1of10 Podcast – Détails, épisodes et analyse

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Chapters

0:00 The Masterclass

0:46 Will Tennyson Viral Breakdown

19:43 Ed Lawrence Ideation

37:19 Jamie Rawsthorne Viral Outliers

53:38 Beluga Viral Breakdown

57:02 Leroy ter Braak Strategy

1:09:58 Denver Moore Viral Ideation

1:30:30 ChefPK Viral Breakdowns

1:46:55 Nick DiGiovanni Strategy

1:50:47 RoyalPear Strategy

1:52:30 Roberto Blake Strategy

1:59:32 Hangtime Viral Breakdown

2:02:42 Leander Strategy

2:15:51 Youri (Historically) Viral Breakdown

2:18:25 Ali Abdaal Strategy

2:23:27 N8Wealth Viral Ideation

2:40:55 LowKeyJude Strategy

2:49:56 Frankie C Viral Breakdown

2:54:35 Hudson Matter Viral Strategy

2:59:39 Section 2 Packaging

3:00:06 Creating a Viral Thumbnail Step by Step

3:28:15 Viral Thumbnail Strategy

3:47:05 Nick DiGiovanni Viral Thumbnail Breakdown

3:54:58 How a "bad" Thumbnail can go Viral

3:58:23 Will Tennyson Viral Thumbnail Breakdown

4:01:04 Viral Thumbnail Breakdown for Michelle Khare

4:22:36 Viral Thumbnail Strategy Ed Lawrence

4:29:24 Ali Abdaal Viral Thumbnail Breakdown

4:43:05 Viral Thumbnail Breakdown Historically

4:44:31 Viral Thumbnail Breakdown Frankie C

4:47:30 Viral Thumbnail Breakdown Brandon Voloch

4:54:44 Section 3 How to Write a Viral Script and Retention Hacks

4:55:09 How to script like a Pro

5:11:11 Viral Retention Hacks

5:37:25 Structuring the Perfect Script

6:03:28 Inserting Humour into a Script

6:10:57 Storytelling in Viral Gaming Videos

6:14:13 Beluga Breaks Down Viral Scripting

6:15:08 How to use Storytelling to go Viral

Today, we interviewed Hangtime, who with an insane twist of fate transitioned from NFL content to becoming one of YouTube’s largest entertainment channels. In this episode, Hangtime talks about the video that changed the whole direction of his channel and his unique approach to ideation and packaging that has generated over 500 million views so far!

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Hangtime's Socials

YouTube: @Hangtime37

Instagram: @hangtime

Chapters

0:00 Hangtime's Early Days

2:37 First Challenge Video

5:14 Football Era

10:19 Juggling Between Football and YouTube

11:41 Mixing Videos and How to Pivot

17:09 Growth During Early Days

18:46 The Life Changing Moment

23:34 The Iconic Thumbnail and Stopping Football

26:22 Creating New Formats

29:50 The Creative Process

36:33 How to make a Good Video

40:31 Influence from Other Creators

44:52 Making a Video with Ryan Trahan

47:33 Ideation Process

51:13 How to Grow if you're just Starting

53:30 Upcoming YouTube Stars

56:25 The Future

Today, we interviewed Rizwan, the owner of Gamer Reacts. He's generated over $5M in revenue from multiple channels and he shares his knowledge in today's video.

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Rizwan’s Socials

YouTube: https://www.youtube.com/@GamersReact/videos

TIMESTAMPS:

0:00 - Introduction

0:15 - The channels he’s worked on and the revenue generated

1:01 - How much revenue he has earned

1:46 - When he first started his journey

5:30 - His first demonetisation

12:43 - What he did to avoid getting demonetised again

15:20 - How he was coming up with ideas, titles and thumbnails

18:34 - How he kept retention

21:39 - How much he was earning during 2021

23:45 - How hard he was researching and studying YouTube

27:30 - Why he didn’t try making longer content

33:39 - Why he chose animation

34:08 - How long it took to make the animations

36:52 - How he manages his channels

42:38 - His thoughts on the AI space

44:38 - His advice for someone starting a new YouTube channel

46:47 - If getting a younger audience was his intention

47:26 - How he avoids copyright issues

48:15 - His vision for the next 30 years

Today, we interviewed Will Tennyson, one of YouTube’s biggest fitness creators, with over 3 million subscribers and 1 billion views. Will breaks down his most popular content and the strategies he's used.

