Explorez tous les épisodes du podcast Add To Cart: Australia’s eCommerce Show
| Titre | Date | Durée | |
|---|---|---|---|
| The $0 Tactic That Built a Multimillion-Dollar Brand | Before You Speak’s Sampling Strategy | #541 | 27 Jul 2025 | 00:52:05 | |
What happens when you take a simple daily habit like your morning coffee, and supercharge it with performance ingredients, influencer buzz and a Formula One partnership? You get Before You Speak, the Brisbane-based functional coffee brand co-founded by Jaryd Terkelsen. In this episode, Jaryd shares the caffeine-fuelled story behind Before You Speak’s rise from a D2C startup to a global ecommerce brand, now stocked in Woolworths, Ampol, Amazon Australia, and launching into the UAE. In this episode, we’re covering:
Connect with Jaryd Terkelsen Use code: ATCXBYS20 to get 20% off Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Kira Macleod-Finke from The Body Shop Australia | #540 | 24 Jul 2025 | 00:08:58 | |
Kira Macleod-Finke is the Head of Direct-to-Consumer at The Body Shop Australia, with previous roles across iconic retail brands including T2, Country Road, Trenery, and Jeanswest. She’s led major digital transformation initiatives, including a fast-tracked Shopify replatform and a full restructure of the DTC team to unite online and in-store. In this episode, we cover:
This episode was brought to you by Shippit Check Kira’s main ATC episode here Connect with Kira Macleod-Finke Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Luke Matthews from Camilla | #531 | 26 Jun 2025 | 00:07:36 | |
In this Checkout episode, we get a behind-the-scenes look at Luke Matthews, the Head of IT at Camilla who’s helping drive international growth. Luke shares his experience building DIY drones, the underrated power of integration platforms like iPaaS, and why breathing techniques from James Nestor’s Breath are his secret weapon against stress. He also reflects on what brands like Kitchen Warehouse are doing right, his admiration for brands that prioritise operational excellence, and the endless prioritisation challenges that come with scaling a global retail business. Check out our full-length interview with Luke Matthews here: https://addtocart.com.au/add-to-cart/the-unseen-tech-behind-camillas-global-fashion-empire-518/ This episode was brought to you by StudioHawk. About your guest: Luke Matthews is an experienced technology executive with over a decade leading digital transformation and innovation in retail. As Head of IT at Camilla Australia, he drives technology initiatives that enhance customer experience, streamline operations and support growth across physical and online stores. A former CTO at Kitchen Warehouse Australia, Luke championed digital advancements, including website optimisation, data-driven marketing, and click-and-collect solutions. He has also led major projects at Retail Directions, delivering software development and system localisation for global retailers. Luke’s expertise spans cybersecurity, AI/ML in retail, data analytics, cloud architecture and business process re-engineering. With a results-driven mindset, he consistently delivers solutions that boost profitability, efficiency and customer engagement. About your host: Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email. Got an idea, opportunity or just want to get involved? Whether you’re keen to sponsor Add To Cart, interested i Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Real Ecommerce Talk: Success, Failure and Not Giving a F*ck with Anaita Sarkar | #441 | 01 Sep 2024 | 01:00:05 | |
In this episode of Add To Cart, we are joined by Anaita Sarkar, the Co founder of Hero Packaging and author of "Sell Anything Online." Anaita is a self confessed marketing and ecomm nerd with a massive Tik Tok following and a refreshing way of looking at life that only comes when you’ve had a few wins and a few bumps and bruises along the way. She’s been an accountant, a consultant, an ecom founder of Olivia & Co, a B2B founder for Hero Packaging, mentor, coach, lecturer, social media star and now author. Her main gig, Hero Packaging, started as a solution for Anaita’s previous business, where she was using enormous amounts of plastic to ship her products, and is now a global company that has sold over 35 million compostable mailers and has over 73,000 customers. In this chat, Anaita shares her thoughts on the importance of cash flow management, the pros and cons of working with agencies, and the impact of content creation on brand visibility. Anaita is also extremely candid about a particularly tough time for her own business and how she coped. What you'll learn in this episode:
Links from this episode:
This episode was brought to you by… About our guest: Anaita Sarkar, CEO and co-founder of Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Jesse Richardson from Kitted Thinking Tools | Checkout #440 | 29 Aug 2024 | 00:08:46 | |
Around 14 years ago, armed with a background in design and advertising and a man-crush on Stephen Fry, Jesse began a journey to popularise critical thinking, reason and understanding for the greater good. It started with a Creative Commons poster and deck of cards, grew into a crowd funded offering and is now a SaaS platform and a framework for businesses to harness the benefits of higher order thinking - backed by some of the internet’s biggest thinkers such as the founder of Duck Duck Go and Harvard psychology professors. Links from the episode:
Check out our full-length interview with Jessie: Jesse Richardson from Kitted Thinking Tools: The Power of Critical Thinking | #427 About your co-host: Jesse Richardson from Kitted Thinking Tools Started as a junior designer, some things happened, now the founder of the non-profit schoolofthought.org that has provided free critical thinking resources to over 30 million people, and technology and ecommerce startup Kitted Thinking Tools. You can contact Jesse at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| From Kickstarter to Bunnings: Staying Alive with Tech Startup, Plant With Willow | #439 | 25 Aug 2024 | 00:45:25 | |
In this episode of Add to Cart, we dive into the world of tech-driven plant care with Jared Carlin and James Shamim, the founders of Plant With Willow. What started as a solution to a common household problem - keeping plants alive - has grown into a thriving business with a global reach. From a successful Kickstarter campaign to a strategic partnership with Bunnings, Jared and James share the innovative journey of Plant With Willow, a startup that combines hardware, software, and a passion for plants. The pair discuss how Plant With Willow went from idea to landing in households all over the world, how they struck up a strategic partnership with Bunnings that goes beyond just stocking their product and the power of customer feedback in building a successful piece of tech. Links from the episode: This episode was brought to you by… Questions answered:
About your guests: Jared Carlin from Plant With Willow Jared Carlin is a co-founder of Plant with Willow. An innovator by nature, Jared has over 12 years experience in product innovation, leading the identification, incubation and commercialisation of new products and services aligned to strategic innovation focus areas. Jared grew up in Western Australia’s southwest region and is a graduate of Curtin University in Perth. You can contact Jared at LinkedIn James Shamim from Plant With Willow James is a co-founder of Willow and has a background in business development, commercial, finance and operations across public, private, government and startup. He ventured into tech in 2016 and, prior to co-founding Willow, was part of a Deloitte Fast 50 tech winner. He’s Willow’s English Aussie and a savvy generalist across all business areas. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Natalie McDermott from Kelly+Partners | Checkout #438 | 22 Aug 2024 | 00:07:59 | |
with Natalie McDermott Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Post-Purchase Potential: Turning Customer Service into Growth with Hamish McKay | #437 | 18 Aug 2024 | 00:54:41 | |
In this episode of Add To Cart, we are joined by Hamish McKay, the Co-founder of Order Editing. Hamish is a whip smart entrepreneur who has taken the ecommerce world by storm with his super fast-growing app that empowers customers to make post-purchase amendments and retailers to upsell post-purchase. Learning his trade creating merchandise for creators such as Mr Beast, Hamish has now expanded his reach globally, helping brands like The Oodi and Sheet Society revolutionise their customer experience. Hamish explains how the sales opportunity does not end as soon as the customer exits the checkout. He shares why we should all be measuring CPT - Cost Per Ticket - as a key metric. And he shares how he uses LinkedIn to tell his story and create trust before securing the sale. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Hamish McKay from Order Editing Hamish McKay is the Co-founder of Order Editing, the first Shopify app to let customers amend their order after purchase. He founded the company when he was only 22 and working in customer service for a $40M eCom brand. 15 months later and the business has gone from zero to working with 620 merchants like Sheet Society, and $100M brands Represent Clo and The Oodie. You can contact Hamish at LinkedIn Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Anastasia Lloyd-Wallis from Retail Doctor Group & Martin Filz from PureProfile | Checkout #436 | 15 Aug 2024 | 00:15:09 | |
Welcome to the Checkout, where we dive deeper into the minds of our guests to learn more about their personal experiences and insights. Today, we have the pleasure of speaking two leading figures in consumer research. Anastasia Lloyd-Wallis is a Research and Insights Specialist at Retail Doctor Group. She brings a wealth of knowledge about how emotions and personality traits drive consumer loyalty and is passionate about understanding the unique behaviours of Gen Z and Gen Alpha. Martin Filz, CEO of Pure Profile, is an experienced leader in consumer insights and data analytics. Known for his innovative thinking, Martin is an avid user of AI for generating creative solutions and uncovering valuable insights from data.
