Episode 252

FACULTY: Ron Baker

CLASS: #TheGuide

Scotty’s back in the Office with our Principal, Ron Baker, and he has a copy of "The Creative Act: A Way of Being" by Rick Rubin. In this book report, they cover a wide range of topics, including creativity in art and accounting, the quest for efficiency, the role of humor in art, and the importance of paying attention to your surroundings. The conversation also touches on the challenges of being an entrepreneur and artist, the subjective nature of value, and the evolution of an artist's work. This engaging and thought-provoking discussion is a must-listen for anyone interested in creativity, art, or entrepreneurship. Tune in to hear more from Scott and Ron on "The Creative Act" and its many insights.

All the Shoutouts:

Greg Kyte, CPA, Rick Rubin, Broken Record, Jason Ackerman, CPA, CFP®, CGMA, Times up, Jasper, Conversations with Tyler, South Park, Arthur Schopenhauer, John Wooten, James Clear, Simon Sinek, Tim Williams, Nikole Mackenzie, David C. Baker, Caddyshack, Dave Chappelle, Terrell A Turner, CPA, Kenji Kuramoto, James Ashford, Michelle Weinstein, Tim Ferriss, Leonard Cohen, Bob Dylan, John Lennon, Eminem, Paul McCartney, Beatles, Elvis Presley, Sage, Thriveal, The Crux, Momentum Accounting, Inc, Mortimer J. Adler

Episode 251

FACULTY: Paul Dunn

CLASS: #TheGuide

Join Scott as he sits down with Paul Dunn, an author and a veteran in the accounting profession with over 30 years of experience. From the eye of a cyclone in Brisbane, Paul shares profound insights on finding purpose and creating a lasting impact. They delve into the importance of driving businesses beyond mere tools to creating significant outcomes, leveraging AI in transformation, and reframing business strategies to enrich the lives of both clients and team members. Paul also introduces B1G1, his initiative for making a social impact with every business transaction. Tune in for a compelling discussion that aims to inspire accountants and business owners to stand for something bigger than themselves.

📣 Shout Outs: Ron Baker, Rick Payne, James Clear, Daniel Preistly, Joseph Pine II, Substack, Steve Jobs, Mr. Rogers

📚 Books Referenced 📚

“Times UP” by Paul Dunn and Ron Baker

“Firm of the Future” by Paul Dunn and Ron Baker

“Atomic Habits” by James Clear

“The Experience Economy” by Joseph Pine II and James H. Gilmore

“The Transformation Economy” by Joseph Pine II

Chapters:

00:00 Teaser

01:29 Introduction

03:38 Purpose and Legacy

13:23 The Accountants Bootcamp

14:17 Creating History, Not Reporting It

23:35 The Power of Small Changes

25:12 The Importance of Punctuality

26:07 Reframing Proposals as Plans

28:36 Chat GPT

33:17 Transforming Lives Through Accounting

48:50 The Role of Storytelling in Business

52:33 Creating a Positive Work Environment

🔗 Connect With Us On Linkedin! 🔗

Paul Dunn

📎 https://www.linkedin.com/in/paulb1g1/

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags: The Guide, Accounting High, Accounting, Podcast, Guidance, Vision, Firm Owners, Advice, Purpose, Legacy, Accounting Profession

Episode 242

FACULTY: Chase Birky, CPA, Tim Petrey, CPA, and Kenji Kuramoto

CLASS: #AccountingHigh

Join Scotty and the DPS (Destroying Pyramid Schemes) panel of influential accounting leaders—Kenji Kuramoto (Acuity Accounting), Chase Berkey (Dark Horse CPAs), and Tim Petri (HD Growth Partners)—as they discuss innovative approaches to transforming the traditional accounting pyramid scheme firm structure. They explore new business models aimed at improving firm culture and client service, and share personal experiences of breaking away from legacy practices to create more dynamic and sustainable working environments. This engaging conversation delves into the nuances of leadership, firm management, and the future of the accounting profession, making it a must-watch for anyone involved in the field.

📣 Shout Outs: Jason Ackerman, Nikole Mackenzie, Matthew May, Logan Graf, Jim Collins, Blake Oliver, David Wertzbacher, Lee Cohen, LMC, Realize, RightWorks, Ascend, EY, KPMG, BotKeeper, Acuity, Drink While You Think, HD Growth Partners, Dark Horse CPAs

⬇️ Videos Referenced ⬇️

012 Reverse Engineering your Firm (feat. Kenji Kuramoto, CEO)

(https://youtu.be/8dWDZZ5yHHo)

132 A Solution to the Public Accounting Problem (feat. Chase Birky, CPA)

(https://youtu.be/b1577gfJfSM)

223 $7.5M Small Town Big Fish Swimming with PE Sharks | Tim Petrey, CPA

(https://youtu.be/yqekz3qv7oQ)

📚 Books Referenced 📚

“10x is Easier than 2x” by Dan Sullivan and Benjamin P. Hardy

Chapters:

00:00 Teaser

00:44 Meet Kenji Kuramoto: The Veteran Guest

01:28 Meet Chase Berkey: The Space Turkey

03:02 Meet Tim Petrey: The Ohio Innovator

06:06 Creating a New Accounting Culture

07:54 Tim's Unique Approach to Firm Management

12:34 Building a Community of Accounting Mavericks

16:06 The Future of Accounting Firms

21:27 Firm as a Service: Dark Horse's Unique Approach

28:05 Rethinking CPA Licensure

31:22 Dismantling the Pyramid Scheme

36:47 The Role of Leadership in Modern Firms

41:02 The Ascend Model: Post-Ascension Changes

45:17 Concluding Thoughts and Future Discussions

🔗 Connect With Us On Linkedin! 🔗

Chase Birky, CPA | Dark Horse CPAs

📎 https://www.linkedin.com/in/chasebirky/

📎 https://www.linkedin.com/company/darkhorsecpa/

📎 https://darkhorse.cpa/

Tim Petrey, CPA | HD Growth Partners

📎 https://www.linkedin.com/in/petreycpa/

📎 https://www.linkedin.com/company/hdgrowthpartners/

📎 http://www.hdgrowthpartners.com

Kenji Kuramoto | Acuity Accounting | Drink While You Think

📎 https://www.linkedin.com/in/kenjikuramoto/

📎 https://www.linkedin.com/company/acuity.co/

📎 http://www.acuity.co

📎 https://www.youtube.com/@DrinkWhileYouThink

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags: Accounting High, Accounting, Podcast, Coaching, Accounting Tips, How To Run An Accounting Practice, Accounting Industry, Accounting Practice, CPA, Accounting Community, Firm Structure, Accounting Firm, Pyramid Scheme, Partnerships

Episode 152

Accounting High is supported by our Booster Club

Thank you LiveFlow! 

LiveFlow - Advanced financial reporting on autopilot.

LiveFlow turns your spreadsheet into a scalable, real-time FP&A platform, check them out:

https://www.liveflow.io/partnerships/accounting-high

Get 20% off for 3 months with promo code HIGH

FACULTY: Catherine Tindall

CLASS: #PeerReview

SPONSOR: LiveFlow

TITLE: How to Run a Practice Differently than the Traditional CPA Firm

In this episode of Accounting High, Scott and Jason Ackerman interview Catherine Tindall, CPA, who shares her insights on the importance of aligned values in a firm, and how her experiences working with her parents and husband have shaped her approach to collaboration and partnership. She also discusses her firm's focus on personality types for hiring and working with clients, and the challenges and benefits of niche-ing in compliance. Tune in to this episode for valuable advice on firm ownership and building connections through social media.

• Catherine shares her journey to becoming an accountant and the influence of her parents' accounting practice.

• The hosts and Catherine discuss the importance of personalities in hiring and working with clients.

• They also talk about the dynamics of partnerships and the benefits of having aligned values.

• Catherine shares her experience of starting her own firm and provides advice for firm owners.

• The conversation ends with a discussion on the role of social media in connecting with clients.

• Scott and Jason wrap up the podcast with Catherine’s advice to firm owner and her socials.

Shoutouts:

• Dominion Enterprise Services
  

Episode 151

Accounting High is supported by our Booster Club

Thank you G-ACCON

Check em out, 14 day free trial

go to accon.services 

FACULTY: Ryan Lazanis, CPA

CLASS: #GuidePosts

TITLE: Systematize your Firm to Gain Perspective on Purpose

In this podcast episode, Scott interviews Ryan Lazanis, founder of Future Firm. Scott and Ryan offer valuable insights and strategies for accountants and entrepreneurs looking to find balance, purpose, and success in their professional lives, emphasizing the importance of prioritizing happiness, leveraging time and resources effectively, and embracing progress and innovation to thrive in the accounting industry.

• Reviewing the ABC Tournament and its impact on productivity and focus.

• The importance of taking an email detox to reduce distractions and improve mental well-being.

• Finding a healthy balance between work and home life to prioritize happiness and fulfillment.

• Identifying the point, purpose, perspective, and prize in one's professional and personal pursuits.

• Exploring the relationship between time, money, and happiness, and determining the ideal balance.

• The role of accountability in setting and achieving goals, both personally and professionally.

• Leveraging higher leverage tasks to maximize productivity and impact.

• Understanding the two states of an entrepreneur: operating as a solo practitioner or scaling the business.

