around the house.

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00:00 intro 02:51 Decluttering books for sale 06:34 AI powered Marketplace listings 11:33 Guitars gear and computer upgrades 17:14 Marketplace rules pricing and time 25:24 White label SEO and cash flow wrap

Finance & Food: Iceland Adventures + Pizza Passion | DS618 25 May 202601:16:51

I talk to my brother-in-law, Sam, about travel budgets, pizza, and coffee.

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00:00 intro 03:27 Meet Sam And Trip Plans 07:31 Budgeting With Points 17:01 Iceland Eclipse Trip 34:20 Longmont Pizza Crawl 38:36 Chasing the Perfect Char 39:23 Pizza Steel vs Stone Debate 47:27 Grill Pizza on a Kamado 58:02 Coffee Gear and Espresso Mods 01:14:01 Wrapping Up

Recent Travel, Tech, Business Ideas | DS617 18 May 202600:42:20

I share a few business ideas at the end. I talk about a trip to Dallas, Road Trip, Credit Card Points, and Hot Springs N.P.

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Song: Daisy by Stone Temple Pilots

00:00 Intro 01:14 Georgie Update 01:50 Recording Setup 02:30 Livestreaming Gigs 04:24 Dallas Trip Recap 05:46 Purple Stride Win 07:21 Credit Card Points 15:07 Food And Road Trip 17:42 Hot Springs Adventure 24:13 Business Ideas Wrap

Kyle Roof on the Future of SEO & AI - DS616 11 May 202600:31:56

Kyle Roof joins me to talk about the state of SEO and the impact of AI. In a twist, he tells me the Keyword Golden Ratio and affiliate marketing is still working well. KGR is even better that it was!

Get the free course that Kyle mentions on POP. Check it out! I’m an affiliate, so thanks for the support.

00:00 Welcome 00:25 Kyle Updates and Business 01:10 Is SEO Dead Again 03:20 AI Search Adoption Reality 06:46 Echo Chambers and Marketers 09:44 Building AI Kyle in POP 12:12 Hallucinations and Counting 14:41 Why AI Content Fails SEO 22:26 Contextual Terms Explained 25:46 SEO Growth Opportunities Now 27:11 KGR and AI Search Insertion 29:39 Wrap Up and Where to Follow

The Real Reason Matt Giovanisci QUIT Almost Everything | DS615 04 May 202601:35:07

I talk to Matt Giovanisci about suddenly quitting his podcast, email newsletter, and a few other things. It’s a long one! Buckle up!

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00:00 Welcome and Setup 00:58 Money Lab Origins 02:19 Rebrand to Business Casual 04:21 Podcast as Hobby 05:18 Trying to Improve 09:56 Quality vs Growth 15:10 Workload and Rewards 16:53 Chasing Views and Validation 24:53 Why Quit Abruptly 26:01 Focus 10 and Swim University 30:09 Mental Load and Identity 33:34 Culture Shift Hustle vs Lifestyle 34:29 FIRE After 2008 34:57 Finance Content Shift 35:45 Crypto and Day Trading 37:05 Insecure About Advice 39:29 Lifestyle Business Lane 42:04 Monetizing Without Selling 44:25 Refocus on Swim University 44:52 Garage Pacing and AI 46:29 Work Hours and Boredom 48:53 Learning Leisure Hobbies 49:39 External Goals Drive You 55:38 Three Pillars Problem 59:03 Boats Aren’t Leisure 01:01:22 Health as Productivity 01:06:15 One Thing and Freedom 01:07:54 Batching for Pure Time 01:08:43 YouTube Revenue Reality 01:10:37 Selling for Independence 01:12:55 Work Purpose and Volunteering 01:14:00 FIRE Scarcity Mindset 01:18:14 Leisure Without Guilt 01:21:50 Deleting the Podcast 01:23:08 Staying in the Pool Lane 01:26:32 Why Quit Business Content 01:28:32 Guitars and Amp Talk 01:33:02 Headphone Levels Wrap

Video Content & Balancing Creativity & Consistency | DS614 27 Apr 202600:25:42

I talk about how I lost motivation to work, my obvious advice that video is great, and a little update on my journaling.

