Explorez tous les épisodes du podcast Aesthetic AF - MedSpa Marketing & Sales Podcast
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Medspa Compliance & Costly Mistakes with Texas Healthcare Attorney Doris Dike - Ep 8
04 Jun 2025
00:28:28
Medspa Compliance & Costly Mistakes with Healthcare Attorney Doris Dike
The Aesthetic AF Podcast | Hosted by Tara Dotson Riley & Sam Varner
This episode is a must-listen for any medspa owner, nurse, or aesthetic business leader looking to protect their business, reputation, and license. Tara and Sam sit down with Doris Dike, founder of Dike Law Group, PLLC, a healthcare attorney who works with providers and medspa owners across Texas.
We dive deep into:
Why copying what your friend’s medspa is doing could land you in serious legal trouble
What documents are non-negotiable if you're running a medspa
How delegation agreements and MSOs (Management Service Organizations) work
The right (and wrong) way to use client photos in marketing
What to know before opening a second location
What happens when you actually get audited by the TMB or other boards
How to handle client complaints before they turn into board complaints or lawsuits
This isn’t just legal theory — Doris has seen it all, and she’s sharing the hard truths medspa owners need to hear. If you're in aesthetics, this is your reminder to stop winging it and get your legal foundation solid.
00:24 Common Legal Mistakes in Med Spas
02:17 Essential Documents for Med Spas
03:17 Understanding MSOs and Delegation Agreements
08:25 Importance of Patient Consents and Liability Waivers
10:56 Using Client Photos & Marketing Waivers Legally
13:29 What to Know When Scaling Your Med Spa
15:49 Audits, Compliance, and Real-Life Legal Battles
19:12 Handling Negative Reviews & Client Complaints the Right Way
23:06 Doris’ Final Thoughts + How to Work With Her
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku - Ep 7
22 May 2025
00:33:39
The Power of Persistence: Growing a MedSpa with Social Media, Networking & Passion with Dr. Jacinta Anyaoku | Aesthetic AF Podcast [Ep 7]
In this episode of the Aesthetic AF Podcast, we sit down with Dr. Jacinta Anyaoku, board-certified family medicine and obesity medicine physician, and the founder of Hibiscus Aesthetics & Wellness in Katy, Texas.
Dr. Jacinta opens up about her transition from traditional primary care to building a thriving direct primary care practice and medspa—while raising two toddlers and navigating the chaos of motherhood.
She shares what led her to step away from the hospital system, how she trained herself in aesthetics, and the reality of building a dual-focused practice offering both direct primary care and aesthetic services.
We talk about: 💉 Her step-by-step journey into the aesthetic space 📈 What’s worked (and what hasn’t) in growing her medspa 🤝 The power of in-person networking and social media ⚖️ How she balances wellness, aesthetics, and business ownership 💬 Plus: navigating price-shoppers, sales discomfort, and staying patient-focused
If you're a provider considering the leap into aesthetics or a medspa owner balancing multiple specialties, this episode is for you!
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Connect with Dr. Jacinta: 🌐 Website: https://www.hibiscus.health 👉 Instagram: https://www.instagram.com/hibiscusaestheticsandwellness 📍 Hibiscus Aesthetics & Wellness | Katy, TX
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
Essential Legal Strategies for Med Spa Owners with Expert Attorney, Danielle Stead Blanton - Ep 6
17 Apr 2025
00:35:02
Episode 6: Legal Must-Knows for MedSpas with Expert Attorney Danielle Stead Blanton | The Aesthetic AF Podcast
In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Danielle Stead Blanton, founder and owner of DSB Legal and Strategic Advisors, to discuss the crucial legal and strategic elements of running a successful med spa. Danielle shares her expertise on various touch points, including the formation, operation, and scaling of med spas, and highlights the importance of legal protection and strategic planning. The conversation covers critical topics such as forming business entities, creating custom consent forms, compliance with employment laws, and the pitfalls of personal financing and trademarking. Danielle emphasizes the need for med spa owners to seek expert advice and ensure their business practices are legally sound to avoid costly mistakes and ensure sustainable growth.