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Will Tennyson’s Socials

YouTube: https://www.youtube.com/@WillTennyson/videos

Instagram: https://www.instagram.com/willtenny/

TIMESTAMPS:

0:00 - Introduction

0:33 - How he came up with the idea for a video

2:58 - How much he made with the 10 million view video

3:41 - What his RPM is

7:03 - How he came up with the idea

11:40 - How he organises collabs

15:21 - What his dream collab would be

15:53 - I Arnold would be a dream collab for him

16:24 - If he’s the reason Bryan Johnson blew up

18:24 - What his specific audience is

20:48 - How he comes up with his new ideas

23:49 - How long it takes to finalise an idea into a video

24:55 - How he plans his video shoots

26:54 - How he handles IRL videos without controlling the outcome

29:18 - If there was a video he was super excited about but ended up flopping

31:01 - How the scripting process looks for him

32:02 - How he writes those jokes

42:20 - How the strategy team has helped him

43:59 - How he’s built a content strategy around food

50:10 - How he thinks differently when making shorts

52:35 - If he cares about reaching 10M subscribers

56:25 - If that approach helped him to avoid burnout

1:01:23 - How much time he spends on YouTube

1:03:50 - Why he puts that stress on himself

1:04:57 - If he is happy

1:07:07 - The advice he’d give to someone trying to grow a YouTube channel

1:09:30 - What channel he’d invest in

Today, we interviewed Tao Prompts! An expert in AI who shows us how to create animations for faceless YouTube channels today with his simple step-by-step guide!

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Tao Prompts's Socials

YouTube: https://www.youtube.com/@taoprompts

Instagram: https://www.instagram.com/taoprompts/

TIMESTAMPS:

0:00 - Introduction

6:28 - If he has a go-to prompt he’d recommend for generating great images

7:12 - If Midjourney is still better than ChatGPT for images

9:46 - Why he added certain keywords

11:19 - Character creation process

20:29 - Next steps in the character creation process

27:02 - If he’s launched animation channels of his own

27:41 - The next step for him and his channel

45:34 - His background and how he got into this

56:20 - Discussing hour-long AI videos

57:46 - Style consistency

1:00:24 - How to change the styles of images

1:08:31 - His top advice for someone starting in AI generation

Today, we interviewed Jordan Schwarzenberger! The manager of the Sidemen shares his journey working with them and how he helped them scale to $100M in businesses! He talks about the first businesses he started with them and future businesses with the Sidemen!

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Jordan Schwarzenberger's Socials

YouTube: https://www.youtube.com/@thinklikeacreator

TIMESTAMPS:

0:00 - Introduction

0:30 - If he’s worked on the Sidemen clothing, which started in 2014

2:00 - How the partnership with TMNT started

3:36 - How Side+ started after launching in September 2021

8:36 - If Side+ was the first business he started with them

10:20 - If Side+ was launched at the perfect time

13:30 - How he picks the right idea for a creator

19:24 - The deal with the creator-operator work

22:04 - If the creator also invest or just handle the creative and marketing side

26:22 - The ups and downs with Side+ and Vodka

35:29 - How long it took from idea to launch for Sides

36:28 - Why they switched from rum to vodka and what the ups and downs of the alcohol industry are

40:43 - Why they chose alcohol given the Sidemen’s younger audience

42:51 - What the launches were like for Side Cards and Best Cereal

50:43 - The red flags and key criteria for choosing the right operator

55:20 - Ranking the brands by profit

58:31 - If the Sidemen hotel is still a possibility

59:43 - If he’s focused more on digital brands now like video games or other online ventures

1:01:06 - If they’ll become billionaires

1:03:28 - Who he thinks the next creator billionaire will be

1:06:11 - The right business model for Speed

1:16:18 - His advice to small creators starting a brand

1:16:51 - What channel he’d invest in

1:20:03 - What his dream is

Today, we interviewed David Lin! A YouTuber who has grown to 100K subscribers in less than a year! From making his own music channel to scaling one of the fastest growing channels in the finance niche, today he shares his strategies for dominating a saturated niche!

