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Titre
Date
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The Persuasive Speech Formula That Wins Donors
11 Feb 2026
00:21:28
In this episode of the 7 Figure Fundraising Podcast, Trevor Bragdon breaks down a proven strategy nonprofit leaders are using to attract new donors: persuasive public speaking. Drawing from both personal experience and recent fundraising trends, Trevor explains why getting in front of the right audience can lead directly to meaningful donor relationships — but only when the message is structured to inspire action.
He introduces the Hand Framework, a five-part model designed to help leaders craft speeches that resonate. From defining the audience’s desired action to opening with a powerful hook, maintaining attention with clear structure, addressing objections, and delivering a frictionless next step, Trevor walks through the exact elements that turn presentations into fundraising opportunities.
Whether preparing for a conference talk or a donor pitch, this episode provides a practical blueprint for building persuasive content that motivates giving and deepens engagement.
Here's the link to the article talk about in the episode:
What do you do when you're hit with a tough question—one you didn’t expect and don’t have a polished answer ready for?
Whether it’s a curveball in a donor meeting, a media interview, or a town hall Q&A, today's episode of the 7-Figure Fundraising Podcast breaks down three clear strategies you can use to stay composed and persuasive—even under pressure.
Trevor shares a memorable story from the Miss Teen USA pageant that became one of the first viral “word salad” moments on YouTube—and how most of us would probably stumble in similar high-stakes situations. From there, he walks through three tactics you can practice and deploy to answer confidently, clearly, and concisely.
What You’ll Learn
The 3 go-to frameworks for answering tough questions:
Two Points – A simple, structured response to organize your thinking.
Story + Insight – A technique to connect emotionally and drive home a takeaway.
Thinking Then and Now – A method for gracefully correcting misinformation.
Why pausing for just a few seconds before responding can help you sound more thoughtful and credible.
In this episode of 7-Figure Fundraising, Trevor Bragdon looks into the Psychology of Fundraising with Tarren Bragdon, co-founder of 7-Figure Fundraising and founder and CEO of the Foundation for Government Accountability.
In this episode, they look at:
How you create fundraising habits.
Habits for the task you want to do but don't.
Habits for things you don't want to do but need to do.
Lastly, how do you create habits for those things you hate doing but need to get done?
Mentioned in the episode: Tiny Habits by BJ Fogg https://amzn.to/3R25qrU Show Notes: https://www.7figurefundraising.com/podcast 7-Figure Fundraising Workshop: https://www.7figurefundraising.com/7ff-workshop
In this episode of the 7-Figure Fundraising podcast, Trevor Bragdon and Tarren Bragdon discuss the psychology of fundraising and how it applies to renewing existing donors. They look at the different reasons donors renew and what you can do to set yourself up for your renewal meeting. The goal is to have your major donors happy to meet you and renew their support. This is the second episode in a series on the Psychology of Fundraising.
In this episode of the 7-Figure Fundraising podcast, Trevor Bragdon and Tarren Bragdon discuss the psychology of fundraising and how it applies to new donors. They look at how new donors think differently, how it's critical to establish trust, and strategies to get that first meeting. This is part of a new series on the Psychology of Fundraising.
In this episode, Trevor interviews Dan Remmenga, the Donor Relations Manager for the Foundation for Government Accountability. They discuss the 5-star system FGA uses to create and cultivate meaningful relationships with donors.
Today on 7-Figure Fundraising, host Trevor Bragdon interviews Megan Rose, CEO of Better Together. Better Together provides a voluntary and preventative alternative to foster care, serves over 15,000 children, and keeps 96% of them out of the foster care system. Megan shares how her organization developed a strong media strategy as well as how her organization dealt with the challenges of the last year.
Today on 7 Figure Fundraising, host Trevor Bragdon interviews Chelsea Sabo, the founder and Executive Director of the Mothers Advocacy Project. Chelsea shares the story of her nonprofit and their mission to support at-risk mothers and their children by helping mothers overcome past trauma.