Join us as we explore Anastasia and Martin's personal take on brands, tech and the retail landscape. Revisit our full-length conversation with our guests: The Dos and Don’ts of Loyalty Schemes with Martin Filz from Pureprofile and Anastasia Lloyd-Wallis from Retail Doctor Group | #421
About your host: Nathan Bush from Add To Cart Nathan Bush is an ecommerce consultant specialising in digital and ecommerce transformation.. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Marketing Masterclass: Hannah Neumann on Hey Bud’s Creative Campaigns | #435 | 11 Aug 2024 | 00:52:03 | |
In this episode of Add To Cart, we are joined by Hannah Neumann, Head of Marketing at Hey Bud. Hey Bud create skincare products that deliver premium products combining nature and science. Started by three friends in 2019, the brand now has a global customer base in 90+ countries. Hannah has been a part of marketing teams at Styletread and L’Oreal before joining Hey Bud in 2022. In this chat, Hannah shares how Hey Bud focus on creating comprehensive product pages that prioritise customer questions, how they have blended science and fun to craft their distinct tone of voice and their impressive track record in pursuing experimental activations…Swifties may well know what I’m talking about. Links from the episode: Questions answered:
This episode was brought to you by About our guest: Hannah Neumann from Hey Bud With over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah is a marketer who is here to push the boundaries of what can be achieved for a brand in this space. Now heading up Marketing for fast growing Aus skincare disruptor Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a close friend recommending you something from their beauty shelf, not just another brand trying to convince you they’re bigger + better than the next, when in fact the only thing they have that is bigger is their marketing budget. You can contact Hannah at LinkedIn About your host: Nathan Bush from Add to Cart Nathan Bush is an ecommerce consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contac Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Michael Jankie, Gary Tramer and Andrei Safonau from NATPAT | Checkout #434 | 08 Aug 2024 | 00:15:49 | |
In this episode of Add To Cart, we checkout Michael Jankie, Gary Tramer and Andrei Safonau, Co founders of NATPAT, a brand creating wearable stickers for kids infused with essential oils that offer a range of solutions to everyday problems. There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety. NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK. Links from the episode: The NATPAT Founders: Creating a Sticky Ecosystem for Your Brand | #419 Questions answered in the podcast:
About our guests: Michael Jankie, Gary Tramer and Andrei Safonau from NATPAT Michael, Gary, and Andrei are three mates who founded NATPAT with a shared passion for bringing new things to life, despite often feeling like they’re figuring things out as they go. Their unique perspectives, drive, and hands-on approach have led them to create a remedy-infused sticker business, an entirely new category of consumer goods. They’ve enjoyed a wild ride, selling hundreds of millions of stickers in just four years to all corners of the globe! About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| The Power of Contextual Advertising: Insights from Aaron Woolf of Trendii | #433 | 04 Aug 2024 | 00:52:30 | |
In this episode of Add to Cart, we sit down with Aaron Woolf, the visionary founder of Trendii, to explore the intersection of content and commerce. Trendii is redefining how consumers shop by seamlessly integrating shopping experiences into the content they love. Aaron shares insights into the cutting-edge AI technology that powers Trendii, offering ecommerce managers a glimpse into the future of contextual commerce. We delve into the challenges and opportunities of launching a global ecommerce platform, the role of AI in product recommendations, and the exciting potential for shopping directly from TV shows. Whether you're an ecommerce manager or simply interested in the future of online shopping, this episode offers valuable takeaways and innovative ideas. Join us as we explore how Trendii is transforming the shopping journey, one piece of content at a time. Questions answered:
This episode was brought to you by About Aaron Woolf CEO & Founder of Trendii Aaron leads a team of passionate and talented professionals who are on a mission to revolutionise the online shopping experience. With over 15 years of experience in online marketing, Aaron has a deep understanding of the challenges and opportunities in the digital landscape, and how to leverage data, technology, and creativity to deliver value for clients and users.TRENDii is a platform that enables brands to instantly connect their products to image and video content, allowing, creators, platforms and publishers to monetize their content and engage their audiences. You can contact Aaron at LinkedIn About your host: Nathan Bush from Add to Cart Nathan Bush is an ecommerce consultant and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Justin Bausch from Ryderwear | Checkout #432 | 01 Aug 2024 | 00:06:54 | |
In this episode of Add To Cart, we checkout Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand’s range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style. In recent years, Ryderwear has developed four gym locations in South Australia. Links from the episode: Questions answered in the podcast:
This episode was brought to you by… About your co host: Justin Bausch from Ryderwear Experienced & reliable marketing professional, qualified with a Master of Marketing & Bachelor of IT/Multimedia. Analytically minded with the ability to construct highly engaging digital strategies, customer journeys, marketing automation & content across digital communication channels such as mobile, web, social media & email. Specialised in the digital sector with a specific focus in CRM, email marketing, automation, customer journey mapping, lead nurturing/generation and life-cycle management. You can contact Justin on LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| What Your Carrier Contract Won’t Save You From: Trump Tariffs and Freight Failures with Justin Irvine | #523 | 22 Jun 2025 | 01:00:38 | |
In this episode of Add To Cart, Nathan Bush chats with Justin Irvine, Co-Founder of The Aggregate Co, the specialist ops consultancy behind brands like Meshki, Showpo, Oz Hair and Culture Kings. Justin shares the practical and sometimes painful truth about what’s really costing ecommerce brands: from bloated freight contracts to under-leveraged loyalty programs. Recorded live at Retail Fest, the episode dives into the hidden mechanics of fulfilment and shipping, and why understanding your true cost to serve is more critical than ever. Justin also breaks down how brands can survive (and even thrive) through the latest round of Trump-era US tariffs, including tips on forecasting, warehousing and international expansion. It’s a grounded, numbers-first conversation that will leave ecommerce operators thinking twice about their next parcel drop. This episode was brought to you by: Shopify & Klaviyo About your guest: Justin Irvine is an Australian entrepreneur and logistics innovator, best known as the Co-Founder and CEO of The Aggregate Co, a Sydney-based consultancy specializing in ecommerce fulfillment and supply chain optimization. With a career spanning over two decades, Irvine has been instrumental in helping retailers scale globally by leveraging data-driven strategies, operational insights, and industry expertise. About your host: Nathan Bush is the host of the Add To Cart Podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or via email. Got an idea, Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Building a Multi-Generational Brand: Insights from Arms Of Eve’s Founders | #431 | 28 Jul 2024 | 00:47:01 | |
In this episode of Add To Cart, we are joined by Kerryn and Aaron Langer, Founder and CEO of Arms Of Eve, a jewellery and accessories brand that channels self expression. Starting life at the markets, Arms of Eve now boasts celebrity customers such as Margot Robbie and Hailey Bieber - and is soon to open its fourth and fifth stores. In this chat, Kerryn and Aaron share why they love the Japanese concept of Kaizen and how they apply it in their business to make continual little changes, even when it isn’t perfect. We discuss their multi generational customers and what they need to do to cater with customers who range from Gen-Z all the way through to baby boomers. And we get nerdy talking about some of the recent changes they’ve made online to simplify the user journey and increase conversion. Links from the episode: Questions answered:
This episode was brought to you by… About your co-hosts: Kerryn Langer from Arms Of Eve Fashion designer and accessories queen. Kerryn is a traveller and lover of life and obsesses over items of beauty and has worked tirelessly in fashion to be exactly where she is now as founder and creative director at Arms Of Eve. You can contact Kerryn at LinkedIn Aaron Langer from Arms Of Eve Creative leader with over 25 years experience across Television, Music, Advertising, Marketing & ecommerce, culminating into leading business strategy and growth for fashion accessories brand Arms Of Eve. You can contact Aaron at LinkedIn Please contact us if you:
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Bianca Romano Smith from VRG GRL | Checkout #430 | 25 Jul 2024 | 00:08:22 | |
In this episode of Add To Cart, we checkout Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label. Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Universal Store and Black MIlk. Links from the episode: Bianca Romano-Smith from VRG GRL: The Role of Google, TikTok and Meta for Fashion | #417 Questions answered in the podcast:
About your co-host: Bianca Romano Smith from VRG GRL Bianca started out in media buying, cutting her teeth at Flight Centre and transitioning to broader digital roles with some of Australia's top retailers. Recently, she was named 'The One To Watch' in the Online Retailer's Top 50 People in Ecommerce, and took on an exciting new role heading up the ecommerce and digital function at iconic Australian label VRG GRL. You can contact Bianca at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| From Beauty School to $20 Million Brand: Stacey Hollands’ Journey with Lust Minerals | #429 | 21 Jul 2024 | 00:46:45 | |
In this episode of Add To Cart, we are joined by Stacey Hollands, CEO and Creative Director of Lust Minerals, a high performance mineral make-up brand. Stacey was an experienced beauty consultant and used her knowledge to create the clean makeup products she felt were missing in the industry. Lust Minerals is vegan certified, paraben-free and Australian made - all non negotiables for Stacey. The brand launched in 2014 and hit $1 million in sales within the first 18 months. They continue to grow as an ecommerce powerhouse with turnover of more than $20m. In this chat, Stacey shares the story of how she launched her business just as influencer marketing was getting started (she gifted products to girls on The Bachelor) - lots of tips from that unique journey. She shares the learnings from her recent $300,000 rebrand and we find out why, for Lust Minerals, seven is the happy number. Links from the episode: Questions answered:
This episode was brought to you by… About your co-host: Stacey Hollands from Lust Minerals Stacey is the founder of Lust Minerals, Australia’s favourite clean mineral makeup and natural skincare brand. Since launching in 2014 from an initial $10,000 investment, Lust Minerals has grown into a clean beauty empire, filling a gap in the market for clean, high performance, mineral makeup & natural skincare products. Stacey has won several business awards including being crowned the Small Business Champion Entrepreneur in the 2023 Australian Small Business Champion Awards and the Beauty Business Of The Year in the 2023 AusMumpreneur Awards. You can contact Stacey at LinkedIn Please contact us if you:
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Laura Klein from Snotty Noses | Checkout #428 | 18 Jul 2024 | 00:07:33 | |
In this episode of Add To Cart, we checkout Founder and CEO of Snotty Noses, a brand that pretty much does what it says on the tin…provides a practical solution for dealing with the bucket loads of snot that the babies and toddlers in our lives seem to generate from the moment they come into our lives. If you are not a parent or have had no experience of this phenomenon…you might want to have a look at Snotty Noses Tik Tok channel to get up to speed. The Snotty Boss, Laura’s hero product, is a motorised nasal aspirator that niftily sucks the snot from your child’s nose at the touch of a button. Laura’s journey has taken her from fulfilling orders at her kitchen bench to being stocked in retailers such as Terry White and Baby Bunting. Links from the episode: Laura Klein from Snotty Noses: The Wholesale Snot Boss | #415 Questions answered in the podcast:
About your co-host: Laura Klein from Snotty Noses Laura began her business in 2013 from the kitchen bench. She was a full-time Mum to three kids under five and on leave from her job as a primary school teacher. Her kids had a runny nose every other week, and she had spent a fortune on snot sucking solutions that just didn’t work. She found a motorised aspirator for sale in a parenting magazine and loved it. After recommending it to all her friends, she decided she could start a business selling this product online. She bought a box of stock and the rest is history. That original model of aspirator has been retired, and Snotty Boss hit the market in March 2020. Snotty Boss is now stocked in over 1200 stockists around Australia, and is sold all over the world via the international website (snottyboss.com) You can contact Laura at LinkedIn
Email hello@addtocart.com.au We look forward to hearing from you! Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Jesse Richardson from Kitted Thinking Tools: The Power of Critical Thinking | #427 | 14 Jul 2024 | 01:01:19 | |
In this episode of Add To Cart, we are joined by Jesse Richardson, Founder and CEO of Kitted Thinking Tools and The School of Thought. Around 14 years ago, armed with a background in design and advertising and a man-crush on Stephen Fry, Jesse began a journey to popularise critical thinking, reason and understanding for the greater good. It started with a Creative Commons poster and deck of cards, grew into a crowd funded offering and is now a SaaS platform and a framework for businesses to harness the benefits of higher order thinking - backed by some of the internet’s biggest thinkers such as the founder of Duck Duck Go and Harvard psychology professors. This is one of our longer conversations on Add to Cart, but this topic is so fascinating and Jesse is such a great explainer of concepts, I wanted to make the most of him! Jesse shares the most common logical fallacies and how they work in our minds, he unpacks how to most effectively brainstorm as a team and why we should all be trying to unleash our inner four year old. Links from the episode: Superintelligence by Nick Bostrom Super Thinking by Gabriel Weinberg Thinking, Fast and Slow by Daniel Kahneman The Scout Mindset by Julia Gayleff How Minds Change by David McRaney Questions answered:
About your co-host: Jesse Richardson from Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Holly Cardew from Carted | Checkout #426 | 11 Jul 2024 | 00:06:57 | |
In this episode of Add To Cart, we checkout Holly Cardew, founder and CEO of Carted, an app designed to help consumers super charge their shopping game with organisation, comparison, collaboration and sales access. Holly’s entrepreneurial background saw her selling handbags on Ebay aged 14 and now, several startups and a decade later, Carted is her focus and is drawing the attention of some of Australia’s biggest investors including Blackbird Ventures. Links from the episode: Holly Cardew from Carted: A Universal API for Shopping Lovers | #413 Questions answered in the podcast:
About your co-host: Holly Cardew from Carted Holly is the Founder and CEO of Carted. Carted is building the world’s best shopping experience by collecting, standardising, and connecting all of the world’s products (billions of products from millions of merchants) into a single source of truth - a product graph. Carted’s Product Graph will forever change the shopping landscape. Also recognising the immediate need for better shopping experiences, Holly and the team at Carted have been working on the Carted App which puts personalised shopping at users' fingertips, all powered by Carted's Product Graph. Holly is passionate about reshaping the future of shopping and already has a track record of success in ecommerce, having built and launched five Shopify apps used by over 30,000 merchants globally. You can contact Holly at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Danny Chiha and Natalie McDermott from Kelly+Partners: Knowing Your Numbers in Ecommerce | #425 | 07 Jul 2024 | 00:51:18 | |
