Explorez tous les épisodes du podcast 1 Insight

Ever wonder how a single Insight moment can flip your whole world upside down?
That's exactly what happened to Levina, who turned a struggling mail-order business around and now helps industry leaders build thriving communities.

We dive deep into what it really means to be successful (spoiler alert: it can be pretty lonely at times) and how the right coaching can open your eyes to possibilities you never even imagined.
Here's where things get personal because we talk about what it's really like to stop dimming your light and start showing up as your full, vibrant self.

And if you think that's fun, wait until you hear about Levina's adventures in creating murder mystery puzzles!

We geek out about the joy of building intricate challenges and letting your creativity run wild. From writing a special book for a friend to mixing different types of media in storytelling, we explore what happens when you embrace your inner “Weirdo Creative Genius” and surround yourself with people who get it. This episode is packed with laughs, insights, and inspiration for anyone ready to color outside the lines.

Enjoy!
Love. Rich

Join us as we unravel the art of thought leadership with the remarkable Sarah, a seasoned coach boasting over three decades of profound insights. What if writing a book tailored for just one dream client could streamline and elevate your influence? Explore how Sarah navigates the challenge of recognizing and utilizing her deep insights, creating bespoke leadership books that resonate with high-level leaders. Her influence stretches beyond conventional platforms, fostering close connections with Fortune 50 leaders. This episode promises to equip you with the strategies necessary to enhance your own thought leadership and presentation skills.

Discover innovative approaches to leadership coaching through personalized books that serve as transformative tools for high-level clients. We discuss the unique concept of crafting retirement gifts in the form of personalized books that capture key insights and forward their journeys. Learn about maintaining long-term client relationships, the power of referrals, and how a single pivotal insight can propel your coaching practice forward. Tune in to gain a fresh perspective on coaching that extends far beyond the initial interaction, transforming clients' perspectives and actions while nurturing lasting connections.

Join me as I help Tatiana to create intellectual Property (IP) in real time. She’s a former finance executive, responsible for multi-billion dollar transactions—and now a leading coach.

What if there were a way to harness the power of your intensity without burning out? Discover how Tatiana transforms her high-stakes experiences in billion-dollar deals into thought-provoking IP and leadership insights. We craft a two-by-two matrix to channel intensity, using AI tools like ChatGPT. Plus we discuss the power of crafting a “tiny book” for your dream clients… 

Have you ever wondered how transforming intellectual property can propel you from a Prosperous Coach to a thought leader? This episode of 1 Insight offers a goldmine of strategies for coaches aiming to elevate their presence. I'm thrilled to welcome Laurie, a former chief of staff at a Fortune 10 company, who shares invaluable insights from her leadership experiences. With discussions ranging from her celebrated book "Who Has Your Back?" to the forthcoming "Hit the Ground Running" and "The Handshake," Laurie offers a fresh perspective on redefining professional relationships. Together, we explore how the strategic use of intellectual property can attract clients and significantly boost a coach’s impact.

We take an intriguing look into the historical and modern significance of the handshake as a powerful symbol of trust and clear communication. Laurie and I dive into the dynamics of handshake meetings, drawing parallels with marriage vows that must evolve with time. We tackle the common pitfalls of miscommunication, unclear roles, and micromanagement, proposing a framework of core values to guide these evolving agreements. With the introduction of the "Handshake Matrix," we aim to solidify leader-chief partnerships, enabling transformative leadership that leverages the strengths of both parties.

The conversation continues with the development of tools like a scorecard to assess collaboration and communication, turning potential challenges into opportunities for growth. Through this episode, we capture the electrifying energy that comes with embracing new challenges and leading with purpose. It's about channeling this energy into creating meaningful leadership and coaching practices that inspire transformation. Join us to explore how to harness intellectual property and innovative frameworks to become an influential coach and thought leader, capable of making a lasting impact.

What if confronting the realities of life and death could empower you to live more authentically? Dr. Sarah Madigan, a thought leader and cherished member of my high-level mastermind, joins me to explore this profound intersection. Together, we unlock her unique intellectual property and discuss her quest to help others embrace the fleeting beauty of life by connecting with the joy and perfection in every moment. Sarah’s journey, marked by the heart-wrenching loss of her son, provides a deeply moving backdrop as we examine how embracing both joy and despair can lead to personal growth and bold, fearless expression of one's truth.

