Explorez tous les épisodes du podcast 90 Second Business Secrets

A question we get asked time and time again by entrepreneurs is “How do I find my motivation?”

In the next 90 seconds we’ll tell you exactly what you need to do to be motivated!

Motivation comes from 2 things:

• You have to have a “why”, a strong purpose which drives you to want to achieve something. In other words, this is your driving force
• You need momentum. Momentum comes from doing tasks and activities that get you towards your goal. The more momentum you do, the stronger the motivation

Start by creating a list of activities you have to do and get into the routine of daily momentum which builds the inner motivation.

How do you get better results?

In the next 90 seconds we’ll reveal a simple but effective tip.

When was the last time something went wrong and you caught yourself saying “Why does this always happen to me?”

Next time, try something such as “Interesting, how can I make sure that doesn’t happen next time?” Or even “What could I have done differently to have ensured I got the results I wanted?”

The secret formula: when something doesn’t get right, rephrase the question you’re asking in a positive way; you’ll get a better answer, you’ll move towards your goal, and you’ll end up being a much more positive person!

Why would a complete stranger confidently do business with you?

And we’re not talking about advertising cheap prices!

Listen to this episode of the 90-Second Business Secrets to find out!

The recipe is simple: you must become an authority figure. Make yourself seen as the go-to person, the person of knowledge who is respected that gives advice, help and tips.

It will make a huge difference in the “know like trust” concept that has to be in place for people who want to do business with you.

What is the quickest and simplest way to explain your business to someone who has no idea what you do?

A lot of people find it hard to explain their business in a way that is easy to understand. Between jargon, buzz-words and vague technical descriptions, it is easy to get lost.

Now think about the impact on your sales if you can’t describe your company, product or service in a simple way!

In the next 90 seconds we’ll give you a secret 3-simple-word formula to explain your business effectively (and reap the benefits!)

How would you define what marketing is?

In the next 90 seconds we’ll give you our definition, and it’s not what you expect!

Marketing is everything! Everything you do should be considered a marketing activity to help people want to do business with you.

Take some time today to take a step back, look at everything you do and see how you can improve your marketing.

What’s the first thing you should do every day?

Tip: It’s NOT to reach for your phone and check social media!

You will be familiar with the concept if you have read “Eat That Frog!” by Brian Tracy: do the worst thing first. Put it on your list, put it in the diary and get it done. Psychologically it will make a massive difference to the success of your day.

Try it, you’ll see an improvement in your productivity and a major difference in your well-being!

Is there such a thing as a better time to be talking to somebody?

In the next 90 seconds we’ll show you when to get the best out of people!

If you want to get the best out of people, pick a time when they are happy and relaxed. They will be more open to have a conversation and respond with positivity; and consequently more likely to say yes.

Extra Tip: Never pick the afternoon slump straight after lunch!

Thinking of hiring someone new in your business?

What skills should you hire for?

Let’s be controversial here: Unless you hire for a very particular position (such as brain surgeon, engineer etc.), you shouldn’t worry about skills; it’s all about the attitude.

In the next 90 seconds we’ll discuss our motto which is: Always hire for attitude and teach skills!

What’s stopping you getting more sales or closing more deals?

In the next 90 seconds we’ll give you an excellent tip, a clever and simple way to sell more!

When selling you are probably tempted to pitch your product or service, talk about features and benefits.

Now ask yourself, Why would somebody not buy this product/service today?

Once you figure it out, rather than explain the features of your product, you can tell your customers, 'If I were you, I’d probably be thinking….'

The key is to put the objections upfront, deal with them, so they’re not an issue!

Now, isn’t that a bold statement?

When you’re trying to sell your product or services, it doesn’t matter what you think; the only thing that matters is what your prospect or customer is thinking and their perception.

Make sure you don’t project your own beliefs onto your customers. If you’re not in sync, you’re not going to build rapport and won’t get the sale.