• The significance of systematizing your firm to improve efficiency and streamline operations.

• Repricing strategies and the power of email marketing in attracting and retaining clients.

• Capacity planning and effectively managing workload to avoid burnout and maintain quality service.

• Developing a plan of action to transition out of the firm and step into a visionary role.

• Ryan's personal journey in finding his purpose and being driven by frustration with the accounting profession.

Shout Outs:

Jason Staats, Blake Oliver, Brandon Poe, Tim Ferris, Enrico Palmerino, Joe Woodard, BotKeeper, Future Firm, Xen Accounting, Thrival

Episode 150

Accounting High is supported by our Booster Club

Thank you G-ACCON

Check em out, 14 day free trial

go to accon.services 

FACULTY:  Michelle Weinstein “The Pitch Queen” 

CLASS: #VarsityTips

TITLE: How to Make Varsity Part 5: Coach's Game Theory

In this final part of How to Make Varsity, Scott welcomes back substitute PE Coach, Michelle Weinstein, aka the Pitch Queen aka Coach Queen, for part 5 where they discuss the importance of management of skill inventory as game theory in sales.

• They discuss the value of not giving away knowledge for free and distinguishing between providing tips to individuals versus a larger audience.

• Emphasizing the importance of offering transformation instead of merely sharing information.

• Scott freestyles a rap on transformation.

• Michelle discusses homework assignments for clients prior to consultations.

• Strategies for setting appropriate consultation prices are shared.

• Michelle's Breakthrough Sessions are explained, 

• The importance of working with clients who demonstrate due diligence

• Michelle explains why you should send invitations rather than proposals

• Scott talks about GoProposal as a valuable tool for creating invitations

• Michelle directs the audience to Abundant Bookkeeping for clients seeking transformation

• The episode concludes with a summary of the Varsity Tips series.

Shout Outs:

QuickBooks, Phil Jackson, John Wooten, James Ashford, GoProposal

Episode 149

Accounting High is supported by our Booster Club Members

Thank you ⁠AppStream⁠! Powered by the GrowthLab

⁠Music Video for Simple Tasks!⁠

FACULTY: Luke Templin, CPA

CLASS: #PeerReview

TITLE: CAS = Solving Problems

In this episode of Accounting High, Scott interviews Luke Templin, the founder of A Squared Advisors. Luke shares his journey of how he got into accounting and became a CPA, his experience in the CAS world, and what inspired him to start his own business. He also talks about his unique approach to pricing and scope, and the freedom that comes with working for yourself. Scott even surprises us with his rap, Simple Tasks. This is a great episode for anyone interested in entrepreneurship, accounting, and business growth.

Shoutouts:

• Chad Davis, Ron Baker, Gusto, QuickBooks, GrowthLab, AppStream, FinDaily, Sage Intacct, Zapier
  

Episode 148

Accounting High is supported by our Booster Club

Thank you LiveFlow! 

LiveFlow - Advanced financial reporting on autopilot.

LiveFlow turns your spreadsheet into a scalable, real-time FP&A platform, check them out:

https://www.liveflow.io/partnerships/accounting-high

Get 20% off for 3 months with promo code HIGH

FACULTY: Ron Baker

CLASS: #GuidePosts

TITLE: Age Marks Milestones: A Book Report on “Strength to Strength” by Arthur C. Brooks in the Principal’s Office with Principal Ron Baker | #GuidePosts

In this episode, Scott finds himself in Principal Baker’s office again to review the book "Strength to Strength: Finding Success, Happiness, and Deep Purpose in the Second Half of Life" by Arthur C. Brooks. They deep dive into the key themes and ideas presented in the book, offering insights and perspectives on finding success, happiness, and purpose in the second half of life.

• Scott and Ron share their initial reactions and thoughts after reading the book.

• The concept of the striver's curse and the inevitable mental decline that comes with age is explored.

• They discuss how different fields and innovations experience declines at different rates.

• The idea of using knowledge to pivot and pursue new paths for personal growth is examined.

• Scott reads Jasper’s A.I. book review

• They challenge the notion that having goals is always beneficial for humans.

• Strategies and approaches to counter the striver's curse are discussed.

• They delve into the importance of acquiring crystalized knowledge and its application in different fields, including accounting.

• Ron shares his perspective on writing books later in life compared to when he started.

• The Sisyphean Curse and the dangers of growth for the sake of growth are discussed.

• The awareness of death and finding purpose while engaging in business activities is examined.

• They talk about applying ancient wisdom to everyday life and finding meaning in what we do.

• Age is seen as mile markers in life and opportunities for growth and reflection.

• The role of ancient wisdom and spiritual guides in navigating the second half of life is explored.

• The significance of playing to one's strengths is highlighted.

• The concept of Liminal Thinking is briefly discussed.

• They conclude the episode with a discussion and debut of Scott’s newest rap

Shout Outs:

Rick Rubin, Arthur C. Brooks, Elon Musk, Billy Joel, Raymond Cattell, Jason Ackerman, Malcom Forbes, Paul Dunn, Paul Johnson, Terrell Turner, Heather Smith, Edward Abbey, Edwin Land, Dave Barrett, Don Brolin, Xero, Ribbi Daniel Lapin, LiveFlow, QuickBooks Connects, Anita from LiveFlow

Episode 147

Accounting High is supported by our Booster Club

Thank you LiveFlow! 

LiveFlow - Advanced financial reporting on autopilot.

LiveFlow turns your spreadsheet into a scalable, real-time FP&A platform, check them out:

https://www.liveflow.io/partnerships/accounting-high

Get 20% off for 3 months with promo code HIGH

CLASS: #CoolKids

FACULTY: Charles J Kelly, CPA

The CPA Crypto Craze: Bitcoin is Better Than Gold?

In this episode of Accounting High, host Scott interviews Charles J Kelly, CPA, the expert in cryptocurrency. They discuss various topics related to crypto including decentralization, legitimacy, and climate change. Charles shares his insights on why he believes in Bitcoin and how it can contribute to a purpose-driven lifestyle. They also touch on how he runs his business and salsa dancing. The conversation is full of interesting insights for anyone interested in the world of cryptocurrency and the opportunities it presents.

Shoutouts:

• The Starfish and The Spider

Episode 146

CLASS: #VarsityTips

FACULTY: Michelle Weinstein “The Pitch Queen”

TITLE: How to Make Varsity Part 4: Assessing Your Game 

In this episode, Scott welcomes back substitute PE Coach, Michelle Weinstein, aka the Pitch Queen aka Coach Queen, for part 4 of their discussion. They delve into the topic of collecting information for sales and how it can be used strategically to understand clients' needs and provide value. Here's a summary of the episode:

• Michelle introduces the concept of collecting information as a crucial aspect of sales.

• Scott shares some of his unique and unconventional ideas for gathering information.

• They discuss the importance of asking strategic questions

• They engage in a roleplay to demonstrate good questions

• They discuss the value of asking deeper questions to uncover the clients' underlying motivations and needs

• The focus shifts from selling to solving problems for clients, showcasing the value of the services and expertise

• They emphasize the importance of practice and continuous improvement in mastering the art of information collection for sales.

• The episode concludes with a teaser hinting at the upcoming fifth varsity tip episode

Shout Outs:

UnCat, Quickbooks

Episode 145

CLASS: #TechLabs

FACULTY: Korey Cournoyer 

Guest Faculty: G-ACCON

TITLE: Secure Automated Easy 2-Way Sync

Accounting High is supported by our Booster Club

Thank you G-ACCON

Check em out, 14 day free trial, go to accon.services 

In this podcast episode, Scott talks with Korey from the Growth Lab and Yelena from G-ACCON for a tech lab. Scott and Korey sit in on a class with AH’s adjunct professor to learn about using G-ACCON taking notes and raising their hands.

• Yelena introduces us to G-ACCON

• The class dives into G-ACCON: Quickbooks versus Xero

• Yelena demonstrates template customizations

• The group discusses the benefits of templates

• Yelena explains sharing templates

• Yelena shows how to append data

• The group learns about automating with G-ACCON

• Yelena explains data refreshing

• Corey asks about usage of G-ACCON with bank feeds

• Yelena explains time and schedule triggers

• The group talks about API

• Scott asks about G-ACCON pricing

• Scott asks about AWS

• Corey asks what G-ACCON is used for most?

• Call to action

Shout Outs:

GrothLab, Appstream, LiveFlow, Xero, QBO, QuickBooks, Google Sheets, Sage, FreshBooks, Stripe, Shopify

Episode 144

FACULTY: Sharrin Fuller

CLASS: #CoolKids

TITLE: Planning Your Exit 

In this episode, Scott interviews Sharrin Fuller, CEO of Glass Wallet Ventures and Managing Partner at Blueprint Financial Service and Fit CFO. They delve into various topics related to entrance and exit strategies, as well as Sharrin's experiences in the tech startup and venture-backed startup world. Here's a summary of the episode:

• Sharrin discusses her decision to exit the industry and her journey into tech startups and venture-backed startups.

• Sharrin explains the factors that influenced her decision to exit and how she determined the right time to leave.

• Sharrin and Scott explore the importance of evaluating financial numbers and setting exit goals.

• The conversation touches on the challenges of hiring and the impact of personal choices, such as having children, on career decisions.

