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TitreDateDurée
Learning from Senior Marketers and Navy SEALs with Jess Cook (Island.io)23 Sep 202400:32:41

We saved a special episode and guest for the last episode from Ashley and Melissa - Welcome, Jess Cook, Head of Content & Comms at Island. Jess brings a wealth of expertise and a sparkling personality to this final episode of Season 4, you won't want to miss. 
She and Melissa dive into:  

  •  What takeaways small team marketers bring after working with large marketing teams
  • How she manifests content and comms as a 'power couple' at Island
  • The first question that she asks her customer
  • Her guidance on ideal content calendar timing
  • A unique type of content repurposing...
  • What small team marketers should take from Navy SEALs

And much more...

Key Links: 

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Pizza Bite | Melissa and Ashley Share What's Next for 2 Pizza Marketing20 Sep 202400:08:23

It's a bittersweet episode from your current hosts, Melissa Moody and Ashley McGovern, as they share their decision to wrap up hosting 2 Pizza Marketing.

Tune in to hear more about their decision and what's next for the 2 Pizza Marketing Podcast.

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Building a Successful Online Learning Academy (Ashley McGovern on the DIRECT Podcast with Corrina & Taylor)14 Jul 202400:32:18

Want to improve your content marketing? DIRECT podcast hosts Corrina & Taylor sit down with Ashley McGovern from Realync to discuss how she creates online courses for Realync's audience. In this podcast episode crossover, Ashley shares how her team's approach helped Realync stand out by offering a resource that's been an easy way for their audience to learn about Realync.

Subscribe to the DIRECT podcast: https://tinyurl.com/528xf9uv

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Pizza Bites: Podcasting Tips for 202303 Jan 202300:09:12

Join hosts Ashley McGovern and Melissa Moody for their 3 Top Tips for getting started with podcasting in 2023!   It's just a short little pizza bite episode, you KNOW you have time to listen. 

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Pizza Bite: Our Top 3 Takeaways from Guests in 202219 Dec 202200:07:28

A new surprise to celebrate the end of 2022 and a new year ahead: Pizza bites are short, snackable episodes featuring your two hosts (Melissa Moody and Ashley McGovern) getting real about different topics.  The first Pizza Bite episode is a roundup of our top three takeaways from our 2022 podcast guests.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
How B2B Brands Can Level Up on Social Media12 Dec 202200:24:10

In this episode, Ashley chats with Meryoli Arias, Senior Social Media Manager at Chili Piper, about their success in growing Chili Piper's social media following and how B2B brands should follow suit.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Prioritizing Your Priorities05 Dec 202200:32:50

On this episode of 2 Pizza Marketing, host Melissa Moody chats with Drew Brucker - VP of Marketing at Lasso.  The pair dive into one of Drew's core phases: 'prioritize the priorities', lay out a clear framework for how you should tackle tasks that are urgent vs. important,  and discuss marketing at a company that's not entirely tech-savvy or focused 100% on online. You won't want to miss Drew's example of the 'marvelous mess' of small-team marketing, as he'll share about one time when he had to fill the gap when marketing leadership went away. 

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Navigating Burnout as a Small-Team Marketer29 Nov 202200:26:32

In this episode, Ashley chats with Mila Di Bella, Marketing Manager at Flying Cat Marketing, about why partnering up with your manager helps alleviate burnout as a small-team marketer, living in a world of marvelous chaos.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
How Marketers Depend on Graphic Design & Empathy21 Nov 202200:27:11

In this episode, guest Krista Roubos (Marketing Consultant and more) and host Melissa Moody discuss the role of graphics in marketing and how marketers do (or do not) have the natural role as graphic designer on small teams.  They dive into the delicate balance of being in the details while still managing at the strategy level. And the critical role of empathy in marketing overall. 

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
How to Take a Step Back and Assess Your Work as a Small-Team Marketer14 Nov 202200:27:04

In this episode, Ashley Chats with Brianna Doe, Senior Demand Generation Manager at Inventables. They chat about Brianna's personal brand online, her role as a small-team marketing lead and recent marketing mess, and her career advice. Don't forget to subscribe to Brianna's new newsletter, Career Mode, if you find her insights helpful!

