A Good Force. Where we spotlight moments that shaped the leaders behind enterprise CSR and ESG to turn purpose into measurable change. Hosted by Ejaz Rashid, Founder & CEO at GivingForce.
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Données mises à jour le 08/10/2026
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EP 27 - Coro Strandberg (Canadian Purpose Economy Project)
Saison 1 · Épisode 27
vendredi 2 octobre 2026 • Durée 31:01
Summary Coro Strandberg, President of Strandberg Consulting and co-founder and Chair of the Canadian Purpose Economy Project, traces her path from social work and the Vancity board to more than two decades advising businesses on social purpose. She explains how CSR evolved into sustainability and ESG, why metrics and executive incentives decide whether purpose ever leaves the boardroom, and how the Canadian Purpose Economy Project is working with boards, investors, business schools and disclosure standards to make social purpose the norm. She closes with practical first steps for companies ready to define their purpose and bring it to life.
Keywords social purpose, CSR, sustainability, purpose economy, purpose governance, corporate governance, social impact, ESG, purpose disclosure, business transformation, social innovation
Key topics The origins of social purpose and CSR Transformational company guidelines and leadership The importance of metrics and disclosure in purpose The Canadian Purpose Economy Project and global efforts Practical steps for companies to define and implement purpose
Sound bites "Aligning those incentives was what drove subsequent innovation and really moved it from a boardroom agenda to, if you will, a management agenda." "Boards of directors don't know the purpose of the companies that they're stewarding." "A lot of businesses have an implicit purpose and they need to make it explicit."
Chapters 00:00 Introduction to Coro Strandberg and her background 01:28 The start of Coro's journey in social responsibility 02:49 Early moves in community development and credit unions 03:15 The shift from philanthropy to strategic CSR in 1992 04:17 Communicating and embedding social responsibility in organisations 05:34 Incentivising management for social and environmental goals 07:27 The significance of metrics and sustainability reporting 09:16 The frontier ideas of purpose-driven business models 10:58 Transformational company guidelines and leadership qualities 12:54 The evolution from CSR to sustainability to ESG 15:01 The discovery of social purpose within organisations 16:46 The Canadian Purpose Economy Project and its vision 18:15 Gaps in purpose understanding and disclosure 19:27 Purpose governance guidelines and global outreach 23:20 First steps for companies to define purpose 24:41 The motivation behind purpose-driven work 26:07 Mobilising business for societal impact 27:01 Transforming business models to embed purpose 28:09 Operational shifts needed for purpose integration 29:32 Final thoughts and the importance of explicit purpose
EP 26 - Christian Bader (Premium Food Group ApS & Co. KG)
Saison 1 · Épisode 26
vendredi 25 septembre 2026 • Durée 21:40
Summary Christian Bader leads corporate social responsibility at Premium Food Group, in one of the most scrutinised industries there is: meat. He started out in journalism, then spent years farming in Zimbabwe, where he learnt that sustainability only sticks when it pays. He explains what really drives the carbon footprint of a steak, how deforestation-free soy became a sector-wide standard, and why a customer buying a product a second time is the number that tells him a sustainable product has worked.
Key topics Christian's career transition from journalism to sustainability The complexity of environmental metrics and acronyms The role of economic viability in sustainable farming Impact of meat production on climate change Innovative practices like regenerative agriculture and deforestation-free soy Industry collaboration for sustainability standards Consumer behaviour and product repurchasing as success metrics The potential of vegan and hybrid foods as alternatives
Sound bites "Sustainability and economic viability have to go hand in hand." "When you are standing on a field in your gum boots, you realise that here sustainability is not a theory. It's about someone's livelihood." "We're not gonna save the planet by hoping that people are going to become vegan."
Chapters 00:00 Introduction to Christian Bader and his background 01:22 The complexity of environmental metrics and acronyms 01:53 Christian's career transition from journalism to farming and sustainability 02:46 The role of economic viability in sustainable farming 04:00 Christian's entry into corporate sustainability and climate action 06:49 Balancing animal welfare and climate impact in meat production11:59 Exploring alternatives to traditional meat, including vegan options13:43 Measuring success through consumer re-purchasing and product acceptance15:34 Industry collaboration and setting sustainability standards17:17 Collecting primary data and sector-wide sustainability initiatives20:48 Christian's experience moving back to Germany and cultural adaptation
EP 25 - Emily Salazar (Lime)
Saison 1 · Épisode 25
jeudi 24 septembre 2026 • Durée 23:54
Summary Emily Salazar is Director of Social Impact and Advocacy at Lime. She got her start in impact work as a master's student in Bethlehem, Pennsylvania, when a community garden she ran for local kids was sold to a developer. She organised the community, then went to the city as a partner rather than an opponent, and came away with a bigger garden on better land. From there she moved to HeadCount, where she brought digital tools into a paper-based voter registration operation, and then to Lime. She talks through Lime Access, Lime Hero and Lime to the Polls, and why impact only scales when it's built into the core business.