In the next 90 seconds we’ll show you how to put the customers first, improve your relationship with them and get more sales!

I bet you’ve heard multiple times “Knowledge is power”, right?

In reality, it isn’t!

The only time knowledge is power is when it’s put into practice. In other words, knowledge is only powerful if you take action.

In the next 90 seconds we’ll challenge your thinking about knowledge!

Don’t be the most knowledgeable person in the room, be the person who takes the most actions based on knowledge, and you’ll be a clear winner.

What do pilots and your business have in common?

When pilots take off, they don’t fly in a straight line to the destination. They’re always course-correcting to allow for wind variations, aircrafts in the way or delays.

In the next 90 seconds we’ll show you how to break down your 1 or 2-year plan into 90-day and 30-day chunks in order to achieve your goals.

If you plan your 30-day and 90-day chunks well, they will lead you to your 1-year or 2-year plan. And that’s how your business is similar to flying a plane!

Ever heard the phrase “Dig your well before you’re thirsty”?

Why is it so important for your business?

If you’re looking for something when you’re “thirsty” (i.e. when you desperately need it), you’re going to make poor decisions and won’t achieve what you want, so it’s all about being ready in advance.

In the next 90 seconds we’ll show you how to get ready in advance before you need something!

Why aren’t more people noticing you and your business?

Unless you have something to make you really stand out, you’re not going to. Nobody notices normal any more.

You have to do something that is going to really stand out in a very busy environment. 

Work out what is different about you and your business, document what makes your business really different from anybody else and then stand out.

Maybe you're doing something special already without realising it. Call that item out, make it a selling point of your business, and you’ll stand out

In the next 90 seconds we’ll help you and your business stand out.

What you can expect from this episode of the 90-Second Business Secrets:

• Realise that unless you’re doing something completely different, you won't be noticed
• Figure out what makes you or your business special
• Learn how to make your business stand out

Want to know how to get a better response out of people?

This technique applies to many areas of your business:

• Meetings
• Sales presentations
• Marketing activities
• Every time you ask somebody to do a task for you

Let's consider this example: if you throw a ball at someone, will they catch it? What if you warn them in advance that you’re about to throw a ball, will they catch it this time?

Prime people in advance about what and why, and you’ll get an amazing response.

In the next 90 seconds we’ll show you how to get a better response out of people with specific examples.

What do educated prospects do more of? They buy!

You need to educate your prospects about your business, about why they do business with you before you can sell to them.

This is all down to the information you share with them: your USP, why someone buys from you and not anybody else, stories about other customers and their experience with you etc.

The more you share, the more they care, the more they are educated about doing business with you. 

Start educating your prospects rather than selling to them!

In the next 90 seconds we’ll show you how educating your prospects is key to selling to them.

What you can expect from this episode of the 90-Second Business Secrets:

• Discover the 80/20 rule
• Find out how to educate your prospects
• Learn that the more you share, the more they care!

How many balls can you juggle at the same time?

In fact, is that the best metaphor for being an entrepreneur?

As an entrepreneur you have a lot on your plate, a lot of balls to juggle at the same time; and sometimes you might even feel like you can’t delegate because no one will do it as well as you.

Look at it this way: if you juggle 1 ball, it will have 100% of your attention. If you juggle 3 balls, each will have 33% of your attention. And if you juggle 14 balls, each will only have 7% of your attention!

The secret is to find a way to say no or to delegate before you drop too many balls.

In the next 90 seconds we’ll show you how to become a better entrepreneur by delegating or saying no.

Are you desperate to get more out of your day?

Did you know that modern scheduling tools are actually rubbish at helping you with your productivity?

In the next 90 seconds we’ll help you change the way you think about your time.

What you can expect from this episode of the 90-Second Business Secrets:

• Break down your days in minutes and understand where you spend your time
• Get a better way to manage your time
• Learn how to increase your productivity

Need to fill a job role? How do you know who to choose?