• Sharrin reflects on the opportunity to sell a business and provides advice she wishes she had taken during that process.

• The emotional aspects and traps involved in selling a business are discussed, along with the ultimate satisfaction of the decision.

• They talk about what happened when Sharrin realized she wasn't ready for retirement after the sale and her transition into a new firm.

• The structure of the companies Sharrin is involved in is discussed

• They touch on the makeup of Sharrin's clientele and the importance of building trust with clients.

• Sharrin and Scott discuss the importance of separating personal and business aspects.

• Scott considers the question of whether he should exit and sell his own business.

• They briefly discuss Scott's most recent raps and their musical tastes.

• Sharrin offers parting advice for Scott

Shout Outs:

Fit CFO, Blueprint Financial Services, Simple Office Solutions, Sean Duncan, Niks Mackenzie, Mastermind, Anchor, Glass Wallet

Episode 143

CLASS: #VarsityTips

FACULTY: Michelle Weinstein “The Pitch Queen”

TITLE: How to Make Varsity Part 3: Setting Up Communication to Win

In this episode, Scott and Michelle Weinstein continue their discussion on how to make and stay on the Accounting High Varsity team. They discuss the importance of building rapport with clients and creating strong relationships through a number of example cases.

• Scott and Michelle review the previous tips

• Michelle explains why you need to set up communication to win

• Michelle defines “rapport”

• Michelle explains that clients buy the relationship and don't want to feel like a commodity

• Michelle goes over keywords to remember for building rapport

• Scott and Michelle give an example of how to build common ground with a client

• Scott and Michelle discuss learning styles

• Michelle tries to figure out Scott's learning style

• Michelle gives example questions to learn learning styles

• Michelle stresses the importance of keeping it personal to build rapport and to be unique

• Scott and Michelle discuss problems in the industry surrounding rapport

• They wrap up and give a teaser for part 4

Episode 241

FACULTY: Nikole Mackenzie aka Niks, aka Nikki, aka Coach Mack

CLASS: #Shoperations

In this episode we have Coach Mack back on aka Nikole Mackenzie as she dives deep into her journey in the evolving world of Client Advisory Services (CAS). Nikole shares her experience from starting in a traditional accounting setting to establishing her firm, Momentum Accounting. We explore the transformation of CAS, and Nikole’s Profit Points system aimed at optimizing business performance. It’s time for another episode of Shoperations at Accounting High!

📣 Shout Outs: Millie, Ramona, Ron Baker, Ronnie Lott, Xero, Reach Reporting, Paycheck, Quickbooks Online, Peachtree, KPMG, Modesto, Bill.com, Gusto, EO, Vistage, Provisors, LiveFlow, GoProposal, Keeper, Teamwork, Profit First

⬇️ Videos Referenced ⬇️

Episode 11 - Beyond Building Momentum (feat. Nikole Mackenzie, CPA)

(https://open.spotify.com/episode/1atA37jRDHV5gsYbGIKFFR?si=b73cc38b9dc34325)

Varsity Tips

(https://www.youtube.com/playlist?list=PL7PjVlOCWZ7GkpQTLdWjKImTi2UXJ8yab)

Cash Flow Show

(https://www.youtube.com/playlist?list=PL7PjVlOCWZ7Gj5oERq9PBWTYgnY_V3UEj)

Chapters:

00:00 Teaser

01:25 Nikole's Journey with Accounting High

02:09 The Birth of Momentum

06:50 Transition to Client Accounting Services (CAS)

10:31 Early Challenges

14:40 Networking and Building the Business

19:06 Remote Work and Team Management

23:52 Understanding CAS: Evolution and Impact

28:40 The Role of Fractional CFOs

31:46 Implementing Reach Reporting

37:22 Training the Team and Clients

45:11 Future Plans and Final Thoughts

🔗 Connect With Us On LinkedIn! 🔗

Nikole Mackenzie

📎 https://www.linkedin.com/in/nikolemackenzie/

Momentum Accounting

📎 https://momentumaccounting.com/

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags: Shoperations, Accounting High, Accounting, Podcast, Shop Class, Firm Operations, Systems And Processes, CAS, CAAS, Client Advisory Services, Advisory, CFO, Controller, Client Accounting Services, Client Accounting advisory Services, Scaling

Episode 142

CLASS: #GuidePosts

FACULTY: Dr. Sabine Charles

TITLE: Who Are You? Cracking Your Code with the CPA Doctor

In this episode, Scott interviews Dr. Sabine Charles, CEO of Charles Financial Strategies LLC and TAPA Institute, a global audit executive, instructor, author with a background in consulting, a certified hypnotist. Sabine shares her journey from being a language major to becoming a doctor in emotional intelligence and running her own firm. Sabine discusses her work in hypnotherapy, leadership training, meditation, and how to deal with a job that doesn’t resonate with your passion.

• Sabine Charles talks about beings language major and her PHD in emotional intelligence

• Sabine talks about starting TAPA Institute

• Sabine discusses her work as a certified hypnotist

• Scott and Sabine discuss colors

• She talks about here Cracking the Code program and how to get unstuck

• Sabine shares her experiences with meditation

• Sabine explains the process of her hypnotherapy sessions

• She talks about her weight loss journey, self-sabotage, travel and climate awareness

• The episode concludes without Sabine hypnotizing Scott and advice for listeners about outsourcing

Shout Outs:

Brene Brown, Dave Barrett, Ron Baker, Simon Sinek, Expensify

Episode 141

CLASS: #CoolKids

FACULTY: Cecilia “Cece” Leung, CPA

TITLE: Accounting Soup for the Soul

In this episode, Scott interviews Cece Leung, author of Dear Accountant and host of the Dear Accountant Podcast. Cece shares her journey from Hong Kong to Canada and back again, how she got into accounting, and her experience with different cultures. They also discuss her book, Dear Accountant, and how she hopes to show people who accountants are and can be. 

• Cece tells her story from Hong Kong to Canada

• She explains how she is a blend of both cultures

• Scott and Cece discuss education and creativity

• Cece explains how she got into accounting

• Cece recalls her time in corporate

• Cece talks about going back to Hong Kong

• They talk about toxic work culture

• Cece and Scott discuss topics of her book

• They ask who are accountants, really?

• Cece talks about showing the industry in a book

• Scott asks about COVID's impact on Cece and her book

• They talk about the next generation of accountants

• Cece talks about her upcoming plans and bringing creativity to the accounting industry

Episode 140

CLASS: #VarsityTips

FACULTY: Michelle Weinstein “The Pitch Queen”

TITLE: How to Make Varsity Part 2: The Picky Paradox is Provoking Passion when Playing the Potential Prospect Game

In this episode, Scott welcomes back Niks’ substitute PE Coach, Michelle Weinstein, aka the Pitch Queen aka Coach Queen. They discuss various topics related to finding out which clients qualify to be on the varsity team. Throughout the episode, Michelle emphasizes the importance of working with clients who are a good fit for your business goals and expertise and how niching down can help you find those clients. They discuss the criteria for vetting clients and share their own experiences.

• Michelle and Scott introduce the idea of varsity clients

• Michelle gives examples of taking on bad clients

• Michelle goes over the criteria for varsity

• Scott and Michelle talk about their vetting processes

• Michelle explains why you should niche down

• Scott and Michelle discuss “edge cases” and the unlock of niching

• They also discuss the importance of communication and setting expectations with clients

• Michelle explains how her tips eliminate bad clients and turn others into premium clients

• Michelle and Scott summarize and tease the topic of the next Varsity Tips episode

Episode 139

CLASS: #PeerReview

FACULTY: Jimmy Capparelli, CPA

TITLE: Price it High or Say Goodbye: Transforming Tax Season

In this episode of Accounting High, Scott and Jason are joined by Jim Capparelli, Co-founder of Hiline. They discuss how Hiline is changing the tax season and what the tax roadmap looks like. They also touch on pricing, verticals, and the automation of simple tasks. Additionally, they delve into the topics of burnout, therapy for business owners, and school mascots. Finally, they wrap up the conversation with some golf talk. Tune in to this insightful and engaging conversation on Accounting High.

Interview:

• Hiline's tax roadmap and how they are changing prices and clients.

• Verticles in the industry and how Hiline navigates taxable events, state taxes, and additional fees.

• The profitability of Squad pods and failures in scaling VCFO services.

• The importance of therapy for business owners and automation of simple tasks.

• Branding squads and the automation of data from Karbon and other products.

• How Hiline is managing burnout and what else is happening at the firm.

• Jim shares advice for accounting firms and discusses his love for golf, school mascots, and introvert/extrovert personalities

Shoutouts:

• Hiline, Peter Wen, Spencer Christeck, Salesforce, PandaDoc, Karbon, Dialpad
  

**recorded live in front of a YouTube audience**

CLASS: #TechLabs

FACULTY: Byron Patrick, Jason Staats, Brandon Bruce, Jared Smith

TITLE: 2023 ABC Tournament Rap-Up Recap

In this episode, Scott and Byron host the final battle between Jason Staats and Brandon and Jared from Uncat for the Accountant Bracket Challenge, ABC Tournament, aka March Appness. The contestants discuss their journey to the finals. Scott and Byron recall the making of the tournament and announce the winners of the Hawaii trip and the ABC tournament. Hear about Scott’s exclusive Victory Rap Parody, the leaked Lazanis and Uncat files, while Brandon tells the story of the famous Felonious Slinky Paws picture in this exciting finish to the first-ever ABC March Appness Tournament!