Our conversation sheds light on the transformative power of presence and gratitude, especially when faced with life's poignant challenges, such as parenting a terminally ill child. Sarah’s courage to address sensitive topics highlights the importance of bold thought leadership in a world that often shies away from difficult conversations. We discuss the significance of embracing the full range of emotions and the creative process behind writing a book that aligns with one's true self. This episode invites you to reflect on your own truths and consider how sharing them might contribute to a world that truly values life's precious moments.

Ever wondered how to create a compelling value proposition that not only highlights your unique strengths but also drives tangible results like revenue growth? Join us for a fascinating discussion with Jason, an extraordinary coach dedicated to helping business leaders, entrepreneurs, and executives achieve transformative results. Discover how Jason identifies and articulates the unique challenges his clients face and the outcomes they seek, focusing on both significant financial growth and deeper needs such as increased freedom and fulfillment. This episode is packed with strategies to make your services immediately relevant and irresistible to potential clients.

Explore the revolutionary "Freedom Formula for Entrepreneurs" and learn how to navigate the "J curve of life" before hitting a crisis. We dive into the "true freedom equation" that combines business revenue with discretionary time to offer a unique measure of success. By setting audacious goals like 10x revenue growth and significantly increasing your discretionary time, you'll rethink your approach to work-life balance. This conversation challenges high-achieving entrepreneurs to not only excel in their business endeavors but also reclaim their personal time, leading to a more fulfilling life.

In the final segment, we tackle the integrity of claiming dramatic business growth such as 10X revenue increases. Inspired by Dan Sullivan's "10X Is Easier Than 2X," we emphasize a mindset shift that's crucial for substantial growth. Jason shares his insights on utilizing assessment tools in coaching and leadership, gathering valuable data, and trusting the coaching process. If you're keen on refining your value proposition and leading with integrity, this episode provides the blueprints for success. Don't miss the chance to learn how to lead and influence others while achieving true freedom in business and life!

Mash coaches high-level entrepreneurs in the startup world. And Sayoko coaches women with an immigrant background as well as military veterans.

But Mash now wants to coach VCs. And Sayoko wants to coach high net worth women who are philanthropists.

Listen in as I give them both a tool to help up-level their clientele. As I coach them, I’ll be coaching you...

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

How would you like to launch a group coaching program for your favorite clients?

One of the challenges that super smart, driven people face is that they can make things far more complex than they need to be.

In this episode, I help Amber launch a coaching program for her high-level clients, in only a few minutes...

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Sometimes the solution to what scares you the most is that you need to Just F**king Do It...

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Today I am coaching Michael and Rod.

Michael has 25 years experience of leadership in the theatre. You’re going to hear me shake up his thinking to remind him that he’s not a beginner coach. He’s an expert in leadership, who’s been doing this his entire life.

Rod has decades of experience as an entrepreneur and now coaches highly successful CEOs. He’s looking for a new way of doing things, and I teach him the power of having a “secret” menu…

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Today I’m coaching Mehala, who has a background in the corporate world and has been coaching for almost 5 years. And Shannon, who is completely new to coaching.

We talk about the “boom–bust cycle for coaching,” the importance of getting back to basics, “ABC: always be creating clients”, and the problem with playing small vs constantly seeking out clients with bigger problems and bigger challenges...”

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Diane has been coaching for 20 years and Ray is a coach to start up founders who is so good that his clients come mainly by referral from VCs.

Diane wants help filtering for her dream clients. And Ray wants help answering that question we all dread, “Hey, what do you do?”

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

You're about to watch or listen to me coaching Scott and Kate. Kate has an extraordinary track record of success behind her. She is known by and trusted by several world leaders. And she is in her head about how she can get them as coaching clients, so I snap her out of it. And I tell her 2 things:

One, your need to have fear and doubt is a sign you are working with the caliber of people you need to work with. And two, it's a sign that you're in your head.

Scott has a background in the corporate world and a track record of success. I have to snap him out of one thing in particular, referring to himself as a new coach, and I slow him down to the power of a single conversation which will change everything for him.

I'll see both of them at the intensive that's coming up. And if you're interested, come and join us, too, because it's where we get to do the energetic work around creating clients that you can't always capture in the nuance of a recording or a piece of writing. I'll see you soon.

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.

The one thing we have in common is that we all want to find our ideal clients. I believe the key to do that is to understand their psychographics, not just demographics.
Psychographics are the client's values, beliefs, and motivations.

So the conversation develops around this concept.

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Today I'm coaching Dave and Michelle. Both of them are coming to the live, in person Intensive in Santa Fe, and they're already signed up for the virtual intensive, too. They didn't know each other, and I didn't know Dave. Michelle I've worked with in the past. She's been at previous intensives.