The main question most entrepreneurs have about recruitment is always “How do I know I am choosing the right person for any given role?”

In the next 90 seconds we’ll give you the golden rule when recruiting people.

What you can expect from this episode of the 90-Second Business Secrets:

• Remember that you can’t be brilliant at everything
• Be conscious that recruiting someone better doesn’t mean you’re delegating all your authority
• Find out the golden rule when employing someone

What are the 3 reasons you need to be fit and healthy if running your own business?

Where is fitness & health in your priority list? How long do you spend being fit & healthy?

In the next 90 seconds we’ll show you how to increase your productivity and confidence by being fitter and healthier.

What you can expect from this episode of the 90-Second Business Secrets:

• Discover 3 major reasons why fitness & health is important to run your business successfully
• Find out how long you should exercise per day
• Understand the impact on your mental health, which is detrimental as a business owner

Want your messages to have more impact?

In the next 90 seconds we’ll show you how to get a massive improvement in your response rate for the messages you send.

What you can expect from this episode of the 90-Second Business Secrets:

• Learn the number 1 technique to get more responses to your messages
• Find out why it works
• Discover which app to use

Why is running a business just like playing the piano?

You wouldn’t have 1 lesson and expect to be a concert pianist, would you?

In the next 90 seconds we’ll remind you that running a business is all about practicing and getting better and better!

What you can expect from this episode of the 90-Second Business Secrets:

• Work out what the most important parts of your business are
• Figure out where you need to be better
• Remember that it’s all about practice!

How do you know if your marketing is really working for you?

How do you know what’s working and what’s not? Do you simply use your gut? Or do you look at hard evidence and stats?

In the next 90 seconds we’ll show you how to assess which of your marketing activities are working.

What you can expect from this episode of the 90-Second Business Secrets:

• What type of information you should be tracking and recording
• What tools to use
• How to choose which marketing activities to do more of

What’s the #1 way of getting engagement on your Facebook business page?

Did you know that only a small percentage of people will see what you post on your Facebook business page?

In the next 90 seconds we’ll show you how to get maximum engagement on your Facebook page.

What you can expect from this episode of the 90-Second Business Secrets:

• Discover the 1 thing that Facebook likes the most 
• Understand what metrics matter when you run a Facebook Live
• Learn how often you should run Facebook Live sessions

Why is too much choice bad for business?

Did you know that the more choice you give your customers, the less likely they are to buy from you? Have you heard of “analysis paralysis”?

In the next 90 seconds we’ll show you how you can close more business by keeping it simple.

What you can expect from this episode of the 90-Second Business Secrets:

• Discover the principle of keeping it simple by limiting choices
• Learn that providing 3 quotes only is the most effective way to close business

Do you ever feel frustrated you’re not productive enough? Do you want to get more out of your day?

In the next 90 seconds we’ll show you how to be more productive!

What you can expect from this episode of the 90-Second Business Secrets:

• Identify the highs and lows of your days
• Learn how and when to plan activities that fit the energy levels in your body
• Schedule more work for when you’re more productive

Have you ever been on a webinar or video call and thought, “That person is boring and dull”? Guess what: this could be you...

Did you know that camera takes away 30% of the energy you have? 

If you host video meetings, you will have to over-compensate in order to come across as normal, because if you act normal you will come across as lacking energy.

In the next 90 seconds we’ll show you how to make sure you’re coming across the right way on video calls.

What do people really think about you?

What comes up when you Google yourself? What reviews come up? Are they genuine? Is that even you coming up or your competitors?

In the next 90 seconds we’ll show you how to improve how you come across online.

What you can expect from this episode of the 90-Second Business Secrets:

• Identify what is currently coming up when you Google yourself and see if it’s the right message about you
• Find out the main areas to keep updated such as local listing, social media links etc.
• Understand the importance of online reviews

Why do people who are successful seem to get more successful?

Why do people who already make money seem to make even more money?

Massive action = massive results. So, to achieve your goals, you need to do movement and activities.