00:00 Welcome and Guest Introduction 01:07 The Importance of Legal Protection for Businesses 02:00 Working with Med Spa Business Owners 03:07 Key Legal Touchpoints for Med Spas 05:11 The Critical Role of Industry-Specific Knowledge 05:53 The Cost of Ignoring Legal Advice 07:09 Starting a Med Spa: Essential Considerations 10:42 The Pitfalls of DIY Legal Work 16:32 Manufacturer Waivers and Legal Liability 18:15 Understanding Liability in Med Spas 19:31 Financing and Legal Repercussions 23:53 Scaling Your Med Spa Business 25:02 Legal Considerations for Hiring and Employment 31:22 Trademarking and Branding in the Med Spa Industry 33:28 Final Thoughts and Encouragement
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
Mindi's Journey Into Aesthetics: The Path from Nursing to Entrepreneurship - Ep 5
10 Apr 2025
00:40:01
From Nursing to Aesthetics: Mindi Mattheus on the Journey to Becoming an Injector
In this episode of the Aesthetic AF Podcast, we visit Clean Skin Aesthetics with expert injector Mindi Mattheus. Mindi dives into her unconventional path from nursing to aesthetics, detailing how she navigated through various roles, from dermatology to plastic surgery, eventually mastering injectable treatments. She discusses the industry nuances, the importance of continual learning, and the challenges faced by aesthetic professionals. Mindi also shares insights on growing her business, marketing strategies, and balancing her role as a business owner and a mother. This episode is packed with actionable advice for those in the aesthetics industry or anyone considering a similar career path.
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
5 Tips For Elevating Your Medspa's Social Media Presence
26 Mar 2025
00:18:43
5 Social Media Strategies for Medspa Success
Your social media might be sending the wrong message about your medspa—and it could be costing you clients. In this episode of The Aesthetic AF Podcast, Tara and Sam break down the five biggest social media mistakes they see medspa owners making and how to fix them.
From inconsistent posting to unprofessional before-and-afters, we cover how to align your online presence with the high-end experience you're delivering in person. Whether you're DIY-ing your content or considering outsourcing, this episode will give you the clarity (and strategy) to level up your visibility, engagement, and conversions.
In This Episode, We Cover:
Why inconsistent posting is hurting your credibility (and reach)
How constant promotions can cheapen your brand
The do’s and don’ts of before-and-after photos
Why ignoring your DMs and comments = missed revenue
The power of video content and how to start using it (even if you hate being on camera)
→ Want to hand off your medspa’s marketing to the pros? Connect with us: https://taralynnmedia.com/appointment/
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee Black
20 Mar 2025
00:45:25
The Power of Niching Down in Esthetics: Holistic Skincare, Business Growth & Marketing with Ashlee Black
Episode Summary: In this episode of the Aesthetic AF Podcast, we’re joined by Ashlee Black, an experienced aesthetician who made the shift from medical aesthetics to holistic skincare. Ashlee shares her journey of discovering her niche, navigating imposter syndrome, and learning to market her business in a way that aligns with her values.
We dive deep into what it really takes to build a sustainable esthetics business, the differences between medical and holistic skincare, and how to attract the right clients without feeling salesy. Whether you're a seasoned esthetician or just starting out, this conversation is packed with insights on business growth, marketing, and finding confidence in your expertise.
In This Episode, We Cover:
Ashlee’s journey from medical aesthetics to holistic skincare
How niching down can help grow your business faster
Overcoming imposter syndrome
The role of social media, email marketing, and client referrals
How to attract the right clients without using sales tactics that give "the ick"
The importance of choosing skincare brands that align with your values
Building a marketing strategy that feels authentic
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
How DIYing Your Medspa Could Be Costing You More Than You Think
13 Mar 2025
00:10:26
In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley discuss the hidden costs of DIY in your MedSpa business. The conversation explores why new business owners often fall into the DIY trap, the importance of professional marketing, and essential strategies for quicker, more efficient success. Learn why investing in experts, from marketing to legal, can save you time, money, and stress. The episode also emphasizes thinking like a CEO from the start, building a strong team, and prioritizing vital business components for optimal success.