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00:00 Intro 00:56 Work Optional Mindset 07:17 Audio Gear Tweaks 09:07 Why Video Wins 13:22 Ads and Sponsorships 19:43 Journals and Road Plans

Building Real Apps with AI: Micro Tools, SEO Utilities | DS613 20 Apr 202600:45:31

I talk with Tony Herman about how he uses AI coding tools to build apps and business utilities, including a service-area coverage map generator that started as a client need and became a free public tool. He tells me about how he works with AI to create the tools, vibe coding, and Lovable.

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00:00 Meet Tony Herman 01:50 AI Built Service Area Maps 03:30 From Client Fix to Public Tool 05:25 Origin Story Web and Affiliate Days 13:10 AI Kids Book and New Game App 20:59 Prompting Style and Iteration 22:18 Tweaking Code in VS Code 23:20 Do You Need to Code 26:43 Improving the Game UX 30:15 Micro Apps TapClickTo 35:13 SEO Rank Tracking Tool 36:40 Hosting and Tech Stack 38:30 Advice to Start Building 39:44 Tool Picks for Beginners 40:52 Future Ideas and Wrap Up

Unfiltered: Passion, Music, and YouTube | Mark Hopkins Music | DS612 13 Apr 202601:02:25

I talk to Baltimore musician, Mark Hopkins, about working on YouTube. We cover how he got started and how he doesn’t really care about analytics. We geek out on guitars and gear at the end.

 

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00:00 Meet Mark Hopkins 01:11 Why Authentic Content Wins 03:06 Interview Kickoff and Channel Stats 05:09 Pandemic Pivot to YouTube 07:02 Launching At Home With Mark 08:42 Seasons and Publishing Rhythm 09:53 No Analytics Just Passion 12:17 Music Career and Big Goals 15:05 Monetization and Honest Demos 17:17 Gear Review Workflow and Filming Setup 21:19 Booking Bigger Guests 30:46 Research and Interview Prep 32:52 Guest Booking Mindset 33:30 Passion Versus Profit 34:42 Pretty War Origin Story 37:49 First Gigs And Momentum 40:17 Writing Duo Workflow 42:35 Jam Versus Record 44:44 Where To Find Mark 45:25 Go To Guitars 50:56 Grandfathers Harmony Restore 57:49 Amp Rigs And Tone Lessons

Vertical Integration | DS611 06 Apr 202600:32:22

I talk about interviews on the podcast again, in person events, and vertical integration.

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00:00 Welcome and Agenda 01:07 Interviews Are Back 02:51 Audio Quality Realities 03:43 Listener Stories and Voicemail 04:37 Podcast Audio Fail 07:22 Travel Recording Scramble 10:43 Econome Conference Recap 14:31 Why In Person Events Matter 16:34 Vertical Integration Explained 30:24 Wrap Up and Reviews

 

Teacher to Tech Builder: How I Replaced My Income in 5 Months | DS610 30 Mar 202600:46:12

I talk to Elliot about not being a tech guy, but now he’s building tools using AI. He used to be a teacher and didn’t even have a computer. It’s a great, inspiring story!

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00:00 Intro 01:10 From Teacher to Online Income 02:24 Entrepreneur Roots and Early Hustles 05:07 Teachers Boost Tool Overview 11:18 Validation, MVP, and Growth Lessons 22:31 Teachers Boost Vision 22:58 Partnership With TPT 23:36 Rebuilding The Tool 25:04 AI Features Upgrade 26:57 Payments Email Automation 30:20 Agentic AI Shift 31:33 Defensibility And Moats 35:02 YouTube Community Strategy 39:11 Automated Publishing Workflow 44:18 Wrap Up And Where To Find

SEO Dead for Affiliates? How to Pivot | wecantrack | DS609 23 Mar 202600:46:38
I chat with Jorge Barbosa from wecantrack about how affiliates can improve earnings, get higher ROI, and pivot by using data to make better decisions. Learn more about wecantrack Grow your affiliate revenue through seamless integration of your performance data with the best marketing tools. No developer needed.