In the next 90 seconds we’ll show you a simple and effective way to achieve your goals.

What you can expect from this episode of the 90-Second Business Secrets:

• Understand that money follows movement
• Identify the right activities that help you achieve your goals
• Work out what movement you need to do and do more of it

What is the 777 principle and why will it increase your sales?

In the next 90 seconds we’ll show you how to build yourself a fantastically big business - with a very simple daily routine.

What you can expect from this episode of the 90-Second Business Secrets:

• Discover the 777 principle
• Find out 3 simple actions you can commit to do every day

If you turned up on your doorstep, would you employ yourself?

If you were an employee, would you give yourself a pay rise? If you had to give yourself a score out of 10, what would be the score?

In the next 90 seconds we’ll show you how to become your best possible employee.

What you can expect from this episode of the 90-Second Business Secrets:

• Learn how to give yourself an appraisal
• Identify your own areas of improvement
• Understand how you can become better

Why do customers not repeat purchase with you?

It doesn’t matter what you sell, it's always cheaper to keep a customer than find a new one. Consequently, you’ll want to make sure you’re doing what you can to improve your retention rate!

In the next 90 seconds we’ll show you how to easily improve your customer retention rate and get repeat business.

What you can expect from this episode of the 90-Second Business Secrets:

• Understand how to really read your current customer retention rate
• Learn how to find out why customers didn’t come back
• Discover the simple formula “Ask, Fix, Improve” to get bigger profits

Can you really be successful in your industry or line of business?

Have you ever thought “It’s not possible to be successful in my industry right now, because of bad timing etc.”?

In the next 90 seconds we’ll show you how you can easily be successful!

What you can expect from this episode of the 90-Second Business Secrets:

• Discover a simple way to be successful in your industry
• Learn what questions to ask about the successful companies similar to yours

What is the simplest way to get customers to come back for more?

In the next 90 seconds we’ll reveal this very simple yet very effective technique!

What you can expect from this episode of the 90-Second Business Secrets:

• Discover the simplest technique ever to get customers coming back
• Find out different ways to thank your customers

Why is free, cheap or discounted harmful to your business?

Have you ever thought “If I give discounts, I will win over new customers”?

In the next 90 seconds we’ll show you how to not devalue your business and still make more profit!

What you can expect from this episode of the 90-Second Business Secrets:

• Remind yourself that value = value
• Learn how to demonstrate that your time or service is very valuable to the customer
• Discover that not discounting actually means more profit and more repeat business

You’ve heard the expression “You are what you eat” - but how does that apply to business?

What impact does a negative “mental diet” (i.e. allowing negativity into your body) have on your mind? Does it affect your productivity?

In the next 90 seconds we’ll give you the challenge to go on a positive “mental diet”!

What you can expect from this episode of the 90-Second Business Secrets:

• Understand that allowing negativity into your mind will result in a negative output
• Learn how to rephrase every negative thought in a positive way
• Find out how to get more productive and get people to want to do more with you

What should your top 2 priorities be in business? 

Did you know it’s far cheaper to keep customers than look for new ones?

In the next 90 seconds we take a look at why you need to 1) get customers and 2) keep customers.

What you can expect from this episode of the 90-Second Business Secrets:

• Find out the top 2 objectives to have a strong business 
• What you can do to make your customers come back for more
• Understand that besides these 2 objectives, everything else can be delegated!

What’s the number 1 reason people don’t make more sales? 

In the next 90 seconds we take a look at how to get amazing results whilst still keeping it simple!

What you can expect from this episode of the 90-Second Business Secrets:

• Get a special tip to help you improve your sales
• Learn the best and simplest question to ask for the sale
• What you can do if the customer says “no”

What are the 3 things you need to have in place before anybody will buy from you? 

You have a short window of opportunity to get a sale so you have to be quick to get these 3 things done.

In the next 90 seconds we will break down this secret formula to help you increase your sales!