Keywords social impact, urban mobility, micromobility, community engagement, advocacy, civic participation, voter registration, food access, sustainability, transport, Lime, HeadCount
Key topics From community gardening to a career in impact and advocacy Treating stakeholders as partners instead of opponents Bringing digital tools to in-person voter registration at HeadCount Why impact needs tech and marketing to scale Lime Access, Lime Hero and Lime to the Polls
Takeaways Advocacy works better when you treat the other side as a partner. Digital tools paired with in-person organising reach people you'd never meet face to face. Impact needs tech, marketing and product thinking behind it to scale. Impact programmes grow fastest when they're tied to the core business. Expect to fail and iterate. The collaboration lesson has to be relearned more than once.
Sound bites "Impact is not just impact, it's tech, it's marketing, it's all of these other things, and it can't be siloed into just this impact space." "Impact and advocacy doesn't have to work against business and development." "Mobility is such a fundamental part of everyday life for city dwellers."
Chapters 00:00 Introduction to Emily Salazar 01:05 Community gardening and food access in Bethlehem, Pennsylvania03:13 The garden sale and grassroots organising05:02 Shifting from adversarial to collaborative advocacy07:25 Learning the collaboration lesson again and again08:24 Scaling civic engagement at HeadCount10:43 Bringing digital tools to voter registration12:37 Why impact needs tech and marketing13:21 Burnout, 2020 and the move to Lime15:33 Why transport access is social impact17:47 Lime Impact Lab and Lime Access20:28 Lime Hero, Lime to the Polls and Lime's impact pillars22:18 What's next for Emily
EP 24 - Richard Donovan (Experian)
Saison 1 · Épisode 24
mardi 15 septembre 2026 • Durée 26:49
Summary Richard Donovan shares his journey from being involved in the launch of a new bank to leading global social innovation at Experian, highlighting key projects, challenges, and insights into creating impactful social programmes.
Keywords social innovation, corporate responsibility, financial inclusion, social impact, Experian, innovation culture, social programmes, debt management, youth employment, systemic change
Key topics Journey from the launch of Egg to leading social innovation at Experian The importance of being prepared and creative in crisis situations Transferable skills from communications to social impact The process of integrating culture during mergers and acquisitions Designing and testing social innovation programmes using research and AI Success stories like the Brazil debt platform and work experience centres The role of systemic thinking in social programme success and failure
Sound bites "We realized we were way more successful than expected" "Over indebtedness is a huge issue in Brazil" "Using AI to build better customer journeys at speed"
Chapters 00:00 Introduction and Richard Donovan's background 01:12 Starting at Egg and the launch chaos 02:02 Lessons from the Egg launch experience 03:01 Transition from innovation to social impact 04:11 Cultural integration during the Egg and Citi merger 08:27 Focusing social innovation efforts at Experian 11:30 Success and challenges in social programmes 12:41 Brazil's debt platform and its impact14:08 Personal motivation and career shifts16:34 The importance of problem understanding in innovation18:14 Using workshops and AI for social innovation19:53 Rapid development and scaling of social solutions20:07 Impact of AI on social programme speed21:11 Advice for social innovation and corporate responsibility25:29 Systems thinking and systemic change in social programmes26:39 Closing remarks and gratitude
EP 23 - Faith Taylor (Kyndryl)
Saison 1 · Épisode 23
mardi 1 septembre 2026 • Durée 33:10
Summary Faith Taylor has built sustainability functions from scratch at Wyndham Worldwide, Tesla, and now Kyndryl. She walks through what actually works — making the business case with small wins, focusing effort where it counts, and staying resilient when progress is slow — and argues that intentionality matters more than ambition in creating change that lasts.
Keywords ESG, sustainability, CSR, climate change, data centres, renewable energy, resilience, leadership, social impact, innovation, hospitality
Key topics
Faith's move from brand leadership into sustainability
Building a global CSR function at Wyndham Worldwide
Why climate awareness became a strategic issue
Operationalising sustainability across hospitality and tech
Measuring impact and applying the 80/20 rule to ESG
Technology and innovation in the energy transition
The challenge of embedding sustainability in franchise models
Resilience and positive vision in climate action
Establishing and scaling sustainability and citizenship at Kyndryl
Takeaways
Follow your passion and build your own role inside the organisation
Prove the business case for sustainability through small wins
Use the 80/20 rule to concentrate on high-impact areas
Resilience and a positive vision sustain long-term change
Global collaboration and leadership are essential to climate solutions
Chapters 00:00 Introduction and career overview 01:11 From brand leadership to sustainability 02:07 The rise of green consumerism and climate awareness 03:25 Creating her own role at Wyndham Worldwide 05:13 Building the business case through operational savings 07:47 Tracking impact and scaling initiatives 10:44 Using the 80/20 rule to focus effort 12:53 Bringing people and environmental goals together15:24 When sustainability becomes part of everyday business17:11 Saying no and staying true to your values21:26 Balancing energy growth and sustainability in data centres25:34 Global collaboration and leadership in climate solutions29:52 Getting involved in social impact and human rights
EP 22 - Anthony Sanchez (Moody's)
Saison 1 · Épisode 22
lundi 31 août 2026 • Durée 21:02
Summary Anthony Sanchez, VP and Global Head of Community Impact at Moody's, traces his path from underserved communities to running corporate philanthropy at scale. He makes the case that volunteering only works when it's a genuine employee benefit rather than an obligation, and shares what he's learned about measuring impact that actually means something.