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David Lin's Socials

YouTube: @thedavidlinreport

X: https://x.com/davidlin_tv?s=21

TIMESTAMPS:

0:00 - Introduction

0:53 - How he got started and hit 100k subscribers in 6 months

3:18 - If he was also making random videos previously

7:11 - What made him quit his job

9:58 - What made him choose to post daily instead of weekly

11:45 - How long he handled managing his channel alone

12:44 - How many hours a week he was working

17:53 - How he prepares his high quality questions

20:18 - What’s his process when booking guests

22:41 - How he books big guests he doesn’t know

24:55 - The percentage of people that reply to his outreach

25:36 - How he’s able to balance different types of content

28:57 - What’s one key lesson that he’s learnt that he would apply differently if he went back

31:16 - What defines high-quality content for him

34:28 - Why he thinks he grew so quickly in a saturated niche

38:13 - What his team is like at his level

39:47 - Discussing how he approaches sponsorships

40:35 - How his sponsorships have changed since he started

42:40 - Whether all his sponsorships slots are filled

42:57 - The topics that have worked best for his growth

44:45 - If he’s noticed any growth since election week

46:03 - How fast his turn around time is

46:35 - What the market outlook is after speaking to so many experts

49:52 - His one piece of advice he’d give to someone starting a channel today

54:01 - Patterns in his videos that boost retention

57:25 - What his dream is

Today, we interviewed ForgeLabs! A YouTuber who has built an incredible community through immersive storytelling and creative gameplay. He shares his journey, from starting on YouTube with unique Halo content, to growing a massive channel with millions of subscribers and averaging 10 million views!

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Forge Labs' Socials

YouTube: @forgelabs

X: https://x.com/ForgeLabs

TIMESTAMPS:

0:00 - Introduction

0:19 - What he did before YouTube

3:26 - From 2008 to 2018, he made Halo maps but not full-time

4:48 - What kept him motivated during the Halo days

6:11 - Did he ever think he’d go full-time

6:59 - Did he have a filmmaking job back then

11:52 - How long it took to transition from Far Cry to video essays and see success

19:39 - Is the success is sustainable without big peaks, or do they still make a big impact

22:44 - How his life changed in September 18th 2019, how he blew up and how long it took

27:22 - Showing the first 24 hours of a video

28:41 - His mindset when he uploaded his first video

31:05 - How he came up with his ideas at the time

42:47 - Why he switched from 20-30 minute videos to over an hour

58:19 - How he came up with the zombie apocalypse video idea

1:04:06 - Did he think longer videos might perform better over time

1:08:53 - Why he’s hesitant to hire

1:14:50 - The vision for the next year

1:15:30 - The percentage of TV viewers

1:23:45 - The highest RPM he’s ever seen on his channel

1:23:51 - What’s the biggest factor behind his 20M+ view videos

1:24:01 - His top advice for aspiring Minecraft YouTubers

1:24:08 - Where he sees Forge Labs in the next few years

1:24:21 - One key advice for all YouTubers

1:24:31 - His favourite Minecraft YouTuber

1:24:51 - What channel he would invest in

1:27:10 - What his dream is

Today we interviewed Jenny Hoyos! A YouTuber who has built a thriving business helping others grow. She shares her journey, from starting YouTube discussing crypto, to building an 8 million subscriber empire and amassing over 2 billion views!