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Creating a Successful Podcast with Any Size Team07 Nov 202200:33:25

Host Melissa Moody (CMO at Gated) sits down with guest Jelena Djordjevic to talk about her role as Marketing Manager on a small team at Opensense - including how Jelena cranks out valuable, customer-focused content and has built an incredible podcast for the Opensense team:  Growth Marketing Camp is a well-run, smoothly-hosted podcast and Jelena is the magic behind the scenes of it all.  The epitome of a 2 Pizza Marketer, Jelena is here to share her tips and tricks that you won't want to miss. 

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
How Large Orgs Are Breaking Up into Smaller Teams to Optimize Output31 Oct 202200:25:21

In this episode, Ashley chats with Blake Donoho, a Senior Consultant at a big 4 consulting firm. They discuss:   -How large organizations are pivoting to smaller teams to optimize output. Do we think they may have listened to the podcast before this move? ;)  - How to ask and present standard operational procedure ideas - And a hot take: If you need a Master’s degree as a B2B marketer?

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
How to Successfully Set Yourself Up For Scale23 Oct 202200:32:21

In this episode, host Melissa Moody sits down with the multi-talented marketer and advocate of sharing, Jamie Barnett.  Jamie has seen small-team marketing from being the first business-person, first marketer, and a board member up all the way through Series C with a variety of companies.  She brings specific and actionable recommendations for any 2 Pizza Marketer looking to:

  • master your personal growth 
  • set you and your team up to successfully scale your business and team
  • get metrics in place that will serve you well at all stages
--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Going into a New Market with Zach Janik (Duzybrat)01 Jul 202400:41:44

Hang on for the ride on this one, folks. Host Melissa and Guest Zach Janik dig deep into marketing and go a bit off the rails as they chat about: 

  • Zach's expertise in "go to new market" strategy 
  • 3 ways to identify when you should consider shifting/entering a new market
  • the first steps to take when going into a new market
  • the use of educational content... and what one MUST DO NOT DO with educational content
  • his completely novel approach to a landing page (now let's see if he actually tries it)
  • ...and an entirely side tangential rant about a new airline you'll want to fly

Be sure to catch Zach's marvelous mess story: which hits home for any of us who have tried expanding into a market that's culturally different from our own. 

Special shout-outs to: 

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Small-Team Marketing vs. Large-Team Marketing16 Oct 202200:27:25

In this episode, Ashley chats with Cami Bartel, Demand Generation Manager at The Knot Worldwide about her career journey so far, and she gives advice to those wanting to transition to tech and demand generation. Additionally, they chat about Cami's different experiences she's had on a large marketing team versus a small marketing team, helping you identify what type of team could be a fit for you.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Hacking LinkedIn Events & Personal Branding for Growth10 Oct 202200:26:42

In this episode, Melissa chats with Mason Cosby, Director of Growth at Gravity Global - and previously of Mojo Media Labs.  Mason brings the real actionable suggestions related to: 

  • finding success as a one-person team
  • committing to results and revenue as a way to focus your marketing efforts
  • using LinkedIn events as a way to tell and show people what you do - a basis of brand trust and awareness that ultimately drives to qualified leads
  • and a trick for how to bring together your customer and your own needs when it comes to event registration

A talented podcaster in his own right, Mason delivers a lively conversation you won't want to miss. 

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Career & Content (Making 30, 60, 90-Day Plans & SEO Tactics)03 Oct 202200:20:06

In this episode, Ashley chats with Uri Kogan, VP of Marketing at Leapfin, about his new role and advice to those in the interview process. Additionally, they chat about messaging and SEO tactics for small-team marketers to take and tailor for their SEO strategy.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Getting Things Done When Budget Is Tight25 Sep 202200:26:16

In this episode, you'll hear from Stephanie Brooks, a dynamic CMO at the Paths Program LLC, who sits down with host Melissa Moody to talk about ... cue the dramatic music... how to get things done with SMALL BUDGETS. In particular, you'll hear: 

  • how to use LinkedIn as a way to cut down on the hard work of hiring 
  • how to smartly fill out your team with interns and contractors 
  • ways to spend your tight budget effectively 
  • activating customers who love your product
--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Boost Your Personal Brand and Grow Your Pinterest and TikTok Simultaneously18 Sep 202200:20:23

In this episode, Ashley chats with Rebecca Malloy, a Content Strategist & TikTok Creator, about her personal branding tips for people and brands. With 80K+ followers on TikTok, Rebecca's success comes from keyword optimization and a Pinterest + TikTok strategy. 