In this episode of Add To Cart, Danny Chiha and Natalie McDermott join us from Kelly + Partners Accountants, an ASX listed company with branches in Australia and expanding globally. Danny and Nat are both partners at the Northern Beaches branch in Sydney, working with around 50 ecommerce brands with turnover running from $50,000 to $50m. In this chat, Danny and Nat share what an ecommerce business baseline gross profit margin should be, the non financial KPI’s you need to be paying attention to and how much you should be spending on marketing. Links from the episode: Questions answered:
This episode was brought to you by… About your co-hosts: Danny Chiha from Kelly+Partners Danny has over 10 years business advisory and commercial accounting experience. He commenced his career with four years at Crowe Horwath, started his own successful business, then joined Coca-Cola Amatil as the Financial Accounting Manager where he led a successful team of 17 professionals. Danny is the founding partner of Kelly+Partners Northern Beaches and also leads Kelly+Partners Startup. He has a real passion for, and specialises in, assisting businesses develop and execute strategies that create business viability. You can contact Danny at LinkedIn Natalie McDermott from Kelly+Partners As a Chartered Accountant with over a decade of experience in the accounting industry, Natalie is proudly serving as a Partner at Kelly Partners' Northern Beaches office. Her area of specialisation lies in E-commerce accounting and advisory, where she provides valuable insights and strategies to help businesses optimise their financial performance. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Chris Clark from Milton and King | Checkout #424 | 04 Jul 2024 | 00:08:26 | |
In this episode of Add To Cart, we checkout Chris Clark, Marketing and Ecommerce Director at Milton and King. Chris built and ran his own successful design agency, but after it took multiple hits, first through COVID and then the Brisbane floods, he decided to take up an offer from an old friend and joined the luxury wallpaper company. Launched in Brisbane in 2012, Milton and King has expanded into the UK and the US, recently opening its headquarters in Dallas. Links from the episode: Chris Clark from Milton & King: Reinventing Wallpaper For The Digital Age | #411 Questions answered in the podcast:
About your co-host: Chris Clark from Milton and King With over 25 years of experience in graphic and digital design, Chris currently serves as the Marketing & Ecommerce Director at Milton & King, a global leader in wallpaper production spanning Australia, the United States and Europe. You can contact Chris at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Tom Walenkamp from Good Pair Days: Smart Subscriptions for Wine Lovers | #423 | 30 Jun 2024 | 00:50:47 | |
In this episode of Add To Cart, we are joined by Tom Walenkamp, Co founder and CEO of Good Pair Days, a company that have built a custom, personalisation engine to deliver expert wine curation specific to each customer’s taste - in their words, it’s like you’ve got a best mate who’s an award winning sommelier. A decade after launch, they now have over 65,000 subscribers and were dubbed the ‘Netflix of wine’ by Vogue. In this chat, Tom shares how they have taken their personalisation recommendation engine to the next level, why their focus prioritises customer satisfaction and value creation and we hear all about their exciting plans to launch a physical space for wine - not a bar and not a bottle shop, but something quite unique. Tom also gives us an inside tip for ordering wine in a restaurant…cheers to that. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Tom Walenkamp from Good Pair Days Tom is the Co-founder and CEO of Good Pair Days, a monthly wine service that offers personalised wine recommendations and a whole lot more. With a background in finance from Macquarie Group and an MBA from INSEAD, Tom has leveraged his expertise to innovate the wine retail industry. You can contact Tom at LinkedIn Please contact us if you:
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Thomas Harris from Emarsys | Checkout #422 | 27 Jun 2024 | 00:07:59 | |
In this episode of Add To Cart, we checkout Tom Harris, Chief Revenue Officer at Emarsys. Tom supports leading global brands to realise their greatest personalisation and omni-channel aspirations and he loves it so much, he’s been doing it at Emarsys for ten years! He’s based in London and we are very lucky to have caught him on a trip over here in Australia. Links from the episode: Questions answered in the podcast:
This episode was brought to you by… About your co host: Thomas Harris from Emarsys For over a decade, Thomas Harris has scaled high-performing teams from regional to a global level. He has a proven track record of driving triple-digit growth and supported leading global brands to realise their greatest personalisation and omni-channel aspirations. In his current role as CRO of Emarsys, Tom is responsible for over 220 Emartians (an internal term referring to Emarsys employees) globally, which make up the commercially driven GTM teams. You can contact Tom on LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Viv Conway from Girls Get Off | #529 | 19 Jun 2025 | 00:10:41 | |
In this Checkout episode, we get behind the scenes with Viv Conway, co-founder of Girls Get Off, the pleasure brand powering bold conversations and even bolder growth across ANZ. Viv reveals the weirdest thing she’s ever commissioned online (it involves Spotlight and an…anatomical costume), her go-to tech stack (shout to Gorgias and ChatGPT, and why she loves Ryanair and Lovense. From discovering the power of EOS through Traction: Get A Grip On Your Business, to her current focus on growth without losing brand soul, Viv shares a toolkit full of lessons for ecom founders who aren’t afraid to break the rules. Check out our full-length interview with Viv Conway here: This episode was brought to you by… About your guest: Viv Conway is on a mission to normalise female pleasure and create a positive, empowering space for women. A social media whiz turned taboo-busting entrepreneur, Viv and her business partner Jo Cummins, have built and sold multiple businesses, including Vivid Sportswear and Ace The Gram, helping brands scale their presence on Instagram. The two teamed up during lockdown in 2020 and launched Girls Get Off, a sexual wellness brand helping women feel good (literally) and laugh while they’re at it. Focused on breaking taboos and fostering community-driven brands, Viv and Jo continue to drive meaningful conversations and innovation. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via em Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Martin Filz from Pureprofile and Anastasia Lloyd-Wallis from Retail Doctor Group: The Dos and Don’ts of Loyalty Schemes | #421 | 23 Jun 2024 | 00:51:17 | |
In this episode of Add To Cart, we are joined by Martin Filz. CEO of Pureprofile and Anastasia Lloyd-Wallis Chief Operating Officer & Head of Insights at Retail Doctor Group. Experts in research and retail, Martin and Anastasia collected data from 1000 people across all demographics to generate ‘How To Grow Consumer Loyalty’ and they join us to share the findings. In this chat, Martin and Anastasia share what customers want from a loyalty programme, they discuss the attention economy and the Gen Z customer and critical issues of safety and privacy. Plus, we also get insights into the surprising thing that happens to loyalty as consumers get older. Links from the episode: Questions answered:
This episode was brought to you by… About your co-hosts Martin Filz from Pureprofile Martin Filz is one of the most highly respected and influential leaders in global research. With more than two decades of experience as a leader across the technology, media and research sectors, Martin’s vision is to help generate and deliver more value from the world’s information. At Pureprofile, Martin leads a global team across North America, Europe and APAC to deliver rich insights into real human behaviour and to provide the “Why” behind the “What” through cutting-edge ResTech and SaaS solutions. You can contact Martin at LinkedIn Anastasia Lloyd-Wallis from Retail Doctor Group Anastasia leads the Consumer Insights division of Retail Doctor Group. With a professional background as a scientific analyst and a Masters in Mathematics, Anastasia has developed a unique and proprietary approach to help retailers and FMCG brands understand their consumers and market opportunities. Anastasia combines quantitative and qualitative market research, a proprietar Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| William On & Rob Hango-Zada from Shippit | Checkout #420 | 20 Jun 2024 | 00:08:13 | |
