Affiliate BI - the Advanced Affiliate…

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Why it is difficult to build in-house affiliate stats tracking

Épisode 114

mardi 29 juillet 2025 • Durée 05:22

I hear often that people think that rather than using StatsDrone, they can just build an in-house affiliate stats tracker. This is a short podcast to explain the nuances of running this type of business. The short answer is this, do you want to be a marketing company, a tech company or both? Let us be the tech company and you do what you do best.

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Affiliate SEO in 2025: Data, Brand, and Doing the Work with Martin Calvert

Épisode 113

mardi 22 juillet 2025 • Durée 18:50

In this thought-provoking conversation, marketing director Martin Calvert dives deep into the realities of SEO and affiliate marketing in 2025. He and host John Wright unpack the hard truths about how affiliate marketing has matured—gone are the days of passive income from generic review sites. Today, success demands caring deeply about every click, maintaining airtight user experiences, and turning one-time visitors into long-term brand followers through data ownership, newsletters, and apps. Martin stresses the importance of affiliate sites treating traffic like a precious resource—nurturing every visitor, eliminating broken links, and doubling down on conversion rather than merely traffic growth. Martin also examines how AI, business intelligence, and changing search behaviors are reshaping how marketers must operate. The conversation touches on sentiment analysis, internal search on branded affiliate sites, and the crucial importance of developing a strong brand identity—whether that's through tone of voice, authoritative content, or offering truly helpful reviews. They caution against outdated strategies and emphasize the need for experimentation, strategic focus, and understanding local markets. Martin’s takeaway is clear: affiliate marketing isn't dead—it's just growing up. And only the data-savvy, brand-conscious, and genuinely customer-focused marketers will thrive.

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How Dynamic Variables Help Detect Shaving

Épisode 112

mardi 15 juillet 2025 • Durée 02:10

Can dynamic variables help detecting shaving from operators? Based on a conversation I had last week with Armin Aganovic, CRO of Joelsson Media, I realized that click IDs are more valuable than I realized. That is, operators can't inject fake winning players if you're in control of issuing unique codes within your click IDs.

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The Future of Affiliate Marketing with AI

Épisode 111

mercredi 9 juillet 2025 • Durée 03:14

At the iGB L!ve Pitch in London 2025, I got asked a tough question by Karolina Pelc which is how does StatsDrone avoid getting eaten by AI? I have had time to think about that question and digest a better answer and I think this comes down to affiliates trying to get more value out of their existing traffic whether it is staying the same or decreasing.

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Why Affiliates Still Don't Use Stats Trackers — And How We Change That

Épisode 110

lundi 30 juin 2025 • Durée 05:48

In this short solocast, I break down why so few affiliates use stats trackers, what holds them back, and how we can collectively create more product awareness to change that. Spoiler: it requires trust, collaboration — and a lot of purple at conferences.

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Affiliate Data, Reporting & Standards

Épisode 109

mardi 24 juin 2025 • Durée 06:06

Is there a need for a new standard when it comes to affiliate data, standards and reporting? I think this needs to be done. At the moment, this was attempted by NetRefer which was a great concept except that I believe that this initiative can't exist as a commercial directive but one that needs to be collaborative. When other companies are involved and it isn't owned by a single company, this is where this has potential to take off. For now, looking to start the discussion with this podcast and a few more LinkedIn posts.

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On-prem data for affiliates

Épisode 103

mardi 13 mai 2025 • Durée 03:41

Today is a solocast but want to shoutout to Mark Flores Martin, the founder of XGENIA for the conversation we had at NEXT.io. He shared his opinion that bigger companies will start commanding on-prem services and cancelling data contracts as a result.

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Poker, People, and Pageviews: Navigating SEO Turbulence with Robbie Strazynski

Épisode 102

mardi 6 mai 2025 • Durée 42:37

Meet Robbie Strazynski who's working on improving his poker affiliate site, cardplayerlifestyle.com. He's navigating the new world of SEO and I'm here to help him with affiliate coaching.

SEO Login & Google Smashing Affiliate Sites with Lukasz Zelezny

Épisode 41

mercredi 24 avril 2024 • Durée 53:55

Meet Lukasz Zelezny of SEO.London who's a well known SEO expert whom speaks at numerous SEO conferences globally. I know Lukasz as more of a technical SEO but we touch on a lot of intangibles in SEO of why there is so much disruption for affiliate sites today.

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5 Reasons to Start a Podcast

Épisode 40

vendredi 19 avril 2024 • Durée 05:51

Should you start a podcast? There are enough pros and cons but the short answer is yes! Podcasting is a powerful channel for sales, personal branding and helping put your business on the radar of your potential buyers. Whether you're a SaaS founder or an affiliate company, podcasting is powerful.

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