*Note for our listeners... The audio is funky on Ashley's end...she purchased a mic after this mishap!  We're always improving! 

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Successful Leadership on Small Marketing Teams11 Sep 202200:23:50

In this episode, Melissa speaks with Kathleen Booth, an experienced marketing leader at a multitude of startups including Tradeswelll most recently. (She's got an amazing, long-running podcast, as well:  The Inbound Success Podcast). The two dive right in and touch on topics including: 

  • why experienced marketers choose to work on smaller marketing teams 
  • what you should think about if you're considering working on a small marketing team 
  • what is often missing on small teams, and what leaders must do to fill those gaps 
  • the important role of mentorship and communities for smaller teams
--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
How to Navigate Messaging When You Have Multiple Buyer Personas06 Sep 202200:21:24

In this episode, Ashley chats with Marissa Cohen, Senior Content Manager at Endpoint. Listen in as they discuss content marketing, navigating messaging for different buyer personas, and how to advocate for a promotion as a content marketer.

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Building Your "Team" Through Connections & Community01 Aug 202200:16:41

The very first full episode of 2 Pizza Marketing features your co-hosts, Ashley McGovern (Content Lead @ Realync) and Melissa Moody (CMO @ Gated) discussing the importance of finding like-minded marketers, through communities and mutual connections, to help build your skillset and share in your journey.  

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Trailer - 2 Pizza Marketing Podcast29 Jul 202200:01:12

A quick bit about what you can expect on the podcast... and how we came up with the name.  

--- Send in a voice message: https://podcasters.spotify.com/pod/show/2pizzamarketing/message

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
What It's Like in B2B Marketing Right Now | Content Strategy | Marketing vs. Sales (Ashley McGovern on the Marketing Deconstructed Podcast)23 Jun 202400:30:28

Join Ali Schwanke on the Marketing Deconstructed Podcast as she sits down with B2B marketing strategist and 2 Pizza Marketing co-host, Ashley McGovern. 

In this episode, they dive into the current landscape of B2B marketing, exploring effective content strategies and the interplay between marketing and sales. 

Be sure to check out the Marketing Deconstructed podcast:  https://open.spotify.com/show/3Txb55FyyhKa7k6GKuRJul
Subscribe to the Marketing Deconstructed newsletter: https://www.linkedin.com/newsletters/marketing-deconstructed-6696164671155769344/

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Distributing Content & Enjoying It with Justin Simon (Distribution First)17 Jun 202400:39:58

The best type of episode: a *first* conversation between host Melissa Moody and her guest, Justin Simon.  You know him as a champion of content repurposing and distribution and can tune in to this episode to hear more about: 

  • Justin's jump from big company (TechSmith) to a 2 Pizza Marketing team at Metadata
  • How to understand content repurposing at a MACRO and MICRO level
  • Justin's Distribution First community - focused on people working together and driving value for the distribution-first marketers who take part
  • How sometimes, it pays to lean into the idea of 'less is more'
  • The benefits of fractional or consultant marketing, as well as the importance of internal marketing
  • And... the very best takeaway is at the end of the episode #nospoilers

Shout-outs to:

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Partnering with Creators for Effective B2B Content with Lauren Giovannetti (Stan)09 Jun 202400:36:18

Host Ashley McGovern sits down with Lauren Giovannetti, Creator Acquisitions Manager at Stan, to chat about the nuances of B2B content strategy. 

Learn why user-generated content (UGC) should be a cornerstone of your marketing efforts, learn effective ways to measure the impact of B2B influencers, and gain insider knowledge on how Stan has successfully grown their brand account.

Tune in to learn:

  • The importance of UGC in B2B marketing
  • Techniques for evaluating B2B influencer effectiveness
  • Strategies behind Stan's impressive brand growth

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
How to Craft Killer Speaker Proposals and Learn How to Present Better with Kristi Fickert (Realync)26 May 202400:35:56

Host Ashley McGovern sits down with her friend, mentor, and colleague, Kristi Fickert. Kristi is the VP of Enterprise Growth at Realync, a national speaker, a Multifamily expert and a City Councilwoman — she does it all!