In this episode of Add To Cart, we checkout William On and Rob Hango-Zada, Co founders and Co CEO’s of Shippit, a multi carrier shipping software specifically for Ecommerce. After seeing eye to eye at uni (quite literally) and watching their Attlassian mates do well, the friends decided to get in on the action and launch their own logistics solution. Now, millions of packages are sent with the help of Shippit every month, and the company has expanded beyond Australia and New Zealand to Singapore and Malaysia with revenue of more than $66 million. Links from the episode: William On and Rob Hango-Zada from Shippit: Building a Last-Mile Delivery Powerhouse | #406 Questions answered in the podcast:
About your co-hosts: William On from Shippit Will On is the Co-Founder and CEO of Shippit, APAC’s fast-growing shipping technology company founded in Australia. Hailing from management consultancies Deloitte and PWC, Will spearheaded the platform’s 300% year-on-year growth across Australia and New Zealand and now oversees Shippit’s expansion into SouthEast Asia. Shippit currently handles over 100 million shipments annually, looking after some of the world’s largest retailers such as Sephora, Nike, Cotton On and Harvey Norman. In his spare time Will plays competitive basketball, enjoys a run and a glass of red! You can contact Will at LinkedIn Rob Hango-Zada from Shippit Rob Hango-Zada is the Co-Founder & Joint CEO of APAC’s fast-growing shipping platform, Shippit. He brings a common-sense & customer-centric approach to Australian retailing. Having spent a decade working for the world’s leading FMCG businesses (Procter & Gamble, Unilever) across Asia, Rob has vast experience in converting customer insight and analytics into growth driving strategies for retailers such as Woolworths, Coles, Tesco & Priceline and numerous global brands. Rob’s frustration as an online shopper drove him to co-found Shippit with William On to enhance the post-purchase experience from cart to doorstep and back again. Shippit now powers delivery for leading Australian retailers such as Target, Cotton On, Bi Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| The NATPAT Founders: Creating a Sticky Ecosystem for Your Brand | #419 | 16 Jun 2024 | 00:50:59 | |
In this episode of Add To Cart, we are joined by Michael Jankie, Gary Tramer and Andrei Safonau, Co founders of NATPAT, a brand creating wearable stickers for kids infused with essential oils that offer a range of solutions to everyday problems. There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety. NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK. In this chat, we delve into NATPAT’s channel marketing mix and how it works, the team shares how they position themselves as the original and best in market to combat the copycats and we hear how Kim K endorsed their product and just how much it cost them. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-hosts: Michael Jankie, Gary Tramer and Andrei Safonau from NATPAT Michael, Gary, and Andrei are three mates who founded NATPAT with a shared passion for bringing new things to life, despite often feeling like they’re figuring things out as they go. Their unique perspectives, drive, and hands-on approach have led them to create a remedy-infused sticker business, an entirely new category of consumer goods. They’ve enjoyed a wild ride, selling hundreds of millions of stickers in just four years to all corners of the globe! Please contact us if you:
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Eric Siu from Single Grain | Checkout #418 | 13 Jun 2024 | 00:05:39 | |
We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we’re breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Levelling Up podcasts which have amassed over 2.1 million downloads every month. Links from the episode: This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Eric Siu from Single Grain Eric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He’s also a YPO member based in Los Angeles. You can contact Eric at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See acast.com/privacy for more information. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Bianca Romano Smith from VRG GRL: The Role of Google, TikTok and Meta for Fashion | #417 | 09 Jun 2024 | 00:52:11 | |
In this episode of Add To Cart, we are joined by Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label. Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Universal Store and Black MIlk. In this chat Bianca shares her practical Tik Tok tips, how her team are using Meta with particular focus on Advantage Plus and her take on abandoned carts and how to deal with them. Plus she makes me look like a fool with one of the recent VRG GRL executions that I fell badly for. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Bianca Romano Smith from VRG GRL Bianca started out in media buying, cutting her teeth at Flight Centre and transitioning to broader digital roles with some of Australia's top retailers. Recently, she was named 'The One To Watch' in the Online Retailer's Top 50 People in Ecommerce, and took on an exciting new role heading up the ecommerce and digital function at iconic Australian label VRG GRL. You can contact Bianca at LinkedIn Please contact us if you:
Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Catherine Dix from Waterdrop Australia | Checkout #416 | 06 Jun 2024 | 00:07:32 | |
Did you carry a water bottle around when you were a kid? Of course you didn’t. Unless of course, we have some zoomers listening. Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days. My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix. Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aussie shores just last year, selling water bottles plus a range of microdrops to encourage everyone to drink more water. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Catherine Dix from Waterdrop Catherine Dix is the AU and NZ Director of global hydration company waterdrop. In 2023, Catherine orchestrated the brand’s Australian launch, where it achieved over $2 million in revenue in its first 12 months in market. Alongside her work with waterdrop, Catherine is also the Chief Operating Officer at digital marketing agency Webprofits, which has afforded her a wealth of experience in the ecommerce space. You can contact Catherine at LinkedIn Please contact us if you:
E Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Laura Klein from Snotty Noses: The Wholesale Snot Boss | #415 | 02 Jun 2024 | 00:56:32 | |
In this episode of Add To Cart, we are joined by Laura Klein, Founder and CEO of Snotty Noses, a brand that pretty much does what it says on the tin…provides a practical solution for dealing with the bucket loads of snot that the babies and toddlers in our lives seem to generate from the moment they come into our lives. If you are not a parent or have had no experience of this phenomenon…you might want to have a look at Snotty Noses Tik Tok channel to get up to speed. The Snotty Boss, Laura’s hero product, is a motorised nasal aspirator that niftily sucks the snot from your child’s nose at the touch of a button. Laura’s journey has taken her from fulfilling orders at her kitchen bench to being stocked in retailers such as Terry White and Baby Bunting. Laura shares how she made the tricky move from selling someone else’s product to manufacturing her own, her tips for successful affiliate marketing and what she learned from a recent warehouse upgrade. Links from the episode: Questions answered:
About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Laura Klein from Snotty Noses Laura began her business in 2013 from the kitchen bench. She was a full-time Mum to three kids under five and on leave from her job as a primary school teacher. Her kids had a runny nose every other week, and she had spent a fortune on snot sucking solutions that just didn’t work. She found a motorised aspirator for sale in a parenting magazine and loved it. After recommending it to all her friends, she decided she could start a business selling this product online. She bought a box of stock and the rest is history. That original model of aspirator has been retired, and Snotty Boss hit the market in March 2020. Snotty Boss is now stocked in over 1200 stockists around Australia, and is sold all over the world via the international website (snottyboss.com) Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Carla Penn-Kahn and David Kahn from ProfitPeak | Checkout #414 | 30 May 2024 | 00:08:48 | |
In this episode of Add To Cart, we checkout Carla Penn-Kahn and David Kahn, Co founders of ProfitPeak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time. The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for. Today they work with clients such as Arms of Eve and Flora and Fauna. Links from the episode: Carla Penn-Kahn and David Kahn: Boosting Ecommerce Profitability with Visibility | #400 Questions answered in the podcast:
About your co-hosts: Carla Penn-Kahn from ProfitPeak CEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independent voice of Australian consumers on ProductReview for our category. Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia. Founder of Profit Peak, an operating system for profitable eCommerce businesses. Optimising advertising and inventory for profitable outcomes in real time, with first party data, solving attribution. Mum to two gorgeous kids. You can contact Carla at LinkedIn David Kahn from ProfitPeak eCommerce CMO for 10+ years making our business grow from $3m ➡️ $30m+ in sales selling the world's best kitchenware brands for Australia's leading pure play kitchenware stores without external capital before exiting. Now heading up growth as co-founder of Profit Peak with a focus on customer success with a product-led growth strategy, helping e-commerce businesses boost their profitability. You can contact David at LinkedIn Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Holly Cardew from Carted: A Universal API for Shopping Lovers | #413 | 26 May 2024 | 00:47:42 | |
In this episode of Add To Cart, we are joined by Holly Cardew, founder and CEO of Carted, an app designed to help consumers super charge their shopping game with organisation, comparison, collaboration and sales access. Holly’s entrepreneurial background saw her selling handbags on Ebay aged 14 and now, several startups and a decade later, Carted is her focus and is drawing the attention of some of Australia’s biggest investors including Blackbird Ventures. In this chat, Holly shares how Carted works, with the product API at its core but a front-facing consumer offering using that product API. She also shares how she approaches the pitch process and her thoughts on the future of contextual commerce. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Holly Cardew from Carted Holly is the Founder and CEO of Carted. Carted is building the world’s best shopping experience by collecting, standardising, and connecting all of the world’s products (billions of products from millions of merchants) into a single source of truth - a product graph. Carted’s Product Graph will forever change the shopping landscape. Also recognising the immediate need for better shopping experiences, Holly and the team at Carted have been working on the Carted App which puts personalised shopping at users' fingertips, all powered by Carted's Product Graph. Holly is passionate about reshaping the future of shopping and already has a track record of success in ecommerce, having built and launched five Shopify apps used by over 30,000 merchants globally. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Jordy Heis from Shopify | Checkout #412 | 23 May 2024 | 00:09:21 | |
In this episode of Add To Cart, we checkout Jordy Heis, Senior Retail Product Consultant for Shopify in ANZ. You won’t find many people in Australia who know more about enabling in-store tech in retail than Jordy. Links from the episode: Questions answered in the podcast:
Jordy Heis from Shopify Jordy leads growth and retention initiatives with Shopify’s ANZ Retail merchants. He works as a trusted advisor to fast growing brands like Incu, JULY, LSKD and Oz Hair & Beauty. A retired graphic designer and confessed data addict, he uses both art and science to help brands grow. You can contact Jordy on LinkedIn About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show. Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Unwanted FC: The Football Side Hustle That Nike Couldn’t Ignore | #528 | 15 Jun 2025 | 00:46:09 | |
In this episode of Add To Cart, Nathan Bush chats with twin founders Kevin and Keith Chan of Unwanted FC, a circular fashion brand turning unwanted football kits into standout accessories. From bootstrapping handmade bags to building a thriving Shopify store, they share how a Hong Kong pop-up boosted their SEO, why every collab is a marketing play, and the secrets behind working with Nike and winning over World Cup winners like Juan Mata. Get 20% off Unwanted FC’s Upcycling Service with code ADDTOCART20. This episode was brought to you by: About your guest: Kevin and Keith Chan are the twin co-founders of Unwanted FC, a purpose-led upcycling brand turning unwanted football kits into one-of-a-kind accessories. Kevin brings experience in digital marketing and partnerships from roles at City Beach, Xero, Medibank and Riot Games, where he led brand growth through innovative campaigns. Keith combines a background in product management and global brand strategy, having spent years at Adidas HQ in Germany creating football boots, and more recently shaping products at Canon Australia. Together, they blend creativity, data, and storytelling to champion a more circular future in ecommerce. About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Chris Clark from Milton & King: Reinventing Wallpaper For The Digital Age | #411 | 19 May 2024 | 00:36:50 | |
In this episode of Add To Cart, we are joined by Chris Clark, Marketing and Ecommerce Director at Milton and King. Chris built and ran his own successful design agency, but after it took multiple hits… first through COVID and then the Brisbane floods, he decided to take up an offer from an old friend and joined the luxury wallpaper company. Launched in Brisbane in 2012, Milton and King has expanded into the UK and the US, recently opening its headquarters in Dallas. In this chat Chris shares the unique on demand printing process MIlton and King has developed, his web design dos and don’ts and how they have managed the huge growth explosion in the US market. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Chris Clark from Milton and King With over 25 years of experience in graphic and digital design, Chris currently serves as the Marketing & Ecommerce Director at Milton & King, a global leader in wallpaper production spanning Australia, the United States and Europe. You can contact Chris at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Alexandra McNab from Bared Footwear | Checkout #410 | 16 May 2024 | 00:06:30 | |
In this episode of Add To Cart, we checkout Alexandra McNab, Chief Operating Officer of Bared Footwear. Founded in 2008, Bared has grown into one of Australia’s most respected and successful retail brands with a focus on quality products, sustainable practices and a new level of customer delight Links from the episode: Questions answered in the podcast:
About your co-host: Alexandra McNab from Bared Alexandra McNab is Chief Operating Officer of Bared Footwear, a Melbourne-based brand making shoes that feel as good as they look. Alex joined Bared in 2015 and has worked across all areas of business operations, with particular emphasis on team development, and enabling the brand’s online growth. You can contact Alex McNab on LinkedIn About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Thanks to our sponsors, Shopify and Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Unleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris from Emarsys | #409 | 14 May 2024 | 01:03:48 | |
Today’s special episode is brought to you by Emarsys and we have two stellar guests for you. First up is Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand’s range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style. In recent years, Ryderwear has developed four gym locations in South Australia. Justin has alot to say about his no nonsense approach to marketing and how he leverages the Emarsys tools to better serve the Ryderwear customer. Joining Justin is Thomas Harris, Chief Revenue Officer at Emarsys. Tom supports leading global brands to realise their greatest personalisation and omni-channel aspirations and he loves it so much, he’s been doing it at Emarsys for ten years! He’s based in London and we are very lucky to have caught him on a trip over here in Aus. This episode has probably the most practical tips of any exclusive we’ve recorded and Justin has a way with words, so entertainment value is also high. We discuss alot! Cross channel personalisation, behaviour-based audience targeting and savvy automation. Tom shares his favourite treatment-led customer journey triggers and how predictive and generative AI is changing the engagement game. Justin walks us through what’s on his AB testing calendar and how to bring back unsubscribers. Links from the episode: Power to the Marketer: Omnichannel & AI Masterclass About your co-hosts: Justin Bausch from Ryderwear Experienced & reliable marketing professional, qualified with a Master of Marketing & Bachelor of IT/Multimedia. Analytically minded with the ability to construct highly engaging digital strategies, customer journeys, marketing automation & content across digital communication channels such as mobile, web, social media & email. Specialised in the digital sector with a specific focus in CRM, email marketing, automation, customer journey mapping, lead nurturing/generation and life-cycle management. You can contact Justin on LinkedIn Thomas Harris from Emarsys For over a decade, Thomas Harris has scaled high-performing teams from regional to a gl Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Brendan Gillen from Fight Gear Direct | Checkout #398 | 09 May 2024 | 00:06:20 | |