• Scott Introduces the final contestants

• Scott and Byron recall how Uncat was the "Undercat"

• Jared shares his opinions on upcoming Excel features

• Jason Staats retells his journey to the finals and his interactions with Uncat before the tournament

• Scott and Byron talk about what the winner gets and how it was decided

• Jason recalls the nomination phase

• Jason talks about being a firm owner and content creator

• Jared lectures about cryptographically secure random numbers

• Hawaii Trip winner announced

• Other prize winners announced

• Winner of the ABC tournament announced

• Scott performs the Uncat Rap

• Scott talks about the making of the Uncat Rap

• Jason talks about the leaked Lezanus and Uncat files

• Brandon tells the story of the famous Felonious Slinky Paws picture

• Everyone gives final thoughts

Shout Outs:

Adam Slack, Ryan Lazanis, Blake, David, Cloud Accounting Podcast, Fin Daily, FreshBooks, Twyla Verhelst, Felonius Slinky Paws

Episode 138

CLASS: #GuidePosts

FACULTY: Jason Blumer, CPA

TITLE: Thriving Through Collaboration: The Benefits of Group Play

In this podcast episode, Scott interviews Jason Blumer, an entrepreneur and accountant who founded his own firm and co-founded the Thriveal community. Throughout the episode, Jason shares his experiences and insights on entrepreneurship, community building, and overcoming failures. He talks about how he started his own accounting firm and his motivations for growing it, as well as the challenges he faced in building the Thriveal community.

• Jason tells his story of becoming an accountant and his passion for music

• Jason recalls the early days in business with his father

• Jason explains what motivated him to grow his business

• Jason talks about the founding and early days of Thriveal

• Scott and Jason discuss failure and bouncing back from it

• They also talk about getting out of your own way and letting people help you

• Scott and Jason compare running two companies to growing multiple crops

• Jason is asked to become Accounting High faculty

Shout Outs:

Jason Statham, Jason Bateman, Jason Ackerman, Jason Staats, Jason Presley, Jason Lee Sudakis, Julie Ship, Greg Kite, Ron Baker, Verisage, Doug Sleeter, Darren Root, RootWorks, Simon Sinek, Ian Basin, Karbon

Episode 137

Faculty: Michelle Weinstein “The Pitch Queen” 

Class: #VarsityTips

In this episode, Scott interviews Michelle Weinstein, aka The Pitch Queen, aka The Abundant Accountant, aka Niks’ substitute teacher, on the truth about sales and beliefs about sales. Michelle shares her story of how she became The Pitch Queen and how to get on the varsity team at your firm by describing the mindset shifts you will need to run the mile.

• Michelle shares her Three P's

• She tells how she got into the accounting niche

• She addresses common objections to raising fees

• Michelle and Scott discuss the mindset shift needed to price right

• Michelle tells of her time working at Fitsy Foods and the birth of The Pitch Queen

• She explains her Abundant Millionaire Mastermind Program

• Scott realizes the similarities between Michelle and Niks

• Michelle encourages listeners to check their sales beliefs and break limiting beliefs

• Michelle and Scott talk about how selling is being a guide

• Michelle gives steps to being the head coach at your firm.

• She explains “Be, Do, Have”

• Scott explains how to correctly fake it till you make it

• The two talk about how “sales is not about you”

Shoutouts:

Abundant Millionaire Mastermind Program, Justin from Justin's peanut butter, John Lee Dumas, Shark Tank, Amy Vetter, James Ashford

Episode 136

Faculty: Dan Luthi & Dan Gertrudes

Class: #TechLabs

Accounting High is supported by our Booster Club Members

Thank you AppStream!

Music Video for Simple Tasks!

In this podcast episode, Scott interviews Dan Luthi, Partner at Ignite Spot Accounting Services and Dan Gertrudes, CEO & Co-Founder of GrowthLab. They discuss the benefits of workflow automation and how AppStream can help businesses save time and money. They also talk about the origin of the company's name and the story behind the AppStream rap music video.

• simple tasks!

• Gertrudes talks about the idea of selling workflow automations as a subscription

• Scott and Gertrudes recount using Scott’s firm as a sandbox for AppStream

• Gertrudes talks about what led to the creation of AppStream

• Gertrudes tells the origin story of AppStream’s name

• The story of the AppStream rap and Luthi’s hand in the filming of the music video

• Luthi explains how his firm managed automation before AppStream

• The group discusses how humans slow the process due to simple tasks

• Scott and Luthi recall the AppStream solutions to their firms’ simple task issues

• Gertrudes explains why  they focus on the pain point of onboarding

• Luthi lists the added benefits of working with AppStream

• The group discusses where to start automations

• The Group talk about Chat GPT and why tech and automation won't replace human interaction

• Luthi talks about the ROI of using AppStream

• Luthi talks about app fatigue

• Simple Tasks Rap Music Video

• Gertrudes explains the AppStream pricing model

Shoutouts:

Steven Byler, Heather Satterly, Accounting Avengers, Todd Robinson, Zapier, Korey Cournoyer, Johnny Uzola,Karbon, Ignition, Xero, QuickBooks, HubSpot, Dialpad, Google Phone, Slack, Microsoft Teams, Stripe

Episode 135

In this episode of Accounting High, host Scott interviews Sean Duncan, CPA, founder of a successful advisory-only firm. They discuss Sean's journey from a quarter-life crisis to starting his own firm, turning down the FBI, and getting comfortable with value pricing. Sean also shares insights on his hiring process, sticking to core values, and letting go of clients.

Interview:

• Sean discusses his quarter-life crisis and how he ended up in accounting.

• The interview focuses on Sean's firm and its transition to an advisory-only practice.

• They also discuss the firm's focus on bookkeeping clients, real estate, and wealth management.

• Sean emphasizes the importance of core values and sticking to them, as well as the hiring process and getting comfortable with value pricing.

• They talk about letting go of clients and the challenges of finding the right staff to do the work.

Shoutouts:

• SMD Consulting & Accounting, QuickBooks
  

Episode 134

In this episode of Accounting High, host Scott interviews Ms Smiles aka Alex Miles, a social media marketer and former employee of T-Sheets. Alex talks about her journey from high school pranks to her passion for social media marketing, and how she used her skills to connect with others and brighten their days. She also shares insights into the power of community, the importance of being authentic on social media, and the value of in-person meetups. Alex's infectious energy and positive attitude make this episode a must-listen for anyone looking to find their own passion and connect with others in the accounting industry.

Interview:

• Alex shares the story behind her "Smiles" moniker
• She talks about the power of community building and the role social media plays in it
• Alex discusses her time at T-Sheets, including her involvement in the ABC Tournament and the T-Sheets raffle
• She also talks about meeting David Barrett and connecting with the Intuit community
• Alex shares her philosophy on social media, which includes being authentic and not judging others
• She also discusses her passion for comedy and making people laugh

• Finally, Alex talks about the importance of in-person meetups and getting help from and giving help to others
• Alex wraps us up by discussing the power of community and the importance of being yourself on social media. Shoutouts: FreshBooks, Hubdoc, Xero, MailChimp, QuickBooks, TSheets, Expensify, David Barrett, TurboTax, John Garrett, Misty Megia, Twyla Verhelst, CPA, Laura L. Lynn Ed D, MBA, MS, CFE, EA, Sherrell T. Martin, Slack, Ron Baker, Jason Staats, CPA, Terrell A Turner, CPA, Nikole Mackenzie,

Episode 240

FACULTY: Calvin Harris Jr, CPA

In this episode, Scotty interviews Calvin Harris Jr., the CEO of the New York Society of CPAs. Calvin shares his extensive career journey, his background, his love for music and tattoos, and his thoughts on the future of accounting amidst technological changes such as AI. Calvin passionately advocates for the CPA profession, emphasizing the opportunities it offers and its evolving nature with advancements in technology. Sit back and take notes on the state of the Accounting Profession.

📣 Shout Outs: Byron Patrick, The New York State Society of CPAs, ChatGPT, Virgin Cruise, Morgan State University, Morehouse College

Chapters:

00:00 Teaser

01:53 Calvin's Background and Early Career

02:11 NFL Teams and Sports Loyalty

03:50 Journey to Becoming a CPA

06:16 Advocacy for the CPA Profession

08:38 Social Media and Personal Branding

11:02 First Jobs and Career Transitions

16:28 Loyalty and Career Advice

18:30 The Versatility of a CPA License

21:26 Changing Perceptions of Accountants

25:58 Career Shifts in Accounting

26:45 Challenges for Mid-Career Entrants

27:23 Marketing to the Younger Generation

27:51 Personal Experiences in Auditing

29:02 Hope for the Future of Accounting

33:28 The Impact of Technology and AI

41:38 Balancing Passion and Profession

45:41 Final Thoughts

🔗 Connect With Us On Linkedin! 🔗

Calvin Harris Jr, CPA

📎 https://www.linkedin.com/in/calvinhjr/

The New York State Society of CPAs

📎 https://www.linkedin.com/company/nycpasociety/

📎 http://www.nysscpa.org

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags: Accounting High, Accounting, Podcast, Coaching, Accounting Tips, How To Run An Accounting Practice, AI, Artificial Intelligence, Accounting Industry, Accounting Profession, CPA, Accounting Community

Episode 133

In this episode of Accounting High, host Scott interviews Jamie O'Kane, a CPA and Certified Tax Coach. Jamie shares her journey from high school to starting her own firm, discussing her experiences with clients, niche industries, firm hard numbers, scope and pricing, and more. She also shares valuable insights on outsourcing and unlocking time, as well as advice for accountants looking to grow their business and take care of their team. Overall, this episode is a must-listen for anyone interested in the accounting industry and how to build a successful accounting firm.