They discuss:
- How to balance brand evangelism at speaking events 
- How to craft killer speaking proposals
- How to reduce onstage jitters  

This is an energetic conversation so if you need a little pick me up, this episode is for you!

Follow Kristi on LinkedIn: https://www.linkedin.com/in/kristifickert/

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Marketing Through the Pre-Product Stage and Beyond with JK Sparks (AudiencePlus)21 May 202400:40:14

Hear from Head of Marketing at AudiencePlus, JK Sparks, on both the mental and tactical sides of marketing that he's dealt with as a high-growth marketer. He and host Melissa Moody dive into topics including: 

  • His work at AudiencePlus on the innovative event Goldenhour
  • His newsletter The Lonely Marketer: on the emotional and tangible struggles of being a solo marketer
  • How to market a product when you're pre-product... and drawing inspiration from B2C 
  • The power of a strong POV and an owned audience
  • Why activation areas > booths at any event
  • How to identify strong leadership in early stage companies

Bonus shout-outs to: 

  • Exit Five and their upcoming event, built on the strength of an engaged audience.
  • The sharing of "Exactly how long until LinkedIn kicks you off a LinkedIn Live event...???"
  • The upcoming documentary that features the Making of Goldenhour

Links:

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Addressing Toxicity & B2B Marketing Woes with Devin Bramhall (Animalz)12 May 202400:36:59

Real talk alert! Join Ashley McGovern and Devin Bramhall, former CEO of Animalz, for an unfiltered discussion on overcoming adversity in the workplace. From handling layoffs to confronting toxic masculinity and gender bias, they share personal stories and practical advice.

And of course, they circle back to marketing, with Devin offering insights into effective leadership and strategies for success in the field.

Tune into Devin's podcast Don't Say Content: https://podcasts.apple.com/us/podcast/dont-say-content/id1671363953

Tune into the podcast episode Ashley references: https://podcasts.apple.com/us/podcast/lets-just-say-the-things-were-most-terrified-of/id1671363953?i=1000645318538

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Unleashing Great Video on Fast-Growing B2B Teams with Rayna Van Beuzekom (Commsor)05 May 202400:36:21

We all know video's important, but not all of us have a video producer and expert on hand. Join host Melissa Moody to talk with video expert Rayna van Beuzekom from Commsor about all things video. Including: 

  • "Retention editing" and early days of B2B video
  • The foundational importance of storytelling, authenticity, and building trust in B2B video
  • What your video and creative teams need... and don't need
  • Her best budget request every - for Rayna's Morgan Freeman voiceover
  • How video experts use AI most effectively 
  • A hot take on 'Creator Houses' and the best way to record content in batches

Rayna's LinkedIn and YouTube pages. 

Other companies mentioned in this episode include: 

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Pizza Bite: Want to Meet Other Small-Team Marketers?30 Apr 202400:03:19

Want to build your network? Enjoy meeting other marketers? Join the 2 Pizza Marketing Matcha group to get matched with a marketer and expand your network.

How it works:

1. Sign up
2. Get a matched with a marketer on a monthly basis
3. Meet up with your match and chat all things marketing for 30 minutes

It's free! Sign up now: https://matcha.so/c/2pizzamarketing/programs?signup=join

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
How to Give and Receive Feedback with Confidence with Robyn Tyner (Realync)16 Sep 202400:39:35

In Ashley's final podcast episode, she invites her manager, Robyn Tyner, VP of Marketing at Realync, for an in-depth discussion on effective leadership and optimizing the manager-direct report relationship.

They dive deep into how to provide constructive feedback to your manager, ask for feedback in return, and the impact this exchange can have on team dynamics. Along the way, they discuss the nuances of B2B event marketing and share stories of navigating the challenges of event follow-up.

Tiktok video: https://www.tiktok.com/@ashleymcgovern_/video/7386765442322353438

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Hacking Productivity as a Small-Team Marketer with Dmitry Shamis (HubSpot)28 Apr 202400:38:59

Welcome to Season Four of 2 Pizza Marketing! In our premiere episode, host Ashley McGovern sit down with Dmitry Shamis, former HubSpoter turned solopreneur.

