Explorez tous les épisodes du podcast A/B Charity
| Titre | Date | Durée | |
|---|---|---|---|
| Nicole Young - Do Longer Legacy Letters Always Land Better? | 02 May 2026 | 00:13:59 | |
Nicole is an experienced fundraiser and charity sector leader who manages the legacy and in-memory programmes at Rethink Mental Illness and Mental Health UK. Skilled in high-value legacy stewardship, proposition development, income growth and delivering data-driven, multi-channel campaigns, in this episode, Nicole looks back on a career spanning more than a decade and shares some of her favourite fundraising tests, including... how does the length of a fundraising letter influence supporter interest in leaving a legacy? | |||
| Lulu Smithwick - Who Wins Supporter Trust: Staff, Celebs or Service Users? | 14 Jan 2026 | 00:14:46 | |
Lulu is an experienced fundraiser and compassionate charity sector leader who heads up the Mass Engagement & Digital Team at Reprieve, an international human rights charity. Skilled in developing people, creating innovative strategies and boosting income/engagement, in this episode, Lulu looks back on a 15 year career and shares some of her favourite fundraising tests, including... who supporters want to hear from: frontline charity staff, clients or celebrities? | |||