Interview:

• Early career: high school, tax years, consulting

• Moving to family office, helping clients, being a Doula

• Starting a firm, family and employees, no niche yet

• Cash break-even, trying things out, modeling good practices

• Firm hard numbers, scope and pricing, speaking events

• Keeping up with niche industry, using other consultants

• Accountability and coaches, rebranding, letting clients go

• Being stuck in the business, difficulty in finding accountants

• Helping people, taking care of the team

• Determining clients to keep, software, outsourcing, unlocking time

Closing:

• Advice for biggest unlock

Shoutouts:

• Randy Crabtree, Intuit’s Tax Advisor Summit, Nicole Glasson, Travis Baird, Ignition, QuickBooks, Karbon, Cognito Forms, Canopy, TaxDome
  

Episode 132

Accounting High is supported by our Booster Club

Thank you LiveFlow! 

https://www.liveflow.io/partnerships/accounting-high

Get 20% off for 3 months with promo code HIGH

In today’s episode of Accounting High, Scott interviews Chase Birky, CPA, about his journey from working at Deloitte to starting his own firm, Dark Horse CPAs. Chase talks about the impetus for pivoting his business, getting away from client work, and focusing on scalability. He shares his inspiration for the structure of his firm, the challenges of specializing and niching, and his big goals for the future. The episode also features a rap by Chase and a discussion on what it means to be a dark horse in the industry.

Interview:

• Chase talks about realizing that audit wasn't the right fit for him and starting up his own firm.

• He discusses pivoting the firm, staffing, and getting funding for marketing and scalability.

• Chase talks about becoming CEO and the inspiration for the structure of the firm.

• He discusses the challenges and goals of Dark Horse and its niche in public accounting.

• Chase talks about the fear of external factors that could affect niches and the origin of the Dark Horse name.

• He wraps up with words of wisdom.

Closing:

• The episode concludes with Chase discussing the importance of being a dark horse and black sheep in the industry.

Shoutouts:

• QuickBooks, Xero
  

Season 4 Episode 131

In this episode of Accounting High, Scotty and Ackerman interview Geraldine Carter, a seasoned business consultant who has lived and worked in over 50 countries and now lives in Idaho. They discuss her background and the transformative power of travel, as well as her insights on the common mistakes CPAs make and the importance of value pricing and sales in accounting. Geraldine emphasizes the need for guidance rather than instruction for clients and the benefits of niching by vertical. She also shares her thoughts on spending versus waste and recommends a book. Tune in to learn more!

Interview:

• Geraldine discusses her experiences traveling around the world and how they changed her perspective on life and business.

• She shares her decision to leave her first company and start her own business as a business strategist.

• Geraldine highlights three things CPAs are doing wrong, including not using value pricing, not seeing sales as necessary, and telling clients what to do instead of guiding them.

• She explains how niching by vertical can help CPAs differentiate themselves and attract ideal clients.

• Geraldine emphasizes the importance of having hard numbers and plans and distinguishing between spending and waste.

Shoutouts:

• Jay Shetty, Climate Ride, Ron Baker
  

Episode 130 | Recorded August 29, 2022

Introduction:

• In this episode of Accounting High, Scott sits downs with Liz Scott, a consultant and entrepreneur who shares her journey of starting her own business and the importance of staying up to date with technology and cybersecurity. Liz talks about her passion for training others with apps and creating courses and the impact of Covid on her work. She also discusses the importance of cybersecurity and offers practical tips on staying safe from cyber threats. If you're interested in entrepreneurship, technology, and cybersecurity, this episode is definitely worth a listen!

Interview:

• Liz discusses her experience starting her own business and pivoting to cloud-based services.

• She talks about her love for training and creating courses

• Liz shares firm hard numbers and the goals of her lab, as well as the origins and purpose of the Appy hour camp.

• The discussion also includes cybersecurity issues such as data leaks, security tips, and the importance of being prepared for a hack.

Closing:

• The episode concludes with Liz offering advice on preparing for cybersecurity threats and emphasizing the need to be smart, not fearful.

Shoutouts:

• Stacy Kildal, Slack, Rob Smith, Microsoft, Zapier, William Murphy, Dawn W. Brolin, CPA, CFE, Andrew Wall, CPA, CMA, 

Episode 129 | Recorded January 30, 2023

Accounting High is supported by our Booster Club Members

Thank you AppStream! Powered by the GrowthLab

Music Video for Simple Tasks!

In this episode of Accounting High, Scott interviews Keila Hill-Trawick, a CPA who is doing things differently in her own firm called Little Fish Accounting. Keila shares how she got into accounting and the story behind the unique name of her firm. She also discusses her team, niche, priorities, and the apps they use to improve productivity. With a focus on community, Keila shares some great insights on how to stay motivated and continue to grow in the profession. This is an episode you won't want to miss!

Interview:

• Keila talks about her journey into accounting and starting her own firm

• They discuss the importance of doing things differently and why she chose to focus on smaller clients

• Keila shares the hard numbers of her firm and her role in it

• They discuss the importance of having a strong team and niche

• Keila talks about her priorities, communication tools, and the apps she uses to increase efficiency and capacity

• They touch on the importance of community and how March Appness can help choose the right tools

• Keila also talks about the books that inspire her and the importance of embracing failure and taking breaks

Closing:

• The Simple Tasks rap

• Scott and Keila wrap up the episode

Shoutouts:

ClickUp, Slack, Karbon, Keeper, Drake, Tallyfor, Zapier, Fathom, QuickBooks, TaxDome, Thriveal, David Barrett, Expensify

Episode 128 | Recorded March 1, 2023

Introduction:

• In this episode of Accounting High, host Scott interviews Ed Kless, a meta-consultant and business iconoclast. Together, they explore the art of asking effective questions, the value of strengths and weaknesses, and the importance of breaking the rules. Ed shares his insights on connecting music to superabundance and the accounting business, confronting our freedom, and confronting the challenges of the profession, including the cancerous timesheet. This thought-provoking episode challenges listeners to think differently about their work and the industry as a whole.

Interview:

• what makes a good question?

• Bringing gifts and identifying strengths and weaknesses

• Ed shares how he met Ron Baker and how they became friends.

• The importance of reading and becoming a Guide

• Ed shares his love for musical theater and raps You Got Trouble.

• The connection between music, super abundance, and the accounting profession

• Breaking rules and The Chesterton Fence

• The negative impact of timesheets on the accounting profession, alternative value-based pricing methods

• The importance of managing the work, not the people

• The value of questioning the present and confronting our freedom

Episode 127 | Recorded November 18, 2022

In this episode, Scott talks to Serena Shoup, CPA about her journey from college to becoming a CPA and eventually starting her own business. They also discuss motherhood, work-life balance, personal branding, and the importance of being intentional with social media. Tune in to learn more about Serena's story and insights on building a successful career while still prioritizing family and personal growth.

• Who is Serena?

• Ambitious side hustles to motherhood

• Building the business so that there was more family time

• Business development and helping others

• Music and creativity

• The employees

• What is work? Family burnout, little sacrifices

• Delegation

• Wanting to throw in the towel

• Personal brand issues

• Rebrand

• Ego, teams, soft skills

• Being relatable

• Self-confidence and age

• The future, the burnout bridge, social media

• You are the product

• Social detox

• Social media manager

• Being intentional

• Wrapping up

All the Shoutouts:

ADP, Microsoft Dynamics, Upwork

Episode 126 | Recorded August 1, 2022

In this episode of Accounting High, Scott hosts Amber Gray-Fenner and Mary McDonald to discuss various topics related to accounting and art. Amber shares her childhood and move to New Mexico, her experience in Albuquerque, and her insights on changes in the accounting industry. Mary discusses her origin story, the size of her firm, and how tax and accounting can be like a puzzle. They also talk about accounting as an art, the importance of authenticity, and finding creative outlets. The guests wrap up the discussion by emphasizing the importance of tax therapy and thanking Scott for his time and insights.

Interview:

• Amber's childhood, moving to New Mexico, and experience in Albuquerque

• Changes in the accounting industry over the last 10 years and why she chose to take on accounting

• Getting an EA versus a CPA

• Tax with "nano-business," pricing, and writing and creative outlets

• Tax therapy and not just focusing on the numbers

• Dealing with good and bad clients, referring out and making mistakes, and retiring from employees

• Automation and workflow management, working with paper, and waiting on clients

• Mary's origin story, the size of her firm, and being a teacher

• Tax and accounting as a puzzle, accounting as art, and getting connected to artists

• Tiara squad, kids, and mother vibes

• Being authentic and salty, sassy, and savory

Closing:

• Wrapping up the discussion on accounting and art

• Emphasizing the importance of authenticity and finding a creative outlet.