Tune in to hear Dmitry share practical tips on:

  • Systematizing processes for experimentation
  • Tackling random acts of marketing
  • Reminiscing on HubSpot projects
  • Transitioning to solopreneurship

Follow Dmitry on LinkedIn: https://www.linkedin.com/in/dmitryshamis/
Follow the Creative Brand on LinkedIn:  https://www.linkedin.com/company/thecreativebrand/

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Season 4 Trailer: We're Back Baby!26 Apr 202400:09:35

Dig into the marketing journeys of small-team operators in season four of the show, premiering this Sunday, April 28th, 2024! Hosts Ashley McGovern and Melissa Moody give you a sneak peek into what's in store for this exciting season. Tune in for a preview of the incredible guests lined up to share their insights and stories.

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Reviewing April Fool's Day Jokes from Brands like Barstool, Chili Piper, & Scotch Tape (Pizza Bite)02 Apr 202400:07:43

Join us for a laid-back chat about April Fool's Day jokes. From clever marketing antics to downright silly stunts, your hosts Ashley McGovern and Melissa Moody talk about the best April Fools' Day pranks from notable brands.

— Scotch Tape
— Chili Piper
— Barstool
— Commsor

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Making Software Buying Easier with Reviews, Interactive Demos, Pricing Pages, and Communities with Bobbi Steward (Revyse)31 Mar 202400:30:41

Meet Bobbi Steward, Co-founder and CEO of Revyse. Host Ashley McGovern dives into a conversation with Bobbi about property technology and real estate. 

Join the conversation to hear Bobbi share the mission behind starting Revyse, the ins and outs of the multifamily industry, and the push for transparency in B2B transactions. 

Plus, they tackle topics like the challenges of naming a business, crafting marketing offers, and the unique experiences of working with your spouse.

Learn more about Revyse: www.revyse.com

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Creating Standout Moments & Partnerships to Build Brand Affinity with Katrine Reddin (Commsor)27 Mar 202400:31:20

A bar-setting leader in partnerships, sales, and content marketing - Katrine Reddin from Commsor sits down with host Melissa to explore some of the campaigns that you can't have missed in the last year - and topics including:  

  • How Hot Intros (at GTM 2023) was conceived and still remains the standard for how to do event booths well
  • Understanding the challenges of events and how to stand out
  • Where marketing ideas come from at Commsor
  • The critical importance of partnerships at a small company
  • The role of company vision in shaping marketing strategy and culture
  • The stellar Secret Santa campaign in partnership with Sendoso 
  • ... and the secret marvelous mess related to the much-coveted Commsor purple hoodie sweatshirt! 

Mentioned in the episode: 

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Choosing Between Being an Individual Contributor or CMO + Mastering Full-Stack Content Marketing with JP Arnaud-Marquez (Loop)17 Mar 202400:44:01

Meet JP Arnaud-Marquez, a former military journalist turned B2B content marketer with a knack for storytelling and strategic thinking. In this episode, host Ashley McGovern and JP talk all about content marketing and discuss:

- The traits of a versatile 'full-stack' marketer
- Collaborating with cross-functional teams
- Contrasting success metrics for individual contributors and managers

LinkedIn: https://www.linkedin.com/in/jparnaudmarquez/
Newsletter: https://www.contentcaptains.com/
The Away Game Documentary: https://www.youtube.com/watch?v=BMyqVbxwl1o&t=100s

Learn more about Nut Tree: https://nuttr.ee/

Support the show



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Protecting Revenue by Building Your Brand with Elizabeth Hague10 Mar 202400:44:02

If you're a leader on an early stage team or someone going through a rebrand (from acquisition, pivot, etc.) you will NOT want to miss this episode.  You'll hear from Elizabeth Hague, who has shepherded more than 100+ rebrands at small stage, fast growing companies.  She's also on the advisory board of Morning Brew's Learning Center - and a new mom who's balancing it all! 