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Join Jenny's program for $99 here: https://nas.com/jenny/challenges/7daystocreator

Jenny Hoyos' Socials

YouTube: @jennyhoyos

X: https://x.com/JennyHoyosLOL

TIMESTAMPS:

0:00 - Introduction

0:32 - Why she started with her first Short

1:03 - How people reacted to her starting YouTube

1:56 - How many views she was getting per Short in 2022

2:00 - How often she posted

2:08 - What kept her motivated

2:40 - Remembering her first viral video

3:25 - If her success with Shorts helped her long-form content

4:13 - How she came up with an idea for one of her videos

4:57 - If CTAs to long-form still work

5:00 - How she optimized her content from 1,000 subscribers to 10,000

8:10 - Breaking down one of her viral videos

9:51 - Her criteria for approaching hooks

12:17 - If she mostly does questions as her hooks

13:15 - Why she thinks one of her videos crushed

16:27 - If she saw YouTube as a full-time path at 16

16:45 - Her parents’ reactions

17:23 - How much she was making

19:38 -What made it work

20:19 - How she researches for ideas

21:20 - How long it takes her to create an idea

22:28 - What the top factors are for going viral

24:33 - How she approaches storytelling

25:44 - If she always focuses on progression in every Short she makes

29:43 - If a big percentage of the audience watches on TV

31:39: - What her audience breakdown is

39:10 - How she used to monetize her Shorts

33:26 - How she monetizes her videos now

34:09 - Discussing her consulting

35:29 - How she handles sponsorships

27:00 - Discussing the contracts

38:24 - If outbound works for her

39:57 - If she bundles Instagram and TikTok with Shorts sponsorships

41:50 - If she targets different audiences

42:45 - If featuring her mom boosted views

44:18 - Her strategy to hit 100M views

45:01 - If doing food content was intentional

48:28 - If she scripts word for word or makes a general outline

49:40 - Discussing RPM

50:16 - If she’s tried 3-minute Shorts

52:03 - How she came up with the viral idea

53:28 - Did Shorts boost her overall viewership

55:00 - Why a video did so well

57:04 - Why she started lives

1:02:40 - Her concurrent viewers per stream

1:03:25 - If she’s streaming on TikTok too

1:03:40 - If she can see herself doing more Shorts livestreams than normal Shorts

1:04:55 - Her experience with long-form videos

1:07:32 - The process of 6 million subscribers to 8.3 million subscribers

1:07:49 - Her partnership with the NFL

1:08:48 - How she built a good relationship with YouTube

1:09:36 - What her full team is

1:11:26 - What her week looks like

1:13:14 - Why she chose to make food content

1:14:22 - What the main focus for the next year is

1:15:57 - Discussing creator-led businesses

1:18:22 - What her goal is

1:20:40 - Her top advice for those starting from zero

1:21:46 - If a person is stuck in Shorts

1:22:59 - What YouTuber she would invest in

1:24:24 - What her big dream is

Today we interviewed Jay Clouse! A creator educator who has built multiple businesses around helping creators succeed. And today, he shares his journey - from before launching Creator Science to building a thriving community and business around his expertise.

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Jay Clouse's Socials

YouTube: https://www.youtube.com/@jay

X: https://x.com/jayclouse

TIMESTAMPS:

0:00 - Introduction

0:17 - How he grew from zero to millions of views and revenue

1:29 - How many subscribers he gained that year

1:53 - If people found his newsletter through events where he promoted

2:38 - His experience in the startup world

5:43 - What followed after a few hundred emails from subscribers

7:31 - How he grew to the next level

10:44 - Talking about his collective community and how he grew it

11:46 - How he decided on the type of agreement

15:08 - How much he would need to retire

19:23 - How he’s able to build a strong, engaged community

23:27 - If that is the main offering of Creator Science

23:50 - How he keeps Creator Science members engaged and how many members there are

25:40 - If he regretted keeping it at 200 members

26:19 - The turnover for the business

26:57 - If he’s done anything recently to boost his community’s retention

30:27 - What he does to keep members connected

33:48 - Where his leads come from

35:18 - Which platforms he’s on and which has the highest listener conversion

35:45 - How to grow on those platforms

44:39 - How he decided on the price points

47:58 - How much he made last year

48:34 - If that’s how he approaches adding products to his ecosystem

57:06 - Discussing more of his revenue

58:20 - What tools he uses

1:00:49 - How he built the newsletter

1:01:40 - His plan to increase revenue

1:07:35 - If one of his viral videos brought the right audience