In this episode of 7-Figure Fundraising, Trevor interviews Amy Ard, the Executive Director of Motherhood Beyond Bars. Amy shares how she got her start in advocating for pregnant women who are incarcerated, the lessons learned along the way, and how she's hoping to expand the nonprofit's mission.
In this episode of 7 Figure Fundraising, host Trevor Bragdon is joined by Dr. Sarika Kulkarni. Sarika is the founder of the non-profit Raah Foundation. The podcast begins with Sarika sharing about this foundation, which is aimed at changing and providing better lives for those in the tribal communities of India. She shares her story of how she went from a professor to an entrepreneur to a nonprofit founder.
In this episode, Rory Sutherland and Maddie Croucher, marketing experts and behavioral scientists, join host Trevor Bragdon. Rory and Maddie both work for the global advertising and marketing agency, Ogilvy. They discuss why counterintuitive ideas sometimes work, building trust with donors, and creating a culture of innovation.
Today on 7-Figure Fundraising, host Trevor Bragdon is joined by Noemi Perez. Noemi is the Chief Executive Officer of the Immokalee Foundation, a nonprofit that provides a range of education programs focused on building pathways to professional careers. They serve students in kindergarten through post-secondary education. Noemi shares her advice and experience gained from leading her nonprofit throughout the challenges of the last year.
53 - The Power of Storytelling in Your Pitch: 7-Figure Fundraising Book Clip
19 Feb 2025
00:07:32
How many of you know a good story? One you've never forgotten—one that moved you, inspired you, or stuck with you long after you heard it. What made it so compelling?
In this clip, we dive into why stories are the lifeblood of an effective pitch and how you can find and frame great stories to persuade donors. Learn about:
The Story Safe—a simple habit for collecting powerful stories
The Story Buckets method for organizing and retrieving compelling narratives
How to frame your story to maximize its impact
Want to get the full formula for crafting unforgettable fundraising stories? Get the book:
In this 7-Figure Fundraising episode, Trevor interviews Joey Coleman, the award-winning speaker and author of the #2 Wall Street Journal bestseller, Never Lose A Customer Again. During this episode, Joey speaks directly to nonprofit leaders on how to improve their donor retention strategies to achieve lifelong loyalty.
34 - Encore Episode: What Happens in a 7-Figure Donor Meeting - with Tarren Bragdon
07 Oct 2020
00:43:28
This episode was one of most popular episodes from last year and we've received a lot of feedback on how helpful it was in helping prepare for donor meetings.
In this episode of the 7-Figure Fundraising Podcast, host Trevor Bragdon sits down with Tarren Bragdon, his brother, and co-founder of 7-Figure Fundraising. Tarren is the CEO of the Foundation for Government Accountability, a nonprofit he started in 2011 with $50,000 in seed money and has grown to produce $13 million in revenue annually. He also teaches the 7-Figure Fundraising Workshop.Tarren shares the details of how to successfully prepare and execute a 7-figure donor meeting. He walks through what fundraisers should ask at the beginning of every donor meeting, how to transition from small talk to asking for money and how to structure a compelling pitch that resonates with donors.
Today on 7-Figure Fundraising, host Trevor Bragdon is joined by Dan McGinn. Dan is an author and journalist who serves as the senior editor of the Harvard Business Review, host of the Dear HBR podcast, and is the author of the book Psyched Up: How the Science of Mental Preparation Can Help You Succeed. Trevor and Dan discuss how to use the ten minutes before big moments in your career to improve your performance.
31 - 5-Minute Fundraising: The 100 Hours that Matter Most
02 Sep 2020
00:04:35
In this episode of 5-Minute Fundraising, we're taking a look at the time you spend each year that has the highest impact on your nonprofit. Many fundraisers average 100 hours per year talking to donors. What can you do to turn those critical hours into your peak performance?
In this episode of 7-Figure Fundraising, host Trevor Bragdon interviews Judy Cook, the Development Director at the Foundation for Government Accountability (FGA). Judy manages the development staff and the organization’s fundraising plan, and cultivates relationships with prospective donors. During this episode, Judy and Trevor talk through mindsets, tactics, strategies to reach new, major donors.
In this episode, Trevor interviews Sophie von Laer, the Founder and CEO of Nafs Coach. Sophie is a coach, engineer, and consultant. With more than a decade of work experience as a coach and consultant for both non-profits, for-profits, and fortune 500 companies like Northrop Grumman, Lockheed Martin, and government agencies. Sophie has vast experiences in creating sustainable solutions for her clients to empower them to achieve higher levels of personal and professional success.
In this episode, Trevor discusses the 3 big reasons major donors give to nonprofits and how you can incorporate these reasons into your donor communications.
We’re excited to share with you the first episode in a new series, 5-Minute Fundraising. Every other Wednesday at 8:00 am ET, we’ll share one specific tactic you can apply immediately to your fundraising. Today’s tactic is called The Story Safe: How to find and capture great stories.
52 - Create an Amazing First 100 Days for Your New Donors: 7-Figure Fundraising Book Clip
05 Feb 2025
00:08:57
What do you want your new donors to see and hear from your organization during their first 100 days? This period is your chance to make a lasting impression and turn a first-time donor into a lifelong supporter.
In this clip, we break down how to craft a 100-day plan that keeps donors engaged, including:
The four-part thank-you strategy that sets the right tone
How to plan four meaningful touchpoints over the first 100 days
Proven ideas like behind-the-scenes insights, success stories, and impact updates
Want the full strategy to build donor relationships that last? Get the book:
Today on 7-Figure Fundraising, host Trevor Bragdon sits down with Joel Manby, author of Love Works: Seven Timeless Principles for Effective Leaders. Joel is also the former CEO of Sea World, Saab North America, and Herschend Enterprises. In this episode, Joel shares his experience and advice on leading major companies through times of turmoil and uncertainty.
In this episode of the 7-Figure Fundraising podcast, Trevor and Tarren Bragdon had a conversation about how fundraising has changed over the last few months for Tarren's nonprofit. They also discussed and previewed content from the upcoming live, online 7-Figure Fundraising workshop.
In this episode of 7-Figure Fundraising, Trevor interviews Kevin Gentry. Kevin is the vice president for special projects at Koch Companies Public Sector and a member of Stand Together’s board of directors. During this interview, they discuss the mindsets of both major donors and fundraisers as well as the keys to successful fundraising events.
Today on 7-Figure Fundraising, Trevor Bragdon continues the series on Fundraising During Uncertainty, in which Trevor discusses the nuances and challenges of fundraising during the COVID-19 crisis. Specifically, Trevor outlines a pitch script nonprofit leaders can use to explain to donors the changes and new opportunities their nonprofit is facing. You can download your own copy of the pitch script here.
In this episode of 7-Figure Fundraising, host Trevor Bragdon interviews Roy Lenardson, president of Strategic Advocacy. Roy has worked with some of America's largest companies and organizations as a political strategist, operative, and manager. He is a specialist in crafting specific and clear messaging, and has worked as a pitch coach at all of the 7-Figure Fundraising workshops. Trevor and Roy discuss principles for creating a great pitch in this episode.
Becky Lewis is the Executive Director at Trinity Christian Academy Foundation, one of the largest private K-12 schools in Texas. She provides all fundraising direction for the academy including managing capital campaigns major giving and planned giving. Becky has grown Trinity Christian’s fundraising by more than $8 million a year and through expanding major donor giving and events with speakers like George W. Bush, Payton Manning, and Tim Tebow. In this episode, Trevor interviewed Becky about previous times of uncertainty like 9/11 and the Financial Crisis and what that looked like for fundraising.
Kelly Shackelford, Esq., is President and CEO of First Liberty Institute, the largest legal firm in the nation dedicated exclusively to protecting religious freedom for all Americans. Under his leadership, First Liberty’s legal team has participated in cases before the United States Supreme Court, federal courts of appeals, federal district courts, and various state courts, where they have won more than 90 percent of their cases. In this episode, Trevor and Kelly discuss how First Liberty navigated previous national crises.
With all the uncertainty with the Coronavirus, limited air travel, and the volatility in the stock market, it’s an interesting time to be a fundraiser. For the next few episodes of the podcast, we are going to be focused on fundraising under uncertainty with interviews from people who worked during other times of crisis and how they made decisions and took action. Today’s guest is Fred Fransen. Fred is the Co-Founder of Certell, Inc., an educational non-profit which provides Social Studies curriculum to more than 5,000 teachers, who teach more than 475,000 students across the country. Fred has also worked for years as a donor advisor to major donors and advised them on their charitable giving.
President of the Midland Institute for Entrepreneurship, Donnie Wilson, began his career as a serial entrepreneur in 1977, at only 17 years old. While he originally focused on building equipment for the gas and oil industries, Donnie was later presented with an opportunity to scale his ventures internationally. In recent years, Donnie began dedicating much of his time to advising and mentoring young entrepreneurs and in December 2016, he accepted the position of President of Midland Institute for Entrepreneurship. Donnie is driven by a passion for entrepreneurship and enthusiasm that stems from his own entrepreneurial experience. He has seen first-hand the changes that CEO brings to young people and the promise it holds for communities across the United States. It is his drive, his vision and his enthusiasm that guide the Midland Institute Team and the expansion of the CEO Program nationwide.
In this episode, Trevor Bragdon interviews Horst Schulze the co-founder and former president of the Ritz-Carlton Hotel Group and founder and chairman of the Cappella Hotel Group. Horst discusses how to bring a culture of excellence into your nonprofit and how to increase your relationship with donors. Horst also discusses his book, Excellence Wins and how his principles of the highest level of customer services are now used across industries.
In this episode, Trevor Bragdon and Tarren Bragdon discuss why project fundraising is not a sustainable strategy for nonprofits. They compare project fundraising to a gift card that offers a one-time benefit but does not engage donors in the organization's overall mission. They explain that project fundraising can actually cost money and send a negative message internally. They emphasize the importance of having a compelling vision and avoiding one-off projects that distract from the organization's mission. They provide tips on how to pitch the big vision to donors and build long-term partnerships.
Takeaways
Project fundraising is not a sustainable strategy for nonprofits as it reduces the organization's vision to one-off projects and can cost money.
Donors who are engaged in the organization's overall mission are more likely to become long-term partners.
When pitching to donors, focus on the problem you solve from their perspective, present a solution that feels safe or unique, and explain how it works in a concise and compelling way.
Share success stories that demonstrate the impact of your organization's work and paint a vision of how lives will be improved in the future.
Avoid project fundraising and instead focus on building relationships with donors based on the organization's big vision.
Jonathan Bechtle is the Chief Operating Officer and Counsel at the Foundation for Government Accountability (FGA). As COO, he specializes in implementing systems that scale for the organization’s rapid growth and making sure FGA is in compliance with state and federal laws in their 38 states of operation. In this episode, Jonathan highlights the business breakthroughs and tools FGA utilizes to help creativity thrive, connect their remote team, and take their annual revenue from $2 million to $13 million in six years.
In today’s episode, the tables turn. Our host and Co-Founder Trevor Bragdon is interviewed by fellow Co-Founder and brother, Tarren Bragdon. Trevor shares how he discovered the power of Behavioral Science and how he taught nonprofit CEOs to implement it in their strategy for powerful fundraising results.
Megan Rose is the CEO of Better Together, a nonprofit that provides a voluntary, preventative alternative to foster care. Megan has spent her entire career working in social services and was recently awarded the 2019 Civil Society Award by the Manhattan Institute. In today’s episode, she shares about the important work Better Together accomplishes, facing Imposter Syndrome as a CEO, and balancing motherhood and leadership.
Co-Founder of 7-Figure Fundraising and the CEO of the Foundation for Government Accountability, Tarren Bragdon, is an expert in fundraising and nonprofit success. Today, he’s highlighting the actionable, intentional steps necessary to tailor your year-end communication in a way that is both thoughtful and unforgettable.
Leslie Graves, Founder and Publisher of Ballotpedia, is a leading figure in digital media and civic activism. Today, Ballotpedia is one of the top 500 websites in the country and the gold standard for election information at the federal, state, and local level. She shares the actionable systems and processes that have shaped their success, including their secret weapon that has transformed their workflow and efficiency over the last year.
Today’s show features Tarren Bragdon, the Co-Founder of 7-Figure Fundraising. He’s also the CEO of the Foundation for Government Accountability, a nonprofit he started in 2011. He shares the transformational shift and smart strategy that took his nonprofit from $50K in seed money to more than $13 million in revenue yearly with a development staff of three.
In this episode of the 7-Figure Fundraising Podcast, host Trevor Bragdon speaks with Wolf von Laer. Wolf is the CEO of Students for Liberty, a nonprofit focused on supporting pro-liberty students on college campuses in the United States and around the world. Wolf manages a 65-person, international staff and has grown the organization to a five million dollar budget. He earned a PhD in political economy at King’s College in London and has lived and studied in the United States, Spain, Turkey, Germany, the UK, Sweden, and Argentina. Wolf has written a book on central banking and he has been featured in the Wall Street Journal, Forbes, Huffington Post, and C-SPAN.
During this episode of the 7-Figure Fundraising Podcast, host Trevor Bragdon speaks with Scott Hennig, the president and CEO of the Canadian Taxpayers Federation. The Canadian Taxpayers Federation has been a unique nonprofit taxpayer advocacy group in Canada for the last 29 years. Scott has worked for the Federation for 14 years, moving up the ranks before taking over leadership in 2019. Across Canada, the Canadian Taxpayers Federation has over 200,000 members and activists. Scott unpacks how the Canadian Taxpayers Federation uses grassroots fundraisers and one-on-one donor meetings to build a base of over 26,000 individual donors.
During this episode of the 7-Figure Fundraising Podcast, host Trevor Bragdon sits down with Becky Lewis. Becky is the executive director at Trinity Christian Academy Foundation, one of the largest, private, Christ-centered K-12 schools in Texas. She’s the chief fundraiser for the academy and manages their capital campaigns, major giving, and planned giving. Becky has raised more than $50 million for Trinity Christian in the last decade through expanding major donor giving and through events with speakers like George W. Bush, Peyton Manning and Tim Tebow. Over the last 25 years, Becky has raised more than $100 million as a fundraising executive for organizations such as Baylor Healthcare System Foundation, Children’s Medical Center of Dallas, West Dallas Community School, Sky Ranch Christian Camps and now at Trinity Christian Academy.
During this episode of the 7-Figure Fundraising Podcast, host Trevor Bragdon speaks with Ben Greene, chief development officer for Food for the Hungry, a Christian nonprofit with over $100 million in annual revenue that works to end all forms of human poverty worldwide. Ben has worked in fundraising and development since 2003 and first joined Food for the Hungry in 2009 as the senior director of sponsorship acquisition. Ben also has worked with Museum of the Bible in Washington D.C., returning to Food for the Hungry in 2018 to take on his current role.
50 - 7-Figure Fundraising: A guide to help you raise millions to change the world
28 Aug 2024
00:35:59
In this episode of the 7-Figure Fundraising Podcast, hosts Trevor and Tarren Bragdon explore the key strategies outlined in their new book, 7-Figure Fundraising: A Guide to Raising Millions to Change the World. They discuss the practical, step-by-step approach nonprofit leaders can use to transform their fundraising efforts and scale their impact.
Why We Wrote the Book: To help nonprofit leaders understand fundraising both at the big picture level and with specific tactics. It’s a short, actionable read—just 127 pages.
Key Lessons:
Fundraising is a Skill: No one is born a natural fundraiser—it’s a skill you can work on and improve.
Three Levers of Fundraising Growth: GROW your existing donors, KEEP them by increasing retention, and ADD new donors strategically.
Focus Areas for Success:
ASK: Ask once a year with the right timing and a persuasive pitch.
PARTNER: Treat major donors like partners with a 4-star level of service.
FIND: Add a few new donors each year by securing referrals and hosting strategic events.
Team Roles:
Closer: The person who makes the ask—often the CEO.
Conductor: Manages donor relations and ensures they receive top-tier service.
Connector: Focuses on finding new donors and setting up prospect meetings.
During this episode of the 7-Figure Fundraising Podcast, host Trevor Bragdon speaks with Kelly Shackelford, president and CEO of The First Liberty Institute, the United States’ largest legal organization dedicated exclusively to protecting all Americans’ religious freedom.Kelly founded First Liberty in 1997 to defend religious freedom in the courts and the public arena. First Liberty has participated in cases before the United States Supreme Court, the Federal Court of Appeals, federal district courts and state courts. It has won over 90 percent of its cases, many of them being landmark and religious liberty cases. Kelly shares how they made event fundraising the key for finding new major donors for First Liberty. He details how he sells the vision to donors to how to turn small fundraising events into a series of six-figure fundraising dinners. Kelly also highlights practical steps nonprofit fundraisers can make to create a lasting connections and donations.
In this episode of the 7-Figure Fundraising Podcast, host Trevor Bragdon sits down with Fred Fransen. Fred is the founder of Certell Inc., an education nonprofit which provides social studies curriculum to more than 5,000 teachers across the United States. Fred also is an advisor and consultant to major donors who give to higher education, medical and scientific institutions, and the arts. He has 25 years experience in the nonprofit world within universities, colleges, and international think tanks. Fred walks through how small or start-up nonprofits can get into serious fundraising. He shares how to build a positive, beneficial relationship with donor advisors and touches on important insights into how major donors think. Learn more at http://7figurefundraising.com/podcast
In this episode of the 7-Figure Fundraising Podcast, host Trevor Bragdon sits down with Tarren Bragdon, his brother, and co-founder of 7-Figure Fundraising. Tarren is the CEO of the Foundation for Government Accountability, a nonprofit he started in 2011 with $50,000 in seed money and has grown to produce $13 million in revenue annually. He also teaches the 7-Figure Fundraising Workshop.Tarren shares the details of how to successfully prepare and execute a 7-figure donor meeting. He walks through what fundraisers should ask at the beginning of every donor meeting, how to transition from small talk to asking for money and how to structure a compelling pitch that resonates with donors.Learn more at https://7figurefundraising.com/
In this episode of the 7-Figure Fundraising Podcast, Trevor Bragdon sits down with Tarren Bragdon, his brother, and co-founder of 7-Figure Fundraising. Tarren is the CEO of the Foundation for Government Accountability, a nonprofit he started in 2011 with $50,000 in seed money and has grown to produce $13 million in revenue annually. He also teaches the 7-Figure Fundraising Workshop.Like many who work in nonprofits, Tarren had no experience in fundraising or managing people when he began a small nonprofit. Through years of experience working in policy and then as a nonprofit CEO, Tarren learned fundraising is the key to a successful nonprofit. However, few people in the nonprofit sector are taught how to fundraise — and fewer are taught how to do it well.Tarren shares the most important mindsets to be a successful fundraiser, how to use them to build a partnership with big money donors and ask for 5, 6 and 7-figure donations that will allow your nonprofit accomplish great things.Learn more at https://7figurefundraising.com/