What you'll learn: ✔️ Why new MedSpa owners fall into the DIY trap ✔️ The real ROI of investing in experts ✔️ How to build a strong, high-performing team ✔️ Why thinking like a CEO from day one is crucial
Don't let DIY derail your success—tune in now! 🎙️👇
Episode Breakdown: 00:00 Welcome to Aesthetic AF 00:09 The Hidden Costs of DIY in Your Business 00:56 The Importance of Professional Marketing 03:00 Outsourcing for Efficiency and Growth 05:55 Building a Powerhouse Team 09:58 Final Thoughts + How to Connect with Us
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
Building a Medspa: Brittany Bowles on Growth, Marketing, & Client Connection
05 Mar 2025
00:37:07
Finding Success in the MedSpa Industry with Brittany from Mind & Body Med Spa
In this episode of the Aesthetic AF Podcast, hosts Sam Varner and Tara Dotson Riley welcome Brittany, the co-owner of Mind and Body Med Spa in Versailles, Kentucky. Brittany shares her journey into the aesthetic industry, how she and her business partner started their successful MedSpa, and the challenges they faced and overcame, including finding the right location and expanding their space. The conversation also delves into crucial aspects of marketing, hiring, and maintaining a profitable and client-focused business in the competitive MedSpa market.
00:00 Welcome to Aesthetic AF Podcast 00:25 Meet Brittany: Co-Owner of Mind and Body Med Spa 01:44 Starting the Business: From Initial Setup to Expansion 02:23 The Move to Downtown: Challenges and Opportunities 04:06 Building a Strong Team and Client Base 06:21 Focusing on Client Experience and Referrals 11:40 Overcoming Business Challenges 18:37 Marketing Strategies and Finding the Right Fit 27:04 Balancing Business and Personal Life 29:41 Financial Management and Profitability 35:49 Final Thoughts and Takeaways
Learn More About Brittany Bowles of Mind & Body Medspa: https://mindbodywellnessmedspa.com/
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Join Our Community of MedSpa Owners: https://www.facebook.com/groups/salesandmarketingformedspas
Learn More About The Podcast: https://aestheticafpodcast.com/
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
Introducing: The Aesthetic AF Podcast – Marketing, Sales, & Profit Strategies for Medspas
26 Feb 2025
00:01:16
Welcome to Aesthetic AF, the podcast designed to help medspa owners and aesthetic professionals scale, attract high-value clients, and boost profitability.
Hosted by: 🎙 Sam Varner – A seasoned profit strategist with 16+ years in financial services, PR, and business coaching. Sam helps service-based business owners create sustainable, scalable, and wildly profitable companies.
🎙 Tara Dotson Riley – CEO of Tara Lynn Media (TLM), a marketing expert specializing in premium brand growth for medspas. Tara helps aesthetic business owners establish authority and attract high-value clients.
What to Expect: ✔ Actionable marketing and sales strategies tailored for the aesthetic industry ✔ In-depth interviews with successful spa owners and industry experts ✔ Proven insights on scaling your business and maximizing profitability
Why Listen? 📈 Stay ahead of the curve with the latest marketing trends and best practices 🎯 Learn from real-world success stories and expert insights 💰 Transform your passion into a thriving and profitable business
If you’re ready to take your medspa to the next level, tune in to Aesthetic AF!
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
Real Estate Secrets Every Med Spa Owner Should Know | Aesthetic AF Podcast
09 Oct 2025
00:41:02
In this episode, your host Sam Varner sits down with Todd Stanley, Partner at Practice Real Estate Group, to uncover what every medspa owner should know before choosing, leasing, or expanding their space. Todd shares insider strategies from years in healthcare real estate—so you can stop guessing and start growing smarter.
If you're a medspa owner ready to expand with confidence (and keep more profit in your pocket), this episode is packed with expert insights, practical advice, and the kind of real talk you won’t hear from your average broker.
00:00 – Intro & why real estate matters 01:00 – Todd’s background + Practice Companies 04:00 – Startup roadmap: referrals, checklist, team 05:00 – Demographic & competition reports 09:00 – Saturation myths & how to pick the right pocket 12:00 – Leasing workflow: tours, shortlists & multiple LOIs 17:00 – LOI 101: base rent, triple net & annual escalations 21:00 – TI allowances & real buildout costs 34:00 – Retail vs medical office vs office (pros/cons) 39:00 – Timeline reality: shell (~10–12 mo) vs second-gen (~3–4 mo) 44:00 – Wrap & next steps __________________________________
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa - Ep 11
10 Jul 2025
00:27:04
Building a Med Spa: The Entrepreneurial Journey of Deanna from Holos Med Spa
In this episode, your hosts Tara Dotson Riley and Sam Varner sit down with DeAnna Maher, MSN, FNP-BC, CANS, owner of Holos Med Spa, to talk all things entrepreneurship, burnout, growth, and marketing in the aesthetics industry. DeAnna shares her real-world journey from working under a plastic surgeon to opening her own thriving practice — and the many lessons learned along the way.