Episode 125 | Recorded November 8, 2022

Accounting High is supported by our Booster Club

Thank you LiveFlow! 

https://www.liveflow.io/partnerships/accounting-high

Get 20% off for 3 months with promo code HIGH

Introduction:

• In this episode, we talk with Nick Pasquarosa, the CEO and founder of Bookkeeper360, about building a technology team at your accounting firm.

Interview:

• Nick shares about his background and how he started Bookkeeper360.

• He discusses how he found Xero and integrated it into his business.

• The conversation touches on the importance of technology and people in building a successful accounting firm.

• Nick also talks about building a management team and the role of a board of directors.

• The conversation delves into the difficulties of articulating a vision and bridging the imagination gap.

• Nick shares his experiences of going remote and being disruptive in the industry.

• He also talks about his goals and visions for the future, including subscription and value pricing.

• The interview concludes with Nick sharing about his mindset and work-life balance.

Closing:

• Thank you for listening to this episode.

• Don't forget to tune in next time for more insightful #PeerReview conversations.

• As a bonus, Nick shares a story about go-karting drama with Zachary Call.

Episode 124 | Recorded July 14, 2022

Enrico Palmerino, CEO of Botkeeper is an automated accounting platform that uses human-assisted machine learning and AI to deliver the fastest, most accurate, and lowest cost bookkeeping available to accounting firms. He is also an investor and advisor to several business venture funds and sits on the Technology Advisory Committee & Board of Corporators at Fidelity Bank. We discuss how regretful situations can blossom into blessings from the ground up. This episode is not short of inspiration and snippets in the life Enrico and how he went from making lighting more efficient and cost-friendly to innovating in the accounting space.

4 - What do you think of Accounting High?

5 - Botkeeper: The cool kids of the Accounting Space

7 - A way to make meetings cool? Have it in the pool!

8 - I’m like my best self and that’s myself I’m putting out there, unapologetically, unfiltered

9 - We can all evolve. We're still us at our core, we're never gonna really change who we

12 - Go out, you know, take risks, make changes, make mistakes, just learn from them, but never regret the life

Shoutout to Daniel Pink’s The Power of Regret

13 - Enrico’s lose-a-car, gain-a-family story

14 - The difference on our hosts’ need for speed

Shoutout to Dawn Brolin, CPA, CFE, ThinkLite

15 - ThinkLite: Enrico’s college business turned into a multi-million dollar company

19 - Botkeeper: the back office for accounting firms

Shoutout to Byron Patrick, CPA.CITP, CGMA

22 - I was like bored, stiff, and like couldn't sit still. And then was also just feeling like I lost my identity

24 - Think like a lot of entrepreneurs: Your next game is to tackle the problem you had at the prior business

27 - So more businesses demanding accounting, fewer accountants to do it. So I'm like, aha! Light bulb moment

28 - It wasn't to be like we're replacing accountants in the accounting industry. It was that if you make one accountant, do the work of three

35 - It’s way easier to sell advisory to the existing clients you have and upsell them than it is to go and find new clients and convince them

Shoutout to James Ashford’s Untapped

37 - Unknowns are very scary for a lot of us accountants

38 - AI Unchained: Hands-on, sleeves up, get sh*t done conference. This 9/25 - 9/27 in Boston

Shoutout to Karbon, Thriveal

42 - If we make firms highly efficient, standardized, next-level cloud, and they're not a Botkeeper user today, they become the best and easiest, like potential users for Botkeeper

44 - We don't necessarily know how to be good owners, managers, CEOs, people

Shoutout to Hap Klopp, Brad D. Smith Dark Horse CPAs, AICPA Engage, Joyner Lucas

Episode 239

FACULTY: Scott Scarano, EA and Matt Kid, CPA

CLASS: #Shoperations

In this episode, our substitute teacher, Matt Kidd, continues his interview with Scott Scarano, EA where Scott shares the story of how he grew his accounting firm to $1.3 million with $400,000 in annual cash flow, and became completely removed from daily operations. Scott provides insights into the importance of a strong team, unique hiring methods, and embracing technology and innovation in the firm. He also touches on his passion for rapping, his struggle with growth versus letting off the reins, and his future aspirations for his firm.

📣 Shout Outs: Jason Ackerman, Ron Baker, Jody Grunden, Adam Hale, Shane Mason, Ashley Francis, Summit CPAs, Live Plan, Microsoft Dynamics, Karbon, Engage

⬇️Videos Referenced⬇️

The Model Cloud Accounting Firm (feat. Jody Grunden, CPA)

(https://youtu.be/o7ccvINvvic)

Tax Firm Adding Value with Financial Planning and CAS feat Matt Kidd, CPA

(https://youtu.be/X-_9E-4YBXQ)

Chapters:

00:00 Teaser

01:26 Building the Firm: Client Acquisition and Niche

04:18 Innovative Hiring Techniques

05:52 Embracing Quirkiness: A Rebel Yell

06:22 Influences and Inspirations

08:00 Beginning the EOS Journey

10:03 Remote Work and Management Trust

12:24 Financial Struggles and Turning Points

20:07 Transitioning Out of Sales

22:43 The Live Plan Experiment

24:14 Facing Failures and Employee Turnover

25:10 Reflecting on Advisory Services

26:45 Firm's Financial Status in 2022

27:49 Challenges and Changes in 2023

29:56 Client Management and Team Growth

32:47 Considering Wealth Management

33:17 Balancing Passions and Career

33:36 The Impact of Podcasting and Rapping

37:08 Future Goals and Reflections

37:51 Learning from the Podcast

39:16 Accounting Influencers

39:53 Closing Thoughts and Final Reflections

🔗 Connect With Us On LinkedIn! 🔗

Matt Kidd, CPA

📎 https://www.linkedin.com/in/matthewkiddcpa/

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags: Shoperations, Accounting High, Accounting, Podcast, Shop Class, Firm Operations, Systems And Processes, Entrepreneur Journey, Firm Growth, EOS, Leadership, Financial Freedom, Scale Business, Scale Firm, Firm Growth

Episode 123 | Recorded July 28, 2022

Join Scott and Clayton Oates in this episode as they discuss how Clayton got his start in accounting, the challenges of starting his own business, and how to transition from the finite game to the infinite game. You'll hear about the benefits of partnerships and the importance of choosing partners who share your values. Along the way, Clayton shares insights from his extensive reading list and offers practical advice for bettering yourself and others. This is a must-listen for anyone who wants to become a better leader and make a positive impact in their community. So what are you waiting for? Hit that play button and let's get started!

• Clayton’s start in accounting

• Leaving a big firm

• Starting a business and being an “intra-preneur”

• Trapped in the day to day

• What does freedom mean?

• The finite and infinite game

• Life is easier when everyone is a friend

• The second mountain, life happens for you, not to you

• Partnerships

• From the finite to the infinite

• List of books

• Ancient wisdom and new generations

• Infinite players dealing with finite players

• The big vendors and differences with them

• Conference addiction and finding purpose

• How to vet partners for finite or infinite

• Being stuck in contracts

• The “Best”

• Tech and Tax, Vendor or Partner? Who works for who or with who?

• App raps, giving back, and accidents

• Meeting Tim Ferris

• Eminem’s new album… just for Scott

• Time meets Jeff Bezos

• Go with the flow and control your reactions

• Accepting and giving back

• Project positivity

• Energizing events

• Playing off other’s energy

• Don’t set your goals with things you can’t control

• Better yourself to better others

• We mindset versus me mindset

• Conferences to find Clayton at

• Stage fright and imposter syndrome

• Amanda Aguilar

• Speaking Truth

• Leading the infinite game

• Wrapping up and rapping up

All the Shoutouts:

Simon Sinek, Ron Baker, Brian Irwin, Tim O’Reilly, David Brooks, Liz Mason, Tony Robbins, Michael Gerber, James Carse, Marc Andreessen, Andreessen Horowitz, Netscape, Adam Grant, James Clear, Tim Ferris, Ryan Holiday, Marcus Seneca, Wayne Schmidt, Blake Oliver, CPA, Jeff Bezos, Douglas Sleeter, Amanda Aguillard CPA CISD

Recorded on April 11, 2023

ABC TOURNAMENT FINAL FOUR RESULTS SHOW

Episode 122 | Recorded October 3, 2022

Accounting High is supported by our Booster Club

Thank you LiveFlow! 

https://www.liveflow.io/partnerships/accounting-high

Get 20% off for 3 months with promo code HIGH

In this episode of Accounting High, Scott speaks with Paul Barnhurst about his career in finance and FP&A. They discuss the differences between accounting and FP&A, the marketability of financial planning applications, and the influence of cloud technology. Paul shares insights on pricing, company success, and getting followers on LinkedIn. They also talk about branding and competition in the industry. Listen in to hear Paul's perspective on FP&A and his journey as a full-time finance influencer.

• Paul’s number and the start with numbers

• Getting started on LinkedIn

• Starting his business and becoming a full-time Kim Kardashian of FPanda

• The podcast content and audience

• Accounting vs FP&A

• What do FP&A do vs Sales

• Influence without power?