Keywords community impact, employee volunteering, corporate social responsibility, nonprofit partnerships, skills-based volunteering, pro bono consulting, Moody's, American Express, disaster relief, impact measurement
Key topics
Anthony's background and what drew him to community service
How employee volunteering trends have shifted
What's worked in Moody's community impact programmes
Challenges and hard lessons from CSR initiatives
Measuring success in volunteer programmes
Adapting as social impact priorities change
Sound bites
"I always knew I wanted to serve communities."
"Community impact evolves with the times."
"Volunteering is a benefit offered to employees."
Chapters 00:00 Introduction and Moody's impact strategy 04:43 Anthony's background and motivation for community service 08:27 What actually drives employee engagement in volunteering 10:36 [programme name — verify] and skills-based volunteering 13:02 Lessons from disaster response: Superstorm Sandy 15:33 Balancing volunteer demand against organisational resources 20:05 Measuring programme success and impact 21:31 Where Moody's focus is heading next 23:40 Advice for corporate peers on community impact 26:12 Strategies for increasing employee participation 30:17 Leadership involvement and authentic storytelling 35:29 Overcoming barriers to volunteer programme uptake 40:39 Navigating reputation, risk, and compliance in CSR44:25 Authenticity and transparency in impact programmes46:23 Closing thoughts
EP 21 - Augustus Willman (Microsoft)
Saison 1 · Épisode 21
mercredi 26 août 2026 • Durée 14:48
Augustus Willman shares his journey from retail to tech, and how authentic partnerships and strategic storytelling turn CSR into lasting community impact aligned with measurable outcomes.
Key topics
- Building authentic partnerships in CSR
- Strategic storytelling for impact
- Aligning corporate purpose with community needs
- Scaling community programmes globally
- Overcoming internal buy-in challenges
Chapters
00:00 Introduction to Augustus Willman's journey
04:48 Starting in retail and moving to tech
09:29 Myth busting: CSR does not have to be one-off
12:08 Building the Microsoft community programme
16:07 Challenges in showcasing value to stakeholders
19:02 Key supporters and mentors in CSR work
22:46 The future of CSR and corporate investment in social impact
26:50 Effective communication with leadership
30:19 Living in Ireland and building community
34:20 Next steps and building a global network
Resources
Microsoft corporate responsibility - https://www.microsoft.com/en-us/corporate-responsibility
GivingForce - https://givingforce.com
EP 20 - Jill Stoneberg (Virgin Voyages)
Saison 1 · Épisode 20
mardi 14 juillet 2026 • Durée 25:47
content type
Interview
primary goal
Educational
summary
In this episode, Jill Stonberg shares her journey from environmental studies to leading sustainability at Virgin Voyages, highlighting the challenges and successes in decarbonization, community impact, and engaging travelers in sustainability efforts.
keywords
sustainability, decarbonization, cruise industry, social impact, environmental responsibility, Virgin Voyages, corporate responsibility, eco-tourism, community engagement
key topics
Journey from environmental studies to cruise industry
Decarbonization strategies and board engagement
Engaging guests in sustainability activities
Balancing strategy with tangible actions
Overcoming challenges in sustainability leadership
EP 19 - Smruti Govan (PepsiCo)
jeudi 11 juin 2026 • Durée 22:35
content type
Interview
primary goal
Educational
summary
In this insightful interview, Smruti Govan, Legal Director at PepsiCo, shares her unconventional career journey in human rights and corporate responsibility. She discusses effective strategies for integrating human rights into business operations, overcoming resistance, and scaling impactful programs across supply chains.
keywords
Human Rights, Corporate Responsibility, Supply Chain, ESG, Sustainability, Leadership, Impact, CSR, Business Strategy
key topics
Integrating human rights into corporate strategy
Scaling impact programs across supply chains
Overcoming resistance and building stakeholder buy-in
guest name
Smruti Govan
EP 18 - Cheryl Rosario (Munich Re)
Saison 1 · Épisode 17
mardi 9 juin 2026 • Durée 19:39
content type
Interview
primary goal
Educational
summary
In this engaging interview, Cheryl Rosario shares her extensive experience in nonprofit, corporate philanthropy, and DE&I initiatives. She discusses her career journey, impactful projects, and insights on building sustainable CSR and DEI strategies that resonate beyond corporate cycles.
keywords
CSR, DEI, corporate philanthropy, nonprofit, community impact, leadership, strategic planning, social responsibility, inclusion, corporate social responsibility
key topics
Career journey in nonprofit and corporate sectors
Impactful community projects and partnerships
Strategies for sustainable CSR and DEI initiatives
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