Aesthetically Speaking: Plastic Surgery & Med Spa Marketing presented by Nextech – Détails, épisodes et analyse

What if your team and your patients felt like family and everyone’s on the same page? That’s the culture Sara Camp has built at Camp Plastic Surgery in Fort Worth, where transparency (yes, even finances) is part of daily life.

Sara Camp, nurse practitioner turned practice co-owner, shares how she and Dr. Steven Camp built the practice from scratch by making company culture and core values the foundation of everything they do.

From hiring and firing based on core values to weekly team huddles on patient care, marketing, finances, and technology, their approach creates alignment and loyalty that patients notice the second they walk in.

Hear Sara’s insights on common practice growth mistakes, how to recognize your star players in meaningful ways, and ways to use technology to streamline operations while improving the patient experience.

About Sara Camp

Sara Camp is a highly accomplished nurse practitioner and business leader. She leads the business and marketing efforts at Camp Plastic Surgery, supporting her husband, Dr. Steven Camp. She serves as Adjunct Faculty at TCU, mentoring future aesthetic nurses, and was recognized with the Entrepreneur of Excellence award by Fort Worth Inc. in 2022. 

Follow Sara on Instagram @saracampplasticsurgerywife

Connect with Sara on LinkedIn

Learn more about Camp Plastic Surgery

Guest
Sara Camp, Practice Manager, Head of Marketing & Co-Founder
Camp Plastic Surgery

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

A single cyberattack could cost your practice $10 million, or shut it down completely. That’s just one of the threats healthcare providers are facing today, and Long Island plastic surgeon Dr. Mark Epstein is sharing simple ways to protect your practice, from strong passwords and staff training to cloud backups and cyber insurance.

Known for being at the forefront of surgical innovation, Dr. Epstein shares his excitement about new, minimally invasive breast augmentation techniques coming soon to the U.S., offering tiny incisions, fewer complications, and lightning-fast recoveries.

Add in smart software tools like Nextech and a seamless blend of surgical and non-surgical services under one roof, and it’s clear: Dr. Epstein’s approach is all about smarter systems and better results. 

About Mark Epstein, MD

Dr. Epstein is a dual board-certified plastic surgeon with over 30 years of experience using the most cutting-edge technology and surgical techniques. Dr. Epstein is the inventor of many surgical instruments and stays on the forefront of surgical technology.

Learn more about Long Island plastic surgeon Dr. Mark Epstein

Follow Dr. Epstein on Instagram @dr.markepstein

Connect with Dr. Epstein on LinkedIn

Request a demo for TouchMD

Learn more about Clarity Performance

Guest
Mark Epstein, MD
Epstein Plastic Surgery

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Looking back on the past year and gearing up for 2025,  Robin and Tyler discuss the hottest trends shaping the aesthetics industry. 

From buzzwords like skinimalism and prejuvenation to the rising influence of GLP-1s for weight loss, they explain how these shifts are redefining the landscape. 

Hear recommendations for adapting to the ever-changing market dynamics and regulatory landscape while keeping patient care and compliance front and center, including:

• How to reclaim patient loyalty in the face of Allergan’s recent changes
• Is aesthetics election-proof?
• Opportunities and potential risks of AI in aesthetics
• Is e-commerce a game-changer for boosting revenue?
• How the ballet body trend and Ozempic face are shaping the most sought-after procedures for 2025
• Robin’s top tip for standing out as the industry evolves
• How frictionless spending options improve the patient experience
• Are “buy now, pay later” options the new must-have for practices?

Hosts

Robin Ntoh, VP of Aesthetics
Nextech

Tyler Terry, Director of Sales, MedSpa 
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Two successful (and entertaining) plastic surgeons share their hard-earned wisdom on the challenge of attracting new patients and building lifelong relationships.

With Dr. Regina Fearmonti and Dr. Stanley Okoro, we’ll hear:

• How to attract and retain new non-surgical patients
• The importance of staying authentic as a plastic surgeon
• The value of lifetime patients
• Turning one-time surgical patients into lifelong non-surgical clients
• Why patient education is so important
• What they wish patients knew before stepping into their office
• Why patients should trust doctors more than what they see on social media

The surgeons also touch on the realities of before and after photos, stressing the importance of reminding patients that achieving the “after” involves more than just the procedure itself; there’s a recovery period too. It's not as simple as a quick car wash!

Plus, ever wonder what Drs. Okoro and Fearmonti would be doing if they weren’t plastic surgeons? Find out how they’d be using their creative talents.

About Dr. Regina Fearmonti

Board-certified plastic and reconstructive surgeon Dr. Regina Fearmonti practices at Alon Aesthetics Plastic Surgery in South Texas, specializing in breast reconstruction, body contouring, and complex breast surgery. She is the medical director of SKIN@Alon.

Learn more about San Antonio plastic surgeon Dr. Regina Fearmonti

Follow Dr. Fearmonti on Instagram @drreginafearmonti

Connect with Dr. Fearmonti on LinkedIn

About Dr. Stanley Okoro

Dr. Stanley Okoro, known as "The Bow Tie Doctor," is a double board-certified plastic surgeon based in Atlanta, with international practices in Lagos and Abuja, Nigeria. He specializes in cosmetic and reconstructive surgery for the breast, body, and face.

Learn more about Marietta plastic surgeon Dr. Stanley Okoro

Follow Dr. Okoro on Instagram @georgiaplastic

Connect with Dr. Okoro on LinkedIn

Guests
Regina Fearmonti, MD
Alon Aesthetics Plastic Surgery

Stanley Okoro, MD
Georgia Plastic & Reconstructive Surgery

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

From the truth about Instagram follower counts vs. engagement to what you can and can’t say about GLP-1s in your ads, Erica Crawford joins the podcast to dismantle some of the most widely held beliefs in aesthetic practice marketing.

Get the real numbers behind successful practices (spoiler: huge follower counts aren’t everything), hear why 1-star reviews aren’t always bad, and why social media should never distract you from lovingly maintaining your website.

Erica and Robin cover:

• The do’s and don'ts to avoid getting a lawsuit when marketing GLP-1s
• How GLP-1 patients could be your future face lift and tummy tuck patients
• Why marketing is a lot like managing your finances
• SEO vs. local optimization – what's the difference?
• Why seeing only 5-star reviews can be a red flag (we’re looking for that 4.8!)
• How to respond to Google reviews without violating HIPAA 
• What types of content you should outsource vs. what’s better handled in-house
• Why your email and text message lists are gold—the cheapest, highest ROI tools in your marketing arsenal

About Erica Crawford

Erica is a seasoned public relations and digital marketing expert specializing in medical aesthetics. She helps practices grow, speaks at industry events, and leads Influx Marketing, a firm focused on aesthetic medical practice marketing.

Links

Learn more about Influx Marketing

Follow Influx on Instagram @influxmarketing

Connect with Erica on LinkedIn

Host
Robin Ntoh, VP of Aesthetics
Nextech

Guest
Erica Crawford, President
Influx Marketing

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Katrina Whitehair, a former practice administrator turned aesthetic practice consultant, shares her essential strategies for creating value and making meaningful changes in a practice.

Katrina and Robin cover:

• Why keeping great talent is just as important as patient retention
• How aligning missions should start right at the interview stage
• The importance of clear values and a mission statement for long-term success
• Why practice administrators are the unsung heroes of the industry
• The risks of not investing in staff education
• How administrators can support providers by offering meaningful help and structure
• The dangers of not automating key processes
• Why consulting services aren’t worth the investment if you're not ready to embrace change

About Katrina WhitehairKatrina Whitehair is a former practice administrator and current aesthetic practice consultant with over 18 years of experience in the aesthetic medicine and ophthalmology fields. In her current role at BSM Consulting, she provides support to medical aesthetic practices, helping them improve efficiency, expand, and succeed.

Links

Learn more about BSM Consulting

Connect with Katrina on LinkedIn

Host
Robin Ntoh, VP of Aesthetics
Nextech

Guest
Katrina Whitehair, Consultant
BSM Consulting

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.
Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

For Dr. Jeff Healy, success as a plastic surgeon all starts with kindness. Find out how owning the patient relationship sets him apart, his top advice for surgeons just starting out, and why Tyler nicknames him the “Bill Belichick of the OR.”

Tyler and Dr. Healy discuss:

• The challenges of opening a private practice (because medical school definitely doesn’t teach you how to run a business)
• What it’s like competing in Hawaii’s unique market
• How he makes big investment decisions for his practice and the people he trusts to guide him
• Why he’s an early adopter but stays selective about what new tech and treatments to bring in
• The convenience of having injectables and surgery all under one roof

About Dr. Jeff Healy

Dr. Jeff Healy is a board-certified plastic surgeon based in Aiea, Hawaii, just outside of Honolulu. A former military surgeon who achieved the rank of Lieutenant Colonel, Dr. Healy retired after 23 years of service in the US Army and US Air Force reserves. He's passionate about providing exceptional care and top notch results.

Links

Learn more about Hawaii plastic surgeon Dr. Jeff Healy

Follow Dr. Healy on Instagram @doctorhealy

Guest
Jeff Healy, MD
Healy Plastic Surgery

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

Exploring how fintech has transformed the patient experience over the last two decades, Robin and Ben Brideaux, SVP of Financial Services at Nextech, discuss the evolution of payment technology and the effects of integration into platforms like Nextech. 

Find out:

• How embedding payment options into an all-in-one system adds real value to your practice
• Why investing in seamless financial solutions is key to staying competitive
• The value of using a PCI-compliant, healthcare-specific payment system to protect patient data, similar to HIPAA standards
• How embedded payment options save time, letting you do more of what you love 
• Why taking your ROI seriously is a must for long-term success

About Ben Brideaux

Ben Brideaux is a seasoned SaaS and fintech executive with expertise in scaling embedded financial products. As Senior Vice President of Financial Services at Nextech, he leads the company’s financial services and payment programs, aiming to make its integrated payments product top-tier.

Connect with Ben on Linkedin

Guest
Ben Brideaux, SVP, Financial Services
Nextech

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

What’s trending in aesthetics right now? Dr. Patrick Basile and Robin explore the data in the ASPS 2023 Procedure Statistics, discussing why certain procedures lead the way and how trends drive what people consider the “ideal” body today.

Robin and Dr. Basile discuss:

• Why liposuction is the top cosmetic procedure year after year
• The rise of the “ballet body” trend and its impact on plastic surgery
• Are we seeing the end of the dramatic BBL and breast implant era?
• Knowing when it’s better to say “no” to a potential patient
• Dr. Basile’s predictions for future procedure trends
• What’s behind the increase in breast reduction surgeries among younger women
• The booming growth of the med spa industry
• Why the people answering your phones should know what you do

About Dr. Patrick Basile

For Dr. Patrick Basile, growing his practice wasn’t about rushing or chasing profits. Instead, he took a “slow and steady wins the race” approach. 

His focus has always been on giving patients the best possible experience, knowing that happy patients naturally spread the word—creating the most powerful marketing of all: personal recommendations.

Dr. Basile is a board-certified plastic and reconstructive surgeon known both nationally and internationally. He served as an active-duty plastic surgeon with the US Navy and held faculty positions at both Johns Hopkins University and the University of Pittsburgh. Now, he runs a boutique practice in Jacksonville Beach, Florida, where he’s recognized for his personalized approach to patient care. Dr. Basile employs the latest techniques and technology to deliver natural, beautiful results.

Links

Learn more about Jacksonville Beach plastic surgeon Dr. Patrick Basile

Follow Dr. Basile on Instagram @drpatrickbasile

Check out the 2023 ASPS Plastic Surgery Statistics Report

Guest
Patrick Basile, MD
Patrick L. Basile Plastic Surgery & Wellness

Host
Robin Ntoh, VP of Aesthetics
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow

When it comes to selling your practice, many doctors are going at it alone.  But deals can get emotional, and someone needs to give clear-headed advice to protect you and maximize your return.

Bill Walker and Tyler Terry discuss:

• What the top aesthetic entrepreneurs are doing differently
• How to prepare yourself now, so you’re ready to sell when the time comes
• Strategies to scale faster and improve operational performance
• Why investors are snapping up aesthetic practices and what they’re looking for
• The key elements of due diligence and what to expect from buyers
• What questions buyers typically ask post-acquisition
• Current market values for aesthetic practices
• Critical insights for doctors being approached by private equity
• Why it’s risky to rely on just one modality or provider

This episode was recorded live at the 2024 ASPS meeting in San Diego, California. 

About Bill Walker

Bill Walker is a seasoned mergers & acquisitions executive and former Marine. As the founder & CEO of Aesthetic Brokers, he helps medical spas, cosmetic dermatology practices, and plastic surgery centers find investors or sell. With experience in due diligence and M&A, Bill has facilitated deals worth millions. 

Links

Learn more about Aesthetic Brokers

Connect with Bill on LinkedIn

Follow Aesthetic Brokers on Instagram @aestheticbrokers

Guest
Bill Walker, Founder & CEO
Aesthetic Brokers

Host
Tyler Terry, Director of Sales, MedSpa
Nextech

Presented by Nextech, Aesthetically Speaking delves into the world of aesthetic practices, where art meets science, and innovation transforms beauty.

With our team of experts we bring you unparalleled insights gained from years of collaborating with thousands of practices ranging from plastic surgery and dermatology to medical spas. Whether you're a seasoned professional or a budding entrepreneur, this podcast is tailored for you.

Each episode is a deep dive into the trends, challenges, and triumphs that shape the aesthetic landscape. We'll explore the latest advancements in technology, share success stories, and provide invaluable perspectives that empower you to make informed decisions.

Expect candid conversations with industry leaders, trailblazers and visionaries who are redefining the standards of excellence. From innovative treatments to business strategies, we cover it all.

Our mission is to be your go-to resource for staying ahead in this ever-evolving field. So if you're passionate about aesthetics, eager to stay ahead of the curve and determined to elevate your practice, subscribe to the Aesthetically Speaking podcast.

Let's embark on this transformative journey together where beauty meets business.

About Nextech

Industry-leading software for dermatology, medical spas, ophthalmology, orthopedics, and plastic surgery at https://www.nextech.com/ 

Follow Nextech on Instagram @nextechglow