• All the applications and who are they selling to?

• Excel hell and the marketability of these apps

• Pricing the right tool

• Why hasn’t Microsoft made a tool?

• Google?

• The market and the cloud’s influence

• Company founder success

• VC Money

• Hard numbers for Paul’s business

• Who helps accounting

• More about why LinkedIn

• How did Paul get followers

• Posting habits

• What does a work week look like?

• Branding, name origin

• Competition?

• A rap for Paul

• LinkedIn stats

• Wrapping up

All the Shoutouts:

Jirav, Finmark, Clockwork, Anaplan, Salesforce, SheetRocks, Inc., Oracle, SAP, Xero, QuickBooks, Sage

Episode 121 | Recorded February 13, 2023

In today’s episode, Scott talks to Katie Thomas, CPA to discuss the highs and lows of her journey in the accounting world. From getting into accounting to starting businesses, Katie shares her experiences and insights on content creation, team building, and attracting clients. She also gives tips on building confidence as a content creator and shares her personal journey in setting goals, aspirations, and failures. Tune in to this episode to gain valuable advice and inspiration from a successful CPA and content creator.

• Katie’s start

• Collage, getting into accounting

• Unicorns of accounting

• The breaking point

• Getting into LinkedIn

• Content creation, just press post

• Content of the early content

• Getting more personal on the socials

• Starting a business

• Hard numbers, free time

• The team, contractors vs employees

• Dealing with ambitious employees

• Is it work or for or fun work?

• How does Scott decide content?

• Getting clients and attracting talent

• Being a content creator and building confidence

• Getting better and just releasing content

• What phase is Katie in?

• Goals, Aspirations, and Failures

• Dark social

• Choosing a platform

• Who does Katie follow

• Books suggestions

• Being rebellious

• Wrapping up

All the Shoutouts:

James Ashford, GoProposal, Ron Baker, David Barrett, Jason Staats, CPA, Anita Koimur, LiveFlow, Alex Hormozi, Grant Cardone, Gary Vaynerchuk, Rick Rubin, Mike Michalowicz

Episode 120 | Recorded January 23, 2023

Accounting High is supported by our Booster Club Members

Thank you AppStream! Powered by the GrowthLab

Music Video for Simple Tasks!

In this episode of Accounting High, Scott chats with Jeff Rudner, co-founder and COO of Proseer. Jeff shares his journey into cloud accounting, his experience with fractional CFO services, and the birth of Proseer. They talk about consolidating and partnering, and conversion to a  C-corp. Other things covered are tech stack, pricing and services, and the importance of team structure. Join in as Jeff shares his insights on tech adoption and the future of accounting, and Scott treats us with a rap to wrap up the conversation. Don't miss out on this informative and entertaining episode!

• Getting started

• Getting into cloud accounting

• Left the startup and getting into fractional CFO services

• Consolidating, partnering, and the birth of Proseer

• Origin of the name Proseer

• Numbers at the merge

• Types of clients

• Tech Stack

• Pricing and service

• Getting another partner/investor

• Converting to a C-corp

• Structure and Firm hard numbers

• The team

• Equity

• Xero and Quickbooks

• Tech adoption

• Mac and PC

• Inputs, outputs, notifications

• Rap

• Wrapping up

All the Shoutouts:

Jason M. Blumer, CPA, QuickBooks, Sage, Ron Baker, Bill, Laurence Bernstein, CPA, Expensify, Ramp, David Barrett, Patrick Osborn, UltraTax, Karbon, AppStream, Dext, Ignition, Dialpad

Episode 119 | Recorded July 18, 2022

In this episode, Scott and Jason sit down with Will Baker and Ford baker, CPA to discuss the world of accounting and software development.

The conversation covers a range of topics, from the challenges of tax season to making changes at a firm, including adopting a Me First mindset and cutting down staff. They also delve into the world of accounting automation, exploring the Once software and its unique features. As the conversation progresses, they touch on rebranding a business and the challenges of compatibility issues and outsourcing in the post-pandemic world. They also share insights on how to sell Once and differentiate it from other solutions in the market.  Whether you're an accountant or simply interested in software development, this episode provides an inside look into the world of accounting automation and the challenges facing the industry today.

• Ford & Will Baker

• Texas A&M

• Ford’s loss

• Blaming tax season

• Seeing improvements

• Making changes at a firm and getting rid of 1040 clients

• Me First mindset

• Other partners and firm size

• Cutting down staff

• Once accounting automation

• Why build the software?

• We used to have it figured out on paper

• What makes their software different

• Changing categories in the software

• Setting standards for your firm

• Other differences… Patent police

• Who’e idea was this?

• Name change/Rebranding

• Accounting High rebrand and other rebranding

• Funko pop and magnets

• Other solutions with Once

• The competition

• Access to data

• Compatibility issues of competing softwares

• What went wrong and solutions to these problems

• Post pandemic issues

• The outsourcing problem

• How to sell Once

• Rapping and Wrapping up

• Tax Twitter

• Rap and real music

All the Shoutouts:

Sage, AICPA’s Engage, Nick Saban, Once Accounting, Intuit QuickBooks, Microsoft Nav, Xero, UltraTax, Wolters Kluwer, Go Systems, Thomson Reuters, AccountingWEB, Will’s Twitter, Ford’s Twitter

Episode 118 | Recorded Februrary 21, 2023

Scotty’s back in the Office with our Principal, Ron Baker, and he has a copy of "The Creative Act: A Way of Being" by Rick Rubin. In this book report, they cover a wide range of topics, including creativity in art and accounting, the quest for efficiency, the role of humor in art, and the importance of paying attention to your surroundings. The conversation also touches on the challenges of being an entrepreneur and artist, the subjective nature of value, and the evolution of an artist's work. This engaging and thought-provoking discussion is a must-listen for anyone interested in creativity, art, or entrepreneurship. Tune in to hear more from Scott and Ron on "The Creative Act" and its many insights.

• Entering the principal’s office… Rick Rubin

• Comparing Ron to Rick

• Ron’s first thoughts - Anyone can be creative

• Spirituality and Art

• Output in art and accounting and the efficiency quest

• Jasper Report

• AI usage

• Humor and Art are confrontational

• The quest for efficiency

• Childlike wonder and awe

• Repackaging old ideas with new insight

• Patience versus Efficiency

• Unique art alienates and divides

• Purpose being debatable

• Race and color tweets and being offendable

• Alienating yourself and following your intuition

• Paying attention to your surroundings

• Seeing the signs around you

• R.A.A.P. Book

• MAAP

• Being a conduit for inspiration

• Everyone does things their own way

• Entrepreneur and Artist

• Sharing versus Scarcity

• A few quotes

• How the book was written and what makes it special

• The new rap name and new rap

• Writing the rap

• Profitability and Cash Flow

• Habits to get things done

• Value is subjective

• You’ll never make it

• Evolution of an artist

• Our own filters and unique voices

• We like different takes

• Artist vs Entrepreneurs

• The suffering artist

• Superintendents, boards, field trips

• ABC tournament and the Anti-Conference

• Book Reports on going

• Summary of the book

• How to read a book

• Writing How to RAAP

• On the Crux: A challenge about value

• Wrapping up

All the Shoutouts:

Greg Kyte, CPA, Rick Rubin, Broken Record, Jason Ackerman, CPA, CFP®, CGMA, Times up, Jasper, Conversations with Tyler, South Park, Arthur Schopenhauer, John Wooten, James Clear, Simon Sinek, Tim Williams, Nikole Mackenzie, David C. Baker, Caddyshack, Dave Chappelle, Terrell A Turner, CPA, Kenji Kuramoto, James Ashford, Michelle Weinstein, Tim Ferriss, Leonard Cohen, Bob Dylan, John Lennon, Eminem, Paul McCartney, Beatles, Elvis Presley, Sage, Thriveal, The Crux, Momentum Accounting, Inc, Mortimer J. Adler

Recorded LIVE on April 2, 2023

ABC TOURNAMENT ROUND 4 RESULTS SHOW

featuring very special guests

Guy Pearson of Ignition

Randy Crabtree of The Unique CPA

David Leary of The Cloud Accounting Podcast

join us as we discuss the results of round 4 of the ABC Tournament

⁠Round 4 Results⁠ (to follow along while listening)

BREAKFAST BRACKET RESULTS

ROUND 4 RESULTS

GUEST DISCUSSION

FINAL FOUR MATCHUP PREVIEW

Episode 117 | Recorded January 24, 2023

Accounting High is supported by our Booster Club Members

Thank you AppStream powered by the GrowthLab https://www.growthlabfinancial.com/automations-for-accountants?ah

Music Video for Simple Tasks!

In this episode, Scott gets a one-on-one with Amy Vetter, who shares her insights on various topics related to business and personal growth. The conversation covers everything from the foundations of accounting and setting boundaries, to finding joy and happiness in life and work. Amy also discusses her own journey from one business to another, and her approach to writing books. This engaging and inspiring discussion is essential for anyone looking to grow personally or professionally.