In this episode of Add To Cart, we checkout Brendan Gillen, Chief Ecommerce Officer at Fight Gear Direct and CEO and Founder of The Ecommerce Factory, delivering advice and coaching to help store owners, ecommerce businesses and founders grow, optimise and scale their ecommerce businesses. You might recognise him from his black hat and outrageous facial expressions in his YouTube clips. His client list includes The Horse and Superdry and he’s been in the Top 50 people in Ecommerce list for the last three years running. Links from the episode: Brendan Gillen from Fight Gear Direct: A Practical Ecommerce Training Workout | #398 Questions answered in the podcast:
About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Brendan Gillen from Fight Gear Direct Working with some of the world's leading and most iconic brands, Brendan strives to help them lead the way in innovation and best practice digital marketing and ecommerce. As a digital professional, he has a strong background in technical project delivery, creative marketing concepts and hands on digital design. Throughout his business career Brendan has worked in, led, started, built, invested in and successfully sold a number of businesses both online and offline which has given him real world, tangible learning that he can now apply in my everyday work. You can contact Brendan at LinkedIn Please contact us if you:
Email hello@addtocart.com.au W Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| William On and Rob Hango-Zada from Shippit: Building a Last-Mile Delivery Powerhouse | #406 | 05 May 2024 | 00:54:41 | |
In this episode of Add To Cart, we are joined by William On and Rob Hango-Zada, Co founders and Co CEO’s of Shippit, a multi carrier shipping software specifically for Ecommerce. After seeing eye to eye at uni (quite literally) and watching their Attlassian mates do well, the friends decided to get in on the action and launch their own logistics solution. Now, millions of packages are sent with the help of Shippit every month, and the company has expanded beyond Australia and New Zealand to Singapore and Malaysia with revenue of more than $66 million. In this chat, Will and Rob share how they use data to optimise delivery performance, the pros and cons of brands owning their own fleets and a surprising shipping paradox which has led to the pioneering codeshare solution they have in development. Links from the episode: Questions answered:
About your co-hosts: William On from Shippit Will On is the Co-Founder and CEO of Shippit, APAC’s fast-growing shipping technology company founded in Australia. Hailing from management consultancies Deloitte and PWC, Will spearheaded the platform’s 300% year-on-year growth across Australia and New Zealand and now oversees Shippit’s expansion into SouthEast Asia. Shippit currently handles over 100 million shipments annually, looking after some of the world’s largest retailers such as Sephora, Nike, Cotton On and Harvey Norman. In his spare time Will plays competitive basketball, enjoys a run and a glass of red! You can contact Will at LinkedIn Rob Hango-Zada from Shippit Rob Hango-Zada is the Co-Founder & Joint CEO of APAC’s fast-growing shipping platform, Shippit. He brings a common-sense & customer-centric approach to Australian retailing. Having spent a decade working for the world’s leading FMCG businesses (Procter & Gamble, Unilever) across Asia, Rob has vast experience in converting customer insight and analytics into growth driving strategies for retailers such as Woolworths, Coles, Tesco & Priceline and numerous global brands. Rob’s frustration as an online shopper drove Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Anthony Seymour-Walsh from Cashrewards | Checkout #405 | 02 May 2024 | 00:07:01 | |
In this episode of Add To Cart, we checkout Anthony Seymour-Walsh is CEO of Cashrewards, an Australian cashback website with over 2 million members and partners like Apple, Amazon, Myer and Liquorland. The scary thing is, Australia is around 3% in cashback purchases - compared to 15% in the UK - we are only at the start. For those who don’t know, cashback sites act as a kind of marketplace for bargain hunters where shoppers access shopfronts via the store and claim a percentage of cash back - from 1% to 20% on every purchase. Links from the episode: Anthony Seymour-Walsh from Cashrewards: How to drive new customers with targeted discounts | #395 Questions answered in the podcast:
About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Anthony Seymour-Walsh from Cashrewards An experienced commercial leader with a passion for building high performing teams and delivering great customer outcomes. Anthony has extensive experience across several industries, including loyalty, retail, telecommunications, mining and professional services. A finance background (Chartered Accountant) supports Anthony’s consistent focus on adding value, from initial strategy development, business case development and approval through to execution and delivery of outstanding results. You can contact Anthony at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to he Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Eric Siu from Single Grain: Marketing School Masterclass | #404 | 28 Apr 2024 | 00:45:08 | |
We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we’re breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Leveling Up podcasts which have amassed over 2.1 million downloads every month. In this chat, Eric shares the tools he uses to get maximum value out of his content, the channels he sees as the ones to watch - we talk Reddit and You Tube - and as well as breaking down programmatic SEO, he gives us his take on the future of search. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Eric Siu from Single Grain Eric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He’s also a YPO member based in Los Angeles. You can contact Eric at LinkedIn Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing fro Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Sonia Friedrich, Behavioural Science Strategist | Checkout #403 | 25 Apr 2024 | 00:09:23 | |
In this episode of Add To Cart, we checkout Sonia Friedrich, a behavioural science strategist with a background in business marketing. She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso. Links from the episode: Profitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392 Questions answered in the podcast:
About your co-host: Sonia Friedrich Sonia is a behavioural strategist and Global Keynote Speaker. She has been called a ‘Revenue Rockstar’ and Growth Hacker. She works with Fortune 500 companies and start ups to add the edge with behavioural science for immediate impact to the bottom line. Sonia is also the Global Strategic Partner for behamics -leaders in AI + BeSci for eCommerce and on the Faculty for KPMG Upside Founders Program. You can contact Sonia at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Please contact us if you:
Email hello@addtocart.com.au We look forward to hearing from you! Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Catherine Dix from Waterdrop: Dealing with Djokovic at The Aussie Open | #402 | 21 Apr 2024 | 00:51:59 | |
Did you carry a water bottle around when you were a kid? Of course you didn’t. Unless of course, we have some zoomers listening. Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days. My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix. Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aussie shores just last year, selling water bottles plus a range of microdrops to encourage everyone to drink more water. In this chat Catherine shares how she went from running an agency to running Waterdrop, why being a dealer at The Australian Open was such a good idea and how Australia Day saved the company from a warehouse catastrophe. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Catherine Dix from Waterdrop Catherine Dix is the AU and NZ Director of global hydration company waterdrop. In 2023, Catherine orchestrated the brand’s Australian launch, where it achieved over $2 million in revenue in its first 12 months in market. Alongside her work with waterdrop, Catherine is also the Chief Operating Officer at digital marketing agency Webprofits, which has afforded her a wealth of experience in the ecommerce space. You can contact Catherine at LinkedIn Please contact us if you: Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Justin Ryan from Glow Capital Partners | Checkout #401 | 18 Apr 2024 | 00:08:17 | |