What you can expect from this episode of the 90-Second Business Secrets:

• Understand the importance of your customers knowing you
• Learn techniques such as “match and mirror” to adapt to the style of the person you’re talking to
• Find out how you can get somebody to quickly trust you

What is the most important process in your business right now? 

Have you ever heard the saying that nothing happens until the sale is made?

In the next 90 seconds we take a look at where you should spend your time in your business, and what you have to get good at in order to be successful.

What can you expect from this episode of The 90 Second Business Secret:

• Understand what the most important process in your business is
• Find out where not too spend too much time
• Understand that you need to get good at selling, and get good at delivering on what you sold!

Why is it so important in business to focus on one thing?  What is the real cost of not staying focused?

We've heard the word 'pivot' used more in the last 18 months than ever before, but is it a good idea to pivot?

In the next 90 seconds we'll take a look at how to make the most of your hard work, we'll see how comparing your business to shopping can help explain why focus is so important and why success is within your reach.

What can you expect from this episode of The 90 Second Business Secret:

• Find out when most entrepreneurs give up on their ideas
• Understand why the pivot is not a good idea
• Find out what FOCUS means for an entrepreneur like you

As a business owner or entrepreneur do you find yourself running out of time? Can't achieve everything you want to?

The simple reality is that you can't do everything and your time is better spent making money. So, what is stopping you from making money and what can you do about it?

Tim Ferris got us all excited when he wrote the "4 hour work week" and his concept of outsourcing everything. In the next 90 seconds we take a look at how you could be freeing up a lot of your time and how that can turn into more money, even if it costs you a little now.

What can you expect from this episode of The 90 Second Business Secret:

• The secret of outsourcing your life is actually very simple
• The simple maths of why is cheaper to get someone else to do the work for you

Now here's a crazy idea. What if you could achieve goals 10 times bigger than you thought possible?

How is that even a sensible idea given you can't get enough achieved now?

How do some people seem to achieve so much?

And how can some people achieve more than you with the same amount of time?

Find out in the next 90 seconds or less as we look at the '10x principle'.

What can you expect from this episode of The 90 Second Business Secret:

• We will look at how you can set bigger goals and achieve them
• Find out how to get more achieved with the same amount time
• Get excited about achieving more

New to sales and finding it all a bit daunting?  Want to create the perfect system to get you more sales?

We wanted to create an easy to remember process which shows you the steps to follow to make a sale. You might think they are obvious, however, our experience tells us that it's easy to forget to focus on any one of these four steps and when that happens the sales dry up.

Or put another way...

When you become an expert at each for these four steps...your sales will come flying in!

What can you expect from this episode of The 90 Second Business Secret:

• Break the sales cycle down into 4 bite size chunks
• Make it easier to make sales by understanding the process

If Google is the equivalent to the 'Yellow Pages' then Facebook is 'Starbucks'. You wouldn't walk into Starbucks and start shouting about your latest special offers.

In the next 90 seconds we are going to explain what is stopping your Facebook page from being even more popular, how you can get WAY more engagement and how you could be seeing improvement within the next 24 hours.

Don't forget, Facebook loves engagement which means:

• Likes
• Comments
• Clicks
• Sharing

What can you expect from this episode of The 90 Second Business Secret:

• The real secret to success on Facebook
• A simple principle to follow when you are posting

What are the two most important elements of a great customer experience?

Are you focused on the right part of your sales pitch or customer service call? How do you ensure your customer remembers you and the experience?

All great questions and you'll find out the answer in the next 90 second when you listen to this episode.

What can you expect from this episode of The 90 Second Business Secret:

• The science behind the lasting memories of your sales calls
• Why a WOW moment is so important and where to place it
• Why the end is more important than the start

Straight talking, fast pace business advice as we tell you what should be your number one priority in business today!

What is it?

Find out in 90 seconds or less as we share our number one secret for what you should be focusing on to guarantee success.