• The B3-GINNINGS

• Scott’s parallels

• Being a speaker and teacher

• The foundation of audit and saying yes and no

• The setting of boundaries

• AV accounting and QuickBooks, Finding, Consulting

• Moving in another direction

• Finding yourself and leaving one business for another

• Think like a monk

• Joy and Happiness

• Raps for books

• Empathy vs Pity

• Emotional Intelligence in the younger generation

• Being a business mother

• From app to app to app

• Writing books

• Feeling about pivoting and working with intuit

• Colors

• Wrapping up

All the Shoutouts:

KPMG, Douglas Sleeter, Intuit, Damien Martin, Simply Tax, Jay Shetty, Sage, Xero, Wiley

Episode 116 | Recorded July 25, 2022

Accounting High is supported by our Booster Club

Thank you LiveFlow! 

https://www.liveflow.io/partnerships/accounting-high

Get 20% off for 3 months with promo code HIGH

Today we have Scott and Kelly Gonsalves on the show. Together, they explore the exciting and evolving world of accounting, delving into how the industry is growing and changing. They also take a closer look at the impact of shifting client bases and the challenges that accounting firms/businesses face in the age of remote work. Throughout the episode, they touch on a variety of engaging topics, from the latest trends in high school music to the role of color in our lives, they even chat about sports!

Whether you're an accounting firm owner looking to stay ahead of the curve, a business owner trying to navigate a rapidly-changing landscape, or simply someone interested in the fascinating world of accounting and finance, this episode has something for you

• Colors

• Tattoos and soundwaves

• Who is Kelly and Creativity

• Childhood and school

• Growing up and not growing up

• Old Internet

• Old phones

• High school music back in the day versus today

• Totally the story

• Growing the community and Twitter

• Types of clients at the beginning

• Shifting the client base

• What does Totally SEO do?

• Clients and tech-forwardness

• In-person versus online

• The other Kelly Gonsalves

• Twitter and the Socials

• The generational characteristics and different personas

• Pink and Blue

• Sports

• The different audiences, clients versus colleagues, and imposter syndrome

• Kelly’s style and Clippy

• Worries and post-covid, and getting rid of the unnecessary stress

• Learning to say no

• Not shifting to new apps for clients

• Say no to opportunity?

• Money and what you want and generational differences

• Rapping and Xerocon parties

• Xero and Quickbooks changing lives

• Firm Hard Numbers

• Leading Ladies

• Child break

• Back to leading ladies

• How they do their thing and AH March

• Fanny packs

• Creative outlets and business

• Stage fright

• Notifications

• What’s next for Kelly?

• Appy Camp

• Intuit bubble

• Colors in the hair

• Looking younger, being fun, and being taken seriously pros and cons

• Wrapping up

All the Shoutouts:

Totally Booked, Totally SEO, Megan Genest Tarnow, Sherrell T. Martin, Greg Kyte, CPA

Episode 238

FACULTY: Scott Scarano, EA and Matt Kid, CPA

CLASS: #Shoperations

In this episode, one of Accounting High’s substitute teachers, Matt Kidd, CPA interviews Scott Scarano, EA, about his journey through accounting. Scott shared how his grandfather's CPA firm and the family software business shaped his early career, as well as the tough times he faced during college before finding his way back to accounting. He talked about his experiences with remote work, using Xero, and implementing EOS, all of which helped him transform his firm and himself. Over time, Scott grew the business significantly and reinvented his role, evolving from an accountant to a full-fledged entrepreneur.

📣 Shout Outs: Kenji Kuramoto, Jason Staats, Matthew May, Christopher Leon, Jason Ackerman, Bernie Ackerman, Acuity, Xero, XeroCon, XPAC, Thompson Reuters, QuickBooks, BNA CPA’s North Carolina

⬇️Videos Referenced ⬇️

Tax Firm Adding Value with Financial Planning and CAS feat Matt Kidd, CPA

(https://youtu.be/X-_9E-4YBXQ)

📚 Books Referenced 📚

Rocket Fuel by Gino Wickman and Mark c. Winters

(https://www.eosworldwide.com/rocket-fuel-book)

What the Heck is EOS by Gino Wickman and Tom Bouwer

(https://www.eosworldwide.com/what-the-heck-is-eos)

Traction by Gino Wickman

(https://www.eosworldwide.com/traction-book)

Chapters:

00:00 Teaser 

01:16 Introducing ... Scott Scarano, EA??? 

02:33 How Scott Got into Accounting 

05:15 College Years and Career Beginnings 

06:04 Struggles and Turning Points 

09:28 Building the Firm 

12:02 Growth and Expansion 

16:29 Challenges and Adaptations 

17:42 Remote Work Experimentation 

18:18 Accountant or Entrepreneur? 

19:13 Discovering Xero 

20:49 Networking and Growth 

24:15 Embracing EOS 

26:13 Visionary vs. Integrator 

28:47 Challenges and Realizations 

32:28 COVID and Transformation 

35:38 Part 2 Preview

🔗 Connect With Us On LinkedIn! 🔗

Matt Kidd, CPA

📎 https://www.linkedin.com/in/matthewkiddcpa/

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags: Shoperations, Accounting High, Accounting, Podcast, Shop Class, Firm Operations, Systems And Processes, Entrepreneur Journey, Firm Growth, EOS, Leadership, Financial Freedom, Scale Business, Scale Firm

Episode 115 | Recorded September 29, 2022

Accounting High is supported by our Booster Club

Thank you LiveFlow! 

https://www.liveflow.io/partnerships/accounting-high

Get 20% off for 3 months with promo code HIGH

In this episode with Scott, we have Garrett Alexander, CPA, talk about his journey in the accounting industry, branding, managing people, and running a firm. They discuss the advantages of starting your own firm and offer advice on how to protect good employees and deal with bad clients. They also delve into topics like finding purpose, having confidence, and learning from failures. Tune in for an entertaining and insightful conversation between two experts in the field. Don't miss out!

• Growing up

• The whole story in a nutshell

• Getting into accounting

• Working with your significant other

• Branding and how the firm works

• What made him leave the precious firm and advantages with a smaller firm

• Bad apples

• When to start your own firm

• Managing people, running a firm

• Bad clients, bad employees, protecting the good ones

• Keeping good employees

• Finding purpose and enjoying work

• Getting older, staying youthful

• Collaborative competition

• Having confidence

• Ambiverts, Introverts

• Dealing with bad clients

• Being empathetic toward the staff

• The new rap, Saying no

• Making real decisions

• Failures

• Firm Hard Numbers

• Advice from Scott to Garrett

• Being on the show, having fun, wrapping up

• Scott Dips

All the Shoutouts:

Greg Kyte, Notion

Episode 114 | Recorded March 15, 2023 Accounting High supported by our Booster Club members Thank you LiveFlow  https://www.liveflow.io/partnerships/accounting-high Get 20% off for 3 months with promo code HIGH In this podcast episode, Scott and Terrell interview Anita Koimur, founder of LiveFlow, a software solution for accounting firms. They discuss LiveFlow's unique features, how it bridges the gap between accounting firms and clients, and the feedback from the accounting community. The group talks about marketing, language differences, and other accounting software solutions. They also touch on pricing and effectively communicate costs to clients, with Terrell sharing his experience using LiveFlow. LiveFlow so Dope About Anita How did she get started? The start of LiveFlow The accounting community and their feedback How LiveFlow bridges Shifting marketing targets The influence of accountants over the product Language and Lingo differences and March Madness Is this still early stage for LiveFlow? Merge or Note? Xero vs QuickBooks? Pricing and passing it to the client Talking with the clients and passing the price to the clients Terrell's opinion on giving the cost to the client Terrell is a case study on LiveFlow usage Selling the product to the clients and customers OKR’s and OKR KPI vs OKR North Star Metric Closing statements and advice Terrell’s words of wisdom All the Shoutouts: Revolut, Lasse Kalkar, QuickBooks, Google, Gusto, Xero, ADP

Episode 113 | Recorded October 31, 2022

Thank you to our AH Boosters!

Tallyfor - Book to tax in minutes, not hours - check em out at tallyfor.com

In this podcast episode, Scott and Jason talk to Roger Knecht PB, PGE, VB, President of Universal Accounting. Our hosts and Roger provide valuable insights into building a successful accounting practice, from branding and coaching to pricing and profitability. Whether you're an accountant looking to grow your business or simply interested in the accounting industry, this episode is definitely worth a listen. So, tune in and hear from Roger, Scott, and Jason on how to Build a Profitable Premiere Accounting Practice.

• How did Roger get into the space

• Branding and Logos

• Becoming the third president of Universal Accounting

• When do companies need Universal?

• How to implement the help with coaching versus advisory

• Athletics analogy

• Teaching accountants to be coaches

• Issues people have learning to coach

• What are accountants scared of?

• CFO service margins in sole versus firm

• Different business structures, services, and profitability

• Bookkeeping versus Accounting

• Accounting is the language of business

• Pricing Accounting and CFO

• Mentor, Advisor, Consultant, and Coach semantics

• CPAs

• What does Universal call different roles?

• CEO model or Partnerships?

• Different business structures

• A success story

• Doing the work the right way

• The accountant’s accountant: The business coach

• Single line items and bad bookkeeping

• Advertising lines

• Being the CEO and President of a family business

• “I fired my wife”

• It’s not personal, it’s business

• Back to Universal logos

• Where to find Roger & wrapping up

All the Shoutouts:

Universal Accounting, Netflix, Harry Potter, Exxon