In this episode of Add To Cart, we checkout Justin Ryan, Co founder of Glow Capital Partners, a growth equity firm investing in high growth brands and businesses in Australia and New Zealand. Having led 22 private equity investments and a big fan of partnering with innovative entrepreneurs and founders, Justin started the Glow Capital business in 2021 alongside Kate Morris of Adore Beauty. Earlier this year they secured their first major client, Cargo Crew. Links from the episode: How Glow Capital Partners Choose Bankable Ecommerce Founders | #354 Questions answered in the podcast:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Justin Ryan from Glow Capital Partners Justin Ryan is Co-Founder and Managing Partner at Glow Capital Partners, a private equity firm that invests in high growth and future focused companies. Justin has an extensive private equity investment track record since starting in the industry in 1997 at Catalyst Investment Managers, including the last decade at Quadrant Private Equity as a Managing Partner. Justin was Chair of the Australian Venture Capital Association (now Australian Investment Council) in 2003. Since 1997, Justin has led 22 private equity investments, 17 are fully exited and 2 partially exited. Seven have received deal of year from the Australian Investment Council. Justin also has extensive operational experience, gained while CEO and Managing Director of Alesco Corporation, an ASX 200 listed company with a portfolio of over 100 industrial brands which was acquired by Dulux Corporation in 2011. You can contact Justin at LinkedIn Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Belinda Paul from RCYCL | #527 | 12 Jun 2025 | 00:10:41 | |
In this Checkout episode, we chat with Belinda Paul, the founder of RCYCL, the sustainability solution now featured in checkouts at THE ICONIC and Myer. Belinda reveals the unconventional moments that shaped her thinking, including a Mars Bar QR code that sparked a realisation about customer behaviour, and the time she joined THE ICONIC’s internal run club just to land a meeting. She shares her go-to platform (Shopify), the podcast that fuels her mindset (Chief Meta Chicks), and the biggest challenge still ahead: getting more retailers on board with RCYCL’s drop-in sustainability model. A sharp, honest look at what it really takes to scale purpose in the ecommerce world. Check out our full-length interview with Belinda Paul here: https://shorturl.at/7O0Dk
This episode was brought to you by Deliver In Person + Klaviyo About your guest: Belinda is a passionate and creative brand, product and marketing professional with a track record of building trusted relationships across national and international stakeholders. Having successfully developed and launched products into major Australian retail marketplaces, she brings a unique blend of strategic thinking and hands-on execution to building branding strategies. With a strong focus on sustainability, Belinda is committed to driving long-term environmental impact through smarter product design, minimal waste practices and circular economy thinking. Turning ideas into shelf-ready products, Belinda leads everything from product development and branding, to campaign execution and commercial rollout. Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Carla Penn-Kahn and David Kahn: Boosting Ecommerce Profitability with Visibility | #400 | 14 Apr 2024 | 00:58:06 | |
Today’s guests join me to go deep into the subject of profitability and separate the layers that hide in different areas of an ecom business. Carla Penn-Kahn and David Kahn are co founders of Profit Peak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time. The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for. Today they work with clients such as Arms of Eve and Flora and Fauna. In this chat, Carla and David share their insights, including the key metrics within marketing, inventory and customer that contribute to profitability. We hear about their customer-first approach to Profit Peak’s social media presence and what the duo gained from being a part of the Blackbird Giants…that’s the mentoring programme, not a baseball team :) Links from the episode: Questions answered:
About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-hosts: Carla Penn-Kahn from ProfitPeak CEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independent voice of Australian consumers on ProductReview for our category. Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia. Founder of Profit Peak, an operating system for profitable eCommerce businesses. Optimising advertising and inventory for profitable outcomes in real time, with first party data, solving attribution. Mum to two gorgeous kids. You can contact Carla at LinkedIn David Kahn from Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Dan Ferguson from Adore Beauty | Checkout #399 | 11 Apr 2024 | 00:06:36 | |
In this episode of Add To Cart, we checkout Dan Ferguson, Chief Marketing Officer at Adore Beauty. He has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore in 2018, Dan had roles leading e-commerce for brands such as Vistaprint, Officeworks and Dell. Links from the episode: The Psychology Behind Successful Marketing with Dan Ferguson from Adore Beauty | #390 Questions answered in the podcast:
About your co-host: Dan Ferguson from Adore Beauty Dan Ferguson joined Adore Beauty in 2018 as Chief Marketing Officer, doubling returning customer growth and revenue in his first six months. Responsible for marketing, brand, retail media and loyalty, Dan has led high and sustained rates of customer acquisition and retention alongside new income growth through new channels and markets, the launch of retail media, and audience platforms including Adore Beauty’s Top 5 ranked Beauty IQ podcast. Dan has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and online retail business in Australia for local and global brands, including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles. Dan currently serves as Board Advisor for Preezie and holds a Bachelor of Arts/Psychology (Honours) from the University of Sydney. You can contact Dan at LinkedIn About your host: Nathan Bush from Add To Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||
| Brendan Gillen from Fight Gear Direct: Creating Repeatable Systems for Ecommerce Success | 07 Apr 2024 | 00:50:51 | |
Today’s guest owns a business that sells fight gear, but don’t worry, we won’t be quizzing you on how well you know your MMA from your Muay Thai, but we will be bringing you plenty of knockout ecom tips. Brendan Gillen is Chief Ecommerce Officer at Fight Gear Direct and CEO and Founder of The Ecommerce Factory, delivering advice and coaching to help store owners, ecommerce businesses and founders grow, optimise and scale their ecommerce businesses. You might recognise him from his black hat and outrageous facial expressions in his YouTube clips. His client list includes The Horse and Superdry and he’s been in the Top 50 people in Ecommerce list for the last three years running. In this episode, Brendan shares why it helps to care about the product you’re selling, the importance of owning your supply chain and the way he’s using ChatGPT for data analysis. Links from the episode: Questions answered:
This episode was brought to you by… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Brendan Gillen from Fight Gear Direct Working with some of the world's leading and most iconic brands, Brendan strives to help them lead the way in innovation and best practice digital marketing and ecommerce. As a digital professional, he has a strong background in technical project delivery, creative marketing concepts and hands on digital design. Throughout his business career Brendan has worked in, led, started, built, invested in and successfully sold a number of businesses both online and offline which has given him real world, tangible learning that he can now apply in my everyday work. You can contact Brendan at LinkedIn Want to level up your ecommerce game? Come hang out in the Add To Cart Community. We’re talking deep dives, smart events, and real-world inspo for operators who are in it for the long haul. Connect with Nathan Bush | |||