Elizabeth chats with host Melissa Moody and gets into: 

  • When you might need a brand marketer on a small team
  • How brand ties into everything from revenue protection to investor narrative
  • How to convince your leadership to care about brand
  • The importance of strategic hiring and retention
  • Working to be "uncomfortably comfortable" with hard business decisions
  • The chaos of acquisitions and pivots

Find Elizabeth on LinkedIn here: https://www.linkedin.com/in/followelizabeth/

Shout-outs include: 

  • Mailchimp
  • Chat GPT
  • Notion 
  • Warmly
  • Nicole Leffer
  • Everybody Hates Marketing podcast
  • Women in B2B Marketing podcast

Learn more about Nut Tree: https://nuttr.ee/

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Building a Social Media Strategy and Supporting the Founder Brand Strategy with Bella Rose Mortel (beehiiv)03 Mar 202400:31:24

Listen in to Ashley McGovern's chat with Bella Rose Mortel, the Social Media Strategist at beehiiv, as they chat about the secrets to crafting killer social media content. Learn how beehiiv conquered Twitter, LinkedIn, TikTok, and Instagram with their organic strategy. 

In this episode, learn how to:

  • Nail down your brand's voice
  • Embrace experimentation: Just go for it and 'test it'
  • Dominate across various social platforms.

Follow beehiiv on LinkedIn: https://www.linkedin.com/company/beehiiv/

Learn more about Nut Tree: https://nuttr.ee/

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Marketing to Marketers with Ryan Narod (Mutiny)25 Feb 202400:34:55

Meet Ryan Narod, marketing leader at Mutiny, as he chats with fellow Ex-Googler and host Melissa Moody about identifying as a 2 Pizza Marketer, building killer campaigns that catch the interest of savvy marketers, and lead teams through thr tricky early stages of marketing from zero to growth. You'll hear more about: 

  • Tapping into the curiosity of marketers
  • Weaving B2c and innovative patterns into standard B2B marketing
  • The story of Achoo, Mutiny's raccoon mascot
  • Background on the SurvAIvor campaign, really showing how to use AI for tactical marketing use
  • How Mutiny has come to be known for games and campaigns that bring play into education on content that marketers care about
  •  Two critical tips to pulling off a BIG campaign idea as a small focused team
  •  One of Melissa's favorite terms: M.E.C.E. (Mutually Exclusive, Collectively Exhaustive)
  •  The marvelous mess of self-imposed deadlines

Shout outs: 

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Part One | Building Trust With Your CEO & Alignment on Marketing's Role (with Blame It On Marketing Podcast Hosts)22 Feb 202400:31:28

The 2 Pizza Marketing podcast met with the Blame It On Marketing podcast for a two-part series! Who doesn't love a crossover collaboration? In part one, Blame It On Marketing hosts Ruta Sudmantaite and Emma Davies talk to your hosts about the relationship between marketing and CEOs.

Tune it to hear about:

- How to build trust with your CEO
- What is a good marketing ROI
- When to report marketing metrics

For part two of our series, hop over to the Blame It On Marketing podcast on February 29th. Melissa and Ashley will talk about how to be an effective small-team marketer.

Blame It On Marketing: https://podcasts.apple.com/us/podcast/blame-it-on-marketing/id1658599902 

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Lessons for Social & Content Going into 2025 with Zachary Walker (The Motion Agency)08 Sep 202400:37:57

Drop in for a listen to this conversation between VP of Social Media (The Motion Agency) Zachary Walker and host Melissa Moody - as they get candid about:  

  •  Storytelling and how big brand stories still have relevance to companies of all sizes
  •  Zach's agency background and how his career evolved to rise to VP and focus on Social Media...
  •  Lessons for content marketers going into 2025... (yes, we're almost there!)
  •  How to think about content from an integrated perspective (and not just integrated within marketing)
  •  Zach's marvelous mess: When a client tries to influence the influencers... things can get awkward. 

Find more about what's in the episode at: 

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Recruiting a First-Time Marketer and Establishing a Marketing Budget from Scratch with Ashley Kent (Clear Start Creative)18 Feb 202400:40:26

When should you hire a marketer? As a first-time marketing hire, how should you create your budget? Host Ashley McGovern and Ashley Kent, Founder of Clear Start Creative, talk all about strategies for early-stage startups. 