And today, it turns out (we didn't know this) that the very tool that would support Michelle the most is also a powerful tool for Dave. It's a really powerful tool for long-term client creation called Research Project, and you'll hear 2 different ways it can be applied in this particular conversation.

I had fun, and it was powerful in its simplicity. Within about 17 min we were complete.

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

This time around, I did something different with the podcast.

I brought 2 people to talk with: Linley who had worked with me in the past, and Sarah who's never worked with me. They don't know each other and the 3 of us never spent time together, but I thought this would be fun.

One of the reasons I'm doing this is that both of them are signed up to come to the next Intensive in a few weeks.

I love doing this kind of stuff. I love working with coaches on how to build their business.

So naturally, we played around one simple question: how can I help you create your next client?

Enjoy!
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

This is an episode from Tommy Baker's Resist Average Academy. Tommy and I explore holding space and creating perspective through deep conversations.

Enjoy.

Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules/

Today's episode features the Master Coaching with Ajit podcast. On this episode Ajit Nawalkha and I have a conversation about entrepreneurship, coaching skills, and building a successful coaching business. In order to thrive in the coaching industry, you must put in effort for a long period of time before feeling like it is working. Wishing for instant recognition without putting in work first is not how things are done, but the ones who persist are the ones who become masters.

Enjoy.

Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Anu is a consultant to high-level organizations and their leadership teams. She's an incredible woman who has literally been a leader since the age of 6. But right now she is holding back from telling these leaders what they REALLY need to hear.

So, I have to step into leadership myself.
I need to model for her the power of saying, "Here's what I require of you..." By the end of the conversation we are both fully energized.

Sometimes being on mission is scary. But you've got this. Not everyone needs to like you. But you need to speak truth to power. That's how we change the world.

In today's episode you'll also learn about Transition Excellence—a past program for high-level leaders who want to be high-level coaches and consultants.
Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

In this masterclass I demonstrate how to create high-fee clients one relationship at a time and share my simple framework to build a thriving coaching business. I share powerful distinctions and key frameworks to help you:

1. Understand the common fears and blocks holding coaches back from charging more

2. Shift your mindset to raise your fees (even right after this masterclass)

Love. Rich

P.S. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

In this episode, I was a guest on the Selling with Love Podcast, hosted by Jason Marc Campbell.

We go deep into the Prosperous Coach Approach and the power of connecting - one person at a time.

Enjoy!

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

When we get in our car, we pay attention to the dials in front of us. Is the check engine light on? How's the tire pressure? Do I need gas? Or we don't pay attention... I got a speeding ticket the other day because I didn't keep my eyes on the speedometer.

In this episode from our top 10, I am coaching an extraordinary woman called Nikki. She's a diversity consultant, a coach and a musician.

And she is hitting a ceiling on the level of her success that she perceives as a tension between who she thinks she is and who she is becoming.

What's actually happening is that she is up-leveling her life and business — but she is still living based on some outdated measures of success.

I help Nikki create some new metrics for success. As you listen in, I invite you to create some new metrics for your own next level of success.

Enjoy!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Here is an episode of Master Your Mind With Marisa Peer that I was interviewed on...

The episode covers:

• The importance of being coached when you are a coach
• The insight coaching method and how it works to achieve that “aha” moment
• How challenging moments can lead to your greatest achievements
• The difference between courage and confidence
• The future of coaching and how coaching could benefit schools
• The difference between therapy and coaching

Enjoy!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

A client of mine runs a multi-million-dollar business. She’s respected by everyone in her field, yet she once said to me, “I could do this with my eyes closed. I want something more.”
And then she went on, “I’m not lonely, but I’m very alone. There’s no one else I dare share this with but you.”

One challenge of being a high performer is that you can be surrounded by people whose only mission is to say “yes” to you, who want to make you feel good, or say what they think you need to hear.

Oh this was fun! You see, in this top 10 episode, I start to chat to Ervine before we hit record and she makes a little joke about me mistaking her for a high-performer. I immediately ask if I can start recording because I want to illustrate something important.

Marianne Williamson captured it in her poem: "Our deepest fear is not that we are weak. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us."

Too often, I see leaders fighting for their limitations. And that's always when I jump in.

Ervine is a fascinating woman with a background in high-level sales. She has had a successful career that was built one relationship at a time. When I ask her how many coaching clients she wants, she is a little surprised to realize that it is no more than 12 clients a year.

In this episode you'll hear me break down 5 of the top ways to build a word-of-mouth business. Masterclasses, other people's communities, former networks, referrals and creating your own community.

When you are remarkable, it literally means that people remark about you. They talk about you when you are not there. That is the platinum standard for any business. Listen in as I teach you how to make your business remarkable, too.

Enjoy!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

As a coach, one of the gifts you can give extraordinary high performers is to create the safety for them to really speak their truth.

In return, to have the kind of coach who is willing to hide nothing and hold nothing back, is a very unique experience for extraordinarily high performers.

The team at WBECS invited me to give a presentation about coaching high performers.
Well, I don't 'teach' and I don't do 'presentations', I told them. But I do coach. We're in. They said. So that's what I did. I coached.

And I drew out some powerful distinctions from an extraordinary high-performing woman.

Here we are...Enjoy!

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

If your life was to be translated into a series of books, they would be filled with ups and downs, relationships, and experiences, good or bad. You, the main character, would be on a search for your passion and mission in life. However, the most important chapters might be the ones that were never written. What’s the book you are scared to write?

In this episode from our top 10 list, Andre joins me to talk about those chapters of life and quite literally writing his book. Andre built a successful healthcare business before making the transition into coaching and different forms of therapy. He is working on writing his book on life from his own unconventional insights. Remember, just write, your voice will come!

Enjoy!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

I charge $10,000 for a 30 min session with a client; where I draw out their story so powerfully that it brings them to tears almost every time. They leave that session with a way to articulate what they do with such a depth of confidence. They can enroll clients using those words for the rest of their lives.

Today I take Portia through one of these Branded experiences. It's powerful to be in a Branded experience. And it's just as powerful to observe one.

What are your insights as you listen or watch this unique coaching experience?

Enjoy!

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Today I'm coaching Dr Sylvia Rhode-Liebenau. She's a high-level coach and consultant to C-suite executives. She has almost 30 years of leadership experience behind her, in the world of international finance.
And she just presented a new model of power and leadership to the Harvard Women’s Alumni group.

Sylvia has been a private client of mine and a member of 4PC for several years. So there’s a level of deep trust between us.

Today you come in mid-way through our conversation because I want to illustrate a process that will allow you to talk about what you do with such power and impact that people will be lining up to work with you.

As I take Sylvia through the process, let me guide YOU through it, too...

Enjoy!!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Today I'm coaching Alina. She's the former head of trading at Rothschilds; But she came to England as a youngster with just a hundred dollars in her pocket.

In the first part of this episode we talk about her book that's about to be published - The Audacity Spectrum.

I give her a powerful way to articulate why people should read this book. And then it looks like the episode is complete but the recording keeps going and you'll hear me coaching her on how to make an impossible dream and how to turn an impossible dream into her reality.

This was a really fun episode to record.
Enjoy!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Today I'm coaching Laurie; a former chief of staff to leaders in the corporate world for over 30 years. Laurie is now a coach and trusted advisor and she wants my help in scaling her business.

I help her get super creative with ideas for scaling and I blow her mind towards the end of the coaching session with a question about scaling that most people never think about: How do you scale intimacy?

Enjoy!!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

James is a new member of 4PC – my private mastermind for very high-level coaches and leaders.

His life and business are going extraordinarily well. But he has that tiny sensation at the back of his mind...

"What if this all stops?"
"Will I need to get back to the hustle? Will I have to go back to the grind?"

You see, that's the way of being that he has known for much of his life.

Today, within 5 min you'll hear me completely mess with his thinking.
He'll leave with a completely new way of showing up in life, moving forward...

Enjoy!!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Rita is a coach to women who are solving some of the planet's greatest challenges – from exponential technology to climate change.

Rita has been grieving the loss of her son for the past two years but now she's ready to come back.

She tells me she is looking for her “mojo” but I don't play that way! You see, mojo comes from the outside, and inspiration comes from the inside out. And I know that I've got to help this powerful woman remember that she IS powerful.

In today’s coaching session, I give Rita 24 hours to undertake a challenge that scares the hell out of her!
She completed the challenge and I come back at the end of the podcast to update you on what happened.

Enjoy!!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Chris was a world famous DJ in the 90s. He later became a successful stage hypnotist. Then he became an entrepreneur. He founded a technology company that generates enough passive revenue for him that he no longer needs to work if he doesn’t want to.

In today’s coaching session, I give Chris 24 hours to undertake a challenge that scares the hell out of him!
He completed the challenge and I come back at the end of the podcast to update you on what happened.

Enjoy!!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Amyee is a high-performing coach who helps her clients tap into their deep desires, using not just their mind, but also their body, and their spirit.

We often teach what we most need to learn, so in today’s session, I help Amyee do that for herself – tap into her deepest desires.

And I help her create a board of advisors to support her on that journey.

Enjoy!!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Patty is an entrepreneur in her blood.
And she’s been highly successful at business, in numerous fields.
She’s also deeply spiritual.
So today I did something unusual. I pulled a card from a deck of spirit cards.
This was an unusual and fascinating coaching experience with an extremely talented client.

Enjoy!!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Kanchan has been a member of 4PC for 4 years. That’s a $100,000 investment. And Kanchan has upleveled exponentially since I first met her. And so have her clients.
But what got you here won't get you there.
And in today’s coaching session, I challenge and provoke Kanchan’s thinking on how to get to her NEXT level of success.

Enjoy!!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Nikki is a powerful coach, with clients at companies like Aston Martin, and a background as a coach to leaders at Apple. She left the corporate world, has quickly become a Prosperous Coach and she is wondering how to make the shift to Influential Coach?

In today’s conversation, I am able to show her that she has an outdated self-image. Don’t we all?!
If you're interested in becoming an Influential Coach, like Nicky, you may be closer than you think…

Enjoy!!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.
Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Welcome to 1 Insight with Rich Litvin, a podcast for extraordinary top performers and their coaches. In this episode, Rich delves into the paradox of high-paying clients. He begins by reflecting on his own journey from coaching clients who paid $10 a month to working with high-paying clients who invest significantly more.

Rich emphasizes that the concept of a high-paying client is relative. What might feel like a high-paying client today can evolve as you grow in your coaching practice. The key is recognizing that your pricing will change over time.

He shares a personal story of starting his weight training journey, highlighting how even using just the bar can be challenging initially. Similarly, in coaching, everyone starts somewhere, and what seems high-paying now might become the norm later.

Rich emphasizes the importance of doing inner work to overcome doubts, fears, and insecurities about pricing. He encourages coaches to practice stating their fees until it becomes natural.

While high-paying clients aren't a necessity for everyone, Rich shares that they allow him to provide free content like articles. He mentions that coaches have the freedom to choose how they want to play the coaching game.

The episode closes with a reminder that coaching is about leading and transforming people's thinking. If you're interested in learning more about Rich's community of extraordinary top performers, visit https://richlitvin.com/1-insight/.

The paradox of high-paying clients is that they don't exist, yet they are everywhere. Your journey as a coach is to determine how you want to play this game, embrace pricing changes, and lead your clients to transformative insights.

Welcome to "One Insight" with Rich Litvin. In this episode, Rich explores "Sex vs. Cash Theory," a concept that resonates with coaches and high-achievers. Discover the art of balancing passion with pragmatism in your coaching journey.

Loneliness of Success 

Rich acknowledges the isolation that success can bring. As you excel, you might feel like an imposter. Rich stresses the importance of support for accomplished individuals, who often need it more than they realize.

Power of a Single Insight 

Rich's coaching centers on creating profound insights. A single insight can reshape your world. Coaching, for him, is about catalyzing these transformative moments.

Defining "Sex vs. Cash Theory" 

The episode introduces "Sex vs. Cash Theory" by Hugh McLeod, distinguishing between "fun, sexy" work and the work that "pays the bills." Rich highlights the need to balance these aspects in coaching.

Pragmatism is Vital 

Rich emphasizes pragmatism in a coach's career. While the "sexy" projects are thrilling, practical work ensures financial stability. This stability offers freedom and peace of mind.

Sustainable Coaching Career

Finding equilibrium between passion and practicality is key. For some, a day job or cash project serves as the foundation for coaching's exciting projects. This balance nurtures both creativity and financial security.

Embrace Change and Innovation 

Rich encourages coaches to embrace evolution. Sexy projects may become cash projects over time and vice versa. Coaches should welcome change and seek fresh opportunities.

Low Boredom Threshold 

Many coaches share a low boredom threshold. They constantly seek new challenges and create innovative ventures, keeping their work dynamic.

Rich concludes by underlining the importance of financial stability alongside passion. Balancing "sex" and "cash" projects is the recipe for a fulfilling coaching career. Explore more insights and join a community of high achievers at https://richlitvin.com/1-insight/. Remember, a single insight can transform everything. Stay curious and pursue those life-changing moments.

Do you ever get frustrated that your husband, wife, mum or bank manager don't understand this thing you do called coaching? In this episode, I coach Jill, who is an expert in understanding both high-level data and high-level leaders. In real time I help her create a tool—a piece of Intellectual Property (IP)—that means she'll never again have to answer the question, "What do you do?" with the answer, "I'm a coach..."
Enjoy!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Today, Rich dives into the transformative concept of Fantasy Realization Theory by NYU professor Gabriele Oettingen. Join him as he explores how fantasies, dreams, and obstacles shape our journey to success.

Key Takeaways:

Fuzzy Feeling of Dreams: Discover the magic of the warm emotions that dreams ignite. Learn why envisioning your future can elicit that fuzzy feeling, making your goals feel within reach. A goal, after all, is a place to come from, not just a destination.

Balancing Positivity and Reality: Explore the challenge of balancing dreams with real obstacles. Delve into the power of mental contrasting – holding positive outcomes alongside potential negatives. This dynamic mindset enhances your commitment to long-term goals, introducing you to the "WOOP" strategy.

The WOOP Strategy: Uncover the transformative WOOP strategy: Wish, Outcome, Obstacles, and Plan. Define your wishes and dream outcomes. Embrace obstacles realistically and strategize. Dream big, but also break down your goals into manageable steps. This strategy becomes your compass, guiding your journey.

Sustaining Habits Beyond Trainers: Embark on a story of sustainable change. Learn from personal experiences, like the struggle to maintain fitness without a trainer. Understand the importance of creating habits that persist beyond external influences.

Empower Your Journey: Empower yourself with habits that propel you forward, regardless of circumstances. Tune in to this episode to unlock the secrets of Fantasy Realization Theory and embrace the "WOOP" strategy for a future that's both exciting and achievable.

Don't miss out on future episodes! Subscribe, leave a review, and share this podcast with fellow dreamers. Connect with Rich on social media and learn more about Fantasy Realization Theory and the transformative "WOOP" strategy.

You know what I love the most about coaching around insight? It's that I have no idea walking into a session, just what is going to occur.

In this conversation, Lauren wants my guidance on using intuition in coaching. And Anthony wants to let go of the unrelenting guilt—common to so many high performers—that he isn't yet where he wants to be.

How on earth will I bring these two conversations together?

There's only one answer to that question. It's to be totally present and in the moment. And to discover what happens along the way.

It turns out that Anthony has his biggest insights listening to Lauren. And Lauren has her biggest insights listening to Anthony. And that is actually the magic of coaching more than one person at a time

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Ever wondered what the magic ingredient is that sets influential coaches apart? Well, it's none other than the art of influence. And today’s guest, Daniel Priestley, is the master of this craft. Daniel is the person who doesn't just talk the talk; he walks the walk, and you're going to see it shine through in this conversation.

Today's episode features an interview Daniel did with the entrepreneurial extraordinaire, Chris Do. Daniel is not just a successful entrepreneur; he's taken businesses from scratch to multimillion-dollar wonders and his book “Key Person of Influence” is dynamite for coaches. 

Also, Join Daniel and me for an exclusive event in October in Los Angeles, on harnessing the power of influence to drastically improve your business and make a real difference to your clients. Head over to https://richlitvin.com/deep-dive/ 

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership.

Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules 

Praveen coaches brilliant leaders in the tech world. But he feels like he is hiding. He feels like he's in a place of comfort as a coach. He feels that he's not really stepping up as a leader. I draw out a distinction that shifts everything for him, based on a 2,500 year old quote by Lao Tzu: "A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves..."

Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

A single insight can take a lifetime of searching, or as you'll hear, sometimes a life-changing insight can come in less than 5 minutes! My guest in this episode is Marli Watt. Marli is the Vice President of an International Pharmaceutical Company which manufactures products for very rare diseases. She's a very accomplished leader and heads up an international team of 60 people.

Marli wanted help getting clarity on what's next for her but she quickly found out that clarity is not what she needed..

Enjoy!
Love. Rich

PS. For most of human history, it wasn’t called coaching. It was called leadership. Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules

Escape the trap of instant gratification and constant distractions by taking charge of your decisions using the power of if-then statements. In this episode, we’ll be discussing how incorporating if-then statements can liberate you from unconscious patterns and enable you to make deliberate and conscious choices.

PS. For most of human history, it wasn’t called coaching. It was called leadership.

Download an FAQ for great leaders who want to be great coaches - with a handful of high-performing, high-fee clients. https://richlitvin.com/rules