Get a free 15-day trial

Explore the wecantrack Affiliate Dashboard

Connect with Jorge Barbosa

Jorge on Linkedin

This episode is brought to you by wecantrack. Thanks for the support!

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00:00 Intro 01:38 George’s Affiliate Origin Story 03:54 SEO Updates and AI Shockwaves 09:01 Revenue Recovery With Better Tracking 12:54 What We Can Track Actually Does 22:41 CTR to Conversion Analysis 24:48 Why Benchmarks Fail 30:24 Tracking Enables Pivoting 33:39 Who It’s For and Setup 39:38 Advanced Link Automation Tools

Touring Musician to YouTube Success: "Kyle Orla" Strategy | DS608 16 Mar 202601:17:10

I talk to Kyle Orla of K.O. String works in Duluth, MN. We geek out on YouTube and being a touring musician. Then, at the end, we geek out for 20 minutes about 90 – 100+ year old guitars.

Kyle is a folk musician and educator, specializing in dexterous fingerstyle and hard driving American folk music.

Connect with Kyle

k.o. stringworks

Kyle Orla on YouTube

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00:00 Turning a Guitar Obsession into a YouTube Business 06:06 Scaling a Music School: Why “Saying No” is Essential 16:27 The Secret to Video Storytelling: Tension & Release 24:33 Monetizing a Niche: How Patreon Changed Everything 39:52 Beating Creator Burnout: Analytics vs. Community 56:26 Vintage Guitar Deep Dive: Guitar Geek Out! 01:03:59 Telecasters, Kalamazoos, & When to Sell Your Gear

3 Case Studies of AI Coding w/ChatGPT, Claude Code, & Gemini | DS607 09 Mar 202600:28:30

I heard from a few audience members about their experinces with AI Coding using ChatGPT, Claude Code, and Gemini.

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00:00 Intro 01:20 Voicemail and YouTube slump 03:45 Case study Annie invoicing app 07:50 Dog interruption and lessons 09:17 Voicemail from William 11:57 Simple problems and stock builds 14:29 Case study Corey AI workflows 16:21 Planning vs rigid process 21:43 Personal projects and next steps 22:41 YouTube ads and algorithm impact 27:25 Wrap up email list and outro

Requirements for AI Assisted Coding - DS606 02 Mar 202600:32:17

I talk about how to prepare requirements for coding with AI, based on my project management experience.

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00:00 Welcome 00:24 Podcast Inspiration Story 02:37 What Requirements Mean 05:21 Field Research and Workflows 07:05 Build in Small Units 10:51 Viral AI Claims Skepticism 15:00 Simple Requirements Framework 17:42 Testing and Debugging Basics 21:51 Regression Testing Matters 24:03 Wrap Up and Next Steps 25:35 Notebook Tangent Field Notes 30:46 Final Call for Feedback

If I Started Over in 2026 - DS605 23 Feb 202600:32:17

I talk about a few business models I’d consider if I was starting over in 2026.

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00:00 intro 03:43 Idea #1: Print-on-Demand Digital Products 07:59 Idea #2: SEO Skills → AI Search 12:49 Don’t Oversell 17:27 Ideas #3–4: Content Creation + Newsletters 24:13 Last Idea: Building Software with AI Tools 28:24 Reality Check: 31:14 Wrap-Up

I got Lucky - DS604 16 Feb 202600:32:58

I’m not that good and just got lucky.

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00:00 Luck, Survivorship Bias & Why Success Stories Mislead 02:39 Georgie the Needy Dog (Quick Detour) 03:28 Starting in 2013: Early SEO Wins and “Simpler Times” 05:40 AI Changes Everything: Fake Podcasts, Better Content, More Competition 08:39 Others Don’t See Their Luck Either: Interviews & Coaching Wake-Up Call 09:20 When the Game Changed: Google Updates, AI, and Sites Going to Zero 11:49 Types of Luck: Timing, Platforms, and Getting in Early 14:15 You Only Need a Few Wins: Small Shop, Consistency, and Pivoting 18:28 What I’m Actually Good At: Finishing Projects (and Quitting When Needed) 22:43 Ranking Revolution Case Study: When Timing Is Off 24:38 Actionable Takeaway: Create More Chances to Get Lucky 29:57 Final Thoughts: Show Up, Take Action, and a Missed AI Opportunity 32:31 Wrap-Up & Thanks (Georgie Finally Sleeps)

10 Things I Learned From 900+ Episodes - DS603 09 Feb 202600:40:01

I published over 900 podcast episodes. I learned a few things along the way.

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00:00 Introduction and Episode Overview 01:47 The Importance of Quantity Over Quality 08:05 Value of Personal Perspective 10:14 Audio Quality Matters 13:55 Guest Appearances and Inflection Points 16:54 The Power of Editing 18:42 Batching Content for Efficiency 22:11 Handling Audience Feedback 27:25 The Role of Intro and Outro Music 29:35 Niche Down but Stay Flexible 32:29 One-Take Approach and Final Thoughts

Dry January, Coffee, Caffeine, YouTube - DS602 02 Feb 202600:26:41

This is an old fashioned catch up. I talk about cutting back on alcohol, caffeine, and some YouTube advertising updates.

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00:00 Intro 02:33 Doug’s Coffee Journey 06:46 Moist January 11:10 Podcast Sponsorship & Listener Support 19:05 YouTube Ads & Subscriber Growth 26:06 Conclusion & Teaser for Next Episode

Sustainable Solopreneur 7 Rules for Online Success - DS600 19 Jan 202600:40:55

I give you 7 ideas for being successful online.

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00:00 Introduction and Overview 02:29 Think Long Term 08:32 Incremental Stair Step Approach 15:23 SEMrush Affiliate Program 17:56 Avoid Burnout 24:12 Focus on Revenue Drivers 28:56 Take Action Over Research 34:08 Learn from Others’ Mistakes 36:28 Don’t Copy End Stage Giants 39:33 Conclusion and Call to Action

17 things I wish I knew before working online | DS599 12 Jan 202600:48:45

I’ve been working online, self employed for over 10 years. Here are some things I’ve learned.

New Years Goals with Project Management - DS598 05 Jan 202600:39:17

Set goals for the year and use project management to get it done! (Okay, think of it like a New Years Resolution…)

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Get the download! It’s a checklist of some of the ideas in the episode. It is basically a one-pager of show notes.

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Etsy Giftable Print on Demand - DS597 [rebroadcast] 29 Dec 202500:59:59
I give a short update on upcoming episodes. Then, I talk to Emily Odio-Sutton to discuss running a successful print on demand business on Etsy. Emily shares her journey of transitioning to full-time self-employment and the adjustments she made to manage her time effectively.

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00:00 Introduction 12:48 Adjusting to Full-Time Self-Employment 17:32 Business Performance and Strategies 19:29 The Giftable Concept on Etsy 35:23 Balancing Variety and Cohesion in Your Etsy Shop 39:54 Focusing on Niche Markets and Product Expertise 42:53 Exploring New Products and Creative Opportunities 53:18 Adapting to Market Changes and Future Plans

Calculate Your Net Worth - DS596 22 Dec 202500:23:28

I tell you how to calculate your Net Worth, and why tracking this one number is a great idea.

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00:00 Introduction 00:29 The Importance of Calculating Net Worth 05:04 Steps to Calculate Your Net Worth 09:19 Tracking Your Financial Progress 11:19 Working with a Financial Advisor 15:21 Guitar Talk: 1933 Kalamazoo KG 11

I Failed To Reach My Goals - DS595 15 Dec 202500:33:00

I failed, but was I really trying? Here’s what to do instead…

Giftlab (by Emily Odio-Sutton) The Print-On-Demand Etsy Course.

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00:00 Intro 02:16 Reflecting on 2025 Goals 03:45 Apple Watch Story and Fitness Insights 06:23 Reading and Journaling Habits 16:50 Guitar Adventures and Musical Growth 23:39 Thoughts on AI and Conclusion

Balancing SEO, KDP Books, & AI Tools | Shawna Newman | DS594 08 Dec 202500:47:28

I catch up with Shawna Newman to discuss her latest adventures including agency work, YouTube growth, and KDP books for Q4, AI in SEO, the complexities of Reddit marketing, vibe coding and building her own tools.

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00:00 Intro 00:53 Shauna’s Busy Schedule and Agency Work 02:21 Pivoting to Active Selling 04:08 Challenges and Learning in SEO 06:33 AI SEO: The New Frontier 09:26 The Downsides of AI Overviews 20:16 Reddit Marketing Strategies 24:08 Managing Multiple Reddit Accounts 25:17 Reputation Management on Reddit 25:46 Effective Reddit Marketing Strategies 27:42 Challenges and Maintenance of Reddit Accounts 29:45 Introduction to Vibe Coding 30:08 Developing Custom Tools with AI 33:19 Challenges in AI Tool Development 34:25 Issues with Lifetime Deals and SaaS Products 41:07 KDP Book Strategies for Q4 45:17 Upcoming YouTube Content and Conclusion

Goal: Publish 100 Videos | Jesse Lakes | DS593 01 Dec 202500:22:54

I chat with Jesse Lakes about his deep dive into video content creation. We discuss his 100 video challenge inspired by his new book, the importance of process and feedback loops, and the unique characteristics of different social media platforms.

00:00 Introduction and Welcome 00:20 Discussing Jesse’s New Book 00:30 Diving into Video Production 02:06 Jesse’s Background in Media Arts 05:45 Challenges and Learnings in Video Creation 09:57 Platform-Specific Insights 18:57 Future Plans and Final Thoughts

Don't Use AI Too Much - DS592 24 Nov 202500:31:28

I talk about why I’m using AI less. Ma

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Evolution of WordPress, AI Trends, YouTube | Alex Cooper-WPEagle - DS591 17 Nov 202500:52:11

We discuss Alex’s recent projects, including his YouTube channel’s direction, his new local project in Spain, how he integrates AI tools into his work, the impacts of AI in various fields, the current state of affiliate marketing, and the benefits and challenges of creating both short and long-form content.

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Make $1000/month ASAP | DS590 10 Nov 202500:55:46

Cody tells me how he earned $1000 per month in about 115 days in 2024. This business model still works today!

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00:00 Intro 01:20 Travel Adventures and Digital Product Success 02:39 The Shift from Amazon Affiliates to Digital Products 03:43 Fitness and Travel Routine 05:33 Starting the $1,000 Per Month Challenge 05:51 Understanding Digital Products on Etsy 07:16 Creating and Listing Digital Products 09:10 The Journey to $1,000 Per Month 11:46 Scaling Up and Student Success Stories 14:46 Niche and Keyword Research Strategies 18:40 Product Variations and Seasonal Trends 27:13 Challenges and Mistakes 27:53 Sticking to What Works 28:42 Finding the Right Competition 31:36 Niche Down for Success 35:26 Time Investment and Effort 36:46 Tools and Resources 40:52 Realistic Expectations 48:07 Who Should Avoid This Side Hustle 50:33 Wrapping Up and Final Thoughts

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