Learn more about:

- Building a marketing budget from scratch
- Perspectives on the role of a first-time marketing hiring
- The importance of defining positioning and brand identity early 
- Understanding a strategic ads approach

Check out Clear Start Creative: https://www.clearstartcreative.com/

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Uncovering New Audiences as You Grow with Jesse Friedman (Tremendous)11 Feb 202400:33:09

Listen in as two ex-Googlers, Jesse Friedman and host Melissa Moody, chat about marketing at Jesse's fast-growing tech brand called Tremendous.  His team is already at the top of the 2 Pizza limit, but he's seen many of the same challenges and shares what he's learned about: 

- Reporting directly to founders (both COO and CEO)

- Growing into a bigger team and how to hire to get there

- Product v sbrand marketing across lines of business

- Uncovering new audiences as you grow 

- Creating brand awareness for a product that people know they need, but don't know exists


Special shout-outs to:

- Jesse's company Tremendous:  https://www.tremendous.com/ 

Krisp.ai : the tool that Jesse shared he loves using

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Roundtable: Leveraging First-Party Data In Content Marketing to Tell Better Brand Stories With The Juice, Wynter, & Justuno06 Feb 202400:41:04

Curious how you can use data to champion how your product exists in the real world? Listen into the first-ever roundtable of the show. Hear from Jonathan Gandolf, Founder & CEO of The Juice, Kathryn Browning, Marketing Director at Justuno, and Karl-Christofer Veske, Marketing Specialist at Wynter, as they discuss how to use first-party data storytelling.

Topics discussed are:

- Examples of first-party data storytelling
- How to pitch data ideas to your CEO
- What to do if customers don't want to share their results publicly
- How to distribute first-party data content successfully

Learn more about Jonathan: https://www.linkedin.com/in/jonathan-gandolf/
Learn more about Kathryn: https://www.linkedin.com/in/kathryn-browning/
Learn more about Karl: https://www.linkedin.com/in/karl-christofer-veske/

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Creating Successful Case Studies with Marina Krivonossova (ReTold)04 Feb 202400:31:52

Do you create case studies? Host Ashley McGovern and Marina Krivonossova, Founder of Retold, do. They chat about their case study strategies to help out all the small-team marketers who wear the case study creation hat.

Tune into topics like:

  •  How to approach creating a case study
  •  Should you outsource case study creation?
  • How do you distribute a case study successfully?
  •  Should you gate your case studies?

Marina's LinkedIn: https://www.linkedin.com/in/marina-krivonossova

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Amping Up Local Presence with Teddy Cheek (The Escape Game)28 Jan 202400:32:20

Break out of the B2B world for a bit and join Melissa as she sits down with dynamic marketer from The Escape Game: Teddy Cheek.  It's an episode packed full of specific ideas for you, on topics such as: 

  •  Hiring a designer first 
  •  Creative hyper-local marketing strategies (incuding OOH)
  •  Their hand-created Digital Diagnostic Score, which blends their local SEO presence, link presence, and review site presence
  •  Why Teddy wants a "hot dog stand marketer" way before he wants a "guitar hero marketer" (you'll have to listen to find out...)
  •  Cutting through brand confusion in a crowded category
  •  How you can create a branded experience EVERYWHERE to help bolster your brand
  •  Upside to consolidating their data in Hubspot

Teddy's LinkedIn: https://teddycheek.com
The Escape Game:  https://theescapegame.com/
Bonus: Shout out to Mason Cosby and Scrappy ABM!


Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Building Brand Partnerships and Influencer Marketing Campaigns with Jaclyn Fried (Pvolve)21 Jan 202400:32:22

How can you develop brand partnerships plays? Jaclyn Fried, Director of Integrated Partnerships and Social at Pvolve, tells host Ashley McGovern how she did it for fitness brand Pvolve.

In this episode, you'll learn:

  • How Pvolve started off as a seven-person team
  • How Pvolve partners with brands like Goop and celebrities like Jennifer Aniston
  • How you can take Jaclyn's partnership tactics and apply to your partner marketing campaigns

Learn more about Pvolve: https://www.pvolve.com/

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
Pizza Slices: Landing a Sponsorship With Chili Piper!19 Jan 202400:15:02

In the first solo episode, host Ashley McGovern shares more about 2 Pizza Marketing's newest (and first) sponsor: Chili Piper.

Ashley talks about:

1. The journey to landing a partner with one of the most recognized B2B brands
2. The decision behind monetizing 2 Pizza Marketing
3. How Melissa and Ashley structure their ad proposal for potential sponsors

Learn more about Nut Tree: https://nuttr.ee/

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This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit 2pizzamarketers.substack.com
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