If you're a medspa owner, aesthetic provider, or beauty entrepreneur navigating your next big move, this episode is packed with relatable truths and strategic gold.
00:00 Introduction and Guest Welcome
00:17 Inspiration Behind Opening a Med Spa
01:23 Transition from Previous Job to Med Spa Owner
03:16 Challenges and Realities of Running a Med Spa
06:17 Marketing and Social Media Struggles
09:46 Sales and Client Relationships
12:56 Future Plans and Expansion
22:31 Advocacy and Legislative Awareness
26:57 Conclusion and Final Thoughts
Whether you're building a new medspa or trying to scale sustainably, DeAnna’s honest perspective will resonate, and inspire you to keep pushing forward.
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
Secrets to Hosting Six-Figure Medspa Events: Insights from Aesthetics Business Coach, Emily Kendel - Ep 10
26 Jun 2025
00:26:01
Secrets to Hosting Six-Figure Medspa Events: Insights from Aesthetics Business Coach, Emily Kendel
What if your next medspa event didn’t just “go well”… but actually brought in six figures?
In this episode of Aesthetic AF, hosts Sam Varner and Tara Dotson Riley sit down with Emily Kendel, founder of the SPA Project and coach to med spa owners, to discuss the secrets behind hosting a six-figure sales event. Emily talks about the importance of momentum, intention, and strategic marketing in planning successful events. She provides actionable tips on how to engage clients, set realistic revenue goals, and effectively utilize sales reps. The episode also covers common pitfalls med spa owners face and how to build a sustainable sales event strategy over time. Tune in for a wealth of insights on growing your med spa business.
00:00 Introduction and Guest Introduction 00:39 The Reality of Six-Figure Sales Events 01:40 Building Momentum and Marketing Strategies 02:21 Event Execution and Client Experience 04:44 Marketing Campaigns and Team Dynamics 13:55 Common Mistakes and Course Corrections 15:49 Strategies for Client Conversion 22:42 Working with Emily Kendel 24:35 Final Thoughts and Encouragement
If you're tired of throwing events that barely move the needle, this episode is your game plan.
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.
✔️ Stay ahead with the latest medspa...
Redefining Women's Health & Aesthetics with Michelle Marlowe - Ep 9
12 Jun 2025
00:37:08
On this episode of the Aesthetic AF Podcast, we’re joined by Michelle Marlowe, owner of Infusion Body & Skin, for a real conversation on what growth actually looks like when you’re building an aesthetic business that aligns with your life — not just the industry’s hustle mindset. 💡
From tackling women's wellness topics to redefining success on her own terms, Michelle shares the kind of insights that make you take a deep breath and say, "Ohhh… it’s not just me."
🔥 Whether you’re scaling up or choosing to stay small but powerful, this episode is packed with gold.
🎧 Here’s what we dive into:
00:00 — Introduction and Guest Welcome 00:34 — Michelle Marlow’s journey into aesthetics 02:13 — Rethinking growth and business strategies 04:29 — Why women’s wellness is her focus 10:21 — The real struggles of marketing “taboo” topics 14:11 — Honest biz tips and behind-the-scenes insights 18:25 — The power of a to-do list (and how Michelle uses hers) 19:06 — The Big Three: What really needs to get done 20:11 — Eat the frog first: Tackling the tough stuff 22:52 — Why we need a wins list too 30:06 — Building real relationships in business 32:13 — How an abundance mindset changes the game 35:36 — Final thoughts and what Michelle wants other owners to know
Hit play, and don’t forget to follow, rate, and review if this episode hits home — we love hearing what’s resonating with you. 💬
Sam Varner – A profit strategist with over 16 years of experience in financial services, public relations, and business coaching. She helps service-based business owners create sustainable, scalable, and highly profitable companies.
Tara Dotson Riley – CEO of Tara Lynn Media (TLM), specializing in digital marketing, social media management, content creation, premium brand growth, and client acquisition strategies for medspa owners looking to establish authority and dominate their local market.
__________________________________
Looking to attract high-value clients, increase revenue, and scale your medspa? The Aesthetic AF Podcast is your go-to resource for marketing, sales, and business growth strategies tailored for medspa owners and aesthetic professionals.
🎙 Hosted by Sam Varner (Profit Strategist) and Tara Dotson Riley (Marketing Expert), each episode delivers real-world insights and actionable strategies to help you build a thriving